Posts tagged Coverage
Google I/O 2013: Complete Coverage Of Google's Next Big Things
May 15th
Welcome to ReadWrite’s live coverage of the Google I/O keynote. Below you’ll see not only a live stream of the event, but live blogging from our on-the-spot team including editor-in-chief Owen Thomas, mobile editor Dan Rowinski, contributing writer Mark Hachman and our fearless editorial assistant Nick Statt.
Our stories so far:
- In Google’s Future, We Will All Be Developers
- Now Google Wants To Kill The Mobile Web (Good Riddance)
- Google Just Launched A Grenade At Spotify — And It Just Might Work
- Google Is Turning Search Into The Planet’s Biggest Anticipatory System
- The Future Of Google Maps: Social, Personalized And Way Smarter
- What Google Didn’t Announce At I/O
- Google Search Learns To Listen & Understand Context
- Google Is Making Life Easier For Android Developers
For the rest of the live blog coverage, see our real-time posts on the ReadWrite Google+ page.
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SES New York 2013 Coverage Recap #SESNY
Apr 1st
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on all things search and social. Here’s a roundup of live blogging and coverage of SES New York 2013.
View full post on Search Engine Watch – Latest
SES Chicago 2012 Coverage #SESChi
Nov 20th
Marketing professionals, brand advertisers, agencies, and business leaders converged in the Windy City last week for SES Chicago 2012, and were treated to a feast of cutting edge knowledge and tools needed to traverse the digital landscape.
View full post on Search Engine Watch – Latest
3 Ways to Get More Media Coverage for Your Marketing Content
Oct 31st
Create great content! Create great content! Are you sick of hearing this catchphrase yet? Well, it’s probably going to be a while before this one goes away, because it’s getting harder and harder to do SEO without having “great content” to leverage in the process. Luckily, there are many paths to content greatness, and with [...]
The post 3 Ways to Get More Media Coverage for Your Marketing Content appeared first on Search Engine Journal.
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Mobile Election Coverage Still Can’t Match TV
Oct 25th
Call this the first Post-PC U.S. presidential election.
Sure, in 2008 we had iPhones and Android was celebrating its first birthday, but the smartphone revolution was just beginning and the iPad was still a gleam in Steve Jobs’ eye.
Online TV Has Come A Long Way
We’ve come a long way. But as radically as mobile devices are changinged our relationship with media, the experience still has a long way to go before it matches the power and convenience of plain old TV.
In 2008, I had a presidential-debate-watching party at my house. As somebody who has never seen the appeal of shelling out hundreds of dollars to a giant corporation for content in which I’m mostly disinterested, I needed a way to get the debate onto my HDTV without subscribing to cable or fidgeting with rabbit ears. Fortunately, CNN.com was streaming the debates between John McCain and Barack Obama for free. I hooked up my MacBook to the back of my TV, fired up CNN.com and got as close as I could to full-screening the video player. The picture wasn’t great, but it worked.
This year, the debate live-streaming options were practically limitless. YouTube, Hulu, PBS, Al Jazeera, Huffington Post, CNN and a list of networks and cable channels all offered their own streams, some of them with interactive, social media-fueled components and other bells and whistles. Most of these streams were geared toward desktop browsers, but plenty of outlets crafted their debate-night strategies with our second and third screens in mind. Apple has sold 100 million iPads and competing tablets are popping up constantly. The markets for smart TVs and streaming set top boxes is maturing more slowly, but technologies like Apple’s AirPlay and Google TV’s equivalent hint at an interesting future. It’s amazing how much TV has evolved in the last four years.
Mobile TV Still Has A Long Way To Go
Still, as I learned when I sat down to stream the third debate earlier this week, the experience remains far behind the old-fashioned way of watching things on screens.
Armed with my iPad and an Apple TV, I sat down on my couch to watch Barack Obama and Mitt Romney argue about foreign policy. At first, it felt flawless. I just AirPlayed my tablet to the TV, launched the CNN iPad app and started watching.
But the good times didn’t last. A few minutes in, the stream went black.
I checked Twitter and I wasn’t the only one. Others were complaining about issues with CNN’s lifestream, and @CNNMobile tweeted at me and confirmed that they were having issues with mobile streaming. I switched to the Al Jazeera app, but couldn’t get the audio to play (which some people say is the best way to watch a presidential debate). I checked Hulu and the Huffington Post on the iPad, both of which were streaming the debate on their websites, but neither app had a readily-tappable link to the lifestream.
At this point, I could have searched the App Store for another news app that was likely to be streaming the debate. But I wasn’t about to start hunting for apps, only able to make educated guesses about who would be streaming to the iPad and then waiting for downloads. The fragile magic of democracy was unfolding in real-time on television screens everywhere and I wasn’t going to miss another minute!
Finally, I turned to the browser. NBC was live-streaming the debate on the Web in what was thankfully an iPad-friendly format. I full-screened it, leaned back and watched.
Ultimately, the Web came through and worked like a charm. And if I had lined up a stronger arsenal of apps (or owned an XBox 360, or AirPlayed my MacBook to the TV, or used the WSJ Live app on Apple TV, etc.), I might have been able to avoid the hiccups.
Still, I couldn’t help but picture my mother. What would she do if she were in my position?
People in the technology industry might be accustomed to hunting for lifestreams to tune into a live television event. My mother? She sees no reason to fiddle with such nonsense. With traditional TV, you just sit down, turn it on and watch. Internet TV doesn’t yet come close to matching that unquestioned ease of use.
So what will watching the debates look like in 2016, when Mitt Romney is debating Joe Biden? Who knows, but given the progress in the last four years, streaming the debates to the Web and mobile devices should be smooth as butter, but getting it to work on your Google Glasses might have a few hiccups.
Images courtesy of Shutterstock.
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PubCon 2012 Las Vegas Coverage: Day Two, Afternoon – Business Insider
Oct 17th
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PubCon 2012 Las Vegas Coverage: Day Two, Afternoon
Business Insider This morning we had some great sessions on content and sustainable-SEO that we hope you caught up on. After a quick trip around the exhibition hall, this afternoon we're on to Bing, E-Commerce, and Post Mortems. If you're attending, and were in a … |
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SMX East 2012 Live Blogging Coverage: Day Three
Oct 4th
The final day of our Search Marketing Expo East in New York City is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX East today. Advanced Keyword Research Tactics – SMX East 2012, BruceClay.com Live from…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SMX East 2012 Live Blogging Coverage: Day Two
Oct 3rd
The second day of our Search Marketing Expo East in New York City is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX East today. What Technical SEO Metrics Are Important?, BruceClay.com Google Bought a Zoo –…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SMX East 2012 Live Blogging Coverage: Day One
Oct 3rd
The first day of our Search Marketing Expo East in New York City is now over and we have complied a list of live blogging throughout the day. Below is a listing of blog posts we have found covering SMX East today. What Technical SEO Metrics Are Important?, BruceClay.com Google Bought a Zoo –…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
YouTube Takes Another Swipe At TV With Its Election 2012 Livestreaming Coverage
Aug 28th
YouTube has been steadily expanding into the livestreaming business, from concerts and obscure sports to the 2012 Olympics, and now, to political coverage of the upcoming U.S. election. Today marks YouTube’s first livestream on their “Election Hub”: the Republican National Convention in Jacksonville, Florida, will begin streaming at 7pm EST tonight in partnership with ABC News.
Olivia Ma, YouTube’s News Manager, billed YouTube’s Election Hub as “a one-stop channel for key political moments from now through the upcoming U.S. election day on November 6” in an official blog post. Besides live coverage, the Google-owned Web hub also offers reporting, commentary and analysis from ABC News, Al Jazeera English, BuzzFeed, Larry King, The New York Times, Univision, The Wall Street Journal, and YouTube’s very own mega-personality and news commentator Phil DeFranco.
YouTube tried its hand at livestreaming in 2009 with a U2 concert, again in 2010 with broadcasting cricket matches in India. Those proved successful enough for the Google-owned company to offer livestreaming in a limited capacity last April to select partners, following with another livestream of a concert, this time Coldplay in October, and Professional Bull Riding coverage in December 2011. The relative success of those events, and slow and steady build up of livestreaming infrastructure led YouTube to try its hand at a major global event, this year’s Olympic games in London, England.
“We used the Olympics as an opportunity to challenge our capabilities and set some high quality-of-service and streaming goals going forward,” said Jason Gaedtke, YouTube’s director of software engineering.
The Olympics effort required YouTube to build a large-scale streaming platform manned by 25 employees around the globe, with as many as 100 high definition livestreams in action at one time. It was an ambitious, if not exhaustive effort: a YouTube spokesperson told us that one lead manager on the project went 20 days “of working 20+ hours monitoring the Olympics livestream nonstop.” (That employee is now on a hard-earned vacation.)
The end result? 231 million Olympic streams watched across the globe, with 72 million of those coming from YouTube’s own Olympics channel.
YouTube’s Election Hub is definitely smaller in scale and won’t have nearly as large of an audience as the Olympics, but it could widen YouTube’s demographic and help shift the site’s stereotype of being just for kids, viral videos and copyrighted clips. If viewers miss the livestream, the footage is offered for playback much like DVR.
By building up its livestreaming offerings and capabilities, Google is not only showing how serious they are at rivaling television in content and ad sales, but also a platform and distribution method.
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