Posts tagged Drive
Full-Sized Screenshots of the Google Drive iPad App
Apr 24th
Google Drive launched today, but the iOS version of the app was unexpectedly not ready. Google says it’s almost there, but it won’t launch for “a few weeks.” But Google provided ReadWriteWeb with a bunch of full-size screenshots of the app, so we could know what to expect.
Click the images to enlarge
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Google Drive Doesn’t Go Far Enough – But it Could
Apr 24th
Google Drive launched today, and the team behind it took great pains to explain to ReadWriteWeb that the service is in its “early stages.” While it does offer unique features on day one, there’s so much potential that Google has yet to implement. Here’s what Google Drive should be when it grows up, if Google can pull it off.
Google Docs Everywhere
We expected that Google Drive would extend the capabilities of Google Docs, and it does. It makes the files in your Google Docs account visible to the file system on your computer. But it’s a stretch to call this first version of Google Drive a “collaboration” tool the way Google does.
Collaborators can comment alongside any file, just as they could on Google Docs before. But Google Drive doesn’t allow editing of documents. Opening the files just launches Google Docs in the browser, whether on a desktop or mobile device.
We don’t even have an iOS app on launch day, but Google has shown it to us. It’s just a viewer, no different from the Dropbox app. Android users do have native Google Docs, but the rest have to use the browser. On the mobile Web, that experience is severely limited.
The grown-up Google Drive should be able to edit Google Docs locally. Maybe desktop users don’t need that, since Google Docs is great on a big browser, but the iOS apps should have editing. There’s just no good way to work with Google Docs on iOS.
But if Google Drive allowed reading and writing, it would be a unique and interesting iOS app. Maybe a third-party developer will make that happen.
Search, Plus Your Stuff
The last round of Google Drive rumors hit about a month after Google integrated Google+ into search. The “Search, plus Your World” feature still isn’t very interesting unless you and your contacts are heavy Google+ users. But if the contents of your Google Drive were included, Google would have something pretty nifty.
“Search is at the heart of everything we do,” PICHAI NAME told ReadWriteWeb. That’s why Google Drive’s internal search is stacked with powerful capabilities like full-text search, optical character recognition and Google Goggles image recognition. But the way to reach most Google users is to put those features right into the Google.com search box. That box is synonymous with the Web for millions of people.
If the two modes of Google search were “the Web” and “your stuff,” all these integrations would really start to show their advantages. Google would be a start page for whatever users were looking for, and the toggle between the two search modes would have a clear purpose.
Imagine Google a few months from now if it finishes this integration. What do you do if you need to find a restaurant? Google it. Need directions? Google it. Need your receipt later for expenses? Google it. You can almost do that with the Google Drive that shipped today, but you need a different address or a different app for that last step.
Hosted By Google
Google Drive, Dropbox, Microsoft SkyDrive and even iCloud make money when you need extra space. They compete on tiny differences in the features and storage offerings. But there’s another way one of these services could stand out, and if Dropbox won’t do it, Google should.
Files hosted publicly in Google Drive should be usable anywhere on the Web.
Anyone can already download the files manually. Google Drive could have a huge advantage over its competitors if you could permalink to those files. If Imgur can host images for other sites, why can’t Google? And Google Drive can understand over 30 file types. Why not PDFs and audio files, too?
You can do this with Dropbox, but if your file is downloaded enough times, you’re toast. Dropbox takes punitive action on your account if you break its bandwidth limit. If Google could craft a better policy that allows users to link to files on Drive from the Web without worrying, that would be a compelling advantage over the alternatives.
The first version of Google Drive does not upend the market, but it stands up well against its existing competitors. It would be silly to give a verdict on the first version’s first day. We’ll see how the product’s development lives up to its potential over time.
View full post on ReadWriteWeb
One SEO Company Researches Key Words to Drive Traffic to a Law Firm’s Website – TopWireNews (press release)
Apr 23rd
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One SEO Company Researches Key Words to Drive Traffic to a Law Firm's Website
TopWireNews (press release) /EINPresswire.com/The Dallas Internet Marketing company One SEO Company helps lawyers attract new clients to law firm websites. One SEO Company does this by analyzing how potential clients search the Internet to find lawyers and then making changes to … |
View full post on SEO – Google News
One SEO Company Researches Key Words to Drive Traffic to a Law Firm’s Website – Einnews Portugal
Apr 22nd
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One SEO Company Researches Key Words to Drive Traffic to a Law Firm's Website
Einnews Portugal The Dallas Internet Marketing company One SEO Company helps lawyers attract new clients to law firm websites. April 23, 2012 /24-7PressRelease/ — One SEO Company does this by analyzing how potential clients search the Internet to find lawyers and then … |
View full post on SEO – Google News
One SEO Company Researches Key Words to Drive Traffic to a Law Firm’s Website – EIN News (press release)
Apr 22nd
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One SEO Company Researches Key Words to Drive Traffic to a Law Firm's Website
EIN News (press release) /EINPresswire.com/The Dallas Internet Marketing company One SEO Company helps lawyers attract new clients to law firm websites. One SEO Company does this by analyzing how potential clients search the Internet to find lawyers and then making changes to … |
View full post on SEO – Google News
Google Drive Cloud Service to Launch This Tuesday?
Apr 21st
Google is reportedly set to launch its much-anticipated Drive online storage service as early as this coming Tuesday. The company plans a service which will support both desktop and mobile platforms and will offer users 5GB of free storage space.
View full post on Search Engine Watch – Latest
Update: Google Drive to Launch with 5 GB of Free Storage
Mar 30th
As Search Engine Journal recently reported, the long-awaited Google Drive is expected to finally launch in the next several weeks. While our recent article suggested that the free storage was going to be limited to a measly 1 GB of free storage, the latest rumor and supporting screenshot (see above) suggest that every user will [...]
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GDrive Update: Google Drive Expected to Launch in Early April
Mar 27th
Although Search Engine Journal has been covering rumors related to the long-awaited Google Drive since 2006, it appears that Google’s elusive cloud-based storage solution is finally getting ready to launch! According to a recent article by Om Malik of GigaOm, inside sources have confirmed that Google is planning to launch GDrive in early April. However, [...]
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Companies Unsure How to Drive Users to Twitter Brand Pages
Mar 16th
Eloqua’s Vice President of Content Marketing, Joe Chernov said the company is investing in Twitter advertising, but not for the reasons you may think.
“It puts us in a position to be invited into beta programs such as the new homepage. Our strategy is: get closer to Twitter,” Chernov said in an email.
Several companies we spoke with this week questioned whether or not the brand page upgrades will change anything. Users primarily interact with the people they follow through their time, meaning they rarely, if ever, see a company’s page. Even with the added bells and whistles, that may be a tough habit to break users of.
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“Users scan their Twitter feeds for quick messages, not in-depth engagement” – Aaron W. Jaco
“Even for higher-involvement brands, whose customers tend to do an extraordinary amount of product research — car manufacturers and universities, for example — Twitter will likely remain a source for customer service, news tips and trend information,” said Aaron W. Jaco, a digital media strategist with Drake University’s marketing office. “If they want to delve deeper into a subject, they will be more likely to search hashtags or jump into shared articles than to delve into a corporate brand page.”
Proposed changes include contests and e-commerce which may turn brand pages into an online storefront, according to executives interviewed by AdAge. The company launched a limited version of brand pages in December, and the changes are aimed in part at competing with a similar upgrade by Facebook earlier this month.
“It is reassuring to know that Twitter is focused on making brand pages more engaging,” Chernov said. “Because we see it as a way to turn ‘loose tie’ connections into ‘strong tie’ relationships with our audience, the more Twitter can do to make our page – not just our feed – a destination, the better.”
Experts we spoke with seem torn on whether this will be a boon for brands or a boon for Twitter. Like Facebook, much of the interaction with one’s followers comes on each individual’s news feed, and Aaron W. Jaco, a digital media strategist with Drake University’s marketing office, doesn’t see that changing much once the amped-up Twitter brand pages are unveiled.
“Consumers spend less time on Twitter than they do on Facebook, on average, and Twitter’s users are proportionally more likely to access the service via mobile device,” Jaco said. “Users scan their Twitter feeds for quick messages, not in-depth engagement — and this is a valuable distinction from Facebook, not a detriment to Twitter.”
Tyler Spraul, Vice President of Public Relations for WeightTraining.com said his company uses Twitter because, unlike Facebook and Google+, it allows them to monitor what customers and potential customers are saying about the brand. He expects some added functionality and customization, including an ability to “pin” tweets to the top of a feed instead of having them display in chronological order and room for more creativity than simply changing the background.
Spraul does not, however, expect a big investment of time or money by brands to improve their pages on Twitter.
“The changes will give brands an opportunity to make a better first impression with Twitter users, but beyond that, the features I’m seeing do not seem particularly groundbreaking,” Spraul said. “If better e-commerce and contest features do eventually come, that may be a game change.”
Steven Melfi with Burson-Marsteller in New York pointed to the recent Twitter campaign by American Express, where customers who linked their Twitter accounts to their cards got steep discounts at a wide range of retailers and service providers.
“While we feel that Facebook should be the launching pad for any social campaign, running a scalable Twitter Ads campaign will be paramount in capturing a social audience,” Melfi said. “Leveraging Facebook learnings into the Twitter arena- and understanding the similarities and differences between user engagement on each platform – will be key for all brands and agencies as they continue to invest in social.”
Nike’s upgraded Twitter brand page, which was one of 12 unveiled in December.
View full post on ReadWriteWeb
10 Optimization Secrets To Drive More Mobile Traffic From Facebook
Mar 12th
One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by mobile devices. That’s about 5x more than the average website. Perhaps even more staggering: the growth rate of their mobile traffic actually exceeded their US growth rate last…
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