Posts tagged extensions
7 Must Have Search Related Chrome Extensions for 2012
Feb 7th
This post is for Google Chrome users only. Apologies if you’re using another browser! A man who dares to waste one hour of life has not discovered the value of life. -Charles Darwin Search marketers have a ton of processes to go through each day. From curating content, engaging in social media, tagging and sending [...]
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Why Search Marketers Must Use AdWords Ad Extensions
Jan 19th
In the world of search engine marketing (SEM), you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account. When all else is equal structurally, …
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What Brands Need To Know About Google+ AdWords Social Extensions
Dec 7th
Google’s early gaffe of not adequately addressing the demand for brand pages for Google+ has quietly given way to several new business-oriented Google+ features for in-house marketers to utilize. Brand pages, social extensions and a trusted verification process are all features in-house marketers…
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Google Product Extensions Make It to Mobile
Jun 14th
Google’s Product Extensions, as well as several additional integrated extensions, have been a popular tool for Google advertisers over the last year and a half. Now both the Product Extension Ads and its sister-format, Product Local Ads, have made…
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Google Product Extensions Come to Mobile Ads
Jun 10th
Mobile advertising is a large and rapidly growing chunk of Google’s arena, especially thanks to the company’s work with the Android platform. While much of the ad space is taken by Ad Mob–related, interactive ads on applications and similar mediums, Google Search itself gets plenty of traffic. To help local businesses connect with mobile users when they’re nearby, Google has released two product extensions for mobile.
The product extensions in question, “Product Extension Ads” and “Product Local Ads,” have been available on the desktop version of AdWords for some time. The new implementation, however, allows for and optimizes the contained data in the mobile platform. Additionally, users who opt-in to have their current location shared with Google will receive advertisements for local availability of products based on which stores are nearby and have the products in stock.
Here’s a more in-depth description of each extension:
Product Extension Ads allow you to show a picture of your product, its title, and the price you’re asking for it in the search results alongside your ad.
Product Local Ads let you show what items you currently have in stock, assuring customers of availability.
In either case, the extensions function by connecting your Google Merchant Center account and information with Google AdWords. In addition to registering for those two services, groups who want to use Product Local Ads will need to apply for the use of the extension, since it is currently in a limited beta stage.
With 79% of smartphone users turning to their phone for help when they’re out shopping, webmasters would do well to pay attention to these new mobile extensions.
[via the Google Mobile Ads Blog]
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Google Product Extensions Come to Mobile Ads
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Google To Begin Charging For Directions Location Extensions
May 30th
Google announced they will begin charging for searchers clicking on the directions of the location extensions found on some AdWords ads. Location extensions add an address and phone number to your Google AdWords ads. In the past, clicking on a phone number via your mobile phone to call the…
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How To & When To Use Product And Sitelink Ad Extensions
Mar 25th
A few weeks ago, we went over the pros and cons of using Phone Extensions and Location Extensions in your AdWords campaigns. This week, I’d like to finish up our AdWords Extension feature by running through the best practices for using Site Extensions and Product Extensions. Using Product…
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How To & When To Use Google Ad Extensions: Phone & Local Extensions
Feb 25th
Over the last year or so, Google has been steadily adding features to the AdWords interface that on the surface seem wonderful, unless managing and learning AdWords isn’t your full time job. It seems like just keeping up with what remains and what is gone and how to work the new stuff is a 40+ [...]
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