Posts tagged effect

Defamatory Threats To Have Chilling Effect On Link Builders?

Recently, Google reached a settlement with a UK businessman who took it to court over defamatory web content. Columnist Eric Ward discusses the potential ramifications of this legal battle.

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Google’s New AdWords Policy To Take Effect This Month: Will It Make A Difference?

At some point this month, Google will update its AdWords ad policy center. While the changes won’t affect the majority of advertisers, some sectors will be interesting to watch in the coming weeks. Google has been spotty in enforcing its policies on “dangerous weapons”, for…

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Does PPC have any effect on SEO? The expert view – Econsultancy (blog)

Metro Weekly
Does PPC have any effect on SEO? The expert view
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Amazon Fire Phone’s 3D Effect: Interesting, But Also Baffling

It’s fair to call Amazon’s new Kindle Fire phone “3D”—but that sells the effect short compared to the 3D smartphone craze of yore and Apple’s dizzying iOS 7 antics. Amazon calls its 3D experience “dynamic perspective”—an apt if dull name for a pretty cool technical feat.

After spending some time exploring the Fire phone, the resulting phenomenon remains difficult to describe, but we’ll give it a shot anyway.

Like all virtual 3D, dynamic perspective takes advantage of the human brain to “trick” us into sensing an additional dimension on a two dimensional surface. But unlike early glasses-free (technically, autostereoscopic) 3D televisions and other experiments in simulating the third dimension, Amazon’s technology doesn’t create a “pop-out” effect so much as a pop-in one. On the lock screen, for example, it looks as though you could actually peek around the Fire phone’s corners into what’s inside.

“We made special cameras that have a much wider field of view,” said Amazon CEO Jeff Bezos during the device’s launch event. “The key is knowing where the user’s head is at all times, in real time, many, many times a second.”

The Fire phone’s 3D certainly looks different, and that’s thanks to the inclusion of four—yes four—front-facing cameras, one in each corner. These front-facing, infrared-capable, “ultra low power” cameras track a user’s head position in real-time on the x,y and z axes, in combination with the parallax phenomenon and other perspective considerations, resulting in Amazon’s unique 3D experience. 

What Does Dynamic Perspective Do, Exactly?

The Fire phone’s new kind of sensor data enables some new kinds of gestures, like tilting the screen to “peek” at additional context menus, which pop in from the side. A swivel gesture (kind of cocking the phone at a 90 degree angle) pulls up a menu of quick actions and notifications, which felt surprisingly natural. A strange but kind of fun little touch is how app icons turn toward you as you move your head, as if begging to be tapped.

Another feature, hands-free scrolling, engaged by tilting the phone as it continues to track your head position, felt jerky and hyper-sensitive in our limited time testing the browser. The side menu gesture proved useful in maps, when peeking produced an overlay of location information, but we didn’t see too many other compelling applications for all of those fancy sensors—not yet, anyway. Still, without the need to occlude the UI with a touch gesture, it felt nice to have our screen real estate and eat it too.

Beyond UI functionality, we had a little time to play a snowboarding game controlled via head tracking, but the controls were rough around the edges in spite of the very responsive head tracking experience we’d seen in the UI. That said, the whole idea is for the experience to be as immersive and natural as possible, and there was definitely a learning curve.

A Risky Investment

Is dynamic perspective gimmicky? Ultimately, yes and no. The fancy lockscreen offers as much utility as iOS 7’s oft-untoggled 3D effects, but given Amazon’s inclusion of additional sensors there’s definitely opportunity there. Mobile game developers interested in investing in Amazon’s new platform could come up with some pretty cool experiences, though it’s far from clear they’ll feel like investing in a single proprietary platform like the Fire Phone.

Even if there are interesting opportunities for dynamic perspective on the horizon, Amazon’s choice to invest in sophisticated, undoubtedly pricey multi-camera head-tracking 3D system remains a head-scratcher. The Amazon we knew—the one that introduced the first Kindle Fire—would have skipped the fancy stuff and priced the Fire phone irresistibly low.

The Fire phone’s 3D experience is neat—and provides some actual utility, unlike most 3D—but we’re not convinced that it’s more than the sum of its parts.

And yes, for the record, you can toggle it off.

All photos and video by Taylor Hatmaker for ReadWrite

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Responsive web design; does it have any effect on SEO ? – WhaTech

Responsive web design; does it have any effect on SEO ?
Online business people still haven't yet upgraded their website to responsive website. They are losing the biggest opportunity to grab the large number of users and they are also not receiving the hidden benefits of SEO. First of all, we will discuss

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Chilling Effect: Oracle Wins Appeal to Copyright APIs

The federal appeals court that handles U.S. intellectual property cases ruled that APIs can be copyrighted, a finding that may have significant consequences for cloud computing, software interoperability and innovation in general.

The decision came as part of a ruling in Oracle’s favor in its appeal against Google over the use of Java APIs in Android. The U.S. Court of Appeals for the Federal Circuit today overturned an earlier ruling in the Oracle-Google fight over whether or not software application programming interfaces, or APIs, are subject to copyright. (See the full text of the court ruling below.)

Judge William Alsup ruled in Google’s favor in 2012, stating that APIs were purely functional, and thus not creative works deserving of copyright protection. The jury had previously deadlocked on whether Google’s use of the Java APIs was covered by the “fair use” exception to copyright law, a critical question in the case that was mooted by the judge’s ruling on copyrightability.

Oracle originally sued Google for patent infringement and copyright violation for using the Java programming language in its Android mobile operating system. The jury in the case found no patent infringement, but said that Google had copied the Java code from 37 APIs as well as nine lines of code from a specific routine in the operating system called “rangeCheck.”

Google counterargued that computer code, like concepts in written language, were subject to fair use in terms of the specific structure, sequence and organization of that code.

Fair use is a legal exemption from copyright restriction that basically allows for limited copying of copyrighted material under certain circumstances, such as criticism, news reporting, teaching, and research. Generally, the concept of fair use hasn’t applied to computer programming languages, which makes the case between Google and Oracle quite important for future innovation. 

The appellate court ruled:

Because we conclude that the declaring code and the structure, sequence, and organization of the API packages are entitled to copyright protection, we reverse the district court’s copyrightability determination with instructions to reinstate the jury’s infringement finding as to the 37 Java packages. Because the jury deadlocked on fair use, we remand for further consideration of Google’s fair use defense in light of this decision. With respect to Google’s cross-appeal, we affirm the district court’s decisions: 1) granting Oracle’s motion for JMOL as to the eightdecompiled Java files that Google copied into Android; and (2) denying Google’s motion for JMOL with respect to the rangeCheck function. Accordingly, we affirm-in-part, reverse-in-part, and remand for further proceedings.

Oracle acquired Java when it purchased Sun Microsystems in 2009.

The appellate-court decision isn’t just a matter of two tech giants battling it out in court. Often enough—as in the seemingly endless series of Apple vs. Samsung cases—court battles between tech titans can end up meaning very little to average users and developers. The Oracle-Google case, however, touches on fundamental aspects of software and the way programs and Web services interact with each other.

The Electronic Frontier Foundation summed up the dangers of copyrighting APIs during the Oracle suit in May 2012:

Here’s the problem: Treating APIs as copyrightable would have a profound negative impact on interoperability, and, therefore, innovation. APIs are ubiquitous and fundamental to all kinds of program development. It is safe to say that ALL software developers use APIs to make their software work with other software. For example, the developers of an application like Firefox use APIs to make their application work with various OSes by asking the OS to do things like make network connections, open files, and display windows on the screen. Allowing a party to assert control over APIs means that a party can determine who can make compatible and interoperable software, an idea that is anathema to those who create the software we rely on everyday. Put clearly, the developer of a platform should not be able to control add-on software development for that platform. [Emphasis added]

The fight between Oracle and Google is nowhere near over. Google will almost certainly appeal the ruling to the Supreme Court, which over the past several years has shown a general willingness to rein in the federal-circuit court’s rulings on intellectual property.

For now, the case has been remanded back to the federal district court in Northern California, where Google will have another chance to argue that its use of the Java APIs falls under fair use. We’ve reached out to Google for comment, and will update when we hear back from the company.

Oracle issued the following statement:

We are extremely pleased that the Federal Circuit denied Google’s attempt to drastically limit copyright protection for computer code. The Federal Circuit’s opinion is a win for Oracle and the entire software industry that relies on copyright protection to fuel innovation and ensure that developers are rewarded for their breakthroughs. We are confident that the district court will appropriately apply the fair use doctrine on remand, which is not intended to protect naked commercial exploitation of copyrighted material.

And here’s the text of the appeals court decision:

Image of Larry Ellison on stage by Flickr user Sen Chang

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The Facebook Effect: WhatsApp Is Well On Its Way To A Billion Users

In just two months since Facebook dropped $19 billion to buy WhatsApp, the five-year-old mobile messaging app on Tuesday announced its active user base has grown to more than half a billion people.

On February 17, the day it was acquired by Facebook, the company said it had 450 million monthly active users worldwide and over 320 million daily active users.

“In the last few months, we’ve grown fastest in countries like Brazil, India, Mexico, and Russia, and our users are sharing more than 700 million photos and 100 million videos every single day,” WhatsApp said on its blog. “We could go on, but for now, it’s more important that we get back to work.”

Facebook: The Key To Growth

This is not the first time that an app has seen a major pop in users after it was acquired by Facebook. When Facebook bought Instagram in April 2012, the service boasted some 30 million users. In one month after the deal, Instagram gained 20 million new users. By July, Instagram grew to 80 million active users. Adding an Android app in addition to its iPhone app certainly helped, but the Facebook effect is a definite reality. Instagram managed to increase its user base by more than 10 million users on average per month.

WhatsApp seems to be having a similar growth spurt, gaining roughly 25 million users each month since the Facebook deal was announced. Even for an app with astronomic growth like WhatsApp, those are impressive numbers.

It’s clear that WhatsApp has the legs to grow in both developed and emerging markets, especially as a cheap alternative to SMS. The chart below from analytics firm comScore (which doesn’t include WhatsApp’s fifth year of existence) shows just how much the service had grown prior to being bought by Facebook.

At this rate, it should only take less than a year for WhatsApp to reach a billion users worldwide.

Facebook is still in the process of completing its $19 billion purchase of WhatsApp, which included cash and various stock options. The deal has been approved by the Federal Trade Commission but still needs international regulatory approval before the purchase can become final.

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Effect of Google Authorship on SEO – JOSIC: News, Sports, Style, Culture & Technology

Effect of Google Authorship on SEO
JOSIC: News, Sports, Style, Culture & Technology
Google Authorship allows writers to connect their Google profiles with their online content. This allows them to establish original ownership of the content. This is beneficial in several ways. Establishing ownership aids in situations where other
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Yelp: Court Ruling on Anonymous Customer Reviews ‘Could Have a Chilling Effect on Free Speech’

A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a carpet cleaning company which suspected that some of the reviews placed online about it were made up.

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Quick Case Study: Google’s Mobile Ad Update Effect on AdWords by @PPCJoeC

On their 15th birthday, Google made an announcement which affects the appearance of mobile and tablet search ads which launched on September 26th, 2013. The most noticeable change is the use of ‘results cards’ on the results page making it much more obvious that sponsored listings are ‘ads’ and organic listings are not.   According […]

Author information

Joe Castro

Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency. He has worked at Fathom since January 2008 with a concentration in search engine marketing (SEM) and display advertising. Joe’s worked with a variety of clients across various industries including education, healthcare, e-commerce, and hospitality.

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