Posts tagged Deeper
Social Networks Show Deeper Penetration, More Trust in Emerging Markets
Jan 16th
A compilation of studies from eMarketer, PEW, and region-specific groups has examined social network use and trust for regions around the world. Emerging markets approaching more common internet access both used and trusted social networks more.
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VMware Moves Deeper into Business Intelligence Virtualization
Oct 19th
Cloud-based business services are becoming commodities. As such, applications, storage, bandwidth, and now even analysis are marketable items with fluctuating values, almost by the day. As enterprises’ hybrid clouds extend their boundaries to encompass not only their native data centers but multiple public cloud providers, cost management becomes an everyday operational task.
“The way that things are being done is dramatically changing. How infrastructure is provisioned and managed — how applications and frameworks and emerging deployment models are being developed and provisioned. You now have VMs moving dynamically across the environment, and entire services that are starting to move across service providers.” This from Rob Smoot, VMware’s director of product marketing for management tools, in an interview with RWW.
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This week at the VMworld Europe conference in Copenhagen, VMware is demonstrating a number of revised and extended approaches to virtual data center management. These include a rethought vCenter Operations console and a new application deployment tool called vFabric AppDirector. It’s a new mix of management concepts, and a new alignment of product names against those concepts (in all honesty, I got it wrong a few times myself on first try).
Perhaps just as important as these new concepts, but sneaking more slowly into the spotlight this week, is the culmination of VMware’s June acquisition of BI service provider Digital Fuel. Redubbed VMware IT Business Management Suite (IT BMS), the new toolset enables enterprises that both consume IT services from elsewhere and provide their own services to customers, to manage costs and expenditures in real-time.
“The cloud ownership model is changing,” Smoot tells RWW. “IT is no longer the full provider of services; it’s becoming more of a broker of services. At the same time, there’s not visibility down to the lower layers of the infrastructure.” For example, a business running its services on Amazon’s EC2 typically isn’t able to observe performance, service availability, and expenses in real time, at that level. “There’s a separation happening at the various layers of the IT stack, and as a result, you need a different management approach.”
IT BMS addresses this concern with three components, one of which — IT Finance Manager — provides live analytics into how resources are being utilized, and how costs are being distributed, with an up-to-the-minute indicator of TCO. IT Service Level Manager helps businesses determine the requirements and resources necessary to accommodate service-level and operations-level agreements (SLAs and OLAs) required by customers. And IT Vendor Manager reverses the roles, tracking performance of the services businesses consume, assessing in real-time how — and if — service providers are meeting their SLA commitments.
Using the IT BMS suite, Smoot tells us, the CIO of a company will have a dashboard that charts all services in use, whether they are being provided to the company by a SaaS or IaaS provider, or the company is providing them. Here, different clouds may have varying compliance standards, changing resilience metrics, and fluctuating performance levels. The CIO will be able to manage these relationships at a glance.
“We’re enabling the movement of these services across providers,” he remarks, “so you can think about making a real-time decision to move an application first to a cloud… There are significant cost and compliance considerations in doing something like that. So if IT wants to stay at the helm of managing the diversity of models and different providers of services, it needs more actionable and accurate information about costs, compliance, and the vendors they’re working with.”
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Bing Delves Deeper into Visual Search
Aug 5th
Visual elements are becoming more and more important for search. These days, it even extends beyond image snippets on the SERP. As one recent example, Bing is delving deeper into what it calls “visual search.”
Bing’s Visual Search Projects
Bing currently has 88 “visual searches.” Those searches range from the top books to dog breeds to yoga poses and well beyond. Each of these searches comes with an advanced left navigation that lets you see only the images and info that interests you. The Yoga Poses visual search, for example, lets you choose the level of difficulty, the therapeutic purpose, the targeted anatomical area, and more.
Bing is also focusing on current events, making a stab at integrating visual search with entertainment news. The two recent pushes in this category have been for Glee and So You Think You Can Dance.
Bing's visual Glee search
You can sort by episode, star, and category for both. Once you click through to the image, you’ll be given a load of information that includes: an episode summary, the biography for the main performer or performers, where you can listen to the song or watch the dance performance, and an image gallery from the song or dance.
A New Wave of Image Optimization(?)
Bing is attempting to be a “decision engine” that brings people to data directly on the Bing search site. In many ways it combines search with web portals, but that doesn’t mean optimization isn’t important. What it does mean is that optimization happens very differently.
Bing links selectively to external sites, and often works through major third party groups to choose what sources are optimal and what data is worth citing. This means that focusing on third party presence is going to be vital for these “portal searches.”
For now, Bing is constructing these image searches on their own, but there may be a time when they’re opened up for public creation, curation, and commenting – adding a social element to this sector of Bing search.
[Sources include: The Bing Blog]
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Bing Delves Deeper into Visual Search
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AdWords Call Metrics Now Offers Deeper Call Reports
Mar 3rd
Google AdWords now shows more detailed reports on every call your campaign has received with call metrics enabled. This includes the call’s start time, end time, duration, status (missed or received), and area code.
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CPG & Paid Search: 4 Tips to Build Deeper, More Cost-Effective Bonds With Consumers
Nov 17th
Paid search at its core is a dynamic, competitive, ever-changing auction space where retailers and brands alike are competing to get in front of the same consumer. But with so many different calls to actions, different price points, and different sources of information appearing within every…
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With Deeper Facebook Integration, Is This Yahoo’s ‘Tom Jones Moment’?
Jun 7th
First the news, which has already been widely reported: Yahoo is more deeply integrating Facebook on its homepage and across many of its properties. It has also changed the name of “Yahoo Profiles” to “Yahoo Pulse” (currently not working) and made the property more of a social media dashboard that manages sharing with third party [...]
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