Posts tagged factor
Is Human Engagement Google’s New Ranking Factor for 2013?
Mar 20th
As Google incorporates more end user signals and data, the safest way to have a natural footprint is to forget shortcuts. Always consider your target audience and focus on creating great content that people will naturally want to share and link to.
View full post on Search Engine Watch – Latest
Mobile App API As A Future Ranking Factor In Mobile Search Results
Feb 18th
Toward the end of 2012, I read an interesting article theorizing that Google will be crawling APIs instead of mobile websites in the future. API means Application Programming Interface which allows software, including websites and mobile apps, to provide direct integration based on functions…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
YouTube Search Adds Time Watched As Ranking Factor
Oct 12th
The YouTube Blog announced they have adjusted their ranking algorithm to include the time a video was watched. YouTube said they experimented with this ranking factor with suggested videos and it lead to “less clicking” and “more watching” and thus feels it is a good idea to…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Klout Gains Influence: Will It Become A Factor In SEO? – Business 2 Community
Sep 28th
 Business 2 Community |
Klout Gains Influence: Will It Become A Factor In SEO?
Business 2 Community Bing, who already has a partnership with Facebook, and earlier this year announced new partnerships with Foursquare and Quora, yesterday (9/27/12) announced a new partnership with Klout.com. If you're not familiar with Klout, it is a site designed to … Is Microsoft's Bing Finally the Google Killer? Bing Teams Up with Klout to Deliver Expert Social Search Results |
View full post on SEO – Google News
How to SEO: Is Google Using Web Analytics as a Ranking Factor? – Internet Marketing News
Sep 11th
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How to SEO: Is Google Using Web Analytics as a Ranking Factor?
Internet Marketing News In the aftermath of Google's Panda algorithm update, which was designed to weed out poor-quality websites, much speculation remains as to how Google determines quality, and whether or not Analytics is a factor. Some SEOs dismiss the idea that Google is … Google testing new SERP menu position |
View full post on SEO – Google News
Online Merchants Wrestle With The ‘Creepy’ Factor In Web Personalization
Jun 28th
Websites that morph – that is, literally change their look, feel and content to cater to an individual user’s preferences – can increase purchase intentions by as much as 21%, according to a study by John Hauser of the business school at MIT. But before that can happen, retailers need to figure out the more basic practice of website personalization, or making offers based on what the site knows about a user. Specifically, retailers need to figure out how to make personalization less creepy.
The idea behind personalization is, as former Urban Outfitters marketing executive Dmitri Siegel told The New York Times, to “stop marketing dresses to men.” As we share more and more information on the Web, websites are getting very good at figuring out what we want – often before we know we want it. The problem is, sometimes websites get it wrong. And other times, customers are unnerved when a website knows something about them that they had not consciously shared.
“We saw customer frustration at being targeted outweigh any benefit,” said Siegel, who now works for Patagonia. “If you got it wrong once, it outweighed getting it right 10 times.”
Implicit vs. Explicit Personalization
The problem facing retailers trying to personalize a website comes down to how the company collects its information, Bruce Kasanoff, co-author of “Smart Customers, Stupid Companies: Why Only Intelligent Companies Thrive, And How To Be One Of Them,” said in an interview with ReadWriteWeb. “Implicit” makes assumptions about what you do on the Web – someone who checks Boston Red Sox scores each day and reads articles about the team is probably a fan – whereas “explicit” makes assumptions based on specific inputs (I like the Boston Red Sox).
“Generally speaking, explicit works better, but participation rates go way down when sites require explicit personalization,” Kasanoff said.
The big winner when it comes to gathering explicit information? Pinterest.
“Pinterest largely solved this problem by creating a really fun way to gather a user’s explicit input,” Kasanov said. “Most people don’t realize they are giving Pinterest explicit personalization input when they ‘pin’ something.”
Creepy Vs. Acceptable Personalization
Nick Herinckx, owner of Obility Consulting, which specializes in online marketing for B2B companies, said that in his experience, users like personalized ads – but only as long as they don’t know an ad has been personalized. He uses page visits on websites, age, gender, sex, hobbies, past jobs and education in the campaigns he puts together for clients.
“What I’ve discovered through building and running very targeted online ad campaigns using this data is that users respond favorably to ads that are more targeted, but only if the ads don’t make it clear that I’m targeting sensitive information about them,” he said. “What’s most interesting, and what I’m learning, are which attributes are considered too creepy, and which ones are acceptable.”
He pointed to a targeted campaign he ran on LinkedIn that was aimed at IT professionals over the age of 30. He got a much lower response when the ads made it clear that users were seeing the ad because of their membership in certain groups on the business networking site.
“Here, mentions of professional credibility had a great response, whereas age and mentions of their online activity (LinkedIn Groups) weren’t responded to very well,” Herinckx said in an email.
View full post on ReadWriteWeb
The So-What Factor: 4 Questions to Ask for Stickier Content
Jun 8th
You’re a marketer, not an artist, but you still have good reason to create content that is not just helpful and well-written, but meaningful and memorable. That’s because content that sticks in the mind tends to get referenced over and over, and getting referenced equates to links, traffic, and authority, all things that you, as [...]
View full post on Search Engine Journal
The Aha Factor: Slingshot SEO and Marketing Sherpa Host Webinar on … – MarketWatch (press release)
Apr 19th
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The Aha Factor: Slingshot SEO and Marketing Sherpa Host Webinar on …
MarketWatch (press release) INDIANAPOLIS, IN, Apr 19, 2012 (MARKETWIRE via COMTEX) — Slingshot SEO, the innovative firm delivering digital relevance for deserving brands, is partnering with Marketing Sherpa, the leading marketing research firm, to present a free webinar for … |
View full post on SEO – Google News
Individuals Polled On, “How Important Is Traffic As a Link Buying Factor?” – San Francisco Chronicle (press release)
Mar 14th
 PR Web |
Individuals Polled On, "How Important Is Traffic As a Link Buying Factor?"
San Francisco Chronicle (press release) Los Angeles, CA (PRWEB) March 14, 2012 Internet Marketing Company, an seo company that provides online marketing services, announced today the results of the poll "How Important Is Traffic As A Link Buying Factor?" on the Facebook Platform. Individuals Polled On, How Important Is Traffic As A Link Buying Factor? How to Market on Facebook is the Topic of Digital Marketing Labs Article |
View full post on SEO – Google News
Are Check-Ins A Local Ranking Factor?
Feb 27th
Check-in services have been one of the few Web 2.0 concepts to tightly combine location data with social media interactions, but it has not been clear if such services convey distinct local ranking benefit beyond the sort of citational reference provided by general online business directories….
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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
