SEO Facts » Engines

New Signals to Search Engines Revisited

admin — Thu, 09 Feb 2012 17:28:46 +0000

Search engines have evolved from primitive crawling technology and now have a very powerful combination of signals. This downloadable PDF “thought paper” shows how end user data, social, mobile, and personalization are shaping the future of search.

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New Signals to Search Engines Revisited – Search Engine Watch

admin — Thu, 09 Feb 2012 17:26:08 +0000

New Signals to Search Engines Revisited
Search Engine Watch
I have to say, I've been fascinated by the response from, what I guess, is an audience that was too young back in early 2000s to want to read about information retrieval on the web and how that relates to SEO, and how websites that have the most links …
National Positions Launches MySeoGrader.comSan Francisco Chronicle (press release)
SEO Services Firm 180Fusion Attending SES Accelerator Conference & Search …PR Web (press release)

all 6 news articles »

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Link for People, Not Search Engines

admin — Wed, 01 Feb 2012 14:28:56 +0000

There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal should be to be able to survive and thrive with or without Google. Never forget the quality, intent and relevancy of the link building process.

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Are You Keeping Secrets From The Search Engines?

admin — Thu, 26 Jan 2012 17:08:57 +0000

Many webmasters are obfuscating the content of their sites’ pages from view of the search engines. They post content that appears differently for human readers than it does for search engine crawlers. And as a result, their sites receive inferior treatment from those search engines in the indexes….

Please visit Search Engine Land for the full article.

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Optimizing for Search Engines: By Language or By Country?

admin — Thu, 26 Jan 2012 15:05:10 +0000

When it comes to targeting search engines to reach international markets, we’re going to have to do things a little differently. As we expand our horizons we begin to form connections with those who not only speak different language but bring a whole set of different cultural expectations to their business dealings online. There are [...]

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Chinese New Year 2012: Google & Search Engines Welcome Year of the Dragon

admin — Mon, 23 Jan 2012 16:29:22 +0000

January 23 is Chinese New Year, and heralds the Lunar New Year of the Water Dragon. The dragon is perceived as a mystical and auspicious creature in Chinese cultures and this year is expected to bring prosperity and transformational change.

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Search Engines & Opinions: Just How Trustworthy Are Search Results?

admin — Thu, 19 Jan 2012 15:28:58 +0000

Whether it’s on Google or Bing, websites want to rank in the top positions on search engine result pages (SERPs) and watch the free traffic roll in. However, the traffic isn’t nearly as powerful as the effect search results h…

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Start Your Engines! Connected Cars at CES

admin — Fri, 13 Jan 2012 01:55:46 +0000

As each year passes, the connected car makes more of a noise at CES. This year several car manufacturers were touting new features, including Mercedes-Benz, Ford and Audi. The term “connected car” refers to the integration of smartphone apps and content into the car. Typically this is done via the car’s dashboard, enabling you to listen to online music, access Web data, stream video to the car’s passengers and more. In this post we’ll look at three such systems: Ford Sync, Mercedes-Benz mbrace2 and Audi Connect.

What all three of the above car manufacturers, and others like General Motors and Toyota, have in common is that they are leveraging the rapid evolution of smartphone technology – rather than trying to build new Internet devices into their cars.

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Mercedes-Benz

Today Mercedes-Benz announced “mbrace2,” which connects web apps and smartphones to its vehicles. It will include new apps for Facebook, Yelp and Google Local Search. There will also be iPhone and Android smartphone apps that enable users to track car usage, control door locks, see diagnostic information and more. Mbrace2 is expected to be available in 2013 editions of Mercedes-Benz cars.

Audi

This week at CES, Audi announced new features for its Connect system. Audi defines Connect as “networked mobility” for its cars. The new features include a seven-inch 3D screen, improved control wheel and integration of LTE (Long Term Evolution, designed to handle large amounts of data). The A3 will be the first car to get these upgrades, but not for another 18 months or so.

What’s more interesting is the next generation of Audi’s heads-up display (HUD), which can project information onto the windshield just below a driver’s normal field of vision. it reminded the New York Times of the film Minority Report. The system can be used by passengers as well as the driver, for example to look at travel routes.

Ford

Perhaps the car company doing the most with web and smartphone app integration is Ford. The American firm first introduced Internet technology inside its cars with Sync, launched in 2007. Sync is voice-activated technology which connects your smartphone and MP3 player to your car’s dashboard and steering wheel. There are currently 4 million Ford cars in North America that have Sync running. The latest evolution of Sync is called MyFord Touch, a “cabin tech” system which we covered at last year’s CES. Ford recently announced free upgrades for MyFord.

At CES, Ford announced a new hybrid car called the 2013 Fusion. One of the main features in this car is the integration of Sync and MyFord Touch.

According to Ryan McGee, a technical expert at Ford interviewed by Technology Review, “with Sync we empowered the driver [and] our next leap is into empowering the vehicle.” It hopes to do this using Internet technology. In other words, making cars smarter. Use cases include fuel optimization, predicting your travel route on-the-fly, and vehicle-to-vehicle communication (which could help reduce crashes, among other things).

Smartphone as Car Component

All of the systems we discussed above – mbrace2, Audi Connect and MyFord/Sync – are enablers of smartphone applications and content. In other words, the smartphone becomes a component of the car via its connection to the dashboard system.

It still feels like early days for these technologies, but Audi’s futuristic heads-up display is an indicator of where the car manufacturers will eventually take us.

Discuss

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How Search Engines Work

admin — Wed, 11 Jan 2012 12:29:24 +0000

It’s been 10 years since I wrote the second edition of a book about search engines called “Search Engine Marketing: The Essential Best Practice Guide”. It was a very big seller and, in fact, it carried on selling through to the b…

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Search Engines Should Be Like Santa From “Miracle On 34th Street”

admin — Tue, 10 Jan 2012 23:09:25 +0000

That didn’t take long. In my coverage today about the new Google “Search Plus Your World” feature, I detailed how part of it gave hefty ammunition to claims that Google is abusing its dominant position in search. The anti-trust charges have now already started. Here’s the…

Please visit Search Engine Land for the full article.

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