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Google Takes Down 7 Japanese Link Networks

Japan is the latest country publicized as being hit with the link network penalties by Google. Matt Cutts announced early this morning on Twitter that the web spam team in Japan has taken action against seven link networks over the last few months.

View full post on Search Engine Watch – Latest

Google Testing I’m Feeling Lucky Search Button Within Search Suggestions Drop Down

A reader sent us a screen shot of Google testing displaying the Google Search and I’m Feeling Lucky search buttons within the search suggest or Google Instant drop down menu, as you type. Here is a screen shot sent by the reader showing the search buttons directly in the search suggestions…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Needs To Double Down On HTML5, And Soon

Despite winning the mobile platform battle against Apple, Google may have ultimately lost the war by focusing on the wrong battle. While Google dominates mobile with Android, its $50 billion advertising business is in serious jeopardy as content becomes app-ified. By focusing on a platform for native apps, while essentially ignoring HTML5, Google may have helped to prop up a market that is somewhat immune to Google’s search technology.

The Web Plays Second Fiddle To Native Apps

I use Google constantly on my phone, looking up answers to questions, translations, dictionary definitions and more. But I’m the exception to the rule, a rule that says people spend far more time with mobile apps than the mobile Internet. As recent Nielsen data shows, we spend the vast majority of our time with apps, not the mobile web, when using our devices:

Given Google’s dominance of the mobile operating system market, it’s easy to forget that  Google sits atop a $50 billion advertising business that depends upon its ability to index content and advertise against that content. In a mobile world that is more fixated on apps than the web, however, Google has a problem, as The Wall Street Journal’s Rolfe Winkler highlights:

What’s a search giant to do?

Deep Links To The Rescue

Google has taken a few different tactics to address the mobile app problem, among them “deep links” into apps, whereby a developer makes the content within her app discoverable to Google. Winkler notes:

Google in the fall launched an initiative to better see—and direct—what smartphone and tablet users do on their devices. The effort seeks to mimic what Google built on the Web, with an index of the content inside mobile apps and links pointing to that content featured in Google’s search results on smartphones.

Such “deep links” into apps could prove to be an acceptable way to index all of the content currently buried from Google’s view inside apps. But given that Google must strike deals individually with each app owner, rather than proactively scouring the web for content, Google has set itself an incredibly difficult task.

There are, after all, more than one million apps in the Apple AppStore, and a similar number in the Google Play store. That’s a lot of conversations for Google to have, even if it is making it possible for developers to reach out to it.

HTML5 And The Mobile Web

It needn’t be this way. One of the core premises of HTML5 is that HTML5 apps—even hybrid apps that combine both HTML5 and native code—are searchable. This is good for Google, of course, but it’s also good for developers. The primary problem that any developer has is to get someone to use her application. It’s this same principle that has made open source so successful: proprietary software protects first in order to monetize, but it’s impossible to monetize something that no one knows or cares about.

And yet Google’s efforts in HTML5 have been somewhat muted.

This isn’t to suggest that Google hasn’t promoted HTML5. It has. Google has been evangelizing HTML5 for years through sites like HTML5 Rocks, great design tools and other means. And yet both Apple and Microsoft have often more vocal proponents of HTML5 than Google.

No matter Google’s sincerity on HTML5, however, is the reality that it doesn’t appear to be united in its efforts to make the mobile web searchable, as former Mozilla CEO (and current partner with Greylock, a venture firm) John Lilly points out:

Building The Web Google’s Way

Yes, there are problems with HTML5. It still doesn’t deliver the performance that native code can. But often this criticism applies to 100% HTML5 apps, and misses the more popular hybrid approach. Developers are increasingly targeting HTML5, as a recent VisionMobile report indicates, though generally as their back-up to Android and iOS, which Google should do more to foster and to target.

Google knows how to index the web. By investing heavily in improving and promoting HTML5, Google could help to build the mobile web, and monetize it handsomely. 

This isn’t without precedent. Back in 2001 IBM announced that it would spend $1 billion to make Linux an enterprise-grade operating system. Thirteen years later, Linux dominates a broad swath of markets. Perhaps it’s time for Google to make its own $1 billion commitment, this time to HTML5.

View full post on ReadWrite

Bing Tags Hangs It Up & Shuts Down

Bing Tags, which launched two years ago as Bing Linked Pages and then renamed and did an expansion about a year ago, has hung up the project and shut down the feature. Bing closed down Bing Tags on June 14, 2013. A Microsoft spokesperson told us: We can confirm that beginning on June 14, 2013,…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bioshock Maker Irrational Games To Shut Down

Irrational Games, the 17-year-old development arm behind the successful games Bioshock and Bioshock Infinite, will be reshaped into a new team within Take Two Interactive, according to Ken Levine, the company’s creative director and co-founder:

While I’m deeply proud of what we’ve accomplished together, my passion has turned to making a different kind of game than we’ve done before. To meet the challenge ahead, I need to refocus my energy on a smaller team with a flatter structure and a more direct relationship with gamers.  In many ways, it will be a return to how we started: a small team making games for the core gaming audience.

Levine said Irrational Games will release the final downloadable module for Bioshock Infinite, entitled “Burial At Sea,” but Levine will part ways with all of the roughly 15 members of the Irrational Games team. Those laid off from Irrational Games will have a chance to discuss other opportunities within Take-Two Interactive, and Levine will also help departing Irrational staff get jobs at third-party studios and publishers by hosting a formal “recruiting day.”

To learn more about what will happen to Irrational Games and Levine’s next project, check out Levine’s blog post on Irrational Games’ website.

Lead image by nez on Flickr

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StackMob Is Shutting Down To Devote Itself To PayPal

 

StackMob is shutting down to focus its resources on PayPal, the company announced Wednesday. The payments company acquired StackMob in December.

StackMob, the “backend-as-a-service” company, made it easy for developers to integrate applications with cloud services and let them focus their efforts on building mobile and web applications instead of worrying about server management and related tasks.

Developers can get their data out of StackMob by using the data explorer, the company said. The data must be retrieved before the service shuts down on May 11. 

“By closing the doors to StackMob, we will be able to focus 100% of our energy on extending innovation in mobile technologies that will let users access the rich capabilities of the PayPal global network,” StackMob CEO Ty Amell said in a statement. 

StackMob was one of the defining companies in the BaaS mobile industry, along with Facebook-owned Parse and Kinvey. Kinvey remains the only independent company. 

View full post on ReadWrite

StackMob Is Shutting Down

 

StackMob is shutting down to focus its resources on PayPal, the company announced Wednesday. The payments company acquired StackMob in December. 

StackMob, the “backend-as-a-service” company, made it easy for developers to integrate applications with cloud services and let them focus their efforts on building mobile and web applications instead of worrying about server management and related tasks.

Developers can get their data out of StackMob by using the data explorer, the company said. The data must be retrieved before the service shuts down on May 11. 

“By closing the doors to StackMob, we will be able to focus 100% of our energy on extending innovation in mobile technologies that will let users access the rich capabilities of the PayPal global network,” StackMob CEO Ty Amell said in a statement. 

StackMob was one of the defining companies in the BaaS mobile industry, along with Facebook-owned Parse and Kinvey. Kinvey remains the only independent company. 

View full post on ReadWrite

In 2014 Will You Double Down on SEO or PPC? – Business 2 Community


Business 2 Community
In 2014 Will You Double Down on SEO or PPC?
Business 2 Community
SEO takes more time and effort than ever before because it requires a sustained flow of high quality, shared, authoritative content and strong links to Google+ and other social channels. In other words, you can't game the system anymore. You have to

View full post on SEO – Google News

Expedia plays down search visibility drama, constantly audits SEO practices – Tnooz

Expedia plays down search visibility drama, constantly audits SEO practices
Tnooz
But the revelation had clearly got SEO wonks and the wider industry foaming at the mouth as to how a brand with the digital marketing resources of Expedia had somehow managed to find itself staring down the search barrel held by Google. Responding to a 
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Farmer Business SEO recommends pointing on the elementals in 2014 instead The Periscope Post
SEO Business Farmer Recommends Focusing on Fundamentals in 2014 Instead DigitalJournal.com
PR Web (press release) -IT Business Net
all 18 news articles »

View full post on SEO – Google News

Voice Search SEO: Is Hands Free Search a Hands Down Winner? – Search Engine Journal


Tech City News
Voice Search SEO: Is Hands Free Search a Hands Down Winner?
Search Engine Journal
SEO has always been built on shifting sands. As the major search engines' algorithms evolve, SEO practitioners have had to adapt their tactics to keep pace. No SEO professional worth their salt would employ techniques like link farming or keyword
SEO: what you need to know about on-page optimizationEconsultancy (blog)
Now you have to do SEO, thanks to GoogleThe Drum
Avoid SEO Hype: Why Small Businesses Should Focus on Return on InvestmentSearch Engine Watch
Tech City News -PR Web (press release) -Business 2 Community
all 33 news articles »

View full post on SEO – Google News

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