Posts tagged Experts
SEO Positive Acquires Contract with Devon Solar Panel Experts – PR Web (press release)
Apr 3rd
|
SEO Positive Acquires Contract with Devon Solar Panel Experts
PR Web (press release) The PPC specialists at SEO Positive Ltd are proud to announce the acquisition of a new contract with leading solar panel providers, Eco Concepts. The team behind the solar panel experts approached SEO Positive Ltd at the end of March, searching for … |
View full post on SEO – Google News
SEO experts opt for Google while developers shun Android – Kingpin Webmaster News
Mar 22nd
|
SEO experts opt for Google while developers shun Android
Kingpin Webmaster News Whether we are examining Facebook and Google or Apple and Android the choice for consumers remains one of choosing between style over substance, function over form. Don't Get Out of Date With SEO News! Subscribe to Our FREE Weekly SEO Newsletter & Get … |
View full post on SEO – Google News
Experts Weigh In On What Facebook Premium Means For Users, Advertisers
Mar 5th
The premium advertising platform Facebook launched last week, which includes an increased emphasis on mobile, is getting mixed reviews from industry professionals.
“Bottom-line- this is gonna fail because People don’t want to recommend an ad,” said Natalie L. Petouhoff, a senior analyst at Forrester Research. “They want to recommend a product, service or company that they have had an amazing experience with. (Or they want to share great content.) That expression of joy, surprise, wonderment… is a natural thing that people share with each other.”
Facebook’s revamped advertising program took second seat last week to news that the company was overhauling its brand pages by adding Timeline. Both initiatives are aimed at addressing concerns from potential investors about Facebook’s revenue model as it nears its initial public offering, but the premium ad model is likely to have a bigger impact on users, according to a dozen advertising industry executives interview over the weekend by ReadWriteWeb.
Sponsor
“Nice try Facebook, but its still not there.” – Natalie L. Petouhoff, senior analyst at Forrester Research.
One of the biggest problems, Petouhoff said, is that there’s no incentive for users to share an ad: something that is fundamental to the rest of the Facebook experience. While the new program is a step up from previous attempts by Facebook to bolster revenues and returns for advertisers, the program may still fall short.
“Nice try Facebook, but its still not there,” Petouhoff said.
Ads Will Look Like Status Updates
The biggest change users will notice is that premium ads will appear in their timeline and news feeds; currently, ads are relegated to the right-side column underneath the news feeds. The ads will presumably be targeted at individual users based on geographic location and other data people share on the social network. In short, the more information you share with and on Facebook, the more relevant the ads you will see.
“These ads will begin look and feel like status updates, potentially creating more interest in a previously disregarded area of the page,” said Nicholas Kinports, who heads digital strategy at lonelybrand.
Compass Labs CEO Dilip Venkatachari said Facebook’s new ad structure will be successful if they make good on their promises, including extending the reach of messages to people who like a brand on Facebook.
“Beyond engagement they have done a great job of embracing reach and content. Look at the Reach Generator, which is their new tool to amplify the reach of marketing messages,” Venkatachari said. “Currently, the average post reaches 16% of fans, which will increase to 50% of fans weekly and 75% of fans monthly. It will be a fixed fee based on the number of fans. The new ad placements will also produce more alignment with Page Posts, again bringing the ad closer to the content.”
More Mobile Ads On The Way
The other big change for users will be advertising on mobile apps, which Facebook has not had to date. That could be a crucial component for boosting advertising revenue, if carried out effectively, according to Mitchell Reichgut, founder and CEO of social video platform company Jun Group.
“Facebook’s move into mobile advertising will allow brands to speak to consumers at key moments in their day. Typically, mobile ads drive lower response rates than their Web-based counterparts, but this will likely change over time as the technology and ad formats continue to evolve,” he said.
David Simon, vice president of ad solutions at Local Corporation, said Facebook will face many of the same challenges other companies have faced as they tried to increase mobile ad revenue.
“The local mobile ad space is an important component to any mobile strategy but developing discrete ads for each platform…has proven expensive and cumbersome,” Simon said. “For end users, receiving an ad that is irrelevant socially, contextually or locally could quickly dull them to the Facebook mobile experience, rendering the ads ineffective. Facebook and the rest of the social media ecosystem could face severe backlash if locally relevant ads are not core to their advertiser offering. “
The new push comes at a time when Facebook needs to prove to potential investors it can grow revenue. The company announced an initial public offering earlier this year that could value Facebook at more than $100 billion.
“At this moment, more activity and conversations are taking place at Facebook on making money and monetizing than any other point in the history of the company. More advertising may overwhelm and alarm users, as they haven’t had to endure a lot of advertising,” said Chris Cunningham, co-founder and CEO of appssavvy, an activity advertising technology company. “That being said, the ads announced are along-the-lines of more of the same. The Facebook user will probably have negative feedback, which is great, as ultimately, that feedback will lead to a path of better advertising, increased revenues and long-term growth.
Boxing Out Bit Players
Several people we spoke with said the new ad platform means more exposure for people who place ads – which means people who can afford to place ads. Many of the ad execs predicted smaller businesses and nonprofits would be boxed out of the Facebook ad space. Facebook is requiring a minimm spend of $25,000 per month for premium ads, according to Brooke Snow, an Account Executive digital marketing agency Anvil Media, Inc.
“The Facebook Marketplace ads (the standard ads we are all used to) will still be available for smaller companies to utilize, but with the ads only showing in the right sidebar they will have less of a chance to standout against the ads that will now be front and center on the newsfeed (desktop and mobile) and log out screen,” Snow said in an email. “From a user standpoint this means even more advertising clutter and you can’t help but shutter when you think Facebook might be headed down the ad covered direction of MySpace.”
This gives a huge advantage to the companies that can afford the premium ads, according to according to Jonathan Rick, a director at Levick Strategic Communications, LLC in Washington, D.C.
“I’m curious to see how clearly Facebook will label ads as ads, but suffice it to say that the new platform will dramatically expand a brand’s visibility,” Rick said. “The goal seems to be for users to view brands less as companies and more as friends.”
View full post on ReadWriteWeb
SES New York 2012 Agenda Includes Mobile, Local SEO and Social Media Experts … – Business Wire (press release)
Feb 21st
|
SES New York 2012 Agenda Includes Mobile, Local SEO and Social Media Experts …
Business Wire (press release) For this year's SES New York it was fairly obvious that we needed to set aside three full days for social media experts to present their latest case studies, as well as time for mobile and local SEO practitioners to tell us what tactics have been … |
View full post on SEO – Google News
SES New York 2012 Agenda Includes Mobile, Local SEO and Social Media Experts … – MarketWatch (press release)
Feb 21st
|
SES New York 2012 Agenda Includes Mobile, Local SEO and Social Media Experts …
MarketWatch (press release) For this year's SES New York it was fairly obvious that we needed to set aside three full days for social media experts to present their latest case studies, as well as time for mobile and local SEO practitioners to tell us what tactics have been … |
View full post on SEO – Google News
SEO Perth Experts Digital Domination Helps Small and Medium-Sized Businesses … – SBWire (press release)
Feb 9th
|
SEO Perth Experts Digital Domination Helps Small and Medium-Sized Businesses …
SBWire (press release) Perth, Australia — (SBWIRE) — 02/09/2012 — Digital Domination announced today that the SEO Perth experts are continuing to help small- and medium-sized businesses increase online traffic and drive sales. By leveraging the company's comprehensive … |
View full post on SEO – Google News
Announcing a Free Social Media Webinar for Small Businesses by SEO NY experts … – PR Urgent (press release)
Feb 7th
|
Announcing a Free Social Media Webinar for Small Businesses by SEO NY experts …
PR Urgent (press release) Additionally, all those who sign up for the SEO New York webinar are eligible to win a free press release for their small business, a $250 value. All press releases are optimized with custom keywords tailored to each client; the winner will work with … |
View full post on SEO – Google News
Socialize With Seo Services Experts! – SBWire (press release)
Jan 31st
 PR Web |
Socialize With Seo Services Experts!
SBWire (press release) Benton, AR — (SBWIRE) — 01/31/2012 — Join Seo Services Experts in the world of social networking and blog posting and experience the benefits of renowned platforms for your optimization efforts! Seo Services Experts provides professional blog … Ardor Backlinks Reports on the Importance of Backlinks through Social Media … |
View full post on SEO – Google News
Think Before You Tweet, And Other Good Advice From The Experts
Jan 30th
Officially, Sree Sreenivasan is the dean of student affairs and a professor at Columbia University’s Journalism School, but for many he is the curator of Sree’s Tips, a Tumblr blog crammed with how-to social media information, as well as a leading figure in the social media movement. This past weekend he was also the point person for Columbia’s Social Media Weekend in New York.
What follows is a recap of some of Sreenivasan’s best advice for better utilizing Twitter from the weekend, as well as nuggets of information for doing better social media that were culled from the more than 50 speakers. When talking about social media, Sreenivasan tends to stress connections over self promotion (although being connected tends to lead to better promotion). He was also quick to stress throughout the weekend “We’re all learning here.”
Sponsor
Think Before You Tweet
Sreenivasan says he spends an average of three to five minutes thinking about and composing every tweet he sends out, which is a lot of time for a guy who pumps out half a dozen tweets on an average day.
It’s even more time considering that Sreenivasan concedes that “most people will miss most of what we send” through social networks. Still, Sreenivasan says what he tweets tend to have the biggest impact, and are therefore worth the extra care.
Content Is King
On Sunday, Sreenivasan pulled up his own Twitter page, which had tweets full of links, hash tags and mentions of other users. An @ mention insures at least one person will see your tweet, while links add value to the tweets you put out into the world.
“See all that blue?” he said, referring to the links. “All of those are connections or potential connections.”
Indeed, several presenters stressed the importance of not only including content, but presenting content in a way that encourages click-throughs. Erica Anderson, Twitter’s manager for news and journalism, said when sharing articles, try to find an interesting quote or tidbit from the story instead of simply tweeting the headline.
Anderson also said photos and video had also become more important since Twitter’s redesign late last year. In particular, they have become popular among reporters embedded with the presidential campaigns, who have been sharing candid moments. “People love photos on Twitter,” Anderson said.
Overhaul Your Twitter Profile
Sreenivasan pulled up the Twitter profile of New York Times reporter Brian Stelter and noted that he included two phone numbers, an email address, a Web site and a description of what he covered for the Times (as opposed to just saying he was a reporter for the paper).
Sreenivasan said that despite having more than 100,000 followers, Stelter has never received a prank phone call.
Stelter, who is as close to being a social media expert as one can get in journalism circles, also uses his full name on his profile. Users who just defer to their Twitter handle, a company name, or nick name risk not being found by people who want to follow them, Sreenivasan said.
Finally, Sreenivasan directed people to look past the number of people following Stelter and look at the 2,500 Stelter himself follows. That, Sreenivasan said, is the real value for using social media in journalism and other fields: by seeking out people to follow, we’re seeking more information, he said.
“Whatever you have as a number in that ‘following,’ space, it’s not enough,” Sreenivasan said.
Be Safe
Anderson spent a portion of her Saturday morning talk stressing security. She gave a plug for multi-platform manager 1Password and said people should get in the habit of checking their browser’s address bar for https:// as opposed to http:// before logging into Twitter and other sites.
Anderson also recommended using a company email account when signing up for Twitter and other sites where social interaction is encouraged. That can prevent hackers from accessing personal email accounts, which may have more sensitive personal information.
Keep Reading
One blog post is not enough to digest a weekend’s worth of info sessions. Some of the best tips have been curated under the hash tags #smwknd and #smwkndcool.
View full post on ReadWriteWeb
130 Experts Speaking at Search Engine Land’s SMX West – Conference Rates Increase Saturday
Jan 23rd
Early bird rates for Search Marketing Expo – SMX West expire this Saturday, January 28. Register now and save! Here’s why you should join us February 28 to March 1 in San Jose, CA: More than 130 of the world’s most knowledgeable search marketers will present at SMX West. They’re selected based on…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
