Posts tagged essential
20+ Essential Resources for Improving Your SEO Skills – Mashable
Oct 9th
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20+ Essential Resources for Improving Your SEO Skills
Mashable Whether you're looking to build your knowledge of the basics, master more intermediate material or get to the head of the advanced class, a wealth of online resources can help you graduate your SEO skills to the next level. There are plenty of places … SEO Pricing Models: How Much Should You Charge? Tempo SEO introduces new packages for small businesses |
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Four Essential Components to Effective SEO – Business 2 Community
Sep 28th
 Business 2 Community |
Four Essential Components to Effective SEO
Business 2 Community Getting all the necessary components of good SEO strategy together for maximizing your results is easy in theory. But, implementing these tactical components so they all work together to achieve a seamless … |
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Free Mini Book: Essential JavaScript Design Patterns For Beginners
Jul 15th
Essential JavaScript Design Patterns For Beginners is a recent free mini e-book by by Addy Osmani. In addition to covering a several useful JavaScript design patterns, Osmani covers what design patterns are, what makes a good pattern, the structure of a pattern and anti-patterns. This is a great resource for a beginner.
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Here’s Osmani on the benefit of patterns:
- Patterns are proven solutions: They provide solid approaches to solving issues in software development using proven solutions that reflect the experience and insights the developers that helped define and improve them bring to the pattern.
- Patterns can be easily re-used: A pattern usually reflects an out of the box solution that can be adapted to suit your own needs. This feature makes them quite robust.
- Patterns can be expressive: When you look at a pattern there’s generally a set structure and ‘vocabulary’ to the solution presented that can help express rather large solutions quite elegantly.
If you need something more basic to start out, check out our guide to free e-books on JavaScript and Stanford’s online course materials.
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The Essential Guide to Setting Geographic Target in Google Webmaster Tools
Jun 27th
We all know that Google Webmaster Tools enables the setting of a geographic target. By setting such a target country/location, webmasters are giving a specific signal to Google about the country/location that they want to focus on.
What if I want to set a Particular Country?
If your business is focused on a country specific target audience, you can make the appropriate setting on the Google Webmaster Tools, so that, you are able to target your country of choice.
For e.g. Say the target of your website is the US market. So, by setting “United States” as a geographic target, you will be able to focus on appearing at the top of the search engine rankings displayed by www.google.com (US).
The following figure explains how you can set a particular country as a Geographic target in Google Webmaster Tools:
The Advantage
- You can experience better results in the Country Code Top-Level Domain of Google that has been targeted.
The Disadvantage
- You won’t be able to see extensive results in the search engine rankings of other countries
What if I am Not Setting a Geographic Location?
If you don’t want to target a particular country, you just need to keep the box unchecked as shown in the figure given below:
Advantage
- You will be targeting a global audience, across all countries
Disadvantage
- You won’t be able to see extensive results in the search engine rankings in a particular country
Having gone through the various advantages and disadvantages, you might wonder whether I can combine both these options to get the best of both worlds. Yes you can.
What if I want to Give More Importance to a particular country and also get the ‘Global’ Advantage?
First, set a geographic location that you want to focus on and then take the next step. This step is both, important and challenging. As a webmaster, to experience benefits of going global, you need to create backlinks keeping in mind the other geographical locations as it will help your website experience global visibility.
For e.g. You want to focus on a target audience based in the United States, but you still want to receive traffic from other countries. In this case, you need to set United States as your geographic target by ‘ticking’ the check box and choosing ‘United States’ from the drop down menu. After that, you can focus on attracting backlinks from other geographic locations.
But, this is an exception and can only happen in certain cases where your business is targeting a global market, but most of your clients are from a particular country.
Check out the SEO Tools guide at Search Engine Journal.
The Essential Guide to Setting Geographic Target in Google Webmaster Tools
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Essential SEO Copyrighting Tips All Competitive Site Must Follow – Caribbean Media Vision
Jun 3rd
 Caribbean Media Vision |
Essential SEO Copyrighting Tips All Competitive Site Must Follow
Caribbean Media Vision That is why SEO strategies are essential even in copyrighting. You should provide content that are relevant for the search engines too. Before you can even submit your site for indexing, you must ensure that it has informative and interesting content. … Introducing: The Periodic Table Of SEO Ranking Factors Econsultancy publishes new SEO guidance |
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Mobile Security: The Essential Ingredient for Today’s Business
May 27th
In a well-publicized case, a data analyst employed by the U.S. Department of Veterans Affairs (VA) took his laptop home to suburban Maryland. Burglars entered his home and stole the laptop. Suddenly, the personal information of some 26.5 million veterans was at risk. The incident became an international news story raising caution flags about managed security at the VA.
Incidents like this one are not unusual today, and the risk is increasing as the mobile workforce grows. Gartner reports that 83.9 percent of businesses have a remote workforce, and by 2011 an estimated 46 million employees globally will telecommute at least one day per week and 112 million will work from home at least one day per month.
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The Essential Ingredient for Today's Enterprise
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15 Essential Precautions for Proper SEO – Healthy Wealthy n Wise
Apr 30th
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15 Essential Precautions for Proper SEO
Healthy Wealthy n Wise SEO, or Search Engine Optimization, is defined in the Wikipedia as a “set of methods aimed at improving the ranking of a website in search engine listings”. To the average webmaster, it's how you get higher up in the search engine results pages and get … Affordable SEO Success Offers 'Recession-Proof' SEO Packages At Just The Right … SEO Bounty Ranks #12 in Best Link Building Companies for April 2011 The Integrity Of The Seo Company You Want To Hire Is Very Important As You … |
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Why More Women in the Board Room is Essential to Innovation
Mar 31st
I did not think of the very obvious when writing a post yesterday about Jive Software’s new members to its board of directors.
The men Jive chose are all talented, intelligent and well-respected people. They have risen to the top of their fields. But where are the women?
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Jive is not an uncommon example. But the lack of women board members does point to a problem that companies need to address. For the companies that do, there could be advantages that they never expected.
Why It Makes Sense to Have More Women Board Members
For reference, German companies have adopted a voluntary initiative due to the poor representation of women in board seats. In 2010 only 2.2% of executive board members at Germany’s 30 Dax companies were women, according to data from DIW, the German Institute for Economic Research, which the Financial Times refers to in its post about the German initiative.
Women held about15% of board seats at Fortune 500 companiesin 2010, according to Catalyst, a nonprofit membership organization that expands opportunities for women in business.
Is it an obvious question to ask why there are so few women board members? Perhaps it is more enlightening to ask why it makes sense to have women on the board.
But first let’s consider some of the reasons why women are absent from board positions.
Rachel Happe writes in a blog post that the the startup world’s go-go-go nature and the resemblance to frat boy culture is an environment where women do not necessarily want to lead. I can see that. In the same post, Happe writes about the success of women who graduate from women’s colleges, which is evident in their spots on board of directors. The problem is there are so few women graduating from women’s colleges. That seems like it is part of the issue, too.
Judy Rosener wrote a post two years ago that still rings true today. Most men are CEOs. And most do not seek out women for the job. They seek people like themselves. What they need to do is get out there and look.
If they do that, you can bet there will be women in board-of-director roles.
But what are some of the reasons to have women on your board? Rosener distills it down to this:
Good business sense means taking into consideration the following: knowledge of the labor pool; knowledge of new and growing markets; interest in improving corporate governance; and the tracking of revenue and profit, i.e. attention to the bottom line.
Let’s look at each of these reasons.
Labor Pool: Women are more than half of the workforce. Doesn’t it make sense that they should be represented on the board of directors, too? To exclude women from the board can mean that the company may not be seen as a place that welcomes women at all. In turn, that has a direct effect on the company’s competitiveness.
The Market: Women are decision makers. Women have a perspective that can alter the development of a product or a service. They manage the finances in the home. They make the purchases. Put women in executive roles and board positions and you can see how their perspectives may open new markets.
Governance: A woman joining a board of directors can have an effect on the men. They will be less likely to make sexist remarks and jokes. But there is more to this. Rosener writes:
I asked Shirley M. Hufstedler, an experienced corporate board member, how she thinks the presence of women changes a board. Hufstedler served for many years on both the Hewlett-Packard and US West boards, and currently sits on the Harman International Industries board. She said it is her observation that female board members usually understand, better than men, how to appeal to women as consumers and as employees. “Also, because women are acculturated differently from men, they tend to listen more and see problems and solutions differently from their male colleagues.” In many ways this expands and enhances board discussion and deliberation.
Bottom Line: Companies with more women in executive positions tend to have higher profits. She writes:
A study by Roy Adler, a professor at Pepperdine University in Malibu, California, tracked 215 Fortune 500 companies, comparing their financial performance to industry medians. He found that “companies that smash the glass ceiling also enjoy higher profits.” In a recent Harvard Business Review article presenting his findings, Adler showed that “the companies with the highest percentages of female executives delivered earnings far in excess of the median for other large firms in their industries.” The Canadian Conference Board findings support those of Adler. It tracked the financial well being of firms with two or more women on their boards in 1995 to see where they stood six years later. It found that firms with women board members were much more likely than companies with all-male boards to be leaders when ranked by revenue or profit. While these two studies do not a theory make, they suggest there is a relationship between the presence of women on boards and financial performance.
Considering that why would a company not have a women on its board?
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SEO: An Essential Brand Management Tool for the ARM Industry – InsideARM
Mar 30th
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SEO: An Essential Brand Management Tool for the ARM Industry
InsideARM For any industry that routinely encounters negative press and online consumer backlash, search engine optimization (SEO) is an important concept to understand and use properly. … Optify Powers Real Time Marketing With Social Media, Extended Enterprise SEO … Not content with what you've got? |
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