Posts tagged difference
What’s the Difference Between SEO and Content Marketing? – Business 2 Community
Dec 2nd
 Business 2 Community |
What's the Difference Between SEO and Content Marketing?
Business 2 Community content How to write content for SEO. Writing effectively for Google. Creating content that will get your website found. There are thousands of pages of advice like that online. They tell you how to create content that Google will like. They talk about … Super Savvy Business Identifies Top 5 Common SEO Myths of 2012 That Should … James Schramko Discusses the Best Ways to Create, Promote and Position … |
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Fastcompany vs. Inc.com: Is SEO the Difference? – Business 2 Community
Oct 28th
 Business 2 Community |
Fastcompany vs. Inc.com: Is SEO the Difference?
Business 2 Community “Why has Fastcompany been losing Web traffic, while Inc.com continues to grow its Web traffic volumes?” Here are six key SEO differences that may lead to marked differences in search engine rankings and organic search traffic between the two. SEO is a … |
View full post on SEO – Google News
The Difference Between Apple & Amazon In One Chart
Sep 10th
Apple and Amazon are both in the business of designing small computers – tablets, ereaders, phones, media players – and selling them to the public. But how they do it is the big difference. And that’s best depicted by the astonishing difference in the two companies’ profits.
Amazon’s Approach: Sell Now, Profit Later
Amazon CEO Jeff Bezos explained his approach last week at the company’s Kindle press event.
“We want to make money when people use our devices, not when they buy our devices,” Bezos said. “If someone buys one of our devices and puts it in a desk drawer and never uses it, we don’t deserve to make any money.”
Bezos clarified that he’s not interested in selling devices at a steep loss – the razors/razorblades model. He is most interested in a business where Amazon makes a little money here, a little money there, and gives people a really good deal.
Amazon’s mantra: “Above all else, align with customers. Win when they win. Win only when they win,” Bezos said.
A little different than most companies? Yes. But that’s okay: It certainly resonates with customers.
Apple’s Approach: Big Profits From Small Devices
Apple generates profit - up to hundreds of dollars per device, especially for the iPhone – every time it sells a gadget. Its media ecosystem is there to support the hardware. In other words, iTunes and the App Store exist in large part to sell more iPhones, iPads, Macs, Apple TVs, and iPods.
As Apple CFO Peter Oppenheimer described on a 2008 earnings call: “We’re thinking about the App Store in the same way that we think about the iTunes store. While it will generate some revenues, it will be a small profit generator, and just as with the iTunes store making iPods more attractive, we think the App Store will make the iPhone and iPod Touch more attractive to customers. We’ll hopefully see an indirect return by selling more iPhones and iPod Touches.”
What’s Better? They’re Just Different
Obviously, if short-term profit is all that matters, Apple is winning by a mile. Apple has generated more than $73 billion of profit over the span of this chart, while Amazon is around $2 billion. Some of that has to do with the relative size of the companies; Apple is about three times bigger, sales-wise. But Apple’s approach is still dramatically more profitable on a relative basis.
That said, there’s also merit to Amazon’s approach. By pricing its devices lower, it’s potentially bringing its technologies to more people in different economic positions. Apple has lowered its pricing premium significantly over the years, but there are still potentially millions of people who could justify buying a $200 Kindle Fire but not a $400 iPad. Apple is now expected to launch a smaller, cheaper iPad, something it once suggested it wouldn’t do – an action attributable in part to Amazon’s success.
Will Amazon’s approach ever lead to substantial profits? If Apple and Google are driving media and app prices lower, that leaves less room for Amazon to profit in the future. But Amazon is a multifaceted machine, ranging from digital media sales to paper-towel delivery. It’s possible that getting customers all-in on Amazon’s digital and Prime services will eventually lead to greater profits across the board.
Another question: Will competition from Amazon force Apple to lower its prices, potentially at the expense of its profit margins? Perhaps. But one of Apple’s biggest strengths is the supply chain it has built of the years, meaning better prices and efficiency than its competitors. If Apple and a rival both design devices with similar features and charge the same amount of money for them, it’s entirely possible that Apple could generate a profit off each sale while its competitor takes a loss.
The good news: Today’s market is big enough for both companies. Profitability will eventually help sift the tablet winners and losers, just as it has in smartphones. (Apple and Samsung the big winners; RIM, Nokia, Palm, Motorola, and others the losers.) Amazon is big enough to keep doing what it’s doing; it might work. And in the meantime, Apple will continue to pile up the cash.
Also: What The New Kindle Fire Means For Amazon’s Smartphone
View full post on ReadWriteWeb
Do Startup Benchmarks Really Make A Difference?
Sep 6th
By necessity, running a startup is like flying by the seat of your pants. Because the company is new, founders often have to make up things as they go along – with little opportunity to check and see how they’re doing. That’s starting to change, though, as new startup benchmarking services promise insight on how well your startup stacks up against peers and competitors. But are these benchmarks relevant to all tech startups, and do they really help new companies succeed?
We’re about to find out. According The Wall Street Journal, several new companies are providing benchmarking measurements, based on various algorithms, for startups. The Journal claimed that thousands of startup entrepreneurs have turned to companies such as Startup Compass, G-Score, and BOSI, to “assess their young companies, based on an analysis of comparable data from their peers.” (In May, ReadWriteWeb’s Tim Devaney and Tom Stein wrote about Startup Compass in Stop Flying Blind: Use Big Data To Benchmark Your Startup.)
Several entrepreneurs told The Journal they thought the services were helpful by pointing out potential danger spots. But the Journal also quoted Patricia Greene, a professor of entrepreneurship at Babson College(which often ranks as the nation’s top entrepreneurial college) warning that benchmarking could actually discourage companies from using innovative business models. “You could go into analysis paralysis,” she explained.
Good Points, Bad Points Of Startup Benchmarking
Gail Goodman, the Chairman, president and CEO of Constant Contactsees both advantages and disadvantages to benchmarking your startup. “Tools and models are helpful because they can force you to step back, especially when it’s easy to get lost in the weeds of the day to day [operations. But] no two companies are the same,” she warns, “and benchmarking is no substitute for building a great mentor team to advise you.” The number one thing startups need to do, Goodman says, is “to build a team, and not necessarily a paid one.” Goodman believes startups particularly need people they can count on, whether it’s an informal board of advisors, peers, a formal board or a mentor.
Don’t Benchmark In A Vacuum
Ken Yancey, the CEO of SCORE, a nonprofit organization that provides mentors and counseling to startups and business owners, believes business algorithms can “potentially be a good tool, but shouldn’t be used in a vacuum. You need other metrics about what drives your business to make smart decisions.” Yancey adds that it’s always a good idea to seek as much data as possible: “Entrepreneurs who seek knowledge will always outperform those that don’t.”
But sometimes all that knowledge can be overwhelming – there’s just so much data to keep track of. One tool that might help early-stage entrepreneurs stay on top of all this information is this startup dashboard from InfoCaptor. It’s simple, and best of all it’s free.
Don’t Be A Slave To The Benchmarks
Are there dangers in benchmarking? Yancey and Goodman both warn that startups shouldn’t be a “slave to benchmarking.” Information is useful, but success is about taking action. Business consultant Brian Moran, CEO of Brian Moran & Associates, says that while it makes sense to incorporate the “critical data” a benchmarking service can provide into your strategic plan, “there is a time for planning and a time for execution.” Too many startups fail,” Moran says, “because they constantly look at their plan, but don’t execute it.”
Everyone agrees you can’t factor “gut reactions” out of the process. “Benchmarking,” says Yancey, “can take the guess work out, but it can’t take away the ‘gut work.’ By itself benchmarking is not as valuable as your knowledge and your gut feelings. But if the benchmarking doesn’t support your gut, you need to ask more questions, and possibly amend your startup plans.”
Anti-Entrepreneurial?
To me, though, relying on algorithms is almost anti-entrepreneurial. Babson’s Greene warned that “Abnormality might be [a startup's] competitive advantage.” But a benchmarking tool might not see it that way.
Goodman agrees. “Constant Contact overinvests in customer care. But it’s my differentiator. Of course I’m not going to match the benchmarks, but I do it on purpose.”
The decision of how much to rely on benchmarks and algorithms is obviously up to every startup. Yancey says benchmarking can be “immensely valuable for fast-growth” startups, looking to avoid big mistakes as they scale up. On the other hand, some entrepreneurs succeed precisely because they follow the path less traveled.
View full post on ReadWriteWeb
PPC vs. SEO Keyword Research – What’s the Difference? – Search Engine Marketing (blog)
Sep 5th
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PPC vs. SEO Keyword Research – What's the Difference?
Search Engine Marketing (blog) If you're researching keywords for your website for both an SEO and PCC campaign then you really should have 2 distinct strategies – one for PPC and one for SEO. Let's take a look at each strategy separately: PPC. With PPC keywords, search volume is … |
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Good SEO v. Bad SEO? Is There a Difference? – Business 2 Community
Aug 29th
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Good SEO v. Bad SEO? Is There a Difference?
Business 2 Community I can't help thinking of Spy vs Spy. Only in the world of online marketing, we have White Hat SEO vs Black Hat SEO. Black hat SEO … is using tactics for search engine optimization that are generally regarded as spammy, dishonest, or otherwise “bad.” … |
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The Difference In Keyword Research For SEO vs. PPC
Aug 28th
Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like. This happens often enough that I thought I would remind everyone that while research for SEO and PPC can…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The Difference In Keyword Research For SEO vs. PPC – Search Engine Land
Aug 28th
 Search Engine Land |
The Difference In Keyword Research For SEO vs. PPC
Search Engine Land Often when I complete a keyword research project for a client, they ask me about keywords I may not have included, or they want to know what the relative competition on the keywords looks like. This happens often enough that I thought I would remind … 25 Ways to Use AdWords Data for SEO |
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Intent, Content & Spamming – Is There A Difference?
Jul 31st
The difference between intent and content is what Google is missing. Keywords at their most basic level are what we use to communicate, and if you think back to those COM 101 days, you’ll remember that the way it works is our thoughts are encoded in our brains into words, those words are spoken or…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Has Zagat Really Made a Difference for Google?
Jul 17th
By now, many have caught on to the fact that Google Places is now the new and improved Google+ Local. This is just one of the many changes that Google has made to help connect search and social. Being able to search locally is key to making Google search results relevant and to helping the [...]
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