Posts tagged could

Could telcos lose their shirts on the IoT-driven 5G business?

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Though the Internet of Things (IoT) is heralded as a future money spinner for industries far and wide, one analyst says telcos won’t see 5G-related windfalls from IoT any time soon.

As reported by RCRwireless,  New Street Research  partner Andrew Entwistle dumped cold water on the future of IoT and its relationship to 5G wireless networks, saying  that it does not offer “any business case for a telecoms operator.” Entwistle was speaking at a 5G seminar in Australia.

Entwistle’s take goes against popular industry sentiment that 5G’s role as IoT enabler will give operators new vertical revenue streams.

“I’m perfectly prepared to accept that the internet of things is extraordinarily interesting to equipment makers and vendors, to systems integrators, to policymakers, and to people concerned with the social role of communications services in our lives,” said Entwistle.

“But there is an awful lot of noise about the internet of things that doesn’t actually translate into, to put it strongly, a whole hill of beans for the telecoms operator who’s looking to sell services to achieve revenue per customer or revenue per device.”

To illustrate his view, Entwistle described a theoretical hospital of the future that installed healthcare-related IoT devices using 5G network capability.

“Not a single penny” from 5G and IoT?

“The telecoms operator will not see a single penny from any one of those devices. They sell a 5 [gigabits per second] fiber into the data room of the hospital today, and in 10 years’ time they’ll probably still be selling a 5 Gbps connection, or 10 Gbps fiber at half the price of today’s 5 Gbps fiber,” he said.

“I can’t see any business case for a telecoms operator. An operator said: ‘We will have 1,000 times as many devices and we only need 1,000th of the [average revenue per user] in order to build a business as big as our existing business.’ That’s not a business plan, that’s just multiplying two numbers together and making a brave assumption.”

Market skeptics worry that the telcom operators’ IoT-driven 5G business faces the likelihood of low traffic volumes and revenue yields, with relatively thin margins.

The post Could telcos lose their shirts on the IoT-driven 5G business? appeared first on ReadWrite.

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Big changes to device bidding in AdWords: What could they mean for your accounts?

Columnist Laura Collins discusses the impact of individual device bid adjustments in AdWords, an upcoming change recently announced during Google Performance Summit in San Francisco.

The post Big changes to device bidding in AdWords: What could they mean for your accounts? appeared first on Search…

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UK could bring healthcare expertise to India’s smart cities

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The United Kingdom could play a “significant role” in helping India build hospitals and clinics in smart cities, according to the National Health Service (NHS) chairman Sir Malcolm Grant.

The UK has developed some of the most innovative healthcare services and systems in the world over the past seven decades of NHS. The UK has an unmatched combination of clinical, technological and academic expertise,” said Grant to the Economic Times.

“I hope that our visit will help write a new chapter in the history of India’s health services, both in the private sector and in the government’s ambition to provide universal healthcare.”

See also: Big data billionaire questions role of wearables in healthcare

Grant is part of a trade venture comprised of 23 British companies and NHS trusts, looking into potential health partnerships in North India. The team will visit Mumbai and Bengaluru and meet with healthcare officials to discuss the future of India’s healthcare system.

India is starting to see a rise in British investment, as relations between the countries blossom. Indian Prime Minister Narendra Modi recently visited in the UK and both countries called it the start of a “special relationship”, similar to the UK’s growing relationship with China.

That special relationship with India may provide solutions to the current problems facing the country’s healthcare system. At the current time, most citizens either use public services that are woefully underfunded or pay for private insurance.

India looking for a universal healthcare solution, on a budget

There is an initiative to build a universal health service, started under the Singh government, but Modi has called for drastic cutbacks to the service. This has caused severe delays, as the government searches for ways to lower the budget. In the meantime, millions of Indian citizens remain in limbo, unable to afford private healthcare and only receiving basic healthcare from public institutions.

Bringing in experts from the UK might help alleviate some of the budget concerns, by providing more effective and efficient systems to smart cities. The NHS may also be able to use local technology, like the high adoption rate of mobile devices, to provide healthcare on the go.

NHS executives know all about managing budget cuts too, in the past six years the Conservative government has been cutting off billions of pounds in health funds to try and balance the economic books, and still the NHS remains one of the highest rated health services in the world.

The post UK could bring healthcare expertise to India’s smart cities appeared first on ReadWrite.

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