Posts tagged Expert
8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion
Mar 19th
Marin and BoostCTR have shared the results of their work with W3i, an application network and joint client. The results: W3i’s click-through and conversion rates improved by 27 and 45 percent, respectively. Here’s how they did it, and you can too.
View full post on Search Engine Watch – Latest
First Page SEO Welcomes Marketing Expert to Web Site Company – PR Web (press release)
Mar 18th
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First Page SEO Welcomes Marketing Expert to Web Site Company
PR Web (press release) First Page SEO (http://www.first-page-seo.com), a Canadian web site optimization and marketing company independently ranked as one of the top 30 web marketing companies in the world, is pleased to announce the addition of marketing expert Stephen Roome … |
View full post on SEO – Google News
Expert Panel at RSA 2012: Who’s Responsible for Cloud Security?
Feb 27th
“Whose problem is this? Whose problem is a vulnerability in an app? Is it the app developers? Is it the service provider of the operating system? Or is it the distribution center of the application?”
These aren’t questions presented to an expert panel by attendees at the Cloud Security Alliance Summit at RSA in San Francisco this morning. These are questions coming from that panel – specifically, from a professional security analyst whose firm openly experiments with app store security, including from Google’s app stores for Android and Chrome OS.
Pictured above, from left to right: Phillipe Kourtot, CEO, Qualys; Don Godfrey, security consultant, Humana; Matt Johansen, Threat Research Center manager, WhiteHat Security; Patrick Harding, CTO, Ping Identity.
Matt Johansen runs the Threat Research Center for WhiteHat Security, a private analysis firm that specializes in determining the relative security characteristics of Web sites and Web apps on behalf of their proprietors. Sometimes their research extends outside the security of the app itself, and into the environment in which it’s distributed and propagated.
Speaking a one of a powerhouse panel assembled by Qualys CEO Phillipe Kourtot, Johansen related some of WhiteHat’s experiences with testing the fringes of Google security. He noted that consumers’ expectations of responsibility are based on consumers’ history – when someone buys tainted food, they blame the supermarket, even though legally the farmer may be at fault. Maybe there should be some sort of code review process at Google, he suggested.
Maybe. “When I was doing some research on the Chrome OS, we uploaded an extension to the Chrome Web store called, ‘Malicious Extension,’” admitted Johansen. “There was absolutely no code review process there at all.” The app contained fake buttons which read, “Steal cookie,” and the like. For a while, it stayed available for download until WhiteHat took it down. But before that, he approached Google to demonstrate the problem and to ask them the string of questions which led this article.
“I’ve never gotten the same answer twice from anyone that I’ve asked,” he remarked. “It’s an interesting problem, and I think we’re going to see it more and more. One of the scariest facts about it is, the iPad didn’t exist more than two years ago… [So] we don’t really know the answer to these problems. Who’s problem is it to fix this vulnerability in an app that you’re installing on your operating system, and that has permissions that it maybe shouldn’t.”
Everyone who’s installed an app on a smartphone has seen the permissions screen which informs the user what kinds of information may be shared. A banking app should be expected to communicate a certain quantum of personal data, specifically with the bank. That’s if the app works properly. If it doesn’t, it may share something else instead. Or it may share the right data with the wrong source. If that ends up compromising the integrity of someone’s bank accounts, who’s responsible? It’s such a new industry, Johansen pointed out, that the question really hasn’t had time to be answered before the technology behind it became suddenly ubiquitous.
The Cloud as Agitator
To an ever-greater extent, the mobile app serves as a facilitator between a device and a cloud-based service. It’s a “cloud” service, as opposed to a conventional Web server, because its structure is virtual, its location is variable, and the resources it provides are made to appear local – as though the user installed them on his phone.
That doesn’t change everything, though, argued panelist and Ping Identity CTO Patrick Harding. “The cloud doesn’t solve developers building insecure applications,” Harding told the RSA audience Monday morning. “They’re going to do that no matter what. What people are finding, though, is that SaaS applications [developers] specifically have a business incentive to seriously write secure applications. But as you drift down the stack, so to speak, the risk goes up. If you talk about IaaS and people deploying to the cloud there, you’re not getting the same level of analysis and control as somebody like a Salesforce or a Google, or someone like that, might have.”
Matt Johansen may have a different perspective. One service WhiteHat provides, for example, is asset discovery – taking inventory of a customer’s digital resources. A Web app serves as the public doorway for data stored elsewhere, he explained. With respect to a vulnerability management job, WhiteHat often finds that its clients have no clue how many Web apps they have, nor how many Web sites they need the firm to analyze. “That seems to be one of the harder questions to answer for a lot of people,” said Johansen, “and I think that’s very telling. I think that’s kinda scary. If you have a footprint on the Internet with your applications, and you don’t even know the size of them, how are you going to manage every entry point into your data when you don’t even know where the doors are?”
Ping’s Patrick Harding took the opportunity of speaking before the CSA Summit to stomp just a bit further on one of his pet peeves: the growing uselessness of passwords as lynchpins for authenticity. Cloud computing only exacerbates this problem, Harding believes, because cloud-based resources typically require authentication.
“I actually think that passwords are the Achilles’ heel of cloud security,” Harding said, striking a familiar theme. “For all the money that people are going to spend on encrypting their data and putting Web app firewalls in front of them… if I can get your password from any one of the applications that you use, I’ve got instant access to all that data, essentially.”
Harding noted that in his research, Web apps that use a person’s e-mail address as her identifier (Google Apps being the most prominent of these) tend to provoke that person to utilize the same password for each app. One very dangerous discovery that Ping made, in conjunction with Google, is that when corporate e-mail addresses are used to identify apps users, the apps password ends up being the e-mail password.
“With the cloud, what you start to see is a lot more applications available for users. It’s that much cheaper, it’s that much quicker to deploy applications out in the cloud,” stated Harding. “So there’s just going to be more of them. Every one of those applications is going to end up being accessible from my laptop, from my mobile phone, from my iPad… it could be any point at any time. That whole anywhere, anytime access is just ending up forcing the exposure of login forms to the outside world.”
Grafting Identity Back Onto APIs
One class of resource whose architects often eschew the need for identity and authentication, is the API. A growing number of Web apps are actually remote clients for open APIs, as the panel acknowledged. Many architects believe anonymous access is a necessary factor for open APIs, and that security is a matter best addressed by security architects – API architects need to focus on providing the answer, not questioning the questioner.
I asked the CSA panelists, if they were indeed the ones tasked with securing open APIs, how do they approach this task without introducing identity back into the picture, and wrecking the developers’ vision of beauty through anonymity. Ping Identity’s Patrick Harding commended me for asking a question that answered itself.
“API architects are in the wild, wild west,” Harding responded. “They love it because it’s simple and easy, and completely forget about securing them in any way at all. The only standards that exist in the REST world for security, up until the last two years, was HTTP basic, and SSL. The same stuff we’ve had for, I don’t know, 20 years. It’s crazy.”
OAuth, which we’ve talked about here in RWW, does address one method of trusting someone else with the task of authenticating and authorizing the user, thus giving API developers one way to take the subject off their hands without ignoring security altogether. Harding suggests more API architects look into OAuth. “It doesn’t speak to, ‘Is my API secure, per se?’” he noted. “How do I know that SQL injections aren’t being slapped through that API effectively, via JSON messages?”
WhiteHat’s Matt Johansen acknowledges OAuth adds identity to the mix, but endorses it as what needs to be done. “Tokenization and checking the source and destination… is adding identity to the problem,” he said, “but it is helping solve it.”
The Cloud Security Alliance holds its annual Summit event as part of the RSA Conference, complete with its own panel session, keynote speaker, and innovator awards.
View full post on ReadWriteWeb
Expert: Microsoft’s P3P “Ineffective,” Google’s Privacy Bypass Unhelpful
Feb 23rd
“I think, at the end of the day, privacy has never been a priority for the developers of Web browsers,” states Dr. Lorrie Faith Cranor. She’s an associate professor of computer science at Carnegie Mellon University, but more importantly for this discussion, she’s a contributing architect and former W3C working group chair for the Platform for Privacy Preferences (P3P). It may or may not be at the center of the latest privacy controversy surrounding Google’s alleged thwarting of Web browser privacy policies, depending on whether you see things from Microsoft’s perspective.
Privacy may indeed be a priority for certain people within browser companies, Dr. Cranor continues. “But there is a disconnect between what’s important to the browser development team, versus what’s important to the privacy officer and the lawyers and other people within their companies.”
Fuel for the Spitwad Wars
You could say this story began last Friday, but as you’ll see, it really begins in 1996. As it happens, on February 17, the advocacy group Consumer Watchdog issued a complaint to the Federal Trade Commission, alleging that Google was actively bypassing Safari Web browsers’ privacy policies in order to deliver DoubleClick tracking cookies to users. While that discovery triggered a class-action lawsuit against Google, Microsoft claimed foul by alleging Google was using different tactics to defeat privacy protections in Internet Explorer.
“We’ve found that Google bypasses the P3P Privacy Protection feature in IE,” reads a blog post by Microsoft IE10 team lead Dean Hachamovitch on Monday. “The result is similar to the recent reports of Google’s circumvention of privacy protections in Apple’s Safari Web browser, even though the actual bypass mechanism Google uses is different.”
Google retaliated by saying it wasn’t defeating anything – that Internet Explorer’s implementation of P3P, a never fully realized W3C standard, was “non-operational.”
Essentially, P3P is a language that encapsulates standard elements of a Web site’s privacy policy, for easy digestion by Web browsers. A plethora of three- and four-letter tokens represent the conditions in which a Web site may collect user data or utilize client-side resources, such as cookies. The collection of those tokens is what’s called a CP. The browser, representing its user, may then accept or reject the CP’s conditions asserted by a Web site, based on preferences which the user sets in advance.
Evidence from a September 2010 study (PDF available here) indicates that just about everyone – including Microsoft – had a hand in making P3P non-operational. The co-author of that study was Dr. Cranor, the lady who had as great a hand in P3P’s creation as anyone else.
Dr. Lorrie Faith Cranor
Associate Professor of Computer Science
Carnegie Mellon University
The Carnegie Mellon CyLab study collected P3P CPs from 33,139 sites, including the most visited ones on the Web. Nearly 34% of the CPs sampled contained at least one error, and among those, more than half were errors of omission. Among those erroneous CPs, CyLab concluded some 97% of them could bypass Internet Explorer’s default privacy filters. (IE was the only browser brand to implement P3P in a general release version.)
So the fact that erroneous CPs can bypass privacy filters, was public knowledge. The CM team’s most amazing discovery, however, was that Microsoft’s own support site at one point advocated intentionally malforming a CP as a workaround for a problem where a third-party site embedded in a <FRAME> element used a different CP than the site in which the element is contained.
“Even if the CP were valid, Microsoft’s recommendation undermines the purpose of P3P since it encourages web administrators to use CPs that do not represent their actual data practices,” the CyLab team wrote. “We found several technical blogs recommending similar solutions. Some of them suggested the exact CP described [earlier in the study] and referred to the Microsoft support Web site as the source of their advice.”
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Portion of a quilt entitled “Circular Reasoning,” quilted in 2002 by Dr. Lorrie Faith Cranor. More of her quilts are displayed here.
Is There, In Truth, No Privacy?
The storm of tech press furor that erupted this week in the wake of the Consumer Watchdog complaint and the subsequent class-action suit, compelled ReadWriteWeb’s Dan Rowinski to throw in the towel on the whole personal data issue, saying, “You know, screw it.” Dr. Cranor tells RWW about receiving a phone call from a former P3P collaborator who said P3P hadn’t received this much attention in the more-than-15 years of its existence.
“There’s certainly some political sniping that’s been going on this week. It’s not really about privacy or P3P – it’s about finding ways to snipe at your competitor,” she remarks. “A number of people have said, Microsoft has issued this indignate blog post about what was going on, and they claimed that they just discovered this. And I saw on Twitter, somebody posted, ‘Well, Lorrie Cranor has been shouting this from the rooftops for years! How did they just discover it?’ I think the planets aligned – it’s been these one-after-another privacy issues in the press. This time, when I posted the blog post this weekend that I’ve been saying for years and years, suddenly everybody took notice.”
That blog post, which appeared on TechPolicy.com, demonstrated that Facebook essentially uses the same trick that Hachamovitch attributed to Google, for exactly the same purposes: putting up a decoy CP that explicitly states it’s not a real CP, but whose erroneous parsing enables privacy settings to be bypassed. Cranor took essentially everyone to task for enabling the defense that since everyone else declared P3P dead, except for IE (whose support for P3P is tepid anyway), it’s perfectly fair to table the whole topic of privacy policy for now until someone else declares it open again.
“I will be the first to admit that P3P is on life support at best right now,” Dr. Cranor wrote. “But despite that, Microsoft is still using it as part of their default cookie settings that the vast majority of IE users depend on. So, if you don’t like P3P, how about asking Microsoft to take P3P out of their browser? Or how about going back to the W3C (the organization that standardized P3P) and asking them to declare it dead? I suspect nobody wants to do that because it might call into question the effectiveness of industry self-regulation on privacy.”
In her interview with us, she added: “If it were fully realized in a browser implementation, P3P should allow the user to set up their preferences and have their Web browser automatically determine what’s going on as they go along, turning privacy controls on and off as needed. Now, that was the vision, but we never saw any complete implementation of P3P in any Web browser. So what we see in Internet Explorer – which is the best we have right now – only implements a very small part of P3P, and in a very buggy way to begin with.
“On the one hand, I agree that the way Microsoft chose to implement P3P was not very good or very effective,” Dr. Cranor continues. “On the other hand, it did implement at least part of the P3P standard; and it did provide, I believe, a useful function. But by bypassing that, Google is actually doing something which is detracting from privacy protections that hundreds of thousands, millions of people actually do rely upon.”
This morning, the White House officially proposed its version of the Consumer Privacy Bill of Rights, which includes support for the long-debated Do Not Track (DNT) privacy controls system. Dr. Cranor describes DNT as a “watered-down” version of P3P, and her outlook for the standard actually goes downhill from there. In part 2 of our interview, she’ll explain her misgivings, while at the same time asserting her long-held opinion that maybe some privacy is better than none at all.
View full post on ReadWriteWeb
Nevil Darukhanawala and the Team at SEO Expert India Take JustMensRings.com … – Houston Chronicle
Feb 23rd
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Nevil Darukhanawala and the Team at SEO Expert India Take JustMensRings.com …
Houston Chronicle After only a few years of applying their integrated digital plan to the success of this online retailer, Nevil and his team at SEO Expert India are well-versed in selling men's jewelry. They have immersed themselves in the keywords and content … |
View full post on SEO – Google News
Nevil Darukhanawala and the Team at SEO Expert India Take JustMensRings.com … – PR Web (press release)
Feb 23rd
![]() PR Web (press release) |
Nevil Darukhanawala and the Team at SEO Expert India Take JustMensRings.com …
PR Web (press release) After only a few years of applying their integrated digital plan to the success of this online retailer, Nevil and his team at SEO Expert India are well-versed in selling men's jewelry. They have immersed themselves in the keywords and content … |
View full post on SEO – Google News
Local SEO Industry Expert Founds Argent Media Search Marketing Agency in Dallas – Sacramento Bee
Feb 14th
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Local SEO Industry Expert Founds Argent Media Search Marketing Agency in Dallas
Sacramento Bee 13, 2012 — /PRNewswire-iReach/ — One of the world's leading search engine optimization ("SEO") experts and a pioneer in the more specialized practice of Local SEO, Chris Silver Smith, has established a search marketing agency in the Dallas Fort Worth … New Research From Conductor Shows Gifts.com Tops Valentine's Day Online Searches Mountain Tiger Marketing Announces Emphasis on Search Engine Optimization for 2012 Vpromise.com Takes Search Engine Optimization to New Levels With Internet … |
View full post on SEO – Google News
Local SEO Industry Expert Founds Argent Media Search Marketing Agency in Dallas – PR Newswire (press release)
Feb 13th
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Local SEO Industry Expert Founds Argent Media Search Marketing Agency in Dallas
PR Newswire (press release) 13, 2012 /PRNewswire-iReach/ — One of the world's leading search engine optimization ("SEO") experts and a pioneer in the more specialized practice of Local SEO, Chris Silver Smith, has established a search marketing agency in the Dallas Fort Worth … Vpromise.com Takes Search Engine Optimization to New Levels With Internet … |
View full post on SEO – Google News
Internationally known SEO expert to speak at marketing event in Oklahoma City – NewsOK.com
Feb 8th
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Internationally known SEO expert to speak at marketing event in Oklahoma City
NewsOK.com These days, many marketers are turning to search engine optimization, commonly known as SEO, as a way to help them get their content viewed by the public. SEO is the process of editing and website's content and building links in it in order to improve … |
View full post on SEO – Google News
SEO Services Announces Rapid Growth as Expert SEO Community Website – San Francisco Chronicle (press release)
Feb 2nd
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SEO Services Announces Rapid Growth as Expert SEO Community Website
San Francisco Chronicle (press release) SEO Services has rapidly grown as an expert SEO community website. Launched in early 2011 and managed by SEO expert Todd Bailey, it is a portal for industry experts and novices alike to share and learn about search engine optimization. |
View full post on SEO – Google News
