Posts tagged Create

Passable SEO Content is so Passé: Create Something Powerful & Engaging – Search Engine Watch


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Passable SEO Content is so Passé: Create Something Powerful & Engaging
Search Engine Watch
F. Scott Fitzgerald said, "You write not because you want to say something, but because you have something to say." These are two very different approaches and they're relevant to the way we create content for SEO. While the first will create passable
3 Things I Learned by Writing 3 Million Words in 3 YearsBusiness 2 Community

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Passable SEO Content is so Passé: Create Something Powerful & Engaging

The best writing comes when we have something to say. Something that’s unique, surprising, and impacts our clients’ customers. It’s our job to help them create it. Here’s how to move from creating passable content to fresh and original content.

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How to Create a Linkworthy Content Resource Center by @sujanpatel

In content marketing, writing is only the beginning.  In addition to publishing and promoting the content, you have to organize it in a way that will make sense for veteran readers and new visitors alike. A content resource center can be the perfect solution. Why You Need a Resource Center A solid resource center not […]

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Sujan Patel

Sujan Patel is a passionate internet marketer and entrepreneur. Sujan has over 10 years of internet marketing experience and started the digital marketing agency Single Grain. Currently Sujan is the CMO at Bridge U.S. a company that makes the complex immigration process easy and affordable.

The post How to Create a Linkworthy Content Resource Center by @sujanpatel appeared first on Search Engine Journal.

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The New SEO: How to Create Hummingbird-Friendly Content – ClickZ


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The New SEO: How to Create Hummingbird-Friendly Content
ClickZ
Search engine optimization (SEO) is one of the top reasons marketers invest in content, but Google's latest algorithm update (better known as Hummingbird) completely changes the way content is ranked and evaluated. Now, Google is ensuring SEO goals …
Make content the first & last point in the sales pipelineBrafton

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Twitter Now Lets You Tag Photos And Create Tweet Albums

Twitter is rolling out two new features that focus squarely on photos. Users can now tag up to 10 people in one photo and share up to four photos in a single tweet.

Tagging photos on Twitter works almost exactly as it does on Facebook. When you select a photo, you’re prompted to tap on “Who’s in this photo?” and then type and select the name of the person you want to tag. Users will receive notifications if they’re tagged in a photo; however, if the person sharing the photo doesn’t use the @-mention, the user’s name will appear next to the photo as it does on Facebook. 

Photo tags that eliminate the @-mention could be a step towards Twitter eradicating the symbol from its network entirely, as recent reports have speculated

When you share a series of up to four photos, Twitter will automatically create an album embedded in the initial tweet so users can browse through all of the photos after tapping on the featured image. Shared photos won’t take up any letter real estate, either—you’ll still be able to tweet 140 characters.

Facebook’s Mini-Me  

Twitter has been leafing pages from Facebook’s playbook for months now, and the addition of tagging photos is the most significant shift towards the Visual Web since the Twitter rolled out image previews in its timeline last year. 

Twitter is also experimenting with a new layout that mimics Facebook. The new photo tagging and album system could signal a shift that turns Twitter into Facebook, Jr., a social media copycat that cherry-picks the features Facebook users “Like” the most. Of course, Facebook has been pursuing the same strategy, having already introduced hashtags on its platform last year.  

The focus on images is also likely an attempt to attract a more mainstream audience—one that has trouble understanding Twitter’s 140-character bursts of information and prefer Facebook’s more friendly user interface. 

The new features will start to appear today on iPhone, and will be available for Android and Twitter’s desktop site soon.

Image courtesy of Twitter

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3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

Instead of jumping into brainstorming content types, start by creating buyer personas and buyer journeys. This tells you who your buyers are and how they’re shopping, giving you a clear idea of what you need to produce to make their decision easily.

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Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win – Search Engine Land

Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win
Search Engine Land
It's an unfortunate catch 22: SEO and content strategies need to be aligned for optimal marketing performance, yet the costs and time associated with training and development can negatively impact productivity, scale and revenue. This catch 22 makes it 
SEO for Startups & New Businesses: An 11 Step PlanSearch Engine Watch
BrightEdge Unveils Advanced Content Optimization Technology for Adobe Marketwired (press release)

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Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win

According to new research, brands invest $40.2 billion in content every year. As online content marketing budgets rise, it is essential that modern day marketers align their content and SEO efforts to maximize ROI. Have you ever been in a situation where: You create some killer content, but no one…



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How to Create a Psychology-Based Marketing Strategy by @missanna_f

In the world of search marketing, we are always trying to work out what exactly makes people tick in a variety of different situations—including online browsing, using social media networks, and most importantly for many marketers — the process of purchasing products or services. It is important to take into account the audience we are trying […]

Author information

Anna Francis

Anna Francis
Content Manager at My Social Agency

Anna is the Content Manager at My Social Agency. She has worked in the digital industry for 3 years as a copywriter and social media specialist. She loves writing and developing creative content and tweeting the day away.

The post How to Create a Psychology-Based Marketing Strategy by @missanna_f appeared first on Search Engine Journal.

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Create A Winning Paid Search Strategy For The World Cup

For world-class marketing opportunities, few events surpass the World Cup. Given its global reach, a viewership that by some estimates reached nearly half the world’s population in 2010, and the feverish devotion of football (aka soccer) fans, the World Cup is marketing gold. Marketers that…



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