Posts tagged Dominate
Dominate Multinational Google Place Listings With Microformats & Display Ads
Dec 6th
By dominating the SERP real estate for related search terms, taking around 65% or more of all search traffic (depending on the flavour of Places functionality) for top level terms, Google Places performance is critical for travel accommodation businesses across the globe.
Please visit Search Engine Land for the full article.
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Network Effects: How Google & Apple Dominate Mobile
Nov 28th
The mobile platform wars are in full swing. Android and Apple dominate the landscape but a new report from VisionMobile says that there will be no clear winner in the battle for supremacy over the mobile market. Android controls the numbers, Apple controls the profits and everybody else is fighting for scraps and third place in the ecosystem.
Developers are the front line soldiers of the platform wars. “iOS and Android are winning not only by virtue of technological sophistication, but primarily by the strength of their application ecosystems,” the VisionMobile report states. The “network effect” drives the ecosystem, more sales equals more developers and more applications which in turn drives more developers. We take a close look at the platform wars through VisionMobile’s report below.
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First Is Relative
The VisionMobile report is one of the most comprehensive breakdowns of the entire mobile ecosystem that has been published this year. The 68-page report (PDF) looks at smartphone vs. feature phone adoption, developer trends, how each OS differentiates itself and what tools are available, the importance of app stores and how HTML5 could deflate that market, among other topics.
Applications drive ecosystems. It is something we have known for several years but 2011 has really brought the importance of the app environment to clarity. Apple has more than, 500,000 apps while the Android Market has near 330,000 (up from the time frame that VisionMobile used for its survey, ending before October 2011). It is an Android and Apple world and the two platforms share a few key characteristics:
- Both originate from non-telecom partners.
- Both are monetized indirectly. Apple through high-margin devices or advertising for Android.
- Both are driven by companies that can pump billions into development of the operating system, create online services and drive application ecosystems.
It is hard to say which platform is No. 1. If we are talking about sales volume, Android takes the cake in almost every way. At the same time, Apple has created an environment where it makes, by far, the most amount of money for a single corporation in the mobile ecosystem.
We can see why Android does so well in the chart below. It is the only company that gains the green check mark in all four categories while iOS and webOS are the only two platforms that are for “high end devices” and “tablets” at the same time. Since Hewlett-Packard completely flubbed its webOS implementation and has more or less dropped the notion of making tablets and smartphones, that end of the market is left to Android and Apple.
“There isn’t and won’t be a single winner in the smartphone race. Both iOS and Android platforms reached a critical mass of hundreds of millions of users. Their long-term positions are secured by strong network effects between users and developers, making it almost impossible to displace them.
The jury is still out on whether there is a place for a third platform player, and whether Microsoft, with the help of Nokia, will be able to wrestle the third position away from Blackberry,” the report states.
Adoption & Battle For Third
More than one and four global cellular users have a smartphone. Developed countries have the highest adoption, with sales to the channel reaching 65% in the United States and 50% in Europe. Sales to channel drop significantly in developing worlds with 19% in Asia-Pacific, 17% in Latin American and 18% in Africa and the Middle East. Overall, 27% of the world has smartphones.
The battle for third in the platform wars comes down to three main contenders. Two come from established tech innovators while the third is a suite of developer tools that can be employed by anybody.
Research In Motion currently holds the third spot almost by default. It has 70 million handsets deployed worldwide and has grown 40% year-over-year. That does not mean it is growing as well as RIM would like though as its percent of market share has been evaporating as its sales stale in the face of competition from Apple and Android. Microsoft should come on strong with Windows Phone especially that it now has Nokia on its side and the company’s large brand presence across the world. In terms of platform, HTML5 is creeping up on each in terms of developer attention because it is the one platform that can truly cross the bridge between all of the platforms. Each of the major players – Google, Apple, Microsoft and RIM – have professed a dedication to HTML5 development.
What it comes down to is developer attention. The BlackBerry App World has near 30,000 apps while Windows Phone recently surpassed 40,000. Yet, each has weak “network effects” according to VisionMobile’s definition of the term. Symbian also falls into this category though application development for Symbian now primarily falls to publishers working towards making a dent in smartphone adoption of emerging markets.
“Apple and Google turned the mobile industry on its head by creating vibrant product ecosystems encompassing devices, content and on-line services. The battle of ecosystems, however, is still far from being decided. We expect continued evolution of this dynamic market driven by entry of new players, such as Amazon, Facebook and Microsoft, as well as expansion of the experience ecosystems across screens, shifting the battleground from smartphones to tablets and finally the living room,” the report stated.
We will break down the developer aspects of the VisionMobile report on ReadWriteMobile later today. What do you think will be the third-place ecosystem outside of Android and iOS? Will third place eventually go to the most unique platform (Windows Phone) or will it devolve into whatever system runs HTML5 the best? Let us know your thoughts on VisionMobile’s report in the comments.
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Android May Dominate the Numbers, But iPhone Most Desired
Nov 22nd
Advertising and data analysis firm Millennial Media issued its monthly mobile trends report this morning for October. It showed that the iPhone was the most used single device for the month with nearly 13% of all use across its network. While Android might dominate the ecosystem, the iPhone as a singular device is the most used smartphone on the market.
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Apple also dominated the shares for original equipment manufacturers, taking 23.5% of impressions across the network. Apple beat out HTC (18.1%) and Samsung (17.24%). Android claimed 14 of the top 20 devices in impression share with the Motorola Droid X coming in the No. 2 spot behind the iPhone. It goes to show what we have known for a while: Android wins by the numbers but Apple’s smartphone is the most desired.
In terms of overall impressions by mobile platform, Android wins by a landslide with 56% of the pie in Millennial’s network. iOS comes in second with 28%, half of what Android does. Cut that in half again and you get Research In Motion’s BlackBerry. This validates another trend we have known for a bit: Android has completely stolen RIM’s market, now outperforming it in the ad department by a factor of four to one.
With the prevalence of Apple and Android smartphones gobbling up impression share, it is no wonder that the top input method was touch, with 69%. QWERTY plus touch, QWERTY by itself and just the a standard keyboard input rounded out the rankings with 11% and 10% rankings.
The most used apps were music and entertainment related with games, communications and social networking the next three. News has broken the top five types of apps by impressions, rising from the No. 9 spot in October 2010. Productivity tools, like Evernote, calculators or document apps rose to No. 6 in the new rankings coming back from an unranked position a year ago.
According to Millennial’s numbers, the top goals for developers in 2012 is to continue developing new applications (40%) with maximizing revenue (21%) the next highest goal. See the chart below.
It is important to understand where Millennial is coming from with these monthly reports. The company is fundamentally an advertising network that acquires a lot of data on how people interact with apps in its network. These numbers are not entirely indicative of the true balance of power in the mobile ecosystem but are a good glimpse into content consumption based on freemium apps and mobile Web pages. The iPhone has done well in this category from the beginning either through quality apps or by the fact that advertisers push towards the iPhone because of its perceived superiority of the iPhone user to pay attention and interact with media and ads.
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Hotels.com Aims to Dominate the Internet Search Engines – San Francisco Chronicle (press release)
Oct 17th
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Hotels.com Aims to Dominate the Internet Search Engines
San Francisco Chronicle (press release) Hotels.com has announced an agreement with SEO.com, a leading provider of search engine optimization. Before approaching the online marketing firm, Hotels.com was already a well-known place for finding cheap hotel deals. Like most companies, however, … |
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Hotels.com Aims to Dominate the Internet Search Engines – PR Web (press release)
Oct 17th
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Hotels.com Aims to Dominate the Internet Search Engines
PR Web (press release) Hotels.com is definitely a leader within the industry, but with concerted SEO.com strategies they are geared to dominate the search engines. Whether people are searching for cheap hotels in Prague, Paris or Palm Springs, Hotels.com is ready to serve … |
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Report: Search To Dominate Mobile Advertising By 2015 by @gsterling
Oct 4th
Online search is largest slice of the advertising pie, with 49 percent of all spending according to the IAB’s recent report. But paid search has also been significant in driving mobile advertising revenues.
Source: IAB
There are several mobile ad forecasts that estimate paid search is already…
Please visit Search Engine Land for the full article.
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Poll: Will HTML5 Web Apps Eventually Dominate the Mobile Market?
Aug 26th
Within the next year or so, a flood of HTML5-based Web apps will be coming to mobile devices. It will likely start with games and dedicated applications like e-readers and move to more general use apps like news sites. Companies like Facebook and Amazon will be at the tip of the spear. The next wave will be sophisticated developers that see the power of HTML5 as an alternative to the native application model.
It is not a foregone conclusion, but the rise of Web app stores is a likely future. Facebook’s so-called “Project Spartan” may be driving the shift but other outlets such as news companies may be looking for a way to skirt the strict rules of the Apple App Store or the chaos of the Android Market and create their own centralized hubs for magazine-like Web apps as digital newsstands. Looking ahead, will Web app stores become the dominant model? That is the question for this week’s ReadWriteMobile poll.
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As we noted earlier this week, game developers are starting to work on HTML5 Web app games, ostensibly because of Project Spartan. Amazon released its Kindle Cloud Reader a couple weeks ago and Firefox has been working to create a better mobile browser for Android that will allow developers to use data for applications offline.
The real key to Web app stores will be the evolution of the mobile browser. The consensus is that webOS has very good browser capability while iOS Safari has the best overall browser. Mobile Internet Explorer for Windows Phone is probably next followed by Firefox for Android and then the Android browser itself (feel free to disagree with those rankings in the comments).
There are many sides to look at the topic from. One of the developer side where HTML5 may be preferable from a creation and monetization standpoint. Another are the cellular carriers which might prefer to funnel their own content through native application stores specific to their brands and devices. Will Apple, Google and Microsoft ever let the native app ecosystem out of their clutches? The primary drivers are consumers, as always. The mass of consumers are still just getting used to the idea of a native application store. Would they actually see a Web-based app store any differently? How hard it is to change their habits?
What other sides to the conversation are there? Polls are a simple way to start a conversation, but the real conversation should be had with the community of developers and consumers that frequent ReadWriteMobile. Please share your thoughts in the comments.
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SEO Software, SENuke X, Offers New And Improved Technology To Help Dominate … – The Open Press (press release)
May 30th
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SEO Software, SENuke X, Offers New And Improved Technology To Help Dominate …
The Open Press (press release) With literally thousands of business websites trying to make their name known on the Internet, online merchants need to turn to proven webmaster tools and SEO software that truly do what they promise. SENuke-SEO-X.info is a website that talks about … |
View full post on SEO – Google News
iPad to Dominate Tablet Market Until 2015
Apr 11th
According to the new tablet forecast from the analysts at Gartner, Apple’s iPad will dominate the tablet market for years to come. Up until 2015, iOS will account for over half of tablet market share. In 2011, 69% of media tablets will run Apple’s mobile operating system, but that number will slip as Google’s Android operating system takes hold, the firm predicts. By 2015, 39% of tablets will run Android, says Gartner.
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According to the forecast, Apple’s iOS will account for 68.7% market share in 2011, as determined by worldwide sales. In 2012, it will still be a strong 63.5%, but by 2015, it will fall to 47.1%. By then, Gartner predicts that Android will have grown from 19.9% market share (2011) to 38.6% (2015).
Meanwhile, RIM’s soon-to-launch QNX OS, the OS powering its PlayBook tablet, will reach 10% by 2015. HP’s webOS will be at 3% and MeeGo will reach 1%.
Issues with Android
Currently, Apple’s competition is competing via hardware features and specs, not “applications, services and overall user experience,” explains Carolina Milanesi, Research VP at Gartner. When tablet makers realize their mistake, they’ll have a better chance at fighting Apple, she says.
Gartner also says that Google’s decision to not open up Honeycomb, its first tablet OS, to third parties will slow the price decline and ultimately cap the market share. “The new licensing model Google has introduced with Honeycomb enables Google to drive more control, allowing only optimal tablet implementations that don’t compromise quality of experience,” said Roberta Cozza, principal analyst at Gartner. “This might mean that prices will drop at a slower pace than what we have seen in the smartphone market.”
While Google is reportedly exerting more control over Android, it’s unclear from this report if Gartner understands that Google will be open-sourcing its tablet OS, just not in the short-term. From what we read on the official Android Developers blog, it sounds like Google is waiting for Android Ice Cream before open sourcing the code. Ice Cream (or Ice Cream Sandwich, perhaps) is the unifying OS that brings Honeycomb features to phones.
“As soon as this work is completed, we’ll publish the code,” wrote Google chief Andy Rubin. “This temporary delay does not represent a change in strategy. We remain firmly committed to providing Android as an open source platform across many device types.”
The App Question: Will Users Match Tablets to their Phone?
Another notable prediction from the new report says that users will want to buy a tablet that runs the same OS as their phone, so they can share apps across devices. While that’s obviously a bonus, we’re curious how much of the tablet purchasing decision is influenced by these sorts of app metrics as opposed to other factors, like Web browser performance, email functionality, unique features and price?
A recent survey from Google looked at the many ways people use tablets today. 84% played games, the survey said – and that’s obviously an area where Apple’s iOS wins at present. But at #2 (78%) was “searching for information,” #3 (74%) was “emailing,” and #4 (61%) was “reading the news.” These are all areas where Google has key products (Google Search, Gmail, Google News).
This leads us to wonder – will it really be about picking the tablet that cross-syncs apps with your mobile phone? Or will it be about picking a tablet where the apps for your top use cases function the best? E.g., Gmail vs. iPad’s mail client? Full Web (with Flash) vs. iPad’s Safari? (Yes, we know: that’s either a pro or a con, depending on your feelings about Flash). Or at the end of the day, will it all come down to price, another area where Apple is succeeding?
What do you think about Gartner’s tablet forecast?
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