Posts tagged Direct
StumbleUpon Kills Direct Links, iFrames Everything
Feb 1st
StumbleUpon, who happens to be one of the more popular and successful social media sites with over 20 million users (doubling from 10 million in about a year and a half), recently launched one of the biggest redesigns I can remember… basically changing everything about the site as a whole. Having…
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Basic SEO Tips Every Blogger Should Know – Online Media Direct Ltd (blog)
Jan 17th
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Basic SEO Tips Every Blogger Should Know
Online Media Direct Ltd (blog) Bloggers need a basic knowledge of how Search Engine Optimization known as SEO works. SEO determines where your site will come up when someone is searching for information. The sites with the most successful keyword optimization will pop up first, … Amping Up Small Business SEO with New Pay for Performance Ranking Service 4 questions to ask when hiring an SEO consultant SEO Analyst |
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What Will Social Media See In 2012? – Online Media Direct Ltd (blog)
Jan 3rd
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What Will Social Media See In 2012?
Online Media Direct Ltd (blog) Greg Henderson, a California-based businessman with over 11 years in SEO/SEM, provided this piece based on personal endeavors and education in search engine optimization with a concentration on content optimization for the social media future. … 4 Digital Marketing Predictions For 2012 An Indiana SEO Company is Helping Small Businesses Get off on the Right Foot … |
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Live Blogging the Twitter Event: Easier Discovery, Enhanced Profiles, More Direct Challenge To Facebook
Dec 8th
I’m at the new Twitter HQ (not for six months) in San Francisco with the tech press corps awaiting a Twitter press conference that I will attempt to faithfully live blog. In the meantime, here are some shots from the new space, which is three floors and exceeds 200,000 square feet. The build…
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The Alphabet of Google+ Direct Connect
Nov 8th
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which…
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A Look At Google+ Direct Connect For Google+ Pages
Nov 8th
Along with the big announcement of Google+ pages yesterday, a search-specific feature called “Google+ Direct Connect” was also announced. The Google+ Direct Connect functionality will help to give Google+ pages more visibility in the search engine results pages when custom operators are…
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How To Direct Your Business Videos Like Wes Anderson
Aug 19th
One of my favorite film directors is Wes Anderson, who has made some very quirky movies over his career, including Rushmore, Hotel Chevalier and The Royal Tenenbaums (from which our opening icon is taken).
This week, the video hosting site Wistia posted a piece here that points out some of his trademark directing moves that you too can implement with the most basic of skills and equipment, and you don’t even have to see if Bill Murray is available to appear in your corporate video.
So what are these screen gems? (Sorry, I just had to say that.) Things like:
- Pick minimal sets and color schemes to make your point.
- Style is everything. Anderson uses some signature stylistic pieces: endings in slo mo, particular title cards (Woody Allen is another adherent of this for his opening and closing credits) and other movie tricks. While you don’t have to invest in a lot of fancy special gear, think about your opening and closing pieces and keep them consistent with your brand, logos and typography so that your videos are easily identifiable.
- Cast the same cast. People like Murray, Owen Wilson and others are often seen in many of his movies. You should use the same folks to increase consistency too.
- Give good sound. Find that teenager of one of your staffers who can provide the right soundtracks and background audio, and bring your soundtrack to life. For my screencast videos that I independently produce for my private clients, I record the audio track first to get the timing right for the visuals, which is the reverse of how most big-league movie directors do it (well, it works for me).
Good luck with your video, and feel free to share some of your own tips here.
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Twitter Taking Direct Photo Uploads, Will Create User Media Galleries
Aug 9th
Twitter says it’s planning to create “user media galleries” that will house all of the media a user shares on the service — including items uploaded and shared via other services. The news comes at the same time that Twitter has begun accepting direct photo uploads via the…
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