Posts tagged effect

Effect of Google Authorship on SEO – JOSIC: News, Sports, Style, Culture & Technology

Effect of Google Authorship on SEO
JOSIC: News, Sports, Style, Culture & Technology
Google Authorship allows writers to connect their Google profiles with their online content. This allows them to establish original ownership of the content. This is beneficial in several ways. Establishing ownership aids in situations where other
Chapter 2: The Three Pillars of SEO in 2014Search Engine Journal

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Yelp: Court Ruling on Anonymous Customer Reviews ‘Could Have a Chilling Effect on Free Speech’

A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a carpet cleaning company which suspected that some of the reviews placed online about it were made up.

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Quick Case Study: Google’s Mobile Ad Update Effect on AdWords by @PPCJoeC

On their 15th birthday, Google made an announcement which affects the appearance of mobile and tablet search ads which launched on September 26th, 2013. The most noticeable change is the use of ‘results cards’ on the results page making it much more obvious that sponsored listings are ‘ads’ and organic listings are not.   According […]

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Joe Castro

Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency. He has worked at Fathom since January 2008 with a concentration in search engine marketing (SEM) and display advertising. Joe’s worked with a variety of clients across various industries including education, healthcare, e-commerce, and hospitality.

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