Posts tagged Doing

7 Pointless Content Marketing Efforts You Should Stop Doing Today by @JuliaEMcCoy

Julia takes a look at some of the worst ways to waste your time in content marketing. Avoid these to be successful and goal-oriented with your content.

The post 7 Pointless Content Marketing Efforts You Should Stop Doing Today by @JuliaEMcCoy appeared first on Search Engine Journal.

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Tumblr Marketing: 10 Examples of Effective Brands Doing It Right by @albertcostill

Here are a handful of tips to keep in mind when tinkering around with Tumblr marketing.

The post Tumblr Marketing: 10 Examples of Effective Brands Doing It Right by @albertcostill appeared first on Search Engine Journal.

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7 Reasons to Outsource SEO Instead of Doing It Yourself – Business 2 Community

7 Reasons to Outsource SEO Instead of Doing It Yourself
Business 2 Community
Search engine optimization has undergone a massive evolution over the past several years. The services you would have bought from an SEO agency or consultant a decade ago would have looked markedly different than what you would buy today.

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Google Still Doing At Least 1 Trillion Searches Per Year

Company is sticking with figure it gave in 2012 but stresses it’s “over” that amount. How much over, Google’s not saying.

The post Google Still Doing At Least 1 Trillion Searches Per Year appeared first on Search Engine Land.



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Marriott Will Let You Use Your Own Wi-Fi, Like It’s Doing You A Favor

Marriott hotels will no longer interfere with their guests’ personal Wi-Fi hotspots, the hotel chain announced Wednesday. That includes within the confines of the company’s lucrative convention and trade-show spaces, where it’s charged attendees anywhere between $250 and $1,000 per device for Internet access.

“Marriott International listens to its customers, and we will not block guests from using their personal Wi-Fi devices at any of our managed hotels,” the company posted in the news center on its website.  

See also: How This Hotel Made Sure Your Wi-Fi Hotspot Sucked

Of course, hearing your customers gets a whole lot easier when blocking Wi-Fi access results in hefty fines, something Marriott knows about first hand. The hotel chain paid out $600,000 to the Federal Trade Commission in October, after customers complained about blocked Wi-Fi at its Gaylord Opryland Hotel and Convention Center in Nashville.

Prior to receiving the fine, Marriott and the American Hotel & Lodging Association trade group joined forces to file a petition asking for FCC-approved permission to block Wi-Fi access on hotel properties. Marriott attempted to “clarify” its intentions earlier in January, no doubt inspired by the ongoing stink raised by Internet companies and consumer rights groups. 

Marriott Cares About You—Really

According to Marriott’s New Year’s statement, guest safety was the hotel chain’s primary concern. The hotel chain said it welcomed guests to use their Internet connectivity devices while in the privacy of their rooms. Those used in its public spaces during events however, “pose a security threat to meeting or conference attendees or cause interference to the conference guest wireless network,” the company said.  

Large gatherings of corporate and government officials are inviting to cyber spies, security experts have found. Bad guys do use deceptively named Wi-Fi networks and false software updates to trick hotel guests into exposing their computers. These malefactors, however, are usually exploiting vulnerabilities within hotel networks and the gullibility of uneducated Internet users. So Marriott’s argument against personal Wi-Fi devices doesn’t hold up. 

That doesn’t mean Marriott intends to drop the argument. As well as agreeing not to block personal WiFi access at its establishments—a practice for which its already been fined—Marriott’s joint petition with the FCC with the American Hotel & Lodging Association is still pending. 

“We will continue to look to the FCC to clarify appropriate security measures network operators can take to protect customer data, and will continue to work with the industry and others to find appropriate market solutions that do not involve the blocking of Wi-Fi devices,” Marriott said in its Wednesday statement. 

If you’ve got something to say to the FCC about the petition  to block personal Wi-Fi access, you can do that here on the FCC website. 

Photo by National Society of Professional Engineers

 

 

 

 

   

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Doing It Dave’s Way: 6 #Marketing Lessons From The Founder of Wendy’s #SEJBookClub by @dantosz

For the November edition of #SEJBookClub, we read “Dave’s Way”, written by Wendy’s founder and spokesperson Dave Thomas. The book was originally published in 1991 and chronicles Dave’s life through his childhood, military service, and all the way through building his very successful company. Although Dave passed away in 2002, his legacy is still going strong. Here are a few statistics about Wendy’s you might not have known:  In the first seven years, over 500 Wendy’s restaurants were opened! In 1999, Wendy’s was the third largest hamburger chain, but by 2012, Wendy’s squeezed Burger King out and took second place. As of November 2014, the company was valued […]

The post Doing It Dave’s Way: 6 #Marketing Lessons From The Founder of Wendy’s #SEJBookClub by @dantosz appeared first on Search Engine Journal.

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12 Things You Should be Doing Right Now for Semantic Search by @searchlabs

Semantic search. You’ve heard of it, you’ve researched it and you’re probably wondering what to do about it. Black hat, white hat, and everything in between could soon be a thing of the past, as semantic search forces the industry to revert back to the question: What does the user want? It’s a simple concept, but one that has been lost in a whirlwind of advice, speculation, and see-what-sticks techniques. Semantic search gives the industry a chance to go back to basics and provide information rather than force it. Let’s take a look at how to embrace semantics. Think Like […]

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So That’s What The Feds Are Doing With Seized Bitcoins

What are the Feds doing with all that Bitcoin they seized from Silk Road last year? Auctioning it off to interested parties, as it turns out.

The US Marshals Service announced Monday that it’d be auctioning off 50,000 bitcoins, worth roughly $19 million, on Dec. 4. It is a silent auction, where potential bidders must submit their bids in advance with no prior knowledge of other bidders’ offers.

This is the US Marshals Service’s second Bitcoin auction, about five months after it first began to sell off the assets seized in last October’s Silk Road raid. (Last time, venture capitalist Tim Draper was the auction’s sole winner, taking home an amount of Bitcoin worth $19 million at the time.) This latest auction is for bitcoins the Feds found on a computer belonging to alleged Silk Road creator Ross Ulbricht. Ulbricht and prosecutors reached a deal in January that would allow these Bitcoins to be sold. 

See also: Former Bitcoin Exchange CEO Arrested In Silk Road Drug Trafficking Scheme

It’s a powerful reminder that, while Bitcoin may be a pseudonymous currency, there is nothing anonymous about it, and the Feds can find and charge any user they need to. Though the black market site Silk Road was located on the Dark Web and extremely covert, the Feds were able to find its creators by following the trail of the bitcoins exchanged.

There will be no concern, however, about tracing the bidders on these particular bitcoins up for auction. All bidders are required to register and prove their identities before being allowed to make an offer. They must also vow that they are not affiliated with Silk Road or its alleged creator in any way.

Photo by fdecomite on Flickr

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With Bethany Mota, YouTube Is Doing More Than Dancing With The Stars

Six weeks into a fierce season of ABC’s Dancing With The Stars, YouTube’s fashion wunderkind Bethany Mota is still going strong. Paired onstage with pro favorite Derek Hough (as well as off-stage in romantic rumors), Mota is currently ranked No. 2 in the competition’s average score chart. But as far as the Google-owned YouTube is concerned, she’s No. 1 in the video channel’s ongoing push to go mainstream. 

“Oh my God, LOVE HER, oh my God,” Taylor Swift tweeted with the hashtag #BAEthany soon after after DWTS’s 19th season premiered. If most of America hadn’t heard of Mota before DWTS, this single shoutout from Mota’s most famous fan, retweeted more than 15,000 times, was a fine introduction.

So how does a teen go from online fashion and beauty guru to competing in one of America’s most popular reality TV shows? It helps if YouTube has your back. The video-sharing site has undying faith in Bethany Mota. This is clear by how much and how fiercely the online video company is hawking the 18-year-old to mainstream media outlets; print magazines, name brand apparel, and now—reality television. 

Mota isn’t the only YouTube star to make the cross-over to reality TV, but she is the first to do it as an official YouTube brand.  

“We’re just getting started with YouTube and its potential,” Omid Kordestani, Google’s chief business officer said during the tech giant’s earnings call earlier this week. Along with Coke, General Motors and other major brands, the video-sharing site now has deals with the top five U.S. advertising agencies, Kordestani announced. The more eyes YouTube can get on its stars, the more ads that are seen by potential customers. 

The online video giant’s campaign to push its homegrown stars into mainstream media territory includes on and off-site ads to promote some of its highest subscribed and most marketable YouTubers. The site is also committed to funding the shows of some top content creators in an effort to make high production channels and videos they hope will be more accessible to the larger public. 

As the face of YouTube’s efforts, Mota is the obvious choice. Her Macbarbie07 channel, which features videos fashion tips and Mota’s shopping purchases, has over 7 million subscribers. Each viewer bears witness to the lucrative advertising that accompany Mota’s videos. She’s also partnered with Aeropostale to create her own clothing line, and is the covergirl of Seventeen magazine’s October 2014 edition.

YouTube is “very happy for her,” a company representative told ReadWrite when we asked about Mota’s DWTS success. It seems an obvious understatement about its most popular cash cow. 

Reality TV, it seems, is the YouTube’s gateway drug to larger fame. What better a genre where YouTube stars to continue to capitalize on their natural charisma and good looks? 

In May 2010, before YouTube started financing the Internet famous, comedian Kevin Wu, better known as Kevjumba, participated in the 17th season of The Amazing Race with his father. The 24-year-old currently boasts over 3 million YouTube subscribers. 

Two other YouTubers, Strawburry17 (Meghan Camarena) and Joey Graceffa joined the 22nd season of The Amazing Race as a team, returning to join the cast of the show’s second all-star season in 2014. The two friends are both YouTube vloggers who make humorous videos about their lives. Camarena currently holds close to 800,000 subscribers, while Graceffa has over 4 million. Breaking away from reality TV, several YouTube content creators have also transitioned to scripted programs on cable. 

Comedian YouTuber Fred, also known as Lucas Cruikshank, has spawned three movies and a television show on Nickelodeon based on Cruikshank’s titular character in his YouTube channel, Fred Figglehorn. 

Comedy team The Fine Bros also have a television series premiering on Nickelodeon called ReactToThat, a show based on their popular web series Kids React. The two channels’ youthful demographics make them a strong match for channels like Nickelodeon. 

Mota’s demographic of tween to teen girls makes her a perfect fit as one of DWTS’s resident “young person” for the season. 

DWTS’s show’s calculated line-up of Retro Star, Athlete, and Reality TV Star From Another Reality TV show, is regularly rounded out by a Disney Channel or Nickelodeon celebrity to grab the kid demographic that couldn’t care less about ballroom dance competitions. This season, DWTS includes Janel Parris from ABC Family’s Pretty Little Liars. But the show’s choice of Mota suggests all involved expect her appeal to be as great as her kid-friendly predecessors. So far, they’re right. 

It is now no question whether or not YouTube can break its stars into mainstream media. With Mota’s major press blitz as of late, it’s clear they already have. The teen queen is in—and now the question is whether or not her fame will be sustainable in Hollywood. 

Images courtesy of Dancing With The Stars and Seventeen Magazine 

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Apple iPad Sales Continue To Tank, Though The iPhone Is Doing Great

Apple needs a serious update to its iPad line more than ever. True, it announced a perfunctory set of upgrades last week (although that included the utterly minimalist refresh of its iPad mini). But in the wake of miserable iPad sales for its July-September quarter, you have to be wondering if that’s anywhere near enough. 

See also: Don’t Bother Buying The iPad Mini 3

Quarterly iPad sales clocked in at 12.3 million units, a 13% decline over the year-earlier quarter. Over the trailing twelve months—from October 2013 to September 2014, a period that includes Apple’s traditional holiday-quarter bump—sales declined 4.3% to almost 68 million iPads compared to the year-earlier period, when Apple sold 71 million iPads. 

See also: What’s Apple Going To Do With All Those Loose Ends?

It’s hard to escape the impression that the iPad—sandwiched between iPhones with ever-larger screens and ever-lighter MacBook Air notebooks—is in free fall. Because iPad sales are falling in absolute terms while overall tablet sales continue to grow, even if that pace is slowing. Gartner, for instance, estimates that tablet sales will rise 11% in 2014. 

Any way you cut it, falling sales in a growing market is an unhealthy sign. 

Plenty Of Other Good News For Apple

Of course, Apple CEO Tim Cook would rather have everyone focus on its stellar Mac sales, which came in at 5.52 million units this quarter, not to mention its iPhone business, which continues to generate big sales and associated profits for the company. 

In the same July-September quarter, Apple sold 39.3 million iPhones, up 16% from 33.8 million a year earlier. Analysts had expected sales of 38 million units. 

Apple’s quarterly results included 11 days of iPhone 6 and 6 Plus sales. Apple’s new iPads, however, won’t contribute sales until later in the current quarter.

Given the dismal and declining consumer sales of its iPads now, it’s clear that Apple needs a change in strategy, if it wants to save its tablet business. The company may already have a plan underway: It appears to be aiming the iPad more squarely toward business. 

iPad Air 2, iPad mini 3

The company has already announced plans to offer more business-oriented tablet software. If its much-rumored 12.9-inch iPad sees the light of day, it would give business users a laptop-like proportion for the display. 

See also: Apple’s Larger iPad May Be Delayed

Should Apple debut a snap-on keyboard for that monster iPad—which seems like a must for productivity’s sake—the iPad could become a bigger threat to PCs and low-end Macs alike.

Photo by Valery Marchive; product images courtesy of Apple

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