Posts tagged Dollars
Chinese Search Engine Baidu Will Spend A Half-Billion Dollars To Train SEOs & Get Small Businesses Online
Dec 6th
Chinese search engine Baidu will reportedly spend nearly a half-billion dollars to bring small businesses online and, among other things, train 100,000 search marketing professionals in China. As reported by both NASDAQ and AMP, Baidu will make a $470 million investment in China’s online…
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Intuit’s First App Showcase Dishes Out Dollars For New Apps
Aug 13th
How much can an add-on QuickBooks app generate in terms of a prize? If you guessed $25,000, you would be right on the money. As part of an event earlier this week, Intuit gave out several checks to app developers, including the first prize to CoreConnex’ Corelytics Financial Dashboard, an app that allows small business owners to track key indicators and trends in their QuickBooks financial data.
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Intuit conducted the contest as an incentive to get its own app program off the ground, and more than 160 developers applied. From this pool, 30 finalists were chosen: you can download their apps here. Four finalists were chosen, with each winning $25 grand apiece. The others included Bill.com’s paperless bill paying service, Postcard Services’ direct mail tools, and Profitably, another analytics app.
Anyone can download any app in the Intuit App Center once they register. Apps are for enhancing Quicken and QuickBooks products, both desktop and online versions.
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EMarketer: Among Online Ads, Search To Gain Most New Dollars In 2011
Jun 8th
Search will bring in $14.4 billion this year in the U.S., representing 46.1% of total online spend, and it will continue to command the lion’s share of spend through 2015, according to a new forecast by eMarketer. The big picture for U.S. online ad spending is looking bright, as well….
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Google’s Data Viz Winner Shows How Your Tax Dollars are Spent
Apr 18th
Just in time for tax day here in the U.S., Google’s Data Viz Challenge, a five-week developer competition, ended and the Grand Prize winner announced. The winning entry is called simply “Where Did My Tax Dollars Go?” and was created by Anil Kandangath. The Google-sponsored contest asked developers to use data visualization techniques to demonstrate how our federal income tax dollars are being spent. Over 40 developers submitted entries that offered everything from pie charts to bar graphs and more in order to make this complex data more accessible and understandable by everyday taxpayers.
Curious to see how your tax dollars are spent? Check out the winning visualization below.
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The jury selected Kandangath’s entry as the winner because it is both “information-rich” and “elegantly designed,” wrote Jenny Ramaswamy of Google’s Creative Lab on The Official Google Blog, “and at no point while interacting with the visualization do you lose the big picture,” she said.
You can launch the winning project from this page here to see it in more detail.
Google also created a showcase of all the entries in a short video that nicely demonstrates the creativity involved with this contest.
The Data Viz Challenge was launched in February of this year in conjunction with Eyebeam, a not-for-profit art and technology center that served as the event host, and WhatWePayFor.com, a website that uses public data to estimate how tax money is spent. Andrew Johnson and Louis Garcia, who run WhatWePayFor, created an API (application programming interface) to provide developer access to their site’s data.
The Grand Prize winner received $5,000 in prize money in addition to a timely mention on The Official Google Blog. Even if you’re not typically a data visualization enthusiast yourself, it’s hard not to be impressed (or perhaps, shocked), by the results.
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Survey Finds Local Marketing Dollars Go To Facebook Places Over Foursquare, Groupon
Feb 15th
When Facebook Places launched last summer, one of the first questions (other than “how will this impact my privacy?”) was “How will this impact other location-based startups?” While Foursquare was gaining tractions and users, some questioned if Facebook’s entry into “location” would serve to squash it.
Foursquare has hardly been squashed. The startup ended 2010 with over 380 million check-ins and now boasts over 6 million users. But a new survey from MerchantCircle suggests that while users may be flocking to Foursquare, businesses’ marketing dollars are going elsewhere.
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According to the 8000 local business owners that participated in MerchantCircle’s quarterly Merchant Confidence Index, Facebook and Google are still the leaders when it comes to online marketing efforts.
Respondents to the latest survey indicate that 32% are using Facebook Places to promote their businesses, with 12% planning to do so in the coming months. That compares to 8.7% who use Foursquare, with 7.6% planning to add it to their marketing repertoire soon.
Behind Foursquare in the survey is Groupon, with 6.6% of local merchants saying they’d offered a “daily deal.” But 13% of those surveyed say they plan to do so, an indication that there is a demand for group-buying opportunities.
Interestingly, 14.3% of respondents said they’d never heard of Groupon, while 27.6% said they’d never heard of Foursquare. 26.9% said they’d never heard of Groupon’s competitor Living Social. 11% said they’d never heard of Facebook Places. Before you draw any conclusions about Super Bowl ads, the survey ran from January 22 through February 3, narrowly missing the Groupon advertising gaffe.
According to the survey, about 72% of local businesses say they’ll spend less than $5000 a year on these marketing efforts, with 34% spending less than $1000.
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Funny YouTube Videos Help Orabrush Make a Million Dollars in One Year
Sep 27th
At SES San Francisco, Baljeet Singh, Senior Product Manager of YouTube and the Google Content Network, told the story of Orabrush, a small business that had used Promoted Videos to promote its product and drive engaged YouTube audiences to both its videos and its website.
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The Value Of “Wasted” Search Marketing Dollars
Aug 6th
Advertising pioneer John Wanamaker once famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” And as digital marketers/SEO ninjas, you certainly know how this feels. We pay for impressions that result in almost no clicks. We pay for clicks that bounce like rubber balls. We [...]
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