Posts tagged During

Seo Taiji reveals why he wore a skirt during his early idol days + his … – allkpop

Seo Taiji reveals why he wore a skirt during his early idol days + his
allkpop
On the October 24 episode of 'Kakao Music Studio Live,' singer Seo Taiji was invited as a guest along with Sam Ochiri and Julian from 'Abnormal Summit,' to talk about his past Seo Taiji and Boys days, and perform his hit songs. On this live recording

View full post on SEO – Google News

Avoiding SEO Pitfalls During Conversion Rate Optimization – Search Engine Land


Search Engine Land
Avoiding SEO Pitfalls During Conversion Rate Optimization
Search Engine Land
Overall, it's a great system — except when considering SEO for that page. Many times, the content for Page A and Page B may be identical, only varying layout or imagery. This type of test can accidentally lead to duplicate content being listed in

and more »

View full post on SEO – Google News

Avoiding SEO Pitfalls During Conversion Rate Optimization

There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts!

The post Avoiding SEO Pitfalls During Conversion Rate Optimization appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Top Keyword Combos for PPC Retail Ads During Back to School [Data]

The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here’s a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success.

View full post on Search Engine Watch – Latest

Find out what the world wants to know during the World Cup with Google Trends

As the World Cup launches, content consumption will increase for many websites especially those focused on news and sports. As can be seen from the statistics below, soccer fever is about to take hold:

  • The World Cup is the largest, most connected global sporting event. Worldwide, it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined.*
  • In 2010, about 18% of searches for games, players and teams during the World Cup final were made on a mobile device. Compare that with 2014, when 63% of similar searches during a popular UEFA Champions League match were made on mobile. We’re likely to see this trend continue during this year’s World Cup.**
  • Looking at a 30-day period this year, more hours of soccer content have been watched on YouTube than were broadcast during the entire 2010 World Cup—over 900 times the amount.***
  • In that time, 64.7 million hours of soccer video were watched on YouTube globally.***
  • 1.6 billion views of soccer content on YouTube globally.***
Views of Sports Videos on YouTube, April 13–May 13 ***
Source: 
* – Source: Google Data, January 1, 2010–May 14, 2014, Indexed Search Query Volume, Worldwide
** -Source:  https://www.thinkwithgoogle.com/articles/2014-world-cup.html 
*** – Source: Google Data, April 13–May 13, 2014, Indexed Video Views, Worldwide
Connect with your users as they enjoy the games, and potentially drive more traffic to your site. With google.com/worldcup, tailor your site’s content with the latest insights and most popular trends as they emerge during the tournament. Here’s some examples of the types of insights you can expect from Google Trends over the coming weeks: 
  • Sentiment: Explore how an entire country is feeling, whether optimistic or anxious. Sentiment will be captured across search trends and public Google+ conversations.
  • World focus: For every match, discover which team is capturing the world’s attention in Search. 
  • Top questions: Do your users want to know more about a penalty kick? They’re probably not the only ones. Check out trending questions from every competing country before and after kickoff.
  • Rising players: Find out the players to watch and how they rank in search compared with their teammates.
Check out google.com/worldcup now and make sure you’ve got the latest information when creating your content. Whether it’s insight on how a country is feeling ahead of a big match, or where fans stand on a referee’s decision. 
Tailor your content to what’s capturing your users interests right now with the latest insights from google.com/worldcup.
Viva La World Cup!
Posted by Chris Jones – Audience Development Specialist
Was this blog post useful? Share your feedback with us.
This blog post was adapted from content originally posted on the Inside Search blog.

View full post on Inside AdSense

Score goals with AdSense during the World Cup (part 5 of 5)

Welcome to the final part of our World Cup series. Today we’ll share some AdSense-specific tips and tricks to help grow your revenue potential. We’ll cover some old but steadfast recommendations plus more advanced seasonal optimisation tips to help ensure you’re well prepared for the World Cup.

1. Increase ad coverage: Place up to three ad units, plus three link units per page. This can help increase the click rates and views on your site, and potentially boost your earnings. It’s important to remember that a good balance between content and ads is essential. Placing too many ads on a page may cause a high bounce rate and loss in revenue.

2. Use the best performing ad formats: Wider ad formats usually perform better compared to others. Some ad formats also have more advertiser demand. Typically ad formats like the 728×90 Leaderboard, the 336×280 Large rectangle, the 300×250 Medium Rectangle, and the 300×600 Large Skyscraper are the most popular formats among the advertisers and more effective in terms of potentially increasing revenue. During big sporting events, advertisers are often focusing on viral engagement. Enabling expandable ads will help you capture this opportunity.

3. Be careful with blocking controls: Review which ad categories you’re currently blocking and why you’re blocking them. Overblocking can lead to a decline in your earnings potential, especially in times of increased traffic to your site and bigger advertiser spend on categories such as CPG, Auto, Entertainment Food and Beverage and Travel.  

4. Ensure optimal ad position: Choosing the best locations to insert the ads can be challenging.  Use Google Analytics to get a heatmap on where your users are clicking. You’ll also find more new resources on the AdSense Help Center regarding the best performing ad placements for each website category. Recently we have new articles about ad placement specific to sports and travel.

That wraps up our World Cup blog series. We hope you’ve gained some new insights, inspiration and ideas on getting your site ready for the World Cup. Check back here in a two weeks when we’ll be sharing news of a fantastic Google initiative around World Cup insights.

Posted by Marta Lysiak – Inside AdSense Team
Was this blog post useful? Share your feedback with us.

View full post on Inside AdSense

Score goals with Google during the World Cup (part 4 of 5)

Welcome to the fourth part of our World Cup blog series. Today, we’ll take a closer look at reaching your audience across devices. 

Is your website optimized for your mobile users? Throughout the World Cup, fans will be looking for great content, regardless of whether they’re viewing it from a desktop, tablet or mobile device. “In 2013, internet traffic from mobile devices surpassed traffic from desktop, and that figure is continuing to grow”*.

Today, approximately 60%** of online users are now multi screen users. In many instances, this means they’re online on social networks, news sites or mobile messaging apps while also watching TV. During live sporting events, this number grows further. Euro 2012 and the 2012 Olympics were good examples of this trend as illustrated below.

“Source: Smartadserver Blog – London Olympics 2012: The impressive Mobile Infographic” 

With this in mind, think about whether you should be preparing additional mobile-optimized content to share with your users during events like the World Cup, especially during the opening ceremony, key matches and the finals. Looking at how your users digest your content is important. If they receive a link on their smartphone but are unable to view the content because it’s not mobile-optimized, they’ll feel frustrated at the poor experience. On the other hand, If the user is delighted with the content and their first visit to your site is a positive experience, they’ll likely come back again and again. We recently shared some best practices on driving user engagement and loyalty through smart mobile site design – take a look and see if there’s any practices you can apply to your own site. If you haven’t created a mobile-friendly site yet and would like to outsource this, take a look at Google’s recommended vendors.

If you already have a mobile optimized site, don’t forget that you can grow your earnings potential by understanding which mobile ad sizes are most effective for you. Moreover, if you’ve created an app, use Google AdMob to monetise it and grow your earnings.

Check back tomorrow for the final post in our World Cup series, when we’ll be talking about growing your site with Google AdSense.

*Source: Morgan Stanley Research
** Source: GfK, March 2014, US and UK

Posted by Barbara Sarti – Adsense Specialist
Was this blog post useful? Share your feedback with us.

View full post on Inside AdSense

Seo In Guk gets up close and personal with 1000 fans during his first fan … – allkpop


allkpop
Seo In Guk gets up close and personal with 1000 fans during his first fan
allkpop
In addition, for the "Saranghae U" stage, Seo In Guk invited the winner of his fan event and gave her a back hug as he serenaded her, making both her and every fan in the audience squeal. He also talked about his upcoming tvN drama 'High School King' …

View full post on SEO – Google News

Seo In Guk gets up close and personal with 1000 fans during his first fan … – allkpop


allkpop
Seo In Guk gets up close and personal with 1000 fans during his first fan
allkpop
In addition, for the "Saranghae U" stage, Seo In Guk invited the winner of his fan event and gave her a back hug as he serenaded her, making both her and every fan in the audience squeal. He also talked about his upcoming tvN drama 'High School King' …

View full post on SEO – Google News

Score goals with Google during the World Cup (part 3 of 5)

Welcome to the third part of our World Cup series. Today, we’ll focus on taking your content viral through social media.

The 2014 World Cup in Brazil won’t just be about soccer. It’ll also be about interactions across social media. This event will see millions of people interact and share content on multiple social channels, driving the potential for your content to ‘go viral’. With this in mind, publishers should think about adapting their editorial coverage around the World Cup to generate audience buzz. Some fun examples could include discussing top ranked players or incredible game moments. 73%* of online adults now use a social networking site of some kind. So it’s essential that content on your site is easy to share and that you’ve got a strategy in place for engagement and distribution of content through your social media channels.

Users not only like to read the latest updates regarding the World Cup, but also share interesting content, comment, and interact with other users. Additionally, sports are a leading topic on many social media platforms. Sports audiences often account for some of the most engaged and passionate fans on social media. To engage your audience further, explore using Google+ Sign In  and some of our other Google+ features that will help you take your content viral.

If you’re planning to create specific content for the World Cup, don’t forget to build out a content strategy for your social media channels. Use these channels to spread your content and engagement. For instance, try hashtags and make sure they’re relevant for the season and not just promoting your site or business. Using well established hashtags can help users discover your content faster and can also allow your content to contribute to ongoing discussions. Here’s a couple of examples of some of the most popular hashtags used with World Cup content:

  • #worldcup
  • #worldcup2014
  • #fifa
  • #brazil
  • #football
  • #brazil2014
  • #soccer
  • #brasil2014

Video is another potential channel for you to create and share unique content on your site. Over 6 billion hours of video are watched each month on YouTube**. That’s almost an hour for every person in the world. With that much content being consumed, think about using YouTube or Google+ Hangouts On Air to distribute your content and to engage your users. For example, you could create a daily 90 second clip that highlights the best, worst and funniest moments from the various games.

In our fourth blog post tomorrow, we’ll talk about your strategy for reaching users across devices.

* Source – http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
** Source – http://www.youtube.com/yt/press/statistics.html

Posted by Chris Jones – Audience Development Specialist
Was this blog post useful? Share your feedback with us.

View full post on Inside AdSense

Go to Top
Copyright © 1992-2014, DC2NET All rights reserved