Posts tagged During

How to Create Meaningful Marketing Experiences Before, During, and After Conversion by @amandadurepos

Optimizing your landing page is a noble quest – but it’s only one step of the customer’s journey to conversion.

The post How to Create Meaningful Marketing Experiences Before, During, and After Conversion by @amandadurepos appeared first on Search Engine Journal.

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5 SEO Mistakes to Avoid During Your Next Website Redesign – Business 2 Community


Business 2 Community
5 SEO Mistakes to Avoid During Your Next Website Redesign
Business 2 Community
You've heard of it (you probably refer to it as “SEO”), you know its important, but it never seems to get the attention it deserves when it comes to website redesigns. More often than not, web design companies look at pages, look at the on page copy

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With spring here, Seo Kang Jun expresses his hopes to find a girlfriend during … – allkpop


allkpop
With spring here, Seo Kang Jun expresses his hopes to find a girlfriend during
allkpop
Seo Kang Jun showed off his good looks in a pictorial with 'Cosmopolitan' for the April issue. Seriously, how can he look this good? SEE ALSO: Seo Kang Jun to be your virtual boyfriend on 'Dating Alone'. He shows off a more playful side in this shoot

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Study Reveals Top Performing Retailers On Facebook During 2014 Holiday Season by @mattsouthern

Disclosure: Searchmetrics is a Search Engine Journal partner, but this coverage has not been sponsored or paid for in any way.  A new study by Searchmetrics reveals the top performing retail stores on Facebook during the holiday season. This was determined by analyzing likes, comments, and shares for pages from the websites of nine top US department stores and three mass merchant stores This research was conducted during the 2014 holiday season, so if you’re looking for tips on how to kill it during a prime shopping season learn from the examples set by these companies. According to the data […]

The post Study Reveals Top Performing Retailers On Facebook During 2014 Holiday Season by @mattsouthern appeared first on Search Engine Journal.

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Seo Taiji reveals why he wore a skirt during his early idol days + his … – allkpop

Seo Taiji reveals why he wore a skirt during his early idol days + his
allkpop
On the October 24 episode of 'Kakao Music Studio Live,' singer Seo Taiji was invited as a guest along with Sam Ochiri and Julian from 'Abnormal Summit,' to talk about his past Seo Taiji and Boys days, and perform his hit songs. On this live recording

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Avoiding SEO Pitfalls During Conversion Rate Optimization – Search Engine Land


Search Engine Land
Avoiding SEO Pitfalls During Conversion Rate Optimization
Search Engine Land
Overall, it's a great system — except when considering SEO for that page. Many times, the content for Page A and Page B may be identical, only varying layout or imagery. This type of test can accidentally lead to duplicate content being listed in

and more »

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Avoiding SEO Pitfalls During Conversion Rate Optimization

There are so many benefits to A/B testing your landing pages — just be sure you don’t accidentally damage your SEO efforts!

The post Avoiding SEO Pitfalls During Conversion Rate Optimization appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Top Keyword Combos for PPC Retail Ads During Back to School [Data]

The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here’s a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success.

View full post on Search Engine Watch – Latest

Find out what the world wants to know during the World Cup with Google Trends

As the World Cup launches, content consumption will increase for many websites especially those focused on news and sports. As can be seen from the statistics below, soccer fever is about to take hold:

  • The World Cup is the largest, most connected global sporting event. Worldwide, it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour de France combined.*
  • In 2010, about 18% of searches for games, players and teams during the World Cup final were made on a mobile device. Compare that with 2014, when 63% of similar searches during a popular UEFA Champions League match were made on mobile. We’re likely to see this trend continue during this year’s World Cup.**
  • Looking at a 30-day period this year, more hours of soccer content have been watched on YouTube than were broadcast during the entire 2010 World Cup—over 900 times the amount.***
  • In that time, 64.7 million hours of soccer video were watched on YouTube globally.***
  • 1.6 billion views of soccer content on YouTube globally.***
Views of Sports Videos on YouTube, April 13–May 13 ***
Source: 
* – Source: Google Data, January 1, 2010–May 14, 2014, Indexed Search Query Volume, Worldwide
** -Source:  https://www.thinkwithgoogle.com/articles/2014-world-cup.html 
*** – Source: Google Data, April 13–May 13, 2014, Indexed Video Views, Worldwide
Connect with your users as they enjoy the games, and potentially drive more traffic to your site. With google.com/worldcup, tailor your site’s content with the latest insights and most popular trends as they emerge during the tournament. Here’s some examples of the types of insights you can expect from Google Trends over the coming weeks: 
  • Sentiment: Explore how an entire country is feeling, whether optimistic or anxious. Sentiment will be captured across search trends and public Google+ conversations.
  • World focus: For every match, discover which team is capturing the world’s attention in Search. 
  • Top questions: Do your users want to know more about a penalty kick? They’re probably not the only ones. Check out trending questions from every competing country before and after kickoff.
  • Rising players: Find out the players to watch and how they rank in search compared with their teammates.
Check out google.com/worldcup now and make sure you’ve got the latest information when creating your content. Whether it’s insight on how a country is feeling ahead of a big match, or where fans stand on a referee’s decision. 
Tailor your content to what’s capturing your users interests right now with the latest insights from google.com/worldcup.
Viva La World Cup!
Posted by Chris Jones – Audience Development Specialist
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This blog post was adapted from content originally posted on the Inside Search blog.

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Score goals with AdSense during the World Cup (part 5 of 5)

Welcome to the final part of our World Cup series. Today we’ll share some AdSense-specific tips and tricks to help grow your revenue potential. We’ll cover some old but steadfast recommendations plus more advanced seasonal optimisation tips to help ensure you’re well prepared for the World Cup.

1. Increase ad coverage: Place up to three ad units, plus three link units per page. This can help increase the click rates and views on your site, and potentially boost your earnings. It’s important to remember that a good balance between content and ads is essential. Placing too many ads on a page may cause a high bounce rate and loss in revenue.

2. Use the best performing ad formats: Wider ad formats usually perform better compared to others. Some ad formats also have more advertiser demand. Typically ad formats like the 728×90 Leaderboard, the 336×280 Large rectangle, the 300×250 Medium Rectangle, and the 300×600 Large Skyscraper are the most popular formats among the advertisers and more effective in terms of potentially increasing revenue. During big sporting events, advertisers are often focusing on viral engagement. Enabling expandable ads will help you capture this opportunity.

3. Be careful with blocking controls: Review which ad categories you’re currently blocking and why you’re blocking them. Overblocking can lead to a decline in your earnings potential, especially in times of increased traffic to your site and bigger advertiser spend on categories such as CPG, Auto, Entertainment Food and Beverage and Travel.  

4. Ensure optimal ad position: Choosing the best locations to insert the ads can be challenging.  Use Google Analytics to get a heatmap on where your users are clicking. You’ll also find more new resources on the AdSense Help Center regarding the best performing ad placements for each website category. Recently we have new articles about ad placement specific to sports and travel.

That wraps up our World Cup blog series. We hope you’ve gained some new insights, inspiration and ideas on getting your site ready for the World Cup. Check back here in a two weeks when we’ll be sharing news of a fantastic Google initiative around World Cup insights.

Posted by Marta Lysiak – Inside AdSense Team
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