Posts tagged down

Report: Yahoo Search Share Up After Firefox Deal, Google Down

According to new data from StatCounter, Yahoo has seen a nearly 2 point search market share gain in the US in the past month. Attributing it to the recent Yahoo-Firefox default search deal, StatCounter reported that Yahoo had a share of 10.4 percent vs. 8.6 percent a year ago. Google had a December…



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Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday

Outage seems to have hit around 2:30 pm ET.

The post Yahoo Search Back Online After 4+ Hour Outage; Bing Went Down Earlier Friday appeared first on Search Engine Land.



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Doubling Down On Audience-Centric Marketing

After a banner year for audience marketing, it’s a great time to revisit the concepts I touched on earlier this year and explore some thoughts on what’s further driving audience marketing trends as we move into 2015. There are some major, exciting changes happening in the digital marketing space:…



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“The Interview”: $18 Million Down, $82 Million To Go

The Interview earned more than $15 million in online sales and $3 million through 300 independent movie theater box offices the holiday weekend, Sony announced on Sunday. The combined earnings make up approximately only 18 percent of the controversial comedy’s $100 million production costs (including marketing). Yet what would count as an unmitigated opening weekend failure for any other Hollywood production is a watershed moment in movie distribution. What’s more, the story surrounding this arguably mediocre comedy continues to be the far more interesting one, rich with irony, filled with surprise twists, and not over yet. 

As ReadWrite’s Adriana Lee noted last week, The Interview won’t so much be remembered for James Franco and Seth Rogen’s portrayal of two bumblers tasked with assassinating North Korea’s leader Kim Jung-un, but for the way the movie changed the way Hollywood distributes new films. Mainstream movie theaters, already losing revenue to home viewing, may have hastened their demise by refusing to show The Interview following threats of violence. 

Now that the movie audience has a taste for streaming a mainstream Hollywood premiere on YouTube, Google Play, Xbox Video, and a Stripe-affiliated site called seetheinterview.com, and now iTunes, the demand will grow. Streaming The Interview is $5.99 to rent; $14.99 to buy; far less than even a matinee screening for two. For those who enjoy a movie theater experience, approximately 300 independent U.S. movie theaters premiered The Interview, too. 

iTunes, A Little Tardy, Arrives At The Party

Apple’s sudden change of heart is a strong indication that at-home premiere screening is an inevitability. Last week, the tech giant demured from jumping on The Interview-streaming bandwagon, now it’s on board. Clearly, the company helped change the music industry via streaming doesn’t want to miss out on the future. As with all economies, a black market has emerged; The Interview has been downloaded illegally two million times, TorrentFreak reports

Piracy happens. But whether streaming movie premieres are a sustainable model doesn’t depend on The Interview’s ability to recoup its cost, but its ability to earn enough money to make the whole effort worthwhile. Future premieres likely won’t have to deal with the incalculable costs wrought by the hack on Sony Pictures Entertainment, the perpetrators of which claim The Interview as their motive. 

The True Story Is Better Than The Movie

The historically devastating corporate cyberattack leaked a mountain of embarrassing and business-related Sony emails and documents on the Internet. The U.S. government believes North Korea is behind the attack, a belief bolstered by President Barack Obama. Security experts, however, have expressed doubts. Meanwhile, North Korea denies connection to the Sony hack, and on Saturday blamed the U.S. on Saturday for its recent 9 1/2-hour Internet outage

“The U.S., a big country, started disturbing the Internet operation of major media of the DPRK (Democratic People’s Republic of Korea), not knowing shame like children playing a tag,” read a statement from North Korea’s National Defense Commission. Threatening nonspecific retaliation, the statement goes on to insult the U.S. president specifically. “Obama always goes reckless in words and deeds like a monkey in a tropical forest.”

Yeah, this story isn’t ending anytime soon

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Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014

Business-to-business (B2B) search marketers are in a challenging position. New search features are often geared towards the business-to-consumer (B2C) sector, and much of the literature on best practices and cutting edge search strategies tends to be B2C focused as well. Luckily, a number…



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Hackers Take Down Another Media Target

On Wednesday, hackers claiming to be affiliated with the Syrian Electronic Army may have penetrated the website of the International Business Times, an online business-news publication.

“It does indeed appear that we have been hacked by the Syrian Electronic Army,” said IB Times editor-in-chief Peter Goodman in an email. “Our IT people are evaluating. We are taking appropriate security measures.”

The hackers, who support the regime of Syrian president Bashar Assad, appear to have deleted a story about Syria’s shrinking army. While it still appears in Google News, the link to the article returns a 404 “page not found” error on the IB Times website. 

Google News still shows the deleted story.

If the goal was to suppress the article, the hackers weren’t completely successful: A version of the article was published with a new URL.

The International Business Times is owned by New York-based IBT Media, which also publishes Newsweek.

Another article with the headline “Hacked by the Syrian Electronic Army” now appears on the website. The article contains a screenshot which appears to be the site’s content-management system. Goodman’s username appears in the screenshot, along with a notification which indicates the article about Syria’s army was successfully deleted.

In the article, hackers threatened to delete the entire IB Times website.

The IB Times Twitter account acknowledged the incident in a tweet:

Spear-Phishing The Media

In an email to staff earlier Wednesday, IB Times managing editor Mark Bonner warned staff not to open any emails that appeared to come from IBT Media cofounder and chief content officer Johnathan Davis. Those emails included a link to a suspicious website, according to a source familiar with the incident.

Goodman said it was “unclear at this point, but possible” that his account had been penetrated. An attack like this targeting high-level individuals to obtain their login credentials is known as “spear phishing.”

Later on Wednesday, Bonner told staffers that the IB Times content-management system was down and that writers should submit articles to editors via Google Docs. A source confirmed that the screenshot of the IB Times content-management system posted in the “Hacked” article appeared to be authentic.

The IB Times hack comes on the heels of the large-scale hack of Sony Pictures, apparently conducted by hackers who objected to the studio’s release of The Interview, a movie about the assassination of North Korean leader Kim Jong-Un. Sony has cancelled the movie’s release amid threats of terrorist attacks on theaters which screen it.

In 2009, Gawker Media, the publisher of Gizmodo, Jezebel, and other websites, experienced a distributed denial-of-service attack aimed at rendering its sites inaccessible. And for four months beginning in late 2012, hackers in China attacked the computer systems of the New York Times, attempting to gain access to email and files

Together, these incidents suggest we’re entering an ugly world where people who object to a movie or a news article on political grounds won’t just leave nasty comments or tweet harsh criticisms. They’ll seek to eliminate their targets’ ability to publish.

Photo by Shutterstock; screenshots via IB Times

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Traffic To News Sites Down After Being Forced Out Of Google News in Spain by @mattsouthern

If you’ve ever wondered how important Google News is when it comes to driving traffic, I’d like to draw your attention to what’s going on in Spain right now. Google was recently forced to drop Spanish news websites from its news index after the country passed legislation allowing newspapers to charge if even a snippet of their content were to appear for free within Google News. Gigaom reports that external traffic to those Spanish news websites has since fallen by 10 to 15 percent compared to a week before the legislation was passed. While external traffic dropped, overall traffic was […]

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Google’s Santa Tracker Is Up & Counting Down Days Until Santa’s Annual Sleigh Ride Around The Globe

Now that we have Thanksgiving out of the way, it’s time to start tracking Santa’s whereabouts. To make it easy, Google launched its Santa Tracker today, reminding us there are less than 23 days before Santa makes his annual trip around the globe. This year’s Google Santa Tracker…



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Google Down Slightly, Bing-Yahoo Up In October comScore Search Report

Google saw its share of the US search market drop slightly in October, while both Bing and Yahoo saw corresponding gains. That’s according to comScore’s October 2014 search engine rankings. ComScore estimates Google’s US market share at an even 67 percent for October, down from…



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Spotify Opens Up To Uber—But Closes Down Integration With Other Apps

A new partnership between Uber and Spotify will allow customers of both services to listen to music … while riding in an automobile. O brave new world!

As of November 21, Spotify customers with premium accounts can sync their playlists with Uber and stream music en route  the app-based car service announced on Monday. This new service will be a godsend to anyone who just lost his or her earbuds; Uber is heralding it as a feature you won’t get with competing car services. (Unless, of course, you have your earbuds.)

See also: Why YouTube Music Key Is Coming For Spotify And Pandora

This exclusive deal with Spotify, however, isn’t about the future of technology. It’s about the past. 

While Spotify is inking one-off deals like the Uber partnership, it’s also closing its App Finder and ending support for in-client desktop apps. That’s more or less a rejection of the service’s previous devotion to BizDev 2.0, a strategy outlined years ago by Flickr co-founder Caterina Fake in which new services build out their ecosystem by letting third-party developers freely use their APIs (see our API explainer). 

Last week, Spotify’s pull-up-the-drawbridge strategy claimed Soundrop as a victim. The service, a popular Web based music-sharing app primarily used with Spotify, announced it will close its listening rooms on December 31.

Instead, Spotify is focused on developing its mobile service—one that never featured third-party apps or an App Finder. Though Spotify has a lead in the streaming music market over rivals such as Deezer and Rhapsody, its real competition remains established providers like Apple and YouTube—the latter of which recently launched its own music subscription service.

Lead image by Johan Larsson

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