Posts tagged Express
Latitude Express Utilise Social Bookmarking to Boost Natural Listings – MarketWatch (press release)
Dec 5th
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Latitude Express Utilise Social Bookmarking to Boost Natural Listings
MarketWatch (press release) Latitude Express introduced their digital mascot in September this year to entertainingly explain SEO in layman's terms through a collection of informative blogs and videos, which has proved to dramatically improve the agency's engagement with clients. … |
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Google AdWords Express Now Available in UK, Germany
Oct 23rd
Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express in late July as a way to help local businesses get more traffic to their websites and Places pages.
AdWords expre…
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Is Google’s AdWords Express Right For You?
Sep 21st
Small business owners regularly wear a variety of hats and over the years many have tossed one of these into the pay-per-click (PPC) arena in an attempt to compete online.
It used to be that with a little bit of effort and a basic understanding …
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American Express Offers New Business Credit Card – Small Business News from Gaebler.com
Aug 22nd
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American Express Offers New Business Credit Card
Small Business News from Gaebler.com About 23 percent will add SEO strategies, 22 percent will formulate mass email campaigns and 16 percent will initiate search advertising campaigns, American Express OPEN found. The OPEN marketing program offers an online reputation management tool, … |
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Google: AdWords Express Is NOT Sabotaging Organic Listings [Update]
Aug 20th
Google’s recently released local advertisement tool, AdWords Express, experienced a technical issue that made it seem users were having their ad displayed instead of their organic listing on blended search results.
Background of Google AdWords E…
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American Express’ Serve Digital Payments Platform Gets 2nd Carrier Deal with Verizon
Aug 1st
American Express’ new digital payments platform Serve has just announced its second operator partnership here in the U.S. wil be with Verizon Wireless. This news follows last month’s report that Sprint would also integrate the Serve platform into select Android phones on its network.
According to Verizon, its customers will be able to sign up for Serve accounts on both Verizon phones and tablets, although it did not specify which devices those would be.
Sponsor
Serve, which can be funded by a bank account, debit or credit card, or from another Serve account, does not require users to be American Express card holders. Instead, it’s aimed at those who don’t rely on credit cards. With Serve, customers can shop both online and offline, anywhere American Express is accepted.
Verizon Wireless customers will be able to use Serve to buys goods and services on their mobile device in just a few clicks. The process is easier than entering in a credit card number by hand, because all that’s required to checkout using Serve is your mobile phone number.
American Express and Verizon will also team up to use Serve as a way to source, distribute and enable the redemption of online and mobile offers with participating Serve merchants. The offers and coupons customers redeem at checkout will automatically appear in their Serve accounts, which can be viewed and managed online and on mobile.
In addition, both companies are working with Payfone, a mobile payments startup which American Express invested in this spring. Payfone helps to combine mobile authorization and payment services with the Serve platform. This allows customers to pay for both digital and physical goods using just their phone number. Payfone is unique as it leverages the security built into mobile operator networks to fight fraud. With Payfone, the customer’s SIM card, device ID and location are tied to each customer’s account for more secure transactions.
Merchants interested in learning more about accepting Serve can visit www.serve.com/billmyphone.
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AdWords Express: Google Gives Local Businesses an Advertising Boost
Jul 28th
Google has rebranded one of its products that provides a quick-and-dirty solution for businesses to create auto-generated search advertising campaigns in AdWords. The former Google Boost is now AdWords Express. Beyond the name, not much has change…
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Google’s AdWords Express Targets Small Businesses
Jul 26th
In its ongoing quest to capture more local ad dollars, Google yesterday announced the launch of AdWords Express, a simplified version of their search advertising platform. This new advertising product aims to streamline the process of purchasing search ads, enabling smaller, local businesses to get on board.
If AdWords Express looks familiar, that’s because it was originally launched in select markets last October under the name Google Boost.
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Like its predecessor, AdWords Express aims to reduce the learning curve of setting up an ad campaign by shifting some of the heavy lifting over to Google’s end. For example, the platform automatically recommends keywords and bidding amounts rather than expecting the business owner to have that expertise.
All the business owner needs to do is enter a category, write a headline and description, set a budget and tell AdWords Express whether a clicked ad should send people to the company’s Website or a Google Places page. The finished product is a a cost-per-click ad campaign that runs on Google search results pages, on Google Maps and on mobile devices running Android.
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Google Relaunches Boost As AdWords Express
Jul 25th
Further consolidating the products (or at least their names) in the local and mobile space, Google has re-named Boost as AdWords Express, also stepping up marketing efforts and consolidating sign-up for Express and Google Places. “We’ve seen great success with the product, but we want…
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