Posts tagged During

Top Keyword Combos for PPC Retail Ads During Back to School [Data]

The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here’s a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success.

View full post on Search Engine Watch – Latest

Find out what the world wants to know during the World Cup with Google Trends

As the World Cup launches, content consumption will increase for many websites especially those focused on news and sports. As can be seen from the statistics below, soccer fever is about to take hold:

  • The World Cup is the largest, most connected global sporting event. Worldwide, it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined.*
  • In 2010, about 18% of searches for games, players and teams during the World Cup final were made on a mobile device. Compare that with 2014, when 63% of similar searches during a popular UEFA Champions League match were made on mobile. We’re likely to see this trend continue during this year’s World Cup.**
  • Looking at a 30-day period this year, more hours of soccer content have been watched on YouTube than were broadcast during the entire 2010 World Cup—over 900 times the amount.***
  • In that time, 64.7 million hours of soccer video were watched on YouTube globally.***
  • 1.6 billion views of soccer content on YouTube globally.***
Views of Sports Videos on YouTube, April 13–May 13 ***
Source: 
* – Source: Google Data, January 1, 2010–May 14, 2014, Indexed Search Query Volume, Worldwide
** -Source:  https://www.thinkwithgoogle.com/articles/2014-world-cup.html 
*** – Source: Google Data, April 13–May 13, 2014, Indexed Video Views, Worldwide
Connect with your users as they enjoy the games, and potentially drive more traffic to your site. With google.com/worldcup, tailor your site’s content with the latest insights and most popular trends as they emerge during the tournament. Here’s some examples of the types of insights you can expect from Google Trends over the coming weeks: 
  • Sentiment: Explore how an entire country is feeling, whether optimistic or anxious. Sentiment will be captured across search trends and public Google+ conversations.
  • World focus: For every match, discover which team is capturing the world’s attention in Search. 
  • Top questions: Do your users want to know more about a penalty kick? They’re probably not the only ones. Check out trending questions from every competing country before and after kickoff.
  • Rising players: Find out the players to watch and how they rank in search compared with their teammates.
Check out google.com/worldcup now and make sure you’ve got the latest information when creating your content. Whether it’s insight on how a country is feeling ahead of a big match, or where fans stand on a referee’s decision. 
Tailor your content to what’s capturing your users interests right now with the latest insights from google.com/worldcup.
Viva La World Cup!
Posted by Chris Jones – Audience Development Specialist
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This blog post was adapted from content originally posted on the Inside Search blog.

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Score goals with AdSense during the World Cup (part 5 of 5)

Welcome to the final part of our World Cup series. Today we’ll share some AdSense-specific tips and tricks to help grow your revenue potential. We’ll cover some old but steadfast recommendations plus more advanced seasonal optimisation tips to help ensure you’re well prepared for the World Cup.

1. Increase ad coverage: Place up to three ad units, plus three link units per page. This can help increase the click rates and views on your site, and potentially boost your earnings. It’s important to remember that a good balance between content and ads is essential. Placing too many ads on a page may cause a high bounce rate and loss in revenue.

2. Use the best performing ad formats: Wider ad formats usually perform better compared to others. Some ad formats also have more advertiser demand. Typically ad formats like the 728×90 Leaderboard, the 336×280 Large rectangle, the 300×250 Medium Rectangle, and the 300×600 Large Skyscraper are the most popular formats among the advertisers and more effective in terms of potentially increasing revenue. During big sporting events, advertisers are often focusing on viral engagement. Enabling expandable ads will help you capture this opportunity.

3. Be careful with blocking controls: Review which ad categories you’re currently blocking and why you’re blocking them. Overblocking can lead to a decline in your earnings potential, especially in times of increased traffic to your site and bigger advertiser spend on categories such as CPG, Auto, Entertainment Food and Beverage and Travel.  

4. Ensure optimal ad position: Choosing the best locations to insert the ads can be challenging.  Use Google Analytics to get a heatmap on where your users are clicking. You’ll also find more new resources on the AdSense Help Center regarding the best performing ad placements for each website category. Recently we have new articles about ad placement specific to sports and travel.

That wraps up our World Cup blog series. We hope you’ve gained some new insights, inspiration and ideas on getting your site ready for the World Cup. Check back here in a two weeks when we’ll be sharing news of a fantastic Google initiative around World Cup insights.

Posted by Marta Lysiak – Inside AdSense Team
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View full post on Inside AdSense

Score goals with Google during the World Cup (part 4 of 5)

Welcome to the fourth part of our World Cup blog series. Today, we’ll take a closer look at reaching your audience across devices. 

Is your website optimized for your mobile users? Throughout the World Cup, fans will be looking for great content, regardless of whether they’re viewing it from a desktop, tablet or mobile device. “In 2013, internet traffic from mobile devices surpassed traffic from desktop, and that figure is continuing to grow”*.

Today, approximately 60%** of online users are now multi screen users. In many instances, this means they’re online on social networks, news sites or mobile messaging apps while also watching TV. During live sporting events, this number grows further. Euro 2012 and the 2012 Olympics were good examples of this trend as illustrated below.

“Source: Smartadserver Blog – London Olympics 2012: The impressive Mobile Infographic” 

With this in mind, think about whether you should be preparing additional mobile-optimized content to share with your users during events like the World Cup, especially during the opening ceremony, key matches and the finals. Looking at how your users digest your content is important. If they receive a link on their smartphone but are unable to view the content because it’s not mobile-optimized, they’ll feel frustrated at the poor experience. On the other hand, If the user is delighted with the content and their first visit to your site is a positive experience, they’ll likely come back again and again. We recently shared some best practices on driving user engagement and loyalty through smart mobile site design – take a look and see if there’s any practices you can apply to your own site. If you haven’t created a mobile-friendly site yet and would like to outsource this, take a look at Google’s recommended vendors.

If you already have a mobile optimized site, don’t forget that you can grow your earnings potential by understanding which mobile ad sizes are most effective for you. Moreover, if you’ve created an app, use Google AdMob to monetise it and grow your earnings.

Check back tomorrow for the final post in our World Cup series, when we’ll be talking about growing your site with Google AdSense.

*Source: Morgan Stanley Research
** Source: GfK, March 2014, US and UK

Posted by Barbara Sarti – Adsense Specialist
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View full post on Inside AdSense

Seo In Guk gets up close and personal with 1000 fans during his first fan … – allkpop


allkpop
Seo In Guk gets up close and personal with 1000 fans during his first fan
allkpop
In addition, for the "Saranghae U" stage, Seo In Guk invited the winner of his fan event and gave her a back hug as he serenaded her, making both her and every fan in the audience squeal. He also talked about his upcoming tvN drama 'High School King' …

View full post on SEO – Google News

Seo In Guk gets up close and personal with 1000 fans during his first fan … – allkpop


allkpop
Seo In Guk gets up close and personal with 1000 fans during his first fan
allkpop
In addition, for the "Saranghae U" stage, Seo In Guk invited the winner of his fan event and gave her a back hug as he serenaded her, making both her and every fan in the audience squeal. He also talked about his upcoming tvN drama 'High School King' …

View full post on SEO – Google News

Score goals with Google during the World Cup (part 3 of 5)

Welcome to the third part of our World Cup series. Today, we’ll focus on taking your content viral through social media.

The 2014 World Cup in Brazil won’t just be about soccer. It’ll also be about interactions across social media. This event will see millions of people interact and share content on multiple social channels, driving the potential for your content to ‘go viral’. With this in mind, publishers should think about adapting their editorial coverage around the World Cup to generate audience buzz. Some fun examples could include discussing top ranked players or incredible game moments. 73%* of online adults now use a social networking site of some kind. So it’s essential that content on your site is easy to share and that you’ve got a strategy in place for engagement and distribution of content through your social media channels.

Users not only like to read the latest updates regarding the World Cup, but also share interesting content, comment, and interact with other users. Additionally, sports are a leading topic on many social media platforms. Sports audiences often account for some of the most engaged and passionate fans on social media. To engage your audience further, explore using Google+ Sign In  and some of our other Google+ features that will help you take your content viral.

If you’re planning to create specific content for the World Cup, don’t forget to build out a content strategy for your social media channels. Use these channels to spread your content and engagement. For instance, try hashtags and make sure they’re relevant for the season and not just promoting your site or business. Using well established hashtags can help users discover your content faster and can also allow your content to contribute to ongoing discussions. Here’s a couple of examples of some of the most popular hashtags used with World Cup content:

  • #worldcup
  • #worldcup2014
  • #fifa
  • #brazil
  • #football
  • #brazil2014
  • #soccer
  • #brasil2014

Video is another potential channel for you to create and share unique content on your site. Over 6 billion hours of video are watched each month on YouTube**. That’s almost an hour for every person in the world. With that much content being consumed, think about using YouTube or Google+ Hangouts On Air to distribute your content and to engage your users. For example, you could create a daily 90 second clip that highlights the best, worst and funniest moments from the various games.

In our fourth blog post tomorrow, we’ll talk about your strategy for reaching users across devices.

* Source – http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
** Source – http://www.youtube.com/yt/press/statistics.html

Posted by Chris Jones – Audience Development Specialist
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View full post on Inside AdSense

Score goals with Google during the World Cup (part 2 of 5)

Welcome to the second part of our World Cup series. Today, we’ll focus on the creation and promotion of related content ahead of the tournament. 

The World Cup is one of the most searched topics we’ll see in 2014. Other large-scale events such as the US Presidential elections don’t compare. At this time, sports, news, travel and outdoor sites could see an increase in traffic of up to 13%*. Take a look at the graph below which highlights the growth of site visits during last year’s Confederation Cup in Brazil.

Source: comScore 2013

As most World Cup fans will start to search for related information before the tournament begins, now is the time to start sharing relevant and related content with them. When building your content strategy and timelines, think about important dates, specific games and popular keywords. The World Cup audience will search for schedules, results, teams and player information, not to mention the viral entertainment that many advertisers will create. Fans traveling to Brazil might also search for travel and accommodation options, local directions or restaurant recommendations. Regardless of what type of website you have, ask yourself if you’re giving your users the content they need right now.

Stay tuned for the next blog post where we’ll share some best practices on using social media to reach more users.

Posted by Barbara Sarti – Inside AdSense Team
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*Google Internal data

View full post on Inside AdSense

12 Unusual Ways To Spur Creativity During Meetings

Holding brainstorming sessions is easy. It’s the actual brainstorming that’s tough — and often ineffective. As the boss, how do you get your team to come up with great ideas on the spot, and then actually follow through? Members from Young Entrepreneur Council (YEC) share some ideas.

Ask Your Team to Think Fast!

Encourage thinking on your feet, so every meeting typically includes a spur of the moment prompt, where each person quickly throws out an idea that comes to mind. Crazy is OK.

We then document these and decide which to go deeper on as a group. Don’t focus on what isn’t possible or what’s hard; rather, focus on how we can solve it. Execution is a function of a decision to commit to a project, then the discipline to follow through.

We record our actions and the teammate briefs the team weekly until complete. This keeps us all accountable to one another.

Brad Hunstable, Ustream, Inc 

Show Gratitude

In order to get the most out of my team for a brainstorming session, we ask everyone to reach out via phone to someone they are grateful towards prior to the session. When we start the meeting, everyone comes in with a positive and open mind. The results are spectacular.

Justin Bailie, FR8nex.com

Ask for the Worst Idea in the Room

When creativity is at a standstill or a project is particularly difficult, I like to challenge our team members to come up with the WORST idea possible. Sometimes we even make it a competition, trying to one-up each other with even more ridiculous and off-the-wall ideas.

This is a great way to infuse fun and laughter in to what might otherwise be a stressful and tedious meeting. Usually after a few minutes of sharing terrible ideas, someone will have a breakthrough. In fact, some of the most successful ideas can be re-imagined versions of the off-the-wall ideas someone posed just minutes earlier.

At the end of every brainstorming meeting, we assign next steps, go around the room to ensure everyone knows her individual follow-ups, and set clear next steps for regrouping.

Brittany Hodak, ZinePak

Know Your Team

One thing that helps to spur creativity is to have your team take a personality trait test and share their test results amongst their peers at a meeting. It’s a fun and different way of helping to foster a deeper understanding about each team member that will incite new and more effective/creative ways to think collectively.

Carmen Benitez, Fetch Plus

Make It a Team Effort

To spur creativity, we play “Yes… and….” For a given problem each team member provides a solution that is not to be judged by anyone. Instead, another team says, “Yes I like this idea because…. and we can also….”

Slowly the team will loosen up and come out with a long list of creative approaches. Of course, not all will be practical in the end. However, some of the most creative solutions can be gathered this way. Once we pick our way to go, we use transparency of progress as a way to create accountability.

Marvin Amberg, Caseable

Incorporate Humor

Humor is brain juice. Dopamine and endorphins keeps tension low, morale high, and bring people toward a state of engagement. Everything in a brainstorm session should be fair game for making FUN of. Bring people into the room who can make people laugh.

Extra credit points for having Play-Doh and other fun tactile objects that stimulate various regions of the brain. Also make sure people are fed. Forming new ideas takes up a lot of chemical resources.

Kyle Kesterson, Freak’n Genius

Know When to Stop

Sometimes there’s only one right answer to a creative conundrum, from how the trade show booth should look to the headline and font for the new campaign. The simple, elegant, smart choice wins, and often the best answer comes up early on because it didn’t require too much thinking.

“Let’s feature our customers” makes perfect sense for a barbershop looking to deepen its local roots. But the real creative work begins in fleshing out the look, feel and execution of the campaign.

Michael Portman, Birds Barbershop 

Take a Walk

When I want to get the creative juices flowing on our team, we go for a walk. We call these “walkies,” where we go for 15 minutes and talk about life. Generally, the conversation always goes back to work.

There is something about nature that spurs a person to be more creative. It will help you see the world better. I find that being healthy and alert will always boost up the creative side in people as well.

John Rampton, Adogy 

Provide Special Incentives

We value the creativity of our employees in routine brainstorming sessions and always encourage them to think “outside the box.” To show our appreciation for their creativity and implementation of a successful project, we reward them with special incentives like a weekend getaway.

Sean Marszalek, SDC Nutrition

Showcase Your Ideas

Our office has a massive whiteboard that we use to brainstorm and stay focused. Being able to walk into the office everyday and see your ideas in front of you is a constant reminder of what needs to get done. It is definitely an accomplishment to be able to erase something when it has been completed.

Amanda Barbara, Pubslush

Don’t Brainstorm

Brainstorming sessions with “no bad ideas” and “freedom of thought” suffer from the paradox of choice. The participants aren’t given specific enough goals or parameters and often don’t come up with the most effective ideas.

In place of a brainstorming session, we break each task down into very specific areas and have each team or individual attack each idea with a purpose. This gives them not only a starting location, but also a direction, and produces great results when combined with other teams/individuals who are given different tasks and directions.

Brennan White, Watchtower

Bring Wine—And Demand Results

Every Friday my team gets together for what we call the “Eatin’ Meetin’.” This is our time to relax, throw around ideas and talk about our deliverables for the week. Everyone eats cheese, drinks wine and brainstorms.

When someone throws out an idea and it’s well received, we simply talk about how we can make it happen and who can lend a hand. And that becomes their deliverable to report on for the next Eatin’ Meetin’.

If it’s a new social tactic, they automatically know that I’ll want to see numbers. If it’s a new content idea, they automatically know I’ll want to know if the client liked and approved the piece. It’s understood that even the most exciting, cool idea will need results.

Maren Hogan, Red Branch Media

View full post on ReadWrite

Score goals with Google during the World Cup (Part 1 of 5)

We’re fast approaching the biggest sporting event of the year and are excited to see which team will triumph. As World Cup fever takes hold, online activities are set to increase and you could potentially reach more users and advertisers as a result. We’ve created a five-part blog series that will run every day this week. The series will focus on how to make the most of this exciting seasonal event. We’ll look closely at how World Cup events can help benefit sports, news and travel sites.However the tips we’ll cover are universal and apply to most sites and sporting events.

To get us into the World Cup spirit, let’s drop by Italy to meet the team behind NapoliSoccer.net and get inspired. Created in 2004 as an online community, NapoliSoccer.net has grown as an online community. The site has even opened a cultural association and started a newspaper over the past few years. “It’s a completely non-profit project” says Sergio Massimo, one of the managers of the website.

“Now NapoliSoccer.net has about 25,000 page views a day and 12 people dedicated to writing content, creating press reports and managing relations with local radio and TV,” Sergio continues.

From 2005, NapoliSoccer began using Google solutions. “The role that AdSense plays is very important” says Sergio “since it allows us to cover more than a half of our costs. Moreover, 70% of our total revenue comes from AdSense.”

“We started to use AdSense to secure revenue to cover the costs of our non-profit activities. AdSense was a natural choice that gave us a guarantee to keep our project alive.”

Sergio explained that the ads are relevant and that when he doesn’t want to show certain types of ads, he uses the features available in the Ad review center.

“We are using a range of other Google products” Sergio tells us ”including Gmail, which is used by all of our copywriters. Fans can also follow us on our YouTube channel and on Google+. And Google Drive is very useful for sharing documents.”

Sergio concludes by telling us that his on-going plans for the site include more integration with social media and launching a mobile app.

Stay tuned for part two tomorrow where we’ll take a closer look at content creation and promotion.

Posted by Marta Lysiak – Inside AdSense Team
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