Posts tagged Experts

SEO Perth Experts Digital Domination Helps Small and Medium-Sized Businesses … – SBWire (press release)

SEO Perth Experts Digital Domination Helps Small and Medium-Sized Businesses
SBWire (press release)
Perth, Australia — (SBWIRE) — 02/09/2012 — Digital Domination announced today that the SEO Perth experts are continuing to help small- and medium-sized businesses increase online traffic and drive sales. By leveraging the company's comprehensive

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Announcing a Free Social Media Webinar for Small Businesses by SEO NY experts … – PR Urgent (press release)

Announcing a Free Social Media Webinar for Small Businesses by SEO NY experts
PR Urgent (press release)
Additionally, all those who sign up for the SEO New York webinar are eligible to win a free press release for their small business, a $250 value. All press releases are optimized with custom keywords tailored to each client; the winner will work with

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Socialize With Seo Services Experts! – SBWire (press release)


PR Web
Socialize With Seo Services Experts!
SBWire (press release)
Benton, AR — (SBWIRE) — 01/31/2012 — Join Seo Services Experts in the world of social networking and blog posting and experience the benefits of renowned platforms for your optimization efforts! Seo Services Experts provides professional blog
Ardor Backlinks Reports on the Importance of Backlinks through Social Media PR Web (press release)

all 5 news articles »

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Think Before You Tweet, And Other Good Advice From The Experts

2012schoo_reasonably_small (1).jpgOfficially, Sree Sreenivasan is the dean of student affairs and a professor at Columbia University’s Journalism School, but for many he is the curator of Sree’s Tips, a Tumblr blog crammed with how-to social media information, as well as a leading figure in the social media movement. This past weekend he was also the point person for Columbia’s Social Media Weekend in New York.

What follows is a recap of some of Sreenivasan’s best advice for better utilizing Twitter from the weekend, as well as nuggets of information for doing better social media that were culled from the more than 50 speakers. When talking about social media, Sreenivasan tends to stress connections over self promotion (although being connected tends to lead to better promotion). He was also quick to stress throughout the weekend “We’re all learning here.”

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Think Before You Tweet

Sreenivasan says he spends an average of three to five minutes thinking about and composing every tweet he sends out, which is a lot of time for a guy who pumps out half a dozen tweets on an average day.

It’s even more time considering that Sreenivasan concedes that “most people will miss most of what we send” through social networks. Still, Sreenivasan says what he tweets tend to have the biggest impact, and are therefore worth the extra care.

Content Is King

On Sunday, Sreenivasan pulled up his own Twitter page, which had tweets full of links, hash tags and mentions of other users. An @ mention insures at least one person will see your tweet, while links add value to the tweets you put out into the world.

“See all that blue?” he said, referring to the links. “All of those are connections or potential connections.”

Indeed, several presenters stressed the importance of not only including content, but presenting content in a way that encourages click-throughs. Erica Anderson, Twitter’s manager for news and journalism, said when sharing articles, try to find an interesting quote or tidbit from the story instead of simply tweeting the headline.

Anderson also said photos and video had also become more important since Twitter’s redesign late last year. In particular, they have become popular among reporters embedded with the presidential campaigns, who have been sharing candid moments. “People love photos on Twitter,” Anderson said.

Overhaul Your Twitter Profile

Sreenivasan pulled up the Twitter profile of New York Times reporter Brian Stelter and noted that he included two phone numbers, an email address, a Web site and a description of what he covered for the Times (as opposed to just saying he was a reporter for the paper).

Sreenivasan said that despite having more than 100,000 followers, Stelter has never received a prank phone call.

Stelter, who is as close to being a social media expert as one can get in journalism circles, also uses his full name on his profile. Users who just defer to their Twitter handle, a company name, or nick name risk not being found by people who want to follow them, Sreenivasan said.

Screen Shot 2012-01-30 at 5.57.24 PM.png

Finally, Sreenivasan directed people to look past the number of people following Stelter and look at the 2,500 Stelter himself follows. That, Sreenivasan said, is the real value for using social media in journalism and other fields: by seeking out people to follow, we’re seeking more information, he said.

“Whatever you have as a number in that ‘following,’ space, it’s not enough,” Sreenivasan said.

Be Safe

Anderson spent a portion of her Saturday morning talk stressing security. She gave a plug for multi-platform manager 1Password and said people should get in the habit of checking their browser’s address bar for https:// as opposed to http:// before logging into Twitter and other sites.

Anderson also recommended using a company email account when signing up for Twitter and other sites where social interaction is encouraged. That can prevent hackers from accessing personal email accounts, which may have more sensitive personal information.

Keep Reading

One blog post is not enough to digest a weekend’s worth of info sessions. Some of the best tips have been curated under the hash tags #smwknd and #smwkndcool.

Discuss



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130 Experts Speaking at Search Engine Land’s SMX West – Conference Rates Increase Saturday

Early bird rates for Search Marketing Expo – SMX West expire this Saturday, January 28. Register now and save! Here’s why you should join us February 28 to March 1 in San Jose, CA: More than 130 of the world’s most knowledgeable search marketers will present at SMX West. They’re selected based on…



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SEO experts look to fresh content to boost search engine rankings – Castleford Media (blog)

SEO experts look to fresh content to boost search engine rankings
Castleford Media (blog)
It seems that more and more SEO experts are adapting to Google algorithm changes made by realising the potential of unique content. In Business2Community (January 22) industry commentator Chad Pollitt said that the online landscape was constantly
Copywriting – the new SEO?Boosh Articles (press release)
Why SEOs are Finding Themselves Reporting to Content MarketingBusiness 2 Community

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TheeDesign Studio’s Resident SEO Expert Named in Top 12 SEO Experts to Watch … – SBWire (press release)

TheeDesign Studio's Resident SEO Expert Named in Top 12 SEO Experts to Watch
SBWire (press release)
Don Rhoades with Raleigh based SEO and internet marketing company, TheeDesign Studio, has been recognized as on the of the Top 12 SEO Experts to watch in 2012. Raleigh, NC — (SBWIRE) — 01/16/2012 — TheeDesign Studio, a Raleigh SEO and web design

View full post on SEO – Google News

SEO experts ‘cannot ignore the importance of Google+’ – DirectNews


The Next Web
SEO experts 'cannot ignore the importance of Google+'
DirectNews
Google has such an impact in the world of marketing and search engine optimisation (SEO) that businesses cannot afford not to take note of its recent changes. That is the opinion of PrintRepublic.co.uk's founder Stefan Boyle, who said since most
What does Google's social search mean for SEOThe Next Web
SEO Consult® Reviews Google 'Search Plus Your World' UpdatePR Web (press release)
Google+ and Google search: an SEO play?ZDNet Australia
KoMarketing Associates -TechDay.co.nz -Search Engine Watch
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2012 Online Video Advertising Forecast – Industry Experts’ Predictions – ReelSEO Online Video News


ReelSEO Online Video News
2012 Online Video Advertising Forecast – Industry Experts' Predictions
ReelSEO Online Video News
The following is an index of our more popular video search engine optimization (Video SEO, VSEO,… Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West… Google has been giving users "instant previews"

and more »

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Google’s SEO blunder could impact whole market , say experts – New Media Age (subscription)


Fox News
Google's SEO blunder could impact whole market , say experts
New Media Age (subscription)
The blog posts however, also linked back to the Chrome page, leading the SEO agencies that raised the issue to believe it was paying for sponsored posts to be created, one of which did not include the 'nofollow' attribute. Google enforces strict rules
Do evil: 'This post is sponsored by Google Chrome' SEO spamComputerworld (blog)
Do SEO poisoners seek to ban Chrome from Google searches?Siliconrepublic.com
Google pays bloggers to promote Chrome browserPeople’s Daily Online
theEword (blog) -News Pakistan
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