Posts tagged Exchange
Facebook Marketplace vs. Exchange Ads: 3 Important Differences
May 2nd
Facebook ads aren’t all the same. Marketplace ads (Like Ads, Sponsored Stories, etc.) and Facebook Exchange ads (FBX) offer a different approach to buying, data, and intent. These are the three most important differences you need to understand.
View full post on Search Engine Watch – Latest
SEO Celebrity Speakers Line-up Announced for In-house SEO Exchange at #SMX – PR Newswire (press release)
Feb 7th
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SEO Celebrity Speakers Line-up Announced for In-house SEO Exchange at #SMX
PR Newswire (press release) In-house SEO Exchange at #SMX West, hosted by SEOinhouse.com, announces a star-studded SEO speaker line-up led by In-house SEO Advocate and Search Engine Land columnist Jessica Bowman on March 14th. Bowman handpicked the following … Digital Campaign Manager – SEO/PPC 10 Reasons You Need to Attend SMX West – March 11-13 in Silicon Valley Websites Will be Designed with Search in Mind with Perfect Search Design |
View full post on SEO – Google News
SEO Celebrity Speakers Line-up Announced for In-house SEO Exchange at #SMX – eReleases (press release)
Feb 7th
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SEO Celebrity Speakers Line-up Announced for In-house SEO Exchange at #SMX
eReleases (press release) 7, 2013 /PRNewswire/ – SEOinhouse.com Google Alert: Let's face it, keeping up with SEO and Google's infamous updates can be just as annoying as keeping up with the Kardashians! In-house SEO Exchange at #SMX West, hosted by SEOinhouse.com, … Digital Campaign Manager – SEO/PPC 10 Reasons You Need to Attend SMX West – March 11-13 in Silicon Valley Websites Will be Designed with Search in Mind with Perfect Search Design |
View full post on SEO – Google News
What Is The Facebook Exchange Opportunity?
Jan 23rd
Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance
Jan 16th
Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Retargeting Arrives on Facebook’s Advertising Exchange
Jan 11th
The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here’s a quick look at what Facebook’s introduction of search retargeting on the FBX means for advertisers.
View full post on Search Engine Watch – Latest
Facebook’s Ad Exchange Has A Promising Launch
Sep 13th
The much-anticipated Facebook Exchange, intended to help advertisers target ads at customers who have visited their site, finally launched Thursday and the early indications are it could be a game-changer.
That’s according to Triggit, a real-time media management company that is one of a handful of partners Facebook has worked with in the beta phase of FBX, as the exchange is called. Triggit’s analysis of campaigns by Shutterfly and one other client found that FBX:
- Offered advertisers click-through rates up to four times higher with re-targeted ads and previous online ad exchanges
- Conversion rates of to 2.2 times higher than previous exchanges
- Cost-per-click rates that were 6.5 times less, on average, than re-targeted ads and other online ad exchanges
- Conversion rates 18 percent to 30 percent higher than those of a control group
How It Works
People can expect to see more ads on Facebook for company’s whose sites they have visited. When they visit the site of a brand participating in FBX, a cookie will follow them, marking them for better-targeted ads on Facebook.
Behind the scenes, Facebook’s systems pings the advertisers for a real-time bid. If the bid is high enough, the ad is displayed to a cookied person in Facebook’s right sidebar. Being in real time, this feature will enable advertisers to deliver time-sensitive ads, which should help with conversions.
And unlike some other ads on Facebook, people can’t opt out, according to a June TechCrunch article.
What It Means
If Triggit’s numbers hold up for other brands, it could dramatically alter how Facebook is seen by advertisers. Until now, brands have primarily used Facebook to build awareness, not direct conversions. Those conversions, which FBX might provide, are where the real online advertising dollars lie.
View full post on ReadWriteWeb
Search Exchange 2012: SEO, social media, and more – ZDNet (blog)
Jun 22nd
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Search Exchange 2012: SEO, social media, and more
ZDNet (blog) Search Exchange is an Internet marketing conference you don't want to miss! Mark your calendars, because it's coming up soon. |
View full post on SEO – Google News
Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon
Jun 14th
Facebook will soon launch a service that allows marketers to retarget users and bid in real-time based on their recent browsing activity. Facebook Exchange pricing will be based on a CPM basis, with ad spots sold via third-party partners
View full post on Search Engine Watch – Latest
Google and Nextag’s Jeff Katz Exchange Blows
Jun 11th
Jeffery Katz, a vocal Google critic and the CEO of Nextag, recently published an article in The Wall Street Journal claiming that Google is misusing its monopolistic powers to squash competing companies. In the article, Katz emphasized that Google currently holds 82% of the global search market and 98% of the mobile search markets, which [...]
View full post on Search Engine Journal
