Posts tagged Eric

Google Isn’t Spying On You, Says Executive Chairman Eric Schmidt by @mattsouthern

Criticism against the search giant for allegedly spying on its users isn’t going unheard, as Google executive chairman Eric Schmidt reportedly shot back in defense of his company at a conference at the Cato Institute today: “I hear this perception that somehow we’re not playing by the rules of modern society, I think it’s wrong. Google has worked very hard to improve your privacy.” Ever since Edward Snowden’s revelations about the National Security Agency (NSA), users have begun to grow suspicious of large companies — not just Google, but Facebook and anyone else who has access to a large amount […]

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Google’s Eric Schmidt: “Really, Our Biggest Search Competitor Is Amazon”

The attitudes of European policy makers toward Google seem to have hardened of late. On various regulatory fronts, Google faces vocal critics and well-organized opposition. Google’s Eric Schmidt gave a speech earlier today in Berlin seeking to change some of those hardened hearts and minds….



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Google’s Eric Schmidt In Berlin: “Really, Our Biggest Search Competitor Is Amazon”

The attitudes of European policy makers toward Google seem to have hardened of late. On various regulatory fronts, Google faces vocal critics and well-organized opposition. Google’s Eric Schmidt gave a speech earlier today in Berlin seeking to change some of those hardened hearts and minds….



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13 Secrets Stephen Colbert Extracted From Google’s Eric Schmidt & Jonathan Rosenberg

Editor’s note: This post was originally published by our partners at Biography.

Stephen Colbert, Jonathan Rosenberg, and Eric Schmidt at 92Y. (Photo: Joyce Culver)

On Tuesday night, The Colbert Report host moderated a panel with Google Executive chairman Eric Schmidt and Jonathan Rosenberg, Google’s Senior VP of Product Management at New York City’s 92Y. The topic: Schmidt and Rosenberg’s new book, How Google Works, an inside look into the technology corporation’s nurturing history and culture.

Like an hour-long Colbert Report interview, the talk was a rapid-fire smorgasbord of wisecracks and Google trivia, Schmidt and Rosenberg painting their picture of a fully connected, Google-driven world. The evening was a futurist’s dream and a technophobe’s nightmare.

As Colbert jumped from point to point, here are a few of the insights we picked up at the panel:

Google Glass: Still a Thing?

To kick things off, Colbert went straight for a topic that would earn him a laugh and a compelling response: Glass. The world lost its minds when Google’s Android phone-like eyewear premiered—was this the next great technological achievement?

The fervor has died down, but Schmidt stresses that Glass is slowly becoming an essential accessory in a number of fields, citing surgeons who need their hands to operate but want to document or stream their work via Glass’ on-board camera.

It Takes Five Interviews to Land a Job at Google

“No more, no less,” Schmidt said. There wasn’t always a set number of hoops to jump through. According to the former CEO, one prospective employee went through 18 interviews, only to be rejected at the end. Schmidt had his own trial to endure when he applied for the CEO gig in 2001. Key Google staff insist on testing potential major hires by dragging them to an “extreme” outing, like surfing or skiing. Schmidt went to Burning Man. He appreciated the outdoor festival’s “no pictures” policy. “Tell that to Google Image,” Colbert remarked.

Google Employs “Smart Creatives”

What makes a great Google employee? Someone analytical, personable, and individual—the company’s definition of a “smart creative.” They’re not looking for geniuses, but people who can function within the company.

Schmidt said when he arrived at Google, it had 150 employees. Today the innovative enterprise has 50,000 people on board. Colbert asked the natural question of Schmidt and Rosenberg: “Are you like Kirk and Spock?”

“Exile knaves, but fight for divas” – Jonathan Rosenberg on Google’s mantra for team-building

“Consensus Requires Dissension” and Consensus Requires Women

Google is all about the quotable mantras. Rosenberg offers “exile knaves, but fight for divas,” which speaks to its team-building efforts. “Fake 10 tons not 10 percent” is all about work ethic and why failure is acceptable within Google’s development timelines.

Schmidt’s biggie is “consensus requires dissension,” which helps Google avoid the “Bobblehead yes” where everyone just agrees with a lackluster idea so they can move on with a meeting. Schmidt demands debate and argument so his team can achieve true consensus.

He also stressed the importance of female voices. While the men of Google will often be louder, quicker, and blunter with their responses, Schmidt says he always clears the air for a women’s opinion, scientifically proven to be more thoughtful.

Google Will Release a Smart Contact Lens for Diabetics

On top of the more obvious work—Chrome, Gmail, and Internet-centric developments—there’s Google X, the home of research and development that turns science fiction into science fact. The division’s latest development? A contact lens equipped with a microchip that can read insulin levels in diabetics. When blood sugar levels are low, the lens changes colors to prompt action. 

“How do you charge it?” Colbert asked, speaking for the entire audience with mouth agape. “Bioelectricity in eye fluid,” replied Schmidt. Collective gasp.

Where Are the Self-Driving Cars? Blame Traffic Regulators

Wondering where Google’s much buzzed about self-driving cars were, Schmidt assured Colbert that they were still in active development, with one major problem to overcome. The cars stop faster than any human could at a red light or crash scenario. Rosenberg says Google cars have an accident-free test history (and they’ve driven on highways).

While the government traffic enforcement continues to debate whether Google cars should be able to drive on the open road, the major internal problem is police. The cars won’t stop just because a cop tells it to. Colbert thinks they should keep the flaw built in because he already has the perfect line: “I’m sorry, officer, my car was drunk.”

Optimistically, Schmidt believes aspects of the car technology could be integrated into existing models. Imagine a student driver who could avoid all accidents with an intelligent car.

Google Is All About Putting Superfast Internet In Every Home

Right now, Google’s main goal is to put hyper-speed Internet in every home. According to Schmidt, the Google Fiber program is 100 times faster than your typical internet connection, running upwards of 1,000 Mbps. “A gigabit is like taking drugs,” he says.

The all-Google lifestyle doesn’t stop there. Schmidt told Colbert that the next practical innovation would be virtual reality, “images that envelop you.” Instead of watching The Colbert Report through a screen, Colbert could be projected from a tube into homes. Schmidt held specifics close to the chest, but with the advent of Oculus Rift and parallel competitors, we know Google will be all over VR when it’s time (which sounds like the next few years).

Colbert’s Viacom-vs-YouTube Deposition Confused Lawyers

The night was all about Schimdt and Rosenberg, but Colbert had Google stories to share, too: Apparently, when he was deposed in Viacom’s $1 billion copyright lawsuit against Google and YouTube, lawyers had problems differentiating between statements made by the actual Colbert and his fictional character “Stephen Colbert.”

To shift personas, Colbert would change the position of his coffee cup on a table depending on which version of himself he was referring to.

Google Isn’t Always on the Right Path

Google always has a five-year plan in place. According to Rosenberg, they’re occasionally ahead of themselves. A few years back, the economic advisor would have told you that the future was all about one device that could do it all. He was wrong.

“Convergence is not on a device, but in the cloud,” Rosenberg said. Schmidt consoled his comrade, adding that, while we still use multiple devices, the mobile device is still the key. He made a pointed claim: “97% of people sleep next to their phones.”

Porn Provoked One of Google’s Biggest Features

Google used to have an unofficial program called “Cookies for Porn.” Google Image’s “SafeSearch” was designed to detect the naked human body and remove it from typical search results. If a developer spotted porn undetected by the algorithm, they got a cookie—and the algorithm was reworked to be more efficient.

The responsive evolution of the algorithm opened the door for one of Google Image’s coolest features, “More Like This” (or “Search By Image”), a feature that’s all about precision.

Don’t Ask Them About Advertising

Google has another corporate mantra: “Don’t Be Evil.” For all the comedy Colbert dished over the course of the night, he earned major credit for asking a provocative question: What’s Google’s definition of “evil” and has anyone ever come close?

Schmidt admitted that during one conversation about using search knowledge to target ads at users, an employee screamed “being evil!” The idea was instantly killed (though a variant of the practice certainly remains in place). Colbert had a difficult time penetrating the advertising side of Google—for all their world-changing inventions, the company is still driven by ads and selling information. It’s a shady subject. Schmidt was tight-lipped.

Big Data Collection Will (Should?) Improve A.I.

While Schmidt tore the NSA a new one when snooping came up, Google’s positive spin on “Big Data” gathering is all about making the search engine that started it all smarter. By mining our every move, Schmidt believes that Google Search will be able to interact with a user via voice recognition and, not only dig up whatever a person is looking for, but predict what he or she will want to search for and when and where they’ll want to search for it.

Schmidt wants Search to answer “judgment questions”: Should I go to Paris or Hawaii on vacation? Should I go out for Mexican next Tuesday? Should I see Beyonce in concert? Google’s A.I. will tell you. Schmidt predicted the technology would be upon us in five years (and, after prodding from Colbert, says it’ll be hard to fall in love with it like in the movie Her).

Colbert Only Has 42 Shows Left

An off-hand quip unearthed a stark revelation: There are only 42 more episodes of The Colbert Report left! It was announced earlier this year that Colbert would leave his Emmy and Peabody Award-winning show to take over David Letterman’s Late Show sometime in 2015. With The Minority Report With Larry Wilmore set to premiere in January, it was obvious Colbert’s show would have to end sometime before the year’s end. It just didn’t hit us until now.

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How Google Fails To Enforce “First Click Free” — An Eric Schmidt Case Study

News publishers often want to be listed in Google. News publishers also often want to have paywalls or registration barriers. The good news is Google has rules that allow for this. The bad news is that Google routinely fails to enforce these rules. Below, a case study involving content in a major…



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Google Management Lessons Book Coming From Eric Schmidt

Google Executive Chairman Eric Schmidt and former Google SVP Jonathan Rosenberg have written a new book called How Google Works. Not yet published but available for pre-order, it’s a wide-ranging discussion of corporate management drawing upon the lessons the two men learned over a decade at…



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How Does Google Index Tweets? A Study by Eric Enge of Stone Temple Consulting by @wonderwall7

Eric Enge and the Stone Temple Consulting team embarked on a quest to find out: How does Google index tweets? Their findings, which were released today, helped find out more information about indexing process could help figure out how much influence Twitter has on the ranking process. The Intial Data Collection Process First, the team attempted to find out how many tweets Google has in its index by running a site:Twitter.com search: Enge stats that the 6.2 billion pages listed on this search is about two weeks’ worth, if we go with the 500 million tweets per day sent on […]

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Pebble’s Eric Migicovsky: The Full Interview At ReadWriteMix

In April, Pebble CEO and founder Eric Migicovsky stopped by our headquarters for an on-stage interview at ReadWriteMix, ReadWrite’s question-and-answer event series. The event was a big success, with a packed room.

We asked attendees to reserve their seat with an optional donation to Girls Who Code, an organization that shares ReadWrite’s values about democratizing access to technology. We raised $451 for the organization, and based on that success, we’re going to ask attendees at future ReadWriteMix events to make a donation in support of Girls Who Code.

We gave a quick recap of the event, but we now have the complete video to share, as well as highlights of the conversation. (A note: We had to rely on a backup source of audio due to an equipment failure, so the sound quality is not ideal. Our apologies for that—but Migicovsky is worth a close listen.)

Here’s the complete video of our half-hour talk and questions from the audience:

Migicovsky defines the modern smart watch as “a wearable computer that connects to the Internet … and brings you information ambiently to your wrist.”

How crowdfunding website Kickstarter figured into Pebble’s success:

Why smartwatches need to meet people on their own terms and “mesh into your life”:

Migicovsky on how he’s building an operating system for wearables:

How the failure of Migicovsky’s first smartwatch, the Allerta InPulse, taught the company a hard lesson:

Migicovsky gives back to the Kickstarter community by backing cool campaigns himself:

”The idea of competitors in this space is not new.”

Migicovsky on how context shapes your smart watch:

Our next ReadWriteMix is June 3, with Foursquare CEO Dennis Crowley. We’ll be making tickets available soon.

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Pebble’s Eric Migicovsky, On How To Make Smartwatches People Want

There’s a problem with gadgets today, and Pebble CEO Eric Migicovsky thinks he knows exactly what it is: “Technology shouldn’t change your own personal habits. It should mesh into the lifestyle you already live.” 

It sounds like common sense, but in a world where inventors too often expect people to adapt and conform to new technologies, it’s a radical thought. And quite possibly, it’s the secret of success for the 27-year-old tech founder’s Pebble smartwatch. 

The device landed in the spotlight in 2012 after raising more than $10 million in preorders on Kickstarter, the crowdfunding website. Now the product has bloomed into a platform in its own right, with more than 400,000 units gracing people’s wrists and more than 15,000 developers creating nearly 2,400 watch apps for it. 

Donning a red hoodie and flip-flops, Migicovsky joined ReadWrite Editor-in-Chief Owen Thomas for a casual chat at Wednesday night’s ReadWriteMix, where he shared Pebble’s journey and what it took to galvanize one of the hottest areas of consumer technology today—the rapidly growing wearables market. 

How Pebble Got Rolling

The Allerta InPulse was the first smartwatch from the team behind Pebble.

The Allerta InPulse was the first smartwatch from the team behind Pebble.

It may surprise some folks to know that Pebble is not Migicovsky’s first smartwatch. That honor goes to InPulse, a device he released in 2010 that initially worked with the BlackBerry smartphone. But even though it paved the way, the Vancouver-born Canadian found he still needed to make a compelling case for wrist-worn tech.

“What we had to do, what we had to prove, was that there was so much more value to putting something smart on your wrist,” he said. 

Like the InPulse, Pebble focused on the basics first.

“I found the core functions, the notifications and phone calls, were the most important to me,” said Migicovsky. So he focused on the basics and left the rest to third-party developers. 

This was how a single device became a launchpad for a whole ecosystem. As the company worked to fulfill orders for Kickstarter backers last year, it also prepped the PebbleKit, a software development kit, and reached out to app developers. Those efforts laid the groundwork for its very own app store, which launched a couple of months ago

Extending An Arm To Developers

“It’s more than just us,” said Migicovsky. “It’s great to see how others are pushing [things].”

What he’s referring to is the company’s reliance on those 15,000-some outside developers who are fleshing out Pebble’s features. 

He describes Pebble as “an open platform that people can hack on,” and it’s perfectly fitting. Thanks to the growing inventory of smartwatch apps, users can do numerous things from their wrists—from checking into locations and paying for Starbucks lattes, to remotely snapping photos and tracking swimming activity (thanks to Pebble’s accelerometer). 

“Platform plays require engaging developers, engaging users,” he said. So they invest their energy into the questions that matter: “How can we make tools and incentive models that support them?” 

Pebble has put a lot of energy into developer outreach, including contests and sometimes even paid trips to the Palo Alto, Calif., office. Meanwhile, an increasing portfolio of established companies joins the fold, including Mercedes-Benz, iControl, Yelp, and GoPro, among others. 

Migicovsky remembers being wowed when Mercedes-Benz approached him. The car company had started working on a Pebble app and only then asked “if we wanted to check out what they’ve been working on. Uh, yes!” he said. Now certain Mercedes owners can have car data literally at hand, and the app even shakes the wrist when there’s an obstruction on the road ahead. 

It’s all part of Pebble’s fundamental vision of tech that fits into people’s existing lives. With so many creative apps at the ready, users can craft whatever experience works for them. They can even craft their hardware experience too. 

Hardware Matters

Big box retailer Target has now picked up the first-generation, all-plastic Pebble, selling it through its vast network of stores. Those original models were recently joined by a stainless version called the Pebble Steel, which is available only on Pebble’s website. So which do people prefer? “Around 60% of our customers right now on our website are picking Pebble Steel,” said Migicovsky. 

Both models follow his primary approach, to make a device that works alongside gadgets like smartphones, not replace them by stuffing cameras or cellular radios in there. 

“We can connect to other devices, as opposed to putting them in the Pebble itself,” he said. “Given the right technology, it’s something we might do, and there’s a laundry list of things we could put in there. But there are other products that do it much better.” 

Those moves, along with its e-paper display, enable Pebble’s long battery life—a key feature for any wearable device. 

“We couldn’t do what we we’re doing now five years ago,” he added. Advances in mobile computing, which allowed for ubiquitous Internet connectivity, changed everything. So did better battery technology and the evolution of Bluetooth, in particular its low energy profile. 

“Bluetooth LE (low energy) is going to do a lot to change the world,” he said. “There’s going to be a lot more clothing and sensors and other things.” Such wearables will boast long life and cool interactions with iBeacons, the new wireless routers that allow consumer devices to connect to the Internet, not just smartphones and tablets. 

When that comes together, consumers will benefit from automated features that make life easier. And Migicovsky wants Pebble to be part of that future. 

Others Join The Arm Race

Of course, making things easier for users is not always, ahem, easy. 

The company has had plenty of challenges too. It frustrated early backers when it couldn’t deliver products on time last year. Fortunately, Migicovksy learned a few things from his experience with InPulse. 

“Do not overbuild your inventory. It very nearly killed the company,” he said. Migicovsky turned those piles of unsold InPulses into a visual reminder for his team of mistakes and missed opportunities.

Despite the InPulse’s failure, a chastened Migicovsky and his team survived to create a new smartwatch. Now he and Pebble are major player in an expanding market full of competitors. 

Not that Migicovsky sweats the competition much. He’s seen rivals like Sony, Samsung, Qualcomm, even Prada, and others before. However, Google may be “one of the more credible competitors that we’ve had.” 

He was referring to the Android Wear platform introduced last month via the Moto 360 and LG G smartwatches. But just because “it’s interesting,” that doesn’t mean he’s threatened by the tech giant. 

“It definitely provides a different vision for wearables than we’re going down,” he said, referring to Pebble’s openness. He noted that Google may have once had the same stance, but “with Wear, they’re acting against that. They lost control with Android, and I think they’re a little unhappy. And they [might be] going back the other way with Android Wear,” he said. 

How that competition will shake out isn’t entirely clear yet. In the meantime Pebble, the little startup that could, has done everything it can to get rolling, and it’s not done yet. 

“What we’re doing now is building the first operating system that purpose-designed for wearables,” he said. “There’s a lot of opportunity with having a different form factor to create new experiences.” 

It’s an opportunity, not just for Pebble, but for the consumers who buy them—as well as the developers who are taking the smartwatch further than even Migicovsky himself could imagine. 

Event photos by Kara Brodgesell for ReadWrite. InPulse image by Owen Thomas, Mercedes-Benz Pebble app photo by Adriana Lee, for ReadWrite. Moto 360 image courtesy of Motorola. 

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Pebble’s Eric Migicovsky, On What It Takes To Make Smartwatches People Want

There’s a problem with gadgets today, and Pebble CEO Eric Migicovsky thinks he knows exactly what it is: “Technology shouldn’t change your own personal habits. It should mesh into the lifestyle you already live.” 

It sounds like common sense, but in a world where inventors too often expect people to adapt and conform to new technologies, it’s a radical thought. And quite possibly, it’s the secret of success for the 27-year-old tech founder’s Pebble smartwatch. 

The device landed in the spotlight in 2012 after raising more than $10 million in preorders on Kickstarter, the crowdfunding website. Now the product has bloomed into a platform in its own right, with more than 400,000 units gracing people’s wrists and more than 15,000 developers creating nearly 2,400 watch apps for it. 

Donning a red hoodie and flip-flops, Migicovsky joined ReadWrite Editor-in-Chief Owen Thomas for a casual chat at Wednesday night’s ReadWriteMix, where he shared Pebble’s journey and what it took to galvanize one of the hottest areas of consumer technology today—the rapidly growing wearables market. 

How Pebble Got Rolling

The Allerta InPulse was the first smartwatch from the team behind Pebble.

The Allerta InPulse was the first smartwatch from the team behind Pebble.

It may surprise some folks to know that Pebble is not Migicovsky’s first smartwatch. That honor goes to InPulse, a device he released in 2010 that initially worked with the BlackBerry smartphone. But even though it paved the way, the Vancouver-born Canadian found he still needed to make a compelling case for wrist-worn tech.

“What we had to do, what we had to prove, was that there was so much more value to putting something smart on your wrist,” he said. 

Like the InPulse, Pebble focused on the basics first.

“I found the core functions, the notifications and phone calls, were the most important to me,” said Migicovsky. So he focused on the basics and left the rest to third-party developers. 

This was how a single device became a launchpad for a whole ecosystem. As the company worked to fulfill orders for Kickstarter backers last year, it also prepped the PebbleKit, a software development kit, and reached out to app developers. Those efforts laid the groundwork for its very own app store, which launched a couple of months ago

Extending An Arm To Developers

“It’s more than just us,” said Migicovsky. “It’s great to see how others are pushing [things].”

What he’s referring to is the company’s reliance on those 15,000-some outside developers who are fleshing out Pebble’s features. 

He describes Pebble as “an open platform that people can hack on,” and it’s perfectly fitting. Thanks to the growing inventory of smartwatch apps, users can do numerous things from their wrists—from checking into locations and paying for Starbucks lattes, to remotely snapping photos and tracking swimming activity (thanks to Pebble’s accelerometer). 

“Platform plays require engaging developers, engaging users,” he said. So they invest their energy into the questions that matter: “How can we make tools and incentive models that support them?” 

Pebble has put a lot of energy into developer outreach, including contests and sometimes even paid trips to the Palo Alto, Calif., office. Meanwhile, an increasing portfolio of established companies joins the fold, including Mercedes-Benz, iControl, Yelp, and GoPro, among others. 

Migicovsky remembers being wowed when Mercedes-Benz approached him. The car company had started working on a Pebble app and only then asked “if we wanted to check out what they’ve been working on. Uh, yes!” he said. Now certain Mercedes owners can have car data literally at hand, and the app even shakes the wrist when there’s an obstruction on the road ahead. 

It’s all part of Pebble’s fundamental vision of tech that fits into people’s existing lives. With so many creative apps at the ready, users can craft whatever experience works for them. They can even craft their hardware experience too. 

Hardware Matters

Big box retailer Target has now picked up the first-generation, all-plastic Pebble, selling it through its vast network of stores. Those original models were recently joined by a stainless version called the Pebble Steel, which is available only on Pebble’s website. So which do people prefer? “Around 60% of our customers right now on our website are picking Pebble Steel,” said Migicovsky. 

Both models follow his primary approach, to make a device that works alongside gadgets like smartphones, not replace them by stuffing cameras or cellular radios in there. 

“We can connect to other devices, as opposed to putting them in the Pebble itself,” he said. “Given the right technology, it’s something we might do, and there’s a laundry list of things we could put in there. But there are other products that do it much better.” 

Those moves, along with its e-paper display, enable Pebble’s long battery life—a key feature for any wearable device. 

“We couldn’t do what we we’re doing now five years ago,” he added. Advances in mobile computing, which allowed for ubiquitous Internet connectivity, changed everything. So did better battery technology and the evolution of Bluetooth, in particular its low energy profile. 

“Bluetooth LE (low energy) is going to do a lot to change the world,” he said. “There’s going to be a lot more clothing and sensors and other things.” Such wearables will boast long life and cool interactions with iBeacons, the new wireless routers that allow consumer devices to connect to the Internet, not just smartphones and tablets. 

When that comes together, consumers will benefit from automated features that make life easier. And Migicovsky wants Pebble to be part of that future. 

Others Join The Arm Race

Of course, making things easier for users is not always, ahem, easy. 

The company has had plenty of challenges too. It frustrated early backers when it couldn’t deliver products on time last year. Fortunately, Migicovksy learned a few things from his experience with InPulse. 

“Do not overbuild your inventory. It very nearly killed the company,” he said. Migicovsky turned those piles of unsold InPulses into a visual reminder for his team of mistakes and missed opportunities.

Despite the InPulse’s failure, a chastened Migicovsky and his team survived to create a new smartwatch. Now he and Pebble are major player in an expanding market full of competitors. 

Not that Migicovsky sweats the competition much. He’s seen rivals like Sony, Samsung, Qualcomm, even Prada, and others before. However, Google may be “one of the more credible competitors that we’ve had.” 

He was referring to the Android Wear platform introduced last month via the Moto 360 and LG G smartwatches. But just because “it’s interesting,” that doesn’t mean he’s threatened by the tech giant. 

“It definitely provides a different vision for wearables than we’re going down,” he said, referring to Pebble’s openness. He noted that Google may have once had the same stance, but “with Wear, they’re acting against that. They lost control with Android, and I think they’re a little unhappy. And they [might be] going back the other way with Android Wear,” he said. 

How that competition will shake out isn’t entirely clear yet. In the meantime Pebble, the little startup that could, has done everything it can to get rolling, and it’s not done yet. 

“What we’re doing now is building the first operating system that purpose-designed for wearables,” he said. “There’s a lot of opportunity with having a different form factor to create new experiences.” 

It’s an opportunity, not just for Pebble, but for the consumers who buy them—as well as the developers who are taking the smartwatch further than even Migicovsky himself could imagine. 

Event photos by Kara Brodgesell for ReadWrite. InPulse image by Owen Thomas, Mercedes-Benz Pebble app photo by Adriana Lee, for ReadWrite. Moto 360 image courtesy of Motorola. 

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