Posts tagged could

[#SESDENVER] Could Google+ Be the Future of SEO? – Search Engine Watch

[#SESDENVER] Could Google+ Be the Future of SEO?
Search Engine Watch
As Google's Hummingbird update places more weight on social signals for search rankings, Google+ could become more important for marketers looking to boost SEO. In an SES Denver panel discussion titled "Insights Into Future Search Trends," Merry …

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[#SESDENVER] Could Google+ Be the Future of SEO?

At SES Denver, Merry Morud and Cindy Krum explained that as Hummingbird places more importance on social signals for ranking, Google Plus could be the key to boosting SEO rankings.

View full post on Search Engine Watch – Latest

3 Reasons Native Advertising Could Replace Guest Blogging by 2016 by @CopyPress

Official FTC recognition and adoption by The New York Times leaves no doubt in my mind: 2014 is native advertising’s break-out year. Concurrently, the Google Oracle stuck a fork in guest blogging and declared it dead. Coincidence? I won’t discuss Mr. Cutts’ delineation between guest spammers and legitimate contributors. (The subject is well covered here.) Instead, I’ll discuss why 2014 is the year native advertising could begin to replace guest blogging in the content marketing universe. Comparison of Native Advertising and Guest Blogging Before diving into the reasons, let’s compare native advertising and guest blogging as it pertains to legitimate […]

The post 3 Reasons Native Advertising Could Replace Guest Blogging by 2016 by @CopyPress appeared first on Search Engine Journal.

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5 Ways Social Media Could Hurt Your Business by @albertcostill

There’s no denying that social media is a powerful resource for brands. With 74% of online adults on social media, it’s an effective way to reach and interact with your audience and share information about your brand. However, social media can also do harm to your business if you don’t understand how to properly manage your social media channels. Check out the examples below to learn more about the pitfalls many business owners run into. Spam Sandwich Those new to the concept of social media often get a rude awakening once they get started. Most business owners are used to traditional […]

The post 5 Ways Social Media Could Hurt Your Business by @albertcostill appeared first on Search Engine Journal.

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What Oracle Could Learn From Microsoft About The Cloud

Has this man seen the cloud?

Oracle still doesn’t get cloud computing. At Oracle OpenWorld this week, there were signs that Oracle was making serious changes to its business model, embracing cloud computing in a way that it hitherto hasn’t. Unfortunately, a review of what Oracle announced suggests that it has a long way to go before Oracle’s cloud becomes anything more than Larry Ellison’s derisive “water vapor.”  

Of course, Oracle was never going to be able to compete with Amazon in the cloud. That’s a bridge too far for a company that has spent decades licensing software. Lots of it.

Even so, if Oracle truly wants to better understand how to turn a massive, legacy data center business and orient it to the cloud, it need look no further than Microsoft. 

Oracle’s “Inconceivable” Cloud

Give points to Oracle chairman Larry Ellison: he knows how to put on a good show. Accuracy, however, isn’t always his strength. 

In the midst of his keynote, he slagged SAP for not powering any clouds but then went a bit too far, as CSC’s Simon Wardley points out:

Ellison, of course, referred to a few software-as-a-service applications. But when most people think of “cloud,” many (most?) think of the infrastructure-as-a-service (IaaS) or platform-as-a-service offerings that applications run on. Those overwhelmingly do not run on Oracle. 

But that’s semantics. The real problem with Oracle’s cloud announcements wasn’t the smearing of competitors or the grandiose boasts. It was the cloud, or lack thereof. 

For example, what Oracle calls a database-as-a-service (DBaaS) really … isn’t. It’s actually a hosted compute environment with software and support rented by the month. It’s also not fully managed, though Oracle suggests this will change in the future. 

Most bizarrely, one of the cardinal advantages of true cloud computing is the way it lets developers set up virtual servers themselves. Perhaps more than any other feature, such convenience has driven the adoption of AWS and other cloud services. Developers don’t want to have to talk to a salesperson in order to get stuff done. Yet clicking on Oracle’s “buy now” button on the DBaaS page reveals this “feature”:

All of which leads developer Jeff Waugh to channel The Princess Bride

It doesn’t have to be this way. Just ask Microsoft.

Microsoft’s Cloud Moment

Microsoft is very similar to Oracle in many ways. It, too, has a large software business that it wants to protect, even as it searches for ways to be relevant for an increasingly cloud-centric world. 

But Microsoft’s approach has been very different from Oracle’s. Unlike Oracle, Microsoft has actually delivered a host of software services that aren’t simply its old licensed software business dressed up in cloudy clothes. One area that is particularly impressive is Microsoft’s different databases it runs as services, including SQL Server and a new DocumentDB.

Of the latter, which has the potential to eat into Microsoft’s legacy database business, DataStax and Windows Azure MVP Kelly Sommers indicates that Microsoft built it right:

In a series of other tweets, she goes on to confirm that “The Microsoft Azure DocumentDB folks really know what they’re doing. Some really great database and distributed systems engineering in there.” 

But more than the engineering, Microsoft got the business model right. Microsoft’s cloud services, including its database services, are just that: services. Users self-provision. The databases are fully managed. 

And unlike Oracle, Microsoft has made open source a first-class citizen on its Azure cloud (the list of open-source software on Azure is impressive).

Competing In The Cloud

All of which is why I continue to believe Microsoft has a real chance to compete effectively in the cloud. Despite its legacy, Microsoft has demonstrated the ability to transform itself. Oracle, at least on the basis of its recent cloud announcements, has not.

Just as important, however, is Microsoft’s commitment to lowering the bar to computing. Just as Steven Pinker says of bad writing—”The curse of knowledge is the single best explanation of why good people write bad prose. It simply doesn’t occur to the writer that her readers don’t know what she knows”—so, too, is it with software. 

Too many software infrastructure developers assume too great a familiarity with the underlying code. Not so Microsoft, as Bill Bennett highlights: “Microsoft has created a cloud computing service that makes creating a server as simple as setting up a Word document.” 

Not everyone will want this, of course. But Microsoft keeps demonstrating that it understands the cloud and its developer audience very, very well. Oracle could learn a thing or 20 from Microsoft.

Image courtesy of Shutterstock

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How The Apple Watch Could Change The World Of Local SEO – Forbes

How The Apple Watch Could Change The World Of Local SEO
The most popular feature of the new device, and the most significant for local SEO, is its new mapping feature. Rather than showing a map and speaking audible directions, like smartphones and older navigation systems, the SmartWatch will use a system …

and more »

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Why Nofollow Links Could Become the Redheaded Stepchildren of SEO – Search Engine Watch

Search Engine Watch
Why Nofollow Links Could Become the Redheaded Stepchildren of SEO
Search Engine Watch
This week alone, I've run into about 50 sites with advertising policies that specifically state all links will be nofollowed. They're all more than happy to sell a link, of course, even without disclosure, but don't even think about asking them for a

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Why Nofollow Links Could Become the Redheaded Stepchildren of SEO

Nofollow links can be great for traffic, but are they leading us down a dangerous path where we can’t trust anything we read online?

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iOS 8 Warning: Apple’s Dropbox Killer Could Murder Your App Data

After a summer of waiting, Apple is unleashing iOS 8, the latest version of its mobile operating system on Wednesday. Among the new features that promise to improve the way you we use our iPhones and iPads, there’s one item that could do the opposite: iCloud Drive.

The new online storage and sync option comes new as part of iOS 8, and it’s supposed to make documents and other data easy to access from both your Apple mobile device and OS X desktop software. The problem: For Mac users, it relies on the latest version of the computer operating system, Yosemite, which isn’t out yet. 

Here’s what you need to know.

iCloud Drive Could Make Some Functions Evaporate

Similar to Dropbox or Google Drive, iCloud Drive is supposed to let you and your apps access data, no matter what Apple device you use (though they need to be new enough to run iOS 8 and Yosemite).

If you’re upgrading to the new iPhone software immediately, the most imperative thing to do—apart from backing up your phone—is not enabling the iCloud Drive option. 

See also: Apple Offers Handy How-To For Android Users Who Want To Make The Switch

Apps—like Realmac Software’s Clear productivity app—can’t function with the feature turned on. Originally, the app featured a desktop component that communicated with the mobile app. iOS 8 and Yosemite hijacks that functionality, unless the user shuts it off. The developer explains in a blog post:

As OS X Yosemite is still pre-release (and not yet available) upgrading to iCloud Drive will prevent you from syncing with Clear for Mac until both OS X Yosemite is released and you upgrade to OS X Yosemite. 

Developers cannot work around the choice made when upgrading to iOS 8, so please make sure you pay close attention to the iCloud Drive screen shown after you update to iOS 8.

Once you install iOS 8, you’ll be asked whether to turn on iCloud Drive. The simple fix: Pick “Not now.”

The iOS 8 update might affect more than just Clear, though.

Other Apps May Be Buggier After Updating To iOS 8 Too

Dropbox also discovered a “compatibility” bug for iOS 8 users. Last night, the company said

We’ve discovered that Apple’s new iOS 8 introduces a compatibility issue that may prevent Dropbox and Carousel from properly uploading your photos and videos. This means that only the contents of your “Recently Added” album will upload automatically.

If you upgrade to iOS 8, don’t delete photos or videos from your devices until you’re sure that your stuff has backed up to Dropbox. Please visit our Help Center for additional details on how to keep your stuff safe.

In essence, it explains that sending photos to the main Dropbox and Carousel services can be buggy, although the report seems pretty vague about the exact problem. Whatever it is, Dropbox says it’s working with Apple to fix it, but to battle confusion for now, it’s suspending automatic backup of photos and videos. 

There will likely be other issues that crop up—that tends to happen whenever new software gets publicly launched—so to be safe, you may not want to grab iOS 8 right away. 

But if you’re brave and rush to download it anyway—available for the iPhone 4s and later, iPad 2 and later, iPad mini and later, or the fifth-generation iPod touch—let us know how you find the new software. Deposit your disappointments (or joys) in the comments below. 

Lead image screenshot by Adriana Lee for ReadWrite. Clear app image courtesy of RealMac Software

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