Posts tagged Creates
Evernote Creates Accelerator Program To Host & Mentor Developers
Apr 16th
Evernote, the company behind the eponymous suite of notetaking and archiving apps for computers and mobile use, on Tuesday announced the Evernote Accelerator program to help promising winners of its 2013 Evernote Devcup hackathon (which began on March 10 and runs through June 28 with thousands of participants) turn their ideas into actual products.
(See also 2012 Evernote Devcup Finalists.)
The idea, according to Evernote platform advocate Rafe Needleman, who is behind the program, is to invite half a dozen two-to-three person developer teams from all around the world to come to Evernote’s Silicon Valley headquarters for a month of intensive development and mentoring – along with team building and technical support. “We want to take these great ideas and help them go from the idea stage to the sustainable business stage,” Needleman said.
Honda & DOCOMO Will Sponsor Evernote Accelerator Teams
Honda Silicon Valley Lab and DOCOMO Innovation Ventures will sponsor teams in two of the categories, focused on in-car apps and mobile apps, respectively. While Needleman wouldn’t say how much the sponsors are contributed, he said they’ll be rewarded with visibility into global entrepreneurship as well as media attention (you’re reading this, right?) and the ability to work with developer teams to create cool apps.
Needleman said more sponsors are expected to join the program, but not all the teams will have specific sponsors – some will be chosen and sponsored by Evernote itself.
Not all the Devcup winners will be at the appropriate development stage for the Accelerator, Needleman explained, but Evernote will invite appropriate participants from the pool of winners. “They must win a [Devcup] prize to be invited.”
Evernote will fly the teams selected for the Acclerator to the Bay Area, put them up and pay a stipend for incidental expenses. But unlike the accelerator programs and developer funds at many platform companies, it won’t be taking an equity position. The Accelerator teams will get workspace at Evernote’s HQ, and the ability to work directly with the Evenote developers. After the Accelerator, the company will help the teams connect with Silicon Valley funding sources and development organizations to help support the next stage in their development.
Best Case Scenario: New Evernote Apps
For Evernote, the best-case scenario is to create viable busineses that leverage the Evernote database to make it even more useful. “Evernote has eight apps,” Needleman explained, but “there’s a million things you can do with Evernote data.”
(See also Evernote: A 0-60 MPH Guide.)
The program will run from mid-October to mid-November, 2013. Rules and signup information can be found at dev.evernote.com. Needleman hopes the Accelerator will become an annual event.
(Disclosure: From 1997-1998, I worked for Rafe Needleman at CNET.com.)
Images courtesy of Evernote.
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Google’s Mapping Contest In India Creates Uproar
Apr 8th
Google has run up against some of India’s restrictive laws in the past, mostly notably in the context of vague and expansive censorship rules for content and search results. A new episode involves a crowdsourced mapping contest run by the company to obtain data for Google Maps. According to…
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Alibaba Creates Aliyun Search Engine To Challenge Baidu, Google In China
Feb 19th
Chinese internet company Alibaba has created a new search engine (Aliyun) to challenge Chinese market leader Baidu and more symbolically Google. The new entity resides within Alibaba Group’s AliCloud subsidiary. It offers all the standard features of search: internet, news, images and maps…
Please visit Search Engine Land for the full article.
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Brandignity — An SEO Internet Marketing Company Creates a Naples FL … – DigitalJournal.com (press release)
Feb 16th
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Brandignity — An SEO Internet Marketing Company Creates a Naples FL …
DigitalJournal.com (press release) NAPLES, FL, February 16, 2013 /24-7PressRelease/ — Search engine optimization, also known as SEO, has become a very vital part of the way online businesses market themselves. SEO is based on the frequency of the use of essential keywords in an … |
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Brandignity — An SEO Internet Marketing Company Creates a Naples FL … – EIN News (press release)
Feb 16th
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Brandignity — An SEO Internet Marketing Company Creates a Naples FL …
EIN News (press release) NAPLES, FL, February 16, 2013 /24-7PressRelease/ — Search engine optimization, also known as SEO, has become a very vital part of the way online businesses market themselves. SEO is based on the frequency of the use of essential keywords in an … |
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Simplified SEO Creates More Confusion – Business 2 Community
Jan 17th
 Business 2 Community |
Simplified SEO Creates More Confusion
Business 2 Community SEO even last year, could be treated as something that worked on an “Auto-pilot” mode where one simply optimizes meta tags and content and leaving the rest to link building efforts. Once the plan was cut, all you had to do was to keep an eye on results … Three Proven Social Media SEO Opportunities Top 7 Tips for Successful SEO in 2013 Cooper: Using SEO for lead generation |
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China Polices Online Identity, Creates Marketing Gold Mine
Dec 31st
Last week’s news that China is planning to restrict the use of true anonymity for its Internet denizens sent collective shudders throughout the human rights community – and may have piqued the interest of Western corporations seeing a huge sales and marketing opportunity.
No one with any sort of soul could have been happy about the news on Friday that the Chinese government would be requiring Internet users to provide their real names to Internet service providers, apparently the latest in another round of crack-downs to push down pesky opinions against a government that continues to crack down on citizens.
Open Is Hard
China is something that I continue to watch with interest. Having watched the zenith and the fall of the old Soviet Union, I have the layman’s sense that China is holding on hard because they know full well what happens when restrictions are eased. The Soviet experiment in glasnost made that abundantly clear.
Thirty years after the glasnost policies helped widen the cracks in the Soviet political foundation, China is facing a similar problem. It wants to lock down control of its citizens, but it desperately wants to be a player on the global stage. The problem is, the economy of the world is increasingly dependent on technology and the Internet, something that reeks of openness and transparency. There are differences, of course: the Soviet Union tried glasnost from within, and China is trying to deal with openness from without, but the end result may be the same.
Most China pundits also see this particular round of regulations as a short-term solution to the growing problem of exposed scandals within their government; scandals getting back to the Chinese public at-large through the Internet, who have in turn been commenting on the events with increased vigor. It is expected that requiring real names to be collected by Chinese ISPs, regardless of whether a pseudonym is used online, will put the kibosh on such commentary and more.
Who Else Could Benefit
While we get to watch China pull yet-another smack down on freedom of expression, the cynical side of me also has to wonder is outside corporations might not see these newly strengthened policies as an opportunity. When I first read the news coming across the wire last week, my very first thought was that China’s announcement sounded just like Google Plus’ identity policies.
I’m not sure Google would appreciate their identity policy being equated with China’s, but if you sign up for Google Plus or other Google services, somewhere along the line you’re going to have to tell them your true identity – or take great lengths to fake Google out. We can argue the merits of this, but for now if you want to swim in Google’s pool, this is the price of admission. We’re told it’s to keep things civil, but knowing the Internet habits of one Brian Proffitt and what he might like to buy could be worth a lot of money, too.
Looking at the policies for Google, Facebook and other social platforms where identity is the real currency to be sold to advertisers and marketers, how could any such vendor be able to resist an entire nation of identified Internet users? The opportunities would be huge.
To its apparent credit, the Chinese government seems to have already anticipated this issue. When the new rules were announced, strong admonishments were issued for any Internet service provider that might care to start selling this valuable information.
Given its value, one wonders how long this professed practice of protecting Chinese identities will last. It should not surprise anyone to see new policies in the future where China will partner with “friendly” multinationals to allow the sale and trade of identity information for marketing and advertising. It’ll either be the Chinese government alone, or a revenue-share plan with the private ISPs to make the deal work for both sides, but it’s bound to happen. Corporations have no souls, after all.
History has shown that the Chinese government is no less interested in generating revenue than any other political entity, and if such revenue generation were to come at the expense of monetizing its citizens’ identities, well, what are they going to do? Complain?
Image courtesy of Shutterstock.
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SEOMiracle.com Creates Another Survey On Mobile SEO Services – Virtual-Strategy Magazine
Aug 22nd
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SEOMiracle.com Creates Another Survey On Mobile SEO Services
Virtual-Strategy Magazine SEO for mobile marketing does not differentiate a lot from SEO for websites. Today, we have many more users using smart phones and tablets to access a website, hence SEO for mobile devices is equally important as the one for desktop and laptop users. How to Increase Your Search Rank Using Social Media FocusMX Debuts Performance-Based Search Engine Optimization for Enhanced … Content Writing King Publishes New Blog Post Writing Dispelling Myths About … |
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Link Building Company Creates New Facebook Account For Social Media … – RedOrbit
Jul 23rd
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Link Building Company Creates New Facebook Account For Social Media …
RedOrbit In very recent times, Content Writing King started a social media campaign for their link building and SEO content creation services. The first account they joined was Google Plus due to the utter significance. Today, Content Writing King announced … Content Writing King Announces Their SEO Content Creation Company Has … Content Writing King Announces Return to New SEO Video Content Creation … |
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Apple Maps Update Creates Opportunities for App Developers
Jul 2nd
Apple has announced that its upcoming Maps application for the iPhone and iPad won’t include local public transit directions, formerly supplied by Google. Whle the absence of bus, train and subway information is sure to irritate some users, it represents an opportunity for developers.
“We think it’s a good thing for the whole space,” says David Hodge, CEO of Embark, a mobile transit app that received a nod from New York’s MTA earlier this year. “Ultimately, it will be better for users. It might be a little bit of a rough transition at first, but I think it will get pretty good pretty quickly.”
The Challenges of Mapping Mass Transit
Why is Apple shipping one of its biggest mobile utilities without such an important feature? For one, transit mapping is no easy task, and Apple doesn’t have the resources to do it well while also finishing iOS 6, the next version of its mobile operating system. Even Google Transit, which is pretty comprehensive on a global scale, doesn’t always do a perfect job of returning public transit information for a given locale. Anybody who has relied on Google Maps to get around New York City has likely come across the occasional hiccup.
“Transit is something that has a lot of nuance to it,” Hodge says. “When you’re Apple or Google, you have to serve on a massive scale.”
Hodge reckons that his company is equipped to handle local quirks. Members of Embark’s team, for example, spend time on the ground figuring out things like how quickly people tend to walk in a given city. They’ll test the app in the field and then tweak its results according to what they find.
It’s this attention to detail that enables third-party developers to craft solutions that avoid some of the flaws that sometimes mar Google Maps. The trade-off, of course, is that independent apps aren’t likely to be as geographically comprehensive as Google’s offering. The transition is going to be “like ripping off the Band-Aid” at first, Hodge admits, but he’s confident that things will improve in time.
After all, Apple is about to send a horde of new users toward apps such as Embark, UpNext Maps, HopStop, iTrans, CityTransit and the plethora of city-specific mass transit apps already in the iTunes Store. If nothing else, the influx of new users searching for transit directions will entice developers to expand existing offerings and build new applications to fill the gaps.
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