Posts tagged Entrepreneurs
Strategy Roundtable for Entrepreneurs: Web 3.0 & Social Dancing, Romania Emerging
Dec 15th
At today’s roundtable, we had a 30-minute segment on Web 3.0 and Social Dancing. We basically took the Web 3.0 framework – Web 3.0 = (4C + P + VS) – and did a blue sky exercise on how to create a comprehensive user experience for social dancers. We also explored business models that not only can span advertising, subscription, and e-commerce, but also hybrid virtual-physical concepts that could even draw upon a Starbucks of Salsa, Tango or Swing!
It’s a fun segment, so please take a look at the recording here. I hope some of you reading this post ARE social dancers. I am. I would love to see a much better leverage of web technologies to facilitate the formulation of dance related experiences. For more, you can also follow the discussion on my blog titled: Web 3.0 and the Argentine Tango. Complete with videos and definitive use cases, it would give an interested reader some great ideas on how to design such a Web 3.0 system.
Then we moved to another exciting segment for which I need to give you some context. As you may recall from previous roundtable posts, that 1M/1M works closely with many incubators around the world. We simply offer our services as an extension of the incubators’ existing programming. Today, Timisoara Software Business Incubator, led by Executive Director Radu Ticiu, brought on an entrepreneur to pitch, giving us a window into the Romanian startup scene.
123ContactForm
Florin Cornianu from Timisoara, Romania, pitched 123ContactForm, a company that competes in the same space as YCombinator’s WuFoo that exited earlier this year for a $35M price, and was acquired by SurveyMonkey. In other words, 123ContactForm offers web forms of all kinds that are used by web developers, small businesses, etc., for various purposes, from surveys to lead collection.
Florin has already built a nice, profitable business with $100,000 a year in revenue. Of course, the significantly lower cost-structure in Romania helps a lot. He is looking at additional expansion opportunities, especially in Europe (through the introduction of multi-language forms) and Asia (through channel partners).
The space is crowded, and requires steady navigation. However, it is wonderful to see steadfast execution from a software startup, and the evolution of a sustainable business in Romania. We hope to see many more in 2012.
You can listen to the recording of today’s roundtable here. As always, I would very much like to hear about your business, so let me invite you to come and pitch at one of our free 1M/1M public roundtables. We will be holding future roundtables at 8:00 a.m. PST on the following dates:
Thursday, December 22, Register Here.
Thursday, January 5, Register Here.
Thursday, January 19, Register Here.
Thursday, January 26, Register Here.
If you want a deeper relationship with me, you are very welcome to join the 1M/1M premium program. If you have any questions about the program, please, first study the website, especially What to expect from the 1M/1M premium program and the FAQs. If you have additional questions, please email me, and I would be very happy to respond. Please note that I work exclusively with 1M/1M entrepreneurs.
I also invite you to join the 1M/1M mailing list for the ease and convenience of getting updates. This way we can stay in touch and it will help you to decide if 1M/1M is a program for you.
Dance photo by Gabriel
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Strategy Roundtable For Entrepreneurs: Three Open Opportunities For 2012
Dec 8th
At today’s roundtable, we discussed three major trends and opportunities for 2012 and also worked with an entrepreneur from Europe.
Social Contacts
Our audience of readers is full of entrepreneurs. And what do entrepreneurs do? They market and they sell. Well, at the very heart of the marketing and selling problem is the concept of lead generation. Once upon a time, it was a rather straightforward exercise of collecting names and mailing addresses, and then running direct mail campaigns. As the Internet became mainstream, this was largely replaced (at least in the universe we live in) by email marketing campaigns, so the key information was the email address of a lead.
Today, the problem has once again changed definition. Suspects and prospects are everywhere in the vast realm of social media, watching, reading, commenting, engaging. And to engage effectively with them, we need to reach them through all those various channels.
So, the definition of a lead database has expanded from being Name, Address, Email ID, Phone No, etc., to include Twitter handle, LinkedIn profile, Facebook profile, blog URL, and more.
Yet, the process of generating such lists with all the Social Contact data remains cumbersome, time-consuming, and necessarily manual. Very little by way of technology has been applied to the problem thus far.
It needs to be. You can participate in the discussion here: Social Contacts: A Hairy Open Problem. Note: There are technology limitations, which were discussed to some extent at today’s roundtable, and quite possibly, the solution is a somewhat manual one. Nonetheless, this IS a significant business opportunity.
Too Much Unmonetized Ad Inventory
If you are a content producer or a freemium app or game developer, you would know, instantly, what I am talking about. There is WAY too much ad inventory out there. Too many eyeballs that are not getting adequately monetized; major publishers sitting on top of huge masses of unmonetized impressions; game developers monetizing, barely, 1% to 2% of their traffic; app developers similarly struggling to convert free users to premium.
If you are an entrepreneur looking for an open problem to solve, look no further. This is your opportunity. In 2012, one of the greatest unaddressed pain points for the mobile and online industries is this overabundance of eyeballs that publishers, software, app and game developers are struggling to find monetization models for.
There are many ad networks that offer very low monetization rates and take a large sales commission. If you decide that the way you want to address all this is by becoming, yourself, an ad network, that is certainly one way of addressing the pain point. However, you would need to know how to sell $25 to $50 CPMs, because at $4 to $5 CPMs, there is no money for anybody, not for the network and not for the publisher. It’s just not worth it. Some vertical ad networks have gone after this opportunity, Glam Media being one of the most successful of the lot.
But, by and large, the problem remains unsolved from the publishers’ perspective, especially the small and mid-sized publishers.
You can participate in further discussion here. There are some excellent comments, especially observations made by Vikrant Mathur, founder of iFood.tv.
Indian Product Entrepreneurs Emerging
We have discussed the topic of technology product companies from India on my blog for many years now. In 2012, finally, we will see the first major crop of Indian entrepreneurs playing on the global stage. I can say this with confidence based on my first hand experience mentoring a number of serious and promising Indian product entrepreneurs in the 1M/1M program, one of which, Freshdesk, has just raised financing from Accel Partners.
To put this evolution in context, you can find both some historical commentary and also a bit of a blueprint for what is working and why this is going to be a major trend, as opposed to a one-off happenstance, on my blog: Indian Entrepreneurs: Your Time Has Come. There were several Indian entrepreneurs at the roundtable today, and some weighed in on the topic.
CarRentalBookers.com
Today Stathis Katinas from Greece, pitched CarRentalBookers.com, a business he founded with his partner Tristan Mcvean. The business is effectively a Hotels.com of car rentals. The market is crowded, but Stathis has a critical mass of traffic and transactions, as well as a large portfolio of car rental companies providing data to make the service viable. Today’s discussion was about how to generate additional distribution and acquire traffic. Stathis also needs to think through the competitive positioning in a lot greater detail to be able to compete in a crowded market.
Nonetheless, I was very happy to see a European entrepreneur, especially one from Greece, amidst that country’s utter crisis-ridden state. Europe’s challenges can best be resolved by reinstating an entrepreneurial culture, instead of the welfare-based system that large parts of the continent have degenerated into.
You can listen to the recording of today’s roundtable here. As always, I would very much like to hear about your business, so let me invite you to come and pitch at one of our free 1M/1M public roundtables. We will be holding future roundtables at 8:00 a.m. PST on the following dates:
Thursday, December 15, Register Here.
Thursday, December 22, Register Here.
If you want a deeper relationship with me, you are very welcome to join the 1M/1M premium program. If you have any questions about the program, please, first study the website, especially What to expect from the 1M/1M premium program and the FAQs. If you have additional questions, please email me, and I would be very happy to respond. Please note that I work exclusively with 1M/1M entrepreneurs.
I also invite you to join the 1M/1M mailing list for the ease and convenience of getting updates. This way we can stay in touch and it will help you to decide if 1M/1M is a program for you.
Sramana Mitra is the founder of the One Million by One Million (1M/1M) initiative, an educational, business development and incubation program that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. She is a Silicon Valley entrepreneur and strategy consultant. She writes the blog Sramana Mitra On Strategy and is author of the Entrepreneur Journeys book series and Vision India 2020. From 2008 to 2010, Mitra was a columnist for Forbes. As an entrepreneur CEO, she ran three companies: DAIS, Intarka, and Uuma. She has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology.
Roundtable photo by Jim Linwood
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Strategy Roundtable For Entrepreneurs: 1M/1M Premium Company Freshdesk Wins Funding From Accel Partners
Dec 1st
At today’s roundtable, we announced 1M/1M Premium company Freshdesk’s $1M funding from Accel Partners. Freshdesk is a social customer support startup offering a SaaS solution to small businesses. The team is led by Girish Mathrubootham and Shanmugam Krishnasamy, who have their roots in Zoho, a SaaS company that has revolutionized the category by drastically undercutting the CRM price-point by leveraging India to build a $100M+ 100% bootstrapped business. Freshdesk aims to do the same in Social CRM and already has paying customers. [See: 1M/1M Incubation Radar: Freshdesk]
I then discussed some of the lessons of the Freshdesk financing. Instead of rushing to raise money, the entrepreneurs have followed a systematic methodology of validating all the assumptions and got as far as paying customers before starting the funding round. As a result, they were able to get multiple competitive term sheets and negotiate both valuation and terms to their advantage with confidence.
Also notable is the “affordable SaaS” opportunity, exemplified by Zoho and Freshdesk, that Indian entrepreneurs are zeroing in on. There is clearly significant investor appetite for this category. [Read: India's Big Opportunity In SaaS]
iDelectus
First, Andrew Kubik from Augusta, Michigan, pitched iDelectus, a training platform for domains where federal certification is a requirement (example: air traffic control). The company is very early, and I have concerns about the length of time it would take to see any cash from winning federal contracts. Such long sales cycle businesses find it very difficult to sustain and survive the pre-revenue period.
Loyaltepays.com
Then Tatyana Gann from Nashville, Tennessee, presented Loyaltepays.com, a service to help business consultants who blog, with additional monetization mechanisms for their content. It took me a long time to weed through the rather foggy positioning to even get to that beginning nugget, since some entrepreneurs seem to have a tendency to float all over the place. Along with “spray and pray,” another one of my favorite expressions these days is ‘motherhood and apple-pie.’ Tatyana, my dear, rein in.
The Biggest Open Problem of 2012
Finally, I want to point you to what, in my opinion, is the biggest open problem of 2012. If you are a content producer or a freemium app or game developer, you would know, instantly, what I am talking about. There is WAY too much ad inventory out there; too many eyeballs that are not getting adequately monetized; major publishers sitting on top of huge masses of unmonetized impressions; game developers monetizing, barely, 1% to 2% of their traffic; app developers similarly struggling to convert free users to premium.
If you are an entrepreneur, looking for an open problem to solve, look no further. This is your opportunity. In 2012, one of the greatest unaddressed pain points for the Mobile and Online industries is this overabundance of eyeballs that publishers, software, app and game developers are struggling to find monetization models for. [You can read more and participate in the discussion on my blog.]
You can listen to the recording of today’s roundtable here. As always, I would very much like to hear about your business, so let me invite you to come and pitch at one of our free 1M/1M public roundtables. We will be holding future roundtables at 8:00 a.m. PST on the following dates:
Thursday, December 8, Register Here.
Thursday, December 15, Register Here.
Thursday, December 22, Register Here.
If you want a deeper relationship with me, you are very welcome to join the 1M/1M premium program. If you have any questions about the program, please, first study the website, especially What to expect from the 1M/1M premium program and the FAQs. If you have additional questions, please email me, and I would be very happy to respond. Please note that I work exclusively with 1M/1M entrepreneurs.
I also invite you to join the 1M/1M mailing list for the ease and convenience of getting updates. This way we can stay in touch and it will help you to decide if 1M/1M is a program for you.
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Strategy Roundtable For Entrepreneurs: VCs Are Not Always Right
Nov 3rd
I know that many, many entrepreneurs are feeling dejected because of investor rejections.
Today, I want to share with you a story of an amazing entrepreneurial team led by Alex Bouzari, CEO of Data Direct. In How To Defend Your Dream Against All Odds, Alex and I explore the company’s journey to $200 Million in revenue, while their VCs wrote them off. From what I have seen, this is one of the few companies that can cross the elusive billion dollar mark in due course.
The other company on my radar that will also, most likely, achieve this feat is Zoho, led by the ever contrarian Sridhar Vembu. Zoho is already over $100 million in revenue and is seeing tremendous traction. Having turned down all overtures for investment, Zoho continues merrily on in its bootstrapping path.
Finally, for those of you who need some additional infusion of courage, please study the story of Ryan Allis in North Carolina who bootstrapped his company iContact to $1 million in revenue and THEN raised venture capital to get to $40 million.
So, please don’t get discouraged; there are many paths to success.
Next week, we have a conference call for those of you considering joining 1M/1M premium on Tuesday, November 8, at 8:00 a.m. Pacific. You can register here.
Now, on to today’s roundtable:
Parallel6
Today James Hickey from San Diego, California, pitched Parallel6, a company that does social media marketing services for brands and also has a white label mobile app that can be customized and branded for their clients’ mobile and social marketing needs. The offering is a managed service, priced at $7,000-$10,000 for a one-time setup fee and a $2,500-$3,000 per month maintenance and services charge. Parallel6 is already clocking over $1 million in revenue and is looking to enhance its customer acquisition and also raise some financing.
Statisco Economic Analytics
Then Prashant Singh from Bangalore, India, discussed Statisco Economic Analytics, a risk management technology for managing company balance sheets, interfacing with their ERP systems. Prashant is focusing his market validation process on mid-market companies – 2-3 years old, and somewhat stable. My hunch is that the segmentation is incorrect and that class of companies will not respond to his value proposition. I suggested going for larger companies and also to pick some verticals where the value proposition really shines through. Is it inventory risk that Statisco manages well? In that case, the verticals of choice could be manufacturing, wholesale and retail. Bottomline, there is positioning work to be done, otherwise the validation phase that Prashant is in right now is going to yield false negatives.
NameYourRentNow.com
Misty Denson from Portland, Oregon, presented NameYourRentNow.com. She had contacted me via AngelList, asking me for feedback on her business. I had invited her to come and pitch.
Misty is focusing on providing social media marketing services to real estate professionals, as well as building an online exchange for property owners and renters to find one another. She has spoken with hundreds of real estate professionals and is getting good validation. Areas that need further work are competitive positioning and TAM analysis. She is not ready for investors, which is an issue she had questions about today.
You can listen to the recording of today’s roundtable here. As always, I would very much like to hear about your business, so let me invite you to come and pitch at one of our free 1M/1M public roundtables. We will be holding future roundtables at 8:00 a.m. PDT on the following dates:
Thursday, November 10, Register Here.
Thursday, November 17, Register Here.
If you want a deeper relationship with me, you are very welcome to join the 1M/1M premium program. If you have any questions about the program, please, first study the website, especially What to expect from the 1M/1M premium program and the FAQs. If you have additional questions, please email me, and I would be very happy to respond. Please note that I work exclusively with 1M/1M entrepreneurs.
I also invite you to join the 1M/1M mailing list for the ease and convenience of getting updates. This way we can stay in touch and it will help you to decide if 1M/1M is a program for you.
Sramana Mitra is the founder of the One Million by One Million (1M/1M) initiative, an educational, business development and incubation program that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. She is a Silicon Valley entrepreneur and strategy consultant. She writes the blog Sramana Mitra On Strategy and is author of the Entrepreneur Journeys book series and Vision India 2020. From 2008 to 2010, Mitra was a columnist for Forbes. As an entrepreneur CEO, she ran three companies: DAIS, Intarka, and Uuma. She has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology.
Cash photo via Blatant World, path photo by Upland Access, for rent signs by Abbey Hendrickson
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Strategy Roundtable For Entrepreneurs: Nonprofits And For-profits
Oct 20th
During today’s roundtable, we had a lot of discussion around nonprofits and for-profits.
Foundups: Michael Trout, from Fukui, Japan, pitched Foundups, which he claims will be a platform for open corporations. He talked about everything from raising funding for pre-seed entrepreneurs to get them to the seed stage, crowd funding, social media marketing and open source. It’s the kind of pitch that makes your mind spin. You can’t tell what the company does. And Michael said himself that he has a hard time explaining what he does in three minutes.
To me, this is symptomatic of a much larger problem. Michael does not have enough clarity on what he is doing with his venture. In the same breath, he said everything he offers is free, like open source in the mid-1990s. I reminded him that commercial open source is a classic freemium model, where the free software comes with paid customer support and training. Without that, the only other way open source companies can survive is by being non-profit and raising charity money, which some have done.
So, which one are you, I asked. We had a lot of back and forth, but to my satisfaction, Michael was unable to answer that question. All he could say was that if someone would give him $100,000, he could make it all work.
Folks, this is EXACTLY how NOT to try to raise money.
SolSolution
Soren Harrison, from Boston, Massachusetts, presented SolSolution, a solar electricity venture whereby his company places solar panels on the roofs of schools, generates electricity, sells it to the schools, as well as back to the grid, and takes advantage of the federal rebates, incentives, etc.
Again, the issue of for-profit versus nonprofit came up. Who funds the solar panels? Who funds the operating costs? Soren’s answer is ambiguous, even though his value proposition and business model are relatively clear and well thought through.
In general, it is difficult to make non-profits sustainable and scalable. It is certainly not my area of expertise. What is very clear to me, however, is that a lot of entrepreneurs seem to be caught in the FREE movement right now. Everything needs to be free. And as I said earlier, the only way you can sustain that is through foundation money.
If that’s the route, then Michael’s option is potentially working with the Kauffman Foundation or the Blackstone, two of the largest entrepreneurship focused philanthropic organizations out there. And Soren could work with the Google Foundation. Google certainly has a very significant clean energy agenda, and they may be willing to fund his project.
You can listen to the recording of today’s roundtable here. As always, I would very much like to hear about your business, so let me invite you to come and pitch at one of our free 1M/1M public roundtables. We will be holding future roundtables at 8:00 a.m. PDT on the following dates:
- Thursday, October 27, Register Here.
- Thursday, November 3, Register Here.
- Thursday, November 10, Register Here.
- Thursday, November 17, Register Here.
If you want a deeper relationship with me, you are very welcome to join the 1M/1M premium program. If you have any questions about the program, please, first study the website, especially What to expect from the 1M/1M premium program and the FAQs. If you have additional questions, please email me, and I would be very happy to respond. Please note that I work exclusively with 1M/1M entrepreneurs.
I also invite you to join the 1M/1M mailing list for the ease and convenience of getting updates. This way we can stay in touch and it will help you to decide if 1M/1M is a program for you.
Sramana Mitra is the founder of the One Million by One Million (1M/1M) initiative, an educational, business development and incubation program that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. She is a Silicon Valley entrepreneur and strategy consultant. She writes the blog Sramana Mitra On Strategy and is author of the Entrepreneur Journeys book series and Vision India 2020. From 2008 to 2010, Mitra was a columnist for Forbes. As an entrepreneur CEO, she ran three companies: DAIS, Intarka, and Uuma. She has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology.
Photo by svilen001
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Strategy Roundtable For Entrepreneurs: Free is Not a Business Model
Oct 13th
At today’s roundtable, we had a chance to discuss a topic that continues to bother me endlessly – the Internet’s obsession with FREE.
MyStream
Richard Zelson, from New York, New York, discussed MyStream, a music streaming app that allows multiple people to listen to the playlist of one individual, serving, roughly speaking, the function of a headphone splitter. Richard is currently charging $1.99 for the app and has 30,000 customers. He asked me if he should offer the app for free to get more customers. I said, no. Giving stuff for free is a dangerous game, and it is difficult to sustain operations that have large numbers of free users. You then become dependent on outside financing, and that is a slippery slope. It is much better to grow organically with revenue. So Richard, please continue to charge money for the value you offer.
Cortese Design Bags
Debra Cortese, from Miami, Florida, discussed Cortese Design Bags, a designer of tote bags with natural designs. Debra has made a lot of mistakes already, especially, by making it a practice to offer her services for free, in the name of bartered promotion, and at this point, needs to focus on finding a segment (e.g. luxury resorts) that is willing to pay for her services.
For those interested in some further thoughts on free versus paid, I encourage you to read my recent post, Capitalism 2.0: The Free Rider Problem.
Please remember, free is not a business model.
MMIS, Inc.
Also, Michaeline Daboul, from New Hampshire, pitched MMIS Inc., a healthcare IT business for managing compliance requirements for pharmaceutical and medical device companies, recording transactions that involve payments to physicians. Michaeline is a 1M/1M premium member, trying to make decisions around fund-raising versus growing organically using channel partnerships. In 1M/1M premium, we do invest in certain companies on a revenue sharing basis and create channel partnerships with one or more of our partners. Michaeline may qualify for such an investment, and we will be opening dialog on that front before approaching VCs.
Desi Sauda
Seshu Madabushi, from Irving, Texas, pitched Desi Sauda, a Groupon-like service catering to the South Asian communities in the U.S. Seshu has already started operations in Dallas and Houston as well as launched in the Bay Area. He is also planning to launch in Boston and Chicago by December. This, in my opinion, is a ‘spray and pray’ strategy. He should penetrate Dallas, his home base, deeply and monetize that geography thoroughly. It is very expensive to scale operations in multiple cities, and there is absolutely no chance of VCs financing yet another Groupon look alike without serious traction. I happen to be a huge critic of Groupon’s ‘expand geographies at all cost’ strategy. I hear that they are moving away from that strategy, finally. (Related reading: Groupon Following Yahoo-esque Strategy – A Bad Move)
About
You can listen to the recording of today’s roundtable here. As always, I would very much like to hear about your business, so let me invite you to come and pitch at one of our free 1M/1M public roundtables.
We will be holding future roundtables at 8:00 a.m. PDT on the following dates:
Thursday, October 20, Register Here.
Thursday, October 27, Register Here.
If you want a deeper relationship with me, you are very welcome to join the 1M/1M premium program. If you have any questions about the program, please, first study the website, especially What to expect from the 1M/1M premium program and the FAQs. If you have additional questions, please email me, and I would be very happy to respond. Please note that I work exclusively with 1M/1M entrepreneurs.
I also invite you to join the 1M/1M mailing list for the ease and convenience of getting updates. This way we can stay in touch and it will help you to decide if 1M/1M is a program for you.
Sramana Mitra is the founder of the One Million by One Million (1M/1M) initiative, an educational, business development and incubation program that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. She is a Silicon Valley entrepreneur and strategy consultant. She writes the blog Sramana Mitra On Strategy and is author of the Entrepreneur Journeys book series and Vision India 2020. From 2008 to 2010, Mitra was a columnist for Forbes. As an entrepreneur CEO, she ran three companies: DAIS, Intarka, and Uuma. She has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology.
Photo by Gisela Giardano
Discuss
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Strategy Roundtable For Entrepreneurs: Dedicated To Steve Jobs
Oct 6th

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes … the ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. They push the human race forward, and while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world are the ones who do.” – Steve Jobs
The man who inspired so many of us through his life and his work to have the courage, conviction and resilience to take on long-term, important agendas, is no more. Today’s 100th roundtable is dedicated to fittingly celebrating Steve’s life. The reinforcement of his example, in hours of darkness, has offered me light and direction to take on a big, bold idea: restructuring capitalism through the 1M/1M program.
At today’s session, we opened with a memorial service for Steve and then went on to explain how we are doing so.
Through the past six years of intense research and thinking, I have come to conclude that the most vulnerable phase in an entrepreneur’s life is the pre-$1 million revenue stage. This is where numerous ventures fail.
In the 1M/1M roundtables, the vast majority of entrepreneurs we work with are in this rather vulnerable pre-$1 million revenue stage.
The 1M/1M program aims to help a million entrepreneurs globally reach $1 million in revenue (and beyond), thereby building the foundation of a robust, distributed and sustainable economic value creation that would add up to $1 trillion dollars in global GDP. It would also result in creating at least 10 million jobs around the world.
And today, we have a group of early adopter premium members who are making good use of the program. In over 100 roundtables, I have personally coached more than 400 early-stage entrepreneurs. Over 7,000 people have attended the roundtables. And between the free and premium programs, as well as the blog, Twitter, Facebook and LinkedIn, we have a community of more than 200,000 people engaged in the initiative at various levels.
Through this journey, we have raised the visibility of fundamental issues like the causes of exorbitantly high infant entrepreneur mortality and alerted the entrepreneur community with a simple observation:
Entrepreneurship = (Customer + Revenue + Profits); Financing is Optional
Our community has successfully established a culture of bootstrapping as a counterforce to the compulsive rush to financing that entrepreneurs often mistakenly engage in, only to be rejected over and again by investors. This, of course, doesn’t mean that we discourage entrepreneurs from seeking financing. It simply means that our methodology prepares them better if they do decide to raise capital, as well as calibrate their fundability at different points of the journey.
And finally, we have defined 1M/1M as a framework for capitalism 2.0, a distributed, democratic model of capitalism.
What makes 1M/1M unique?
Every incubator you look at takes pride in how exclusive it is. How difficult it is for entrepreneurs to get selected to participate. 1M/1M is not exclusive at all. We want every entrepreneur to have access to our curriculum and incubation services, and give them an opportunity to build their businesses, irrespective of the scale of their entrepreneurial aspirations. After all, there are many more $5 million, $10 million, $20 million ideas out there than $500 million or billion-dollar ones. The latter is the domain of venture capital, but the former is what we need to build the foundation for Capitalism 2.0 on a global scale.
In 1M/1M, we offer a case-study-based online educational program, video lectures, and methodology, online strategy consulting at public and private online roundtables, as well as introductions to customers, channel partners and investors (pre-seed, seed, angel, VC, bank, alternative financing). The public roundtable is a free program accessible from anywhere in the world. The rest of the services are for paying members only. The $1,000 annual fee grants paying members unlimited usage of the service
I have learnt a great deal being based in the heart of Silicon Valley for the last 15 years and having access to its inner circle. However, as I started designing 1M/1M, it was clear to me that what we have learned and fine-tuned here at such a furious pace, needs to be encapsulated and made available to the larger world of entrepreneurs. No, you do not need to come to Silicon Valley to learn entrepreneurship. With 1M/1M, we have packaged the lessons from the trenches of over 500 entrepreneurs. We have synthesized a methodology that draws from their best practices. We have created case studies that help you get an up-close-and-personal experience of sitting down with some of the best entrepreneurs of our time and sharing, perhaps, a cup of coffee with them.
At today’s session, we had ten 1M/1M premium members share their journeys.
Happy Grasshopper
Dan Stewart, from Tampa/St. Petersburg, Florida, presented Happy Grasshopper, an online service helping sales people keep in touch with their prospects via email. Dan started off in 1M/1M with the idea of raising money right away but has since focused on getting a solid positioning done, a minimum viable product (MVP) built, and has generated over 2,000 successful, delighted, paying customers, thus vastly enhancing his fundability.
FreshDesk
Girish Mathrubootham, from Chennai, India, discussed FreshDesk, a full-featured social customer support SaaS offering targeted toward small businesses. In the past 100 days since its launch, Freshdesk has recruited 100 paying customers. In parallel, the founders have won a $40,000 grant from Microsoft as winner of the BizSpark Startup India Challenge and are in the throes of closing a financing round. The company has generated excellent investor interest and multiple term sheets.
Voluble
Taariq Lewis, from the San Francisco Bay Area, presented Voluble, an online ‘event’ platform that broadcasts multiple chat messages to multiple social media platforms simultaneously and is seeing excellent traction in large enterprises to assist with lead nurturing in the sales closing process. Taariq joined the 1M/1M program with a single-slide concept and has since recruited marquee paying beta customers. Voluble is also seeing good interest from investors.
OrangeScape
Suresh Sambandam, from Chennai, India, discussed OrangeScape, a Platform-as-a-Service provider from India that plugs a gap in Google’s enterprise product, helping migrate long tail applications from Lotus Notes to Google App Engine. Through partnerships with larger channel partners, OrangeScape is seeing traction in very large enterprises and has established an excellent relationship with Google. Helping the latter win Lotus Notes migration deals is a market penetration strategy that is paying off.
CrowdEngineering
Gioacchino La Vecchia, from Pisa, Italy, discussed CrowdEngineering, a crowdsourced customer support platform, that is pioneering a level zero customer support layer that expects to save 20% to 30% in support costs for enterprises with a high volume of support calls like Telecom and Consumer Electronics. CrowdEngineering is also seeing traction through channel partnerships that 1M/1M has helped put together.
Invention Labs
Ajit Narayanan, from Chennai, India, presented Invention Labs, a speech technology for helping children with disabilities, like autism, communicate and learn. Ajit is a remarkable innovator and technical founder who is using 1M/1M as his crash course in business and product marketing, while also generating revenues through services, some product sales in India, and winning major awards like the Technology Review TR 35.
iFood.tv
Vikrant Mathur, from the San Francisco Bay Area, presented iFood.tv, a large community of cooking lesson videos where food lovers learn to cook. Vikrant has already built a business with millions of users and eyeballs, monetized some, and his company is now profitable. But the opportunity is a lot larger, especially by introducing Web 3.0, and expanding the monetization models to include commerce. Much revenue waits to be unlocked.
Value Of Insight Consulting
Scott Clark, from Miami, Florida, presented Value Of Insight Consulting, a company with deep expertise in clinical trial research in areas such as oncology that offers great value to pharmaceutical companies. No, 800 million people are not going to be buying the company’s product, but major pharma clients are buying, and the company is doing important work, while building a serious, profitable business.
Azuyo
Ashok Jagathrakshakan, from Bangalore, India, presented Azuyo, a mobile and social application developer. Ashok has established himself as one of the go-to guys for many 1M/1M companies that are looking for outsourced product and prototype development services. In parallel, he is also building a product business that has emerged out of his work with social media campaigns.
Wealth Gathering
Michael Goldman, from Portland, Maine, presented Wealth Gathering, a social gaming consumer app for managing your financial health. Michael is in the midst of advanced market validation, having completed the first level of positioning and research. From Maine, where there isn’t much of an entrepreneurial community, Michael is able to plug into Silicon Valley’s knowledge and experience through 1M/1M.
These are just a few examples of how the 1M/1M entrepreneurs are moving forward. The most important fact is that they ARE moving forward and are able to short-circuit a learning process that cost many of us many invaluable years of our lives and numerous avoidable mistakes.
The 1M/1M community is very proud of all the entrepreneurs who are pushing ahead with the same determination and resilience that Steve Jobs taught us through his glowing example. It is a light that will continue to guide entrepreneurs around the world for years to come, and it will also guide us at 1M/1M, offering the strength to stay with our mission of restructuring capitalism and empowering a million entrepreneurs to become successful.
You can listen to the recording of today’s roundtable here.
As always, I would very much like to hear about your business, so let me invite you to come and pitch at one of our free 1M/1M public roundtables. We will be holding future roundtables at 8:00 a.m. PDT on the following dates:
Thursday, October 13, Register Here.
Thursday, October 20, Register Here.
Thursday, October 27, Register Here.
If you want a deeper relationship with me, you are very welcome to join the 1M/1M premium program. If you have any questions about the program, please, first study the website, especially What to expect from the 1M/1M premium program and the FAQs. If you have additional questions, please email me, and I would be very happy to respond. Please note, that I work exclusively with 1M/1M entrepreneurs.
I also invite you to join the 1M/1M mailing list for the ease and convenience of getting updates. This way we can stay in touch and it will help you to decide if 1M/1M is a program for you.
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Strategy Roundtable For Entrepreneurs: From Poland to Argentina
Sep 30th
During this week’s roundtable, once again, we had an international group of entrepreneurs presenting from Buenos Aires, Argentina; Warsaw, Poland; Geneva, Switzerland; Sherbrooke, Canada; Oakland, California; and Austin, Texas. In addition, we had attendees from many other parts of the world. Let’s dive in and see what they each are working on.
Rockify
First up, Joel Korpi from Austin, Texas, pitched Rockify, a platform for transforming video content into multiple device friendly formats, process payments and help content producers distribute and monetize content more widely. Joel has one anchor customer right now and has validated his assumptions based on that case study. He also has raised one round of seed funding and is ready for another.
Home Swappers Club
Then Marie-Janine Saris from Buenos Aires, Argentina, discussed Home Swappers Club, a concept inspired by Airbnb, where people who love to travel swap their homes using the site as a trusted place to meet other validated home owners and renters. It’s a decent concept, and we discussed nuances of how the logic will flow. It is, however, too early for financing.
Resmesh
Next, Ashwin Bhambri from Warsaw, Poland, pitched Resmesh, a concept that aims to create ‘profiles’ for people. As a market entry strategy, Ashwin proposed taking LinkedIn customers and setting up personal profiles for them, an idea that did not sound convincing to me at all. Recruiters are using LinkedIn actively, and they like it. I don’t see any reason why they would go to a different site.
my3P.com
Roi Patterson from Sherbrooke, Canada, presented my3P.com, a motherhood and apple pie concept for solving the world’s problems – from teaching teens how to build lawn mowing businesses to teaching government agencies how to do economic development to teaching businesses how to perform better to being a feeder to incubators. This would be a top contender for one of the least thought through businesses we have seen at 1M/1M.
StyleShop247.com
Last up, Ashesh Patel from Oakland, California, pitched StyleShop247.com, a Flipkart of fashion for Indian consumers, so to speak, whereby the site would be selling foreign fashion brands to Indian consumers. The concept is good with lots of precedence in the Western markets; however, the company needs to show some level of validation that Indian consumers are ready to buy relatively expensive merchandise online. Ashesh also rattled out a very long list of categories of merchandise, including, apparel and shoes, accessories, beauty products, etc. I would focus on one category as Zappos did.
You can listen to the recording of today’s roundtable here. As always, I would very much like to hear about your business, so let me invite you to come and pitch at one of our free 1M/1M public roundtables. We will be holding future roundtables at 8:00 a.m. PDT on the following dates:
Thursday, September 29, Register Here.
Thursday, October 13, Register Here.
Thursday, October 20, Register Here.
Thursday, October 27, Register Here.
We will be holding our 100th roundtable on Thursday, October 6th. To celebrate the occasion, the 1M/1M initiative is inviting a dozen 1M/1M premium members from all over the world to step in front of the camera to share their entrepreneur journeys — their ups and downs and next steps — as inspiration for other startup entrepreneurs. They will also share how they are using the 1M/1M program in that journey. You can register to attend here.
If you want a deeper relationship with me, you are very welcome to join the 1M/1M premium program. If you have any questions about the program, please, first study the website, especially What to expect from the 1M/1M premium program and the FAQs. If you have additional questions, please email me, and I would be very happy to respond. Please note, that I work exclusively with 1M/1M entrepreneurs.
I also invite you to join the 1M/1M mailing list for the ease and convenience of getting updates. This way we can stay in touch and it will help you to decide if 1M/1M is a program for you
About Sramana Mitra
Sramana Mitra is the founder of the One Million by One Million (1M/1M) initiative, an educational, business development and incubation program that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. She is a Silicon Valley entrepreneur and strategy consultant. She writes the blog Sramana Mitra On Strategy and is author of the Entrepreneur Journeys book series and Vision India 2020. From 2008 to 2010, Mitra was a columnist for Forbes. As an entrepreneur CEO, she ran three companies: DAIS, Intarka, and Uuma. She has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology.
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