Posts tagged Cost

Infographic: How Much Does SEO Cost?

How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds some light on the subject. Over 500 people and companies who offer search engine optimization services were asked about how their models. Turns out, it’s most…



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SEO: The Cost of Success – Business 2 Community

SEO: The Cost of Success
Business 2 Community
With the cost of SEO varying across countries, consultants and agencies, it's important to know how much you should be paying to have your site optimized. Each company may charge differently, so we've highlighted this in order for you to make an

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SEO Strategist’s 3 Cost Effective SEO Techniques for Small Creative Businesses – PR.com (press release)

SEO Strategist's 3 Cost Effective SEO Techniques for Small Creative Businesses
PR.com (press release)
Here are some cost effective SEO ways from SEO strategist Steve Giovinco for small creative businesses: This is one of the most important and least used first steps. People—including professionals—skip it, mostly because it seems obvious.

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Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY

Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In fact, Google’s stock is down over 9% in after hours trading. That being said, part of those earning results showed that paid clicks on Google’s network is up 34% year…



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Daily Wrap: Developing Hybrid HTML5 Apps May Cost Less and More

dailywrap-150x150.pngForrester asserts that hybrid HTML5 apps are less expensive to develop than native apps. This and more in today’s Daily Wrap.

Sometimes it’s difficult to catch every story that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well.

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Hybrid HTML5 Apps Are Less Costly to Develop Than Native

Hybrid HTML5 Apps Are Less Costly to Develop Than Native

Should you develop a native app or an HTML5 app that will run on multiple platforms? A Forrester report aims to answer the question. For the cost-conscious developer, hybrid HTML5 apps provide more value than attempting to create native apps across the four major mobile platforms.

From the comments:

piotr steininger.jpegPiotr Steininger — “Having developed several hybrids now, I have to disagree with the broad statement:
‘In the future we are likely to see a majority of apps built in this fashion.’

I’m a veteran web developer and that includes Sproutcore and jQuery. I love web technologies. I was a huge fan of PhoneGap based apps. That is… until I went through the process of building and maintaining a several of them.

Hybrid development may make sense on SOME tablet devices – namely iPad and iPad2. Even those have limitations. When it comes to Android, no animations/transforms are hardware accelerated and user experience is dismal at best (even on Honeycomb).’ (more of Piotr’s insightful comment)

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A Beginner's Guide to Twitter

A Beginner’s Guide to Twitter

Many of ReadWriteWeb’s readers are old hands at Twitter, but the service gets thousands of new users every day. That includes a lot of folks who suddenly need to use Twitter as part of their job. If you’re just being introduced to the joys of Twitter (or introducing it to another user), here’s a short and friendly primer on what you need to know about using the site. (more)

You Are What You Like (And Not What Your Friends Like) On Facebook [STUDY]

You Are What You Like (And Not What Your Friends Like) On Facebook [STUDY]

Students who share certain tastes in movies and music – but not in books – are more likely to friend each other on Facebook, according to a study released in November that has been getting attention in academic circles. (more)

Android App Identifies SOPA Supporters Behind Real-World Products

Android App Identifies SOPA Supporters Behind Real-World Products

The Stop Online Piracy Act. The mere thought of the controversial Internet regulation bill passing even one house of Congress keeps you up at night. You’ve already transferred all of your domains from GoDaddy, even after they flip-flopped on their SOPA stance. You instinctively click on every anti-SOPA story on Reddit and Hacker News, voting up the best of them. On the Internet, you’ve eagerly joined the growing army of digital activists opposing the law, but what about the real world? What about when you go to the store? (more)

When Amazon's EC2 Isn't Potent Enough For Your Cloud Hosting

When Amazon’s EC2 Isn’t Potent Enough For Your Cloud Hosting

If you are looking to virtualize some of your data center and host it in the cloud, you probably have heard about Amazon’s EC2 by now. But one IT shop used EC2 as a strawman to consider what they really needed from their eventual service provider. It is interesting and instructive to see the steps that WoundVision took for this process. The company produces a risk assessment software solution supported by infrared thermal imaging for early wound detection. (more)

Tweet At 'Em All You Want, But Gen Y's Are Still More Influenced By Word-of-Mouth Marketing

Tweet At ‘Em All You Want, But Gen Y’s Are Still More Influenced By Word-of-Mouth Marketing

A new report out from Sitel on social media and consumer trends implies that social media is key to reaching Gen Y (those born between 1980 and 2000), but the numbers don’t add up. While the Gen Y, or people born between 1980-2000, are in fact “digital natives,” that doesn’t mean they are actually most reachable via social media marketing. (more)

Forrester: As Growth Slows, Apple to Be More Influential than Cloud in 2012

Forrester: As Growth Slows, Apple to Be More Influential than Cloud in 2012

A devastating assessment of the course of technology growth last Friday from technology analyst Forrester flies in the face of what competitive firms would consider “conventional wisdom,” to say that before cloud computing truly commands the attention of enterprise network architects, a few other dramas currently in progress must play themselves out first. (more)

Where Do The Leading Republican Presidential Candidates Stand On SOPA? [UPDATED]

Where Do The Leading Republican Presidential Candidates Stand On SOPA? [UPDATED]

Republican presidential candidate Mitt Romney sounds like a guy who really, really wants to oppose the Stop Online Piracy Act and its Senate counterpart, the Protect IP Act.

But Romney just can’t bring himself to mention SOPA by name. (more)

CES 2012: The Convergence of TV and Mobile Platforms

CES 2012: The Convergence of TV and Mobile Platforms

Anybody with a passing interest in the headlines pouring out of the Consumer Electronics Show in Las Vegas cannot help but identify one major theme: 2012 is the year that the TV will converge with mobile platforms. For all of the talk that CES has lost its clout, it is still a good source for identifying trends that will drive the innovation of major technology companies in the new year. Last year tablets and dual-core processors were all the rage. This year, developers have something bigger on their minds.

 (more)

Flurry: Mobile App Usage Begins to Far Outpace the Web Thanks to Facebook

Flurry: Mobile App Usage Begins to Far Outpace the Web Thanks to Facebook

When technology pundits say mobile is exploding, many people just shrug and say “of course.” Many people might not fully comprehend just how big mobile is growing and the enormous ecosystem that it now encompasses. Mobile computing through smartphones and tablets is growing four times faster than the PC and Internet evolutions of the 1980′s and 90′s. People are now using mobile apps more than the Web and the gap continues to widen. (more)

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How to Find Low Cost Legal Help – If You Live in Tennessee

scalesofjustice-150.jpgIf you need a lawyer and you can’t afford one and live in Tennessee, you might want to take a gander over at this website started by the state’s Supreme Court called JusticeForAllTN.org. “The court realizes that sometimes people cannot get help from a lawyer because they cannot afford one or they decide they want to represent themselves.” That and some plain-English initiatives started by the court can go a long way towards reducing legal costs for many common activities such as divorce, mediation and parental rights.

Wait a minute. Plain English legal language? Started by a court? For free? Yes, this is for real. And the site is nicely designed and easy to use too. It is about time, and shall we say sets a new high bar for similar kinds of public information sites from their government.

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The website, which was created by the court’s Access to Justice Commission, also has tips on self-representation, instructions on who qualifies for legal aid, and a way to locate the nearest such office. The court claims that more than a million residents of the state can’t afford a lawyer, about 20% of total cases brought before the various courts. “To our knowledge, this is the most extensive statewide site,” says Anne-Louise Wirthlin, the coordinator of the project for the court. The project prepared this short promo video:

According to this column by Gail Kerr in The Tennessean, in addition to the site, six of Nashville’s larger law firms have split up the various legal specialties and agreed to offer pro-bono legal services. Both are worthwhile efforts and I hope more states follow with similar acts in the future.

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SEO Services India – Trust Worthy Services at Good Cost – SBWire (press release)

SEO Services India – Trust Worthy Services at Good Cost
SBWire (press release)
Search engine optimization or SEO is practised to get out of such situation. Today, almost every website requires SEO in order to achieve visibility so that more and more of traffic is diverted to the site and business is made easier.

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Google Shutters Service That Cost it 20 Years of Privacy Audits

Google announced today the closure of a number of services it’s offered for years, including the much-maligned social network Buzz. Buzz wasn’t just forgotten, though. It wasn’t just a pre-cursor to Google Plus. It wasn’t just rolled out awkwardly in February, 2010.

It was, according to the US Federal Trade Commission, an egregious enough violation of consumer privacy that all of Google will now be subject to independent privacy audits for the next 20 years. Many people still don’t believe that Buzz violated anyone’s privacy at all. I think it’s important, as Buzz fades into the sunset of history, that such opinions be reconsidered and Buzz’s wrongdoing be taken seriously. Lest it be repeated and so that social software can be built effectively in the future.

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The big issue with Buzz was that it by default showed all of your contacts a list of everyone else you were connected with. Those contacts weren’t fresh and new, either – they were based on the frequency of your Gmail email conversations with people. Essentially, Buzz told everyone you emailed with frequently the identity of everyone else you emailed with frequently. Not good.

That was exemplified best by a pseudonymous woman with a blog who explained that her sexually abusive stalking ex-husband, who she used to email with a lot, was now shown for the first time the names of her new boyfriend and her employer, who she emails with a lot today.

Within a week, after a big uproar, Google implemented a new interface element that made it clear how to opt-out of this automatic sharing of information between your contacts. It was a very serious matter, complicated by the fact that the ins and outs of social networking technology and privacy policies are not intuitive to anyone. The fact that Google’s services are free and freely used also complicated peoples’ understanding of the situation – though it’s hard to argue that users have given consent to a policy when that policy changes without warning. (E.g. first contacts don’t see each other’s names and then they do.)

Then Google CEO Eric Schmidt, as well as many other people throughout the technology industry, have said that Buzz’s contact exposure did not constitute an actual privacy violation – only an appearance of privacy violation. They have argued that social networking is new enough that non-technical end users are sometimes wrongly confused and scared by it.

The Buzz contact exposure was not an imagined offense, though. It was real technology and real policy with real consequences for real people. Google was sued for it and settled out of court for a few million dollars.

More important though was the application of a penalty by the US Federal Trade Commission. The FTC ruled that because of Buzz, Google will now be subject to independent privacy audits, every two years, for the next twenty years.

Some people said that sounded too extreme. Twenty years is certainly a very long time for a technology company.

That’s not really an important debate to have, though. What’s most important is that people in the technology industry recognize that forced disclosure of personal information is much more serious for some people than it is for others. People who are at risk ought still be able to use the internet, and not be effectively prevented from doing so because of rules created by more privileged people, who face far less risk of violence and danger if their information is exposed.

Google Buzz was in many ways a great idea. It was really interesting technology and integration with real-life contacts as defined by email frequency was a very interesting idea. It wasn’t well executed at all though, it was built without sensitivity for peoples’ real needs for privacy. Google Plus has been built in a way that puts different privacy needs at the center of the experience.

But as Google Buzz is shut down, the technology industry should take advantage of this opportunity to learn from it. The lesson of Google Buzz is that real peoples’ lives are complicated and even when they want to use technology to share and communicate, it’s never simple. Their concerns aren’t imagined either, they aren’t a bump in the road that has to be passed to get to the future, rather they are the social part of social software. Taking those social needs seriously is essential if social software is to truly change the world for the better and if that change is to be enjoyed by all.

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Social Deals: Opportunity Cost & Customer Lifetime Value

It’s probably my fault but I receive what seems like 20 emails a days from an endless stream of Groupon emulators, flash sites and discount etailers that have taken my inbox by storm. These sites are saturating the online marketplace with tantalizing deals designed to make even the most staunch…



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Network Solutions Announces The Launch of SEO Optimizer, A Simple, Cost … – PR Web (press release)

Network Solutions Announces The Launch of SEO Optimizer, A Simple, Cost
PR Web (press release)
Network Solutions has launched SEO Optimizer, an easy-to-use online tool that guides website owners through the process of optimizing their site to gain greater visibility online. SEO Optimizer brings the expertise of industry professionals into the

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