Posts tagged Effects
How Dynamic Search Ads Can Take Over Your AdWords Account With Devastating Effects
Apr 18th
Dynamic Search Ads were recently added to all AdWords advertisers’ accounts. This nicely collided with me restarting the management of an old client of mine who had wanted to manage their AdWords campaigns in-house for a while. This advertiser has had access to Dynamic Search Ads for quite some time and starting a DSA campaign had great potential to [...]
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Plastic Surgeon SEO Specialist, SEO Kiwi, Warns About the Effects of New … – SBWire (press release)
Mar 25th
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Plastic Surgeon SEO Specialist, SEO Kiwi, Warns About the Effects of New …
SBWire (press release) Los Angeles, CA — (SBWIRE) — 03/25/2013 — SEO & Internet marketing specialist and founder of SEO Kiwi Aaron Franklin is letting plastic surgeons know that SEO companies using bad SEO tactics drastically affect search engine ranking due to the new … |
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Google Penguin Update: SEO And Marketing Services Feel The Effects – WebProNews
May 8th
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Google Penguin Update: SEO And Marketing Services Feel The Effects
WebProNews What I mean is, we have seen more people write in about keywords like, 'seo services,' 'seo company, you know, some particular city name', or 'web design services, some particular city name'. Those types of results seem to be hit heavily. |
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SEO Positive Reviews Effects of Latest AdWords Technology – PR Web (press release)
Apr 23rd
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SEO Positive Reviews Effects of Latest AdWords Technology
PR Web (press release) With new developments regarding matching behaviour for phrase and exact-match keywords, the search experts at SEO Positive have been reviewing the effects that are likely to be experienced by both users and advertisers. Search terms that may include … |
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Network Effects: How Google & Apple Dominate Mobile
Nov 28th
The mobile platform wars are in full swing. Android and Apple dominate the landscape but a new report from VisionMobile says that there will be no clear winner in the battle for supremacy over the mobile market. Android controls the numbers, Apple controls the profits and everybody else is fighting for scraps and third place in the ecosystem.
Developers are the front line soldiers of the platform wars. “iOS and Android are winning not only by virtue of technological sophistication, but primarily by the strength of their application ecosystems,” the VisionMobile report states. The “network effect” drives the ecosystem, more sales equals more developers and more applications which in turn drives more developers. We take a close look at the platform wars through VisionMobile’s report below.
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First Is Relative
The VisionMobile report is one of the most comprehensive breakdowns of the entire mobile ecosystem that has been published this year. The 68-page report (PDF) looks at smartphone vs. feature phone adoption, developer trends, how each OS differentiates itself and what tools are available, the importance of app stores and how HTML5 could deflate that market, among other topics.
Applications drive ecosystems. It is something we have known for several years but 2011 has really brought the importance of the app environment to clarity. Apple has more than, 500,000 apps while the Android Market has near 330,000 (up from the time frame that VisionMobile used for its survey, ending before October 2011). It is an Android and Apple world and the two platforms share a few key characteristics:
- Both originate from non-telecom partners.
- Both are monetized indirectly. Apple through high-margin devices or advertising for Android.
- Both are driven by companies that can pump billions into development of the operating system, create online services and drive application ecosystems.
It is hard to say which platform is No. 1. If we are talking about sales volume, Android takes the cake in almost every way. At the same time, Apple has created an environment where it makes, by far, the most amount of money for a single corporation in the mobile ecosystem.
We can see why Android does so well in the chart below. It is the only company that gains the green check mark in all four categories while iOS and webOS are the only two platforms that are for “high end devices” and “tablets” at the same time. Since Hewlett-Packard completely flubbed its webOS implementation and has more or less dropped the notion of making tablets and smartphones, that end of the market is left to Android and Apple.
“There isn’t and won’t be a single winner in the smartphone race. Both iOS and Android platforms reached a critical mass of hundreds of millions of users. Their long-term positions are secured by strong network effects between users and developers, making it almost impossible to displace them.
The jury is still out on whether there is a place for a third platform player, and whether Microsoft, with the help of Nokia, will be able to wrestle the third position away from Blackberry,” the report states.
Adoption & Battle For Third
More than one and four global cellular users have a smartphone. Developed countries have the highest adoption, with sales to the channel reaching 65% in the United States and 50% in Europe. Sales to channel drop significantly in developing worlds with 19% in Asia-Pacific, 17% in Latin American and 18% in Africa and the Middle East. Overall, 27% of the world has smartphones.
The battle for third in the platform wars comes down to three main contenders. Two come from established tech innovators while the third is a suite of developer tools that can be employed by anybody.
Research In Motion currently holds the third spot almost by default. It has 70 million handsets deployed worldwide and has grown 40% year-over-year. That does not mean it is growing as well as RIM would like though as its percent of market share has been evaporating as its sales stale in the face of competition from Apple and Android. Microsoft should come on strong with Windows Phone especially that it now has Nokia on its side and the company’s large brand presence across the world. In terms of platform, HTML5 is creeping up on each in terms of developer attention because it is the one platform that can truly cross the bridge between all of the platforms. Each of the major players – Google, Apple, Microsoft and RIM – have professed a dedication to HTML5 development.
What it comes down to is developer attention. The BlackBerry App World has near 30,000 apps while Windows Phone recently surpassed 40,000. Yet, each has weak “network effects” according to VisionMobile’s definition of the term. Symbian also falls into this category though application development for Symbian now primarily falls to publishers working towards making a dent in smartphone adoption of emerging markets.
“Apple and Google turned the mobile industry on its head by creating vibrant product ecosystems encompassing devices, content and on-line services. The battle of ecosystems, however, is still far from being decided. We expect continued evolution of this dynamic market driven by entry of new players, such as Amazon, Facebook and Microsoft, as well as expansion of the experience ecosystems across screens, shifting the battleground from smartphones to tablets and finally the living room,” the report stated.
We will break down the developer aspects of the VisionMobile report on ReadWriteMobile later today. What do you think will be the third-place ecosystem outside of Android and iOS? Will third place eventually go to the most unique platform (Windows Phone) or will it devolve into whatever system runs HTML5 the best? Let us know your thoughts on VisionMobile’s report in the comments.
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Weekly Wrap-up: Effects of the Internet Blacklist Bill and More
Nov 18th
HR 3261 has riled up the internet and with good reason. We take a look at the effects of the new bill, in an easy to follow infographic from the folks at AmericanCensorship.org. All of this and more in the ReadWriteWeb Weekly Wrap-up.
After the jump you’ll find more of this week’s top news stories on some of the key topics that are shaping the Web – Location, App Stores and Real-Time Web – plus highlights from some of our six channels. Read on for more.
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Top Stories of the Week
Infographic: Effects of the Internet Blacklist Bill (SOPA) [Updated]
Trying to keep up with every threat to privacy online is a never-ending race on the hamster wheel. For that reason, when someone jumps up and down and tells us to pay close attention to the latest threat, many of us shrug our shoulders because we just don’t have the time to learn about each and every major privacy threat in the tech new cycle. To help us cut through the overwhelming amount of information we’ve already received about SOPA, the Stop Internet Piracy Act, the team at AmericanCensorship.org brings us this simple to follow infographic that very clearly details the risks of SOPA.
ReadWriteWeb commenter COV summed it up best:
The Brand Pages Face Off: Google+ vs. Facebook
In this corner, veteran marketing tool, Facebook brand pages. In the other corner, newcomer to the social space, Google+ brand pages. Richard takes a hard look at both offerings by checking out the brand pages of luxury auto makers BMW and Mercedes-Benz on each.
Comment from Diane Gomez:
Here’s a review of DataSift, the second licensed reseller of tweets. More likely a business offering than a consumer tool, DataSift has great potential and a confusing UI. Read Marshall’s post for a look at the possibilities of Twitter data mining with robust data tool.
Vijay Hanumolu tweeted:
9 Innings worth of MLB on ReadWriteWeb
ReadWriteWeb coverage of the MLB.com College Challenge, a 14 hour Hack Day open to only a few students but with impressive VC potential.
More Top Posts:
- Updated: Hollywood and Congress Target Mozilla
- Women’s Heel Size Drops, Thanks to IBM Analytics
- From DevOps to NoOps: 10 Cloud Services You Should Be Using
- Foursquare’s Website Just Got a Whole Lot More Useful
- Hacker Shows How To Easily Root the Kindle Fire
- Tumblr Censors Our Dashboards In Opposition To SOPA
- So This is Openness, Google X, and What Have You Done?
Comment from Les Orchard:
ReadWriteWeb Channels
- Infographic: Data Deluge – 8 Zettabytes of Data by 2015
- IBM Tech Trends 2011 Highlights Biz Analytics Needs
- So This is Openness, Google X, and What Have You Done?
Follow ReadWriteCloud on Twitter and join the ReadWriteCloud LinkedIn Group.
- Red Hat Beefs Up Java Experience for OpenShift PaaS
- EnterpriseDB’s Karen Padir: From MySQL to Postgres + Hadoop
- Box.Net Launches $2M Innovation Fund
Follow ReadWriteHack on Twitter.
- Draft W3C Standard Looks More Like ‘Please, Do Not Track’
- RWW at MLB.com Challenge
- Maybe it’s Time for Kinkos to Offer 3D Printers
- Top Mobile Developer Priorities of 2011: Reach, Engagement, Loyalty & Monetization
- Google Starts Pushing the Android Ice Cream Sandwich Source Code
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Infographic: Effects of the Internet Blacklist Bill (SOPA)
Nov 16th
If you’ve been living under an Internet-free rock the past couple of weeks, you might have managed to miss the steady drumbeat of opposition to HR 3261, the so-called Stop Online Piracy Act (SOPA). Then again, if you’ve been living under an Internet-free rock, you’ve already had a preview of what we’re facing if SOPA goes into effect.
I’m exaggerating a little, but not by much. We’ve covered SOPA earlier this week and the EFF’s efforts to rally opposition to the bill. But today is American Censorship Day and a hearing for the bill in the U.S. House that’s stacked in favor of the bill.
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AmericanCensorship.org has pulled together an infographic that explains in very basic terms the services and sites that are at greatest risk from SOPA. This includes Facebook, Reddit, The Onion Router (TOR), Alternative DNS services and a lot more. DNS blocking, which is what the proponents of SOPA want to use to block any site that might be considered infringing – before a court has even ruled – is also used in China, Iran and Syria to try to block political sites.
American Censorship Day is organized by Mozilla, the Free Software Foundation, PublicKnowledge, Demand Progress, the EFF, Creative Commons and a number of other organizations. I happened on the page thanks to a “censored” logo in the Disqus dashboard while moderating comments. If you’d like to get your own “censored” logo, or if you want to learn a bit more, head over to AmericanCensorship.org.
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Visualizing the Local Effects of Recovery Spending on Job Loss [Interactive Map]
Sep 9th
In the wake of U.S. President Obama’s speech on jobs last night, we present this mapping of Recovery Act spending. Development Seed, the same folks who mapped the famine in the Horn of Africa, have turned their attention on America.
Development Seed has mapped Recovery Act spending on a county-by-county basis and compared it with county unemployment figures over the same time period. So, does government spending have a positive effect in job recovery? That would be telling and we’re going to abide by the doctor’s prescription not to tell when you can show. The map is after the jump.
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The change in unemployment over the last year is reflected in the colors, with red indicating an increase and green indicating a lower unemployment rate, or job growth. Counties that received under $10 million in recovery funds show a white hash pattern. The counties with the most spending – about a third – are shown in solid colors.
Dave Cole discussed the results of the mapping on Development Seed’s blog.
“Overall, it’s impossible to tell for sure how much recovery spending improved the economic situation, because we just don’t know how bad things could have been. It may be the case that without spending, this map would have a lot more red. Or maybe not. What’s interesting here is the local impact and information we are able to see from processing a few sets of open data.”
If you liked this, you may also be interested in the data visualization mapping Audrey Watters covers in her post for O’Reilly’s Radar. That one maps U.S. job losses by location since 2004.
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Spur Reveals The Subconscious Effects of Web Design
Sep 8th
Silicon Valley design firm ZURB has just launched a free, simple Web design tool called Spur, which lets users play with a Web page or image and think about its visual design. The app is based on a ZURB blog post called “Critique a Web Page in 30 Seconds or Less,” which lays out some basic principles to evaluate the effectiveness of a Web design.
“Learning to view websites critically is an important skill to hone,” writes ZURB’s “fearless leader,” Bryan Zmijewski. “Too many companies spend needless time arguing over details of a website before the larger picture is fully developed. This puts users, and ultimately your business, at a disadvantage because the ‘big picture’ is what creates the users perception of your service or website.” Spur seeks to democratize these skills by helping anyone break down a Web page design to its fundamental visual elements.
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The landing page of Spur displays a toolbar to input a URL. There’s also a link to flip the toolbar to upload an image instead. After clicking ‘Spur it on,’ the app analyzes the page or image carefully while displaying an absolutely epic animation of a cowboy meandering across a field as the sun gently sets.
When the analysis is finished, a scrollable image of the Web page appears underneath the Spur toolbar, which offers a few tools for playing with the image to assess the design. The options are grayscale, intersections, contrast, blur, mirror, rotate and zoom.
Each of these lets you test the principles outlined in the blog post in different ways, and a drop-down from each button offers more information about what this tool can teach people new to design. In the top right, Spur offers a URL for the image for sharing and collaborating.
It’s very simple app, but it’s a thought-provoking introduction to thinking about the effects of visual experiences on the Web, which we may often take for granted.
What are some websites you think are especially well (or poorly) designed? Share some examples – maybe even using Spur – in the comments.
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Effects Of Choice Positioning On Social Purchasing Behavior
Jul 26th
As I discussed in How Prototype Theory Influences a Social Strategy, they way that people influence others and their decisions is based on their associations with certain words and phrases. For example, the word tree will most likely bring up an image of an oak or maple tree in a person’s mind,…
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