Posts tagged Copywriting
SEO Positive Extends Copywriting Team – PR Web (press release)
Jan 29th
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SEO Positive Extends Copywriting Team
PR Web (press release) To cater for an increase in demand for its copywriting services, UK-based internet marketing agency SEO Positive welcomes an extra member of staff to its copywriting team this week. Often regarded as the United Kingdom's most forward-thinking search … |
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Lies Writers Tell To Cripple Your SEO Copywriting – Business Insider
Jan 27th
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Lies Writers Tell To Cripple Your SEO Copywriting
Business Insider For example, below are five well-intentioned pieces of writing advice that may actually do more harm than good when you're trying to build content for an SEO campaign. Break these “words of wisdom” and the content you put out will thank you. |
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Copywriting – the new SEO? – Boosh Articles (press release)
Jan 22nd
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Copywriting – the new SEO?
Boosh Articles (press release) It might seem like a slightly bizarre thought but with all of the recent changes from Google, is Copywriting going to overtake traditional SEO? Andy Drinkwater from iNet SEO looks at Copywriting and SEO. If you look at the big picture, what does Google … Why SEOs are Finding Themselves Reporting to Content Marketing |
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ISO 9001 Certification Gives SEO Copywriting Firm, Fountain Partnership, A … – The Open Press (press release)
Jan 4th
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ISO 9001 Certification Gives SEO Copywriting Firm, Fountain Partnership, A …
The Open Press (press release) Norwich (OPENPRESS) January 4, 2012 – Fountain Partnership, a SEO Copywriting and digital agency, has become the first online marketing agency to become ISO 9001 certified in the East of England. By achieving the ISO 9001 standard, they are committing … |
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Content Equals Money Named Best SEO Copywriting Company by topseos.com for … – Press Media Wire
Jan 3rd
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Content Equals Money Named Best SEO Copywriting Company by topseos.com for …
Press Media Wire The independent authority on Search vendors, topseos.com, has named Content Equals Money the best SEO copywriting company in the online marketing industry for the month of January 2012. topseos.com evaluates online marketing companies which assist … |
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Copywriting for Small Business SEO Campaigns – Caribbean Media Vision
Nov 22nd
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Copywriting for Small Business SEO Campaigns
Caribbean Media Vision If you are a single SEO, or work for a small SEO firm and do not have the revenue or space to hire a professional copywriter, then this article is for you. By no means would I say I am an excellent writer; I am decent, at best. … PC Magazine Rates InboundWriter as 'Very Good' for Helping Writers Create More … |
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PPC Copywriting Tips You Can Use in Your SEO Copy – Search Engine Journal
Oct 29th
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PPC Copywriting Tips You Can Use in Your SEO Copy
Search Engine Journal It's often the case that what works for PPC works for SEO, and vice versa – at least to a degree. You'll certainly have to tweak your techniques when moving between organic and paid search efforts, but there's no reason that gains and losses in one … AdWords Success Strategies: The Essentials New AdWords Performance Grader will improve Internet Advertising Results |
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PPC Copywriting Tips You Can Use in Your SEO Copy
Oct 28th
It’s often the case that what works for PPC works for SEO, and vice versa – at least to a degree. You’ll certainly have to tweak your techniques when moving between organic and paid search efforts, but there’s no reason that gains and losses in one area can’t inform your decisions in the other – this goes for keyword research, landing page optimization, and, I’d argue, copywriting.
PPC ad writers know that tiny tweaks can make a huge difference in your click-through rate (CTR). Why not apply some of the tried and true rules of PPC copywriting to your SEO copy? Anything that boosts CTR in a paid search ad could do the same when applied to the title and first few sentences of your article. PPC copy techniques can also improve your meta descriptions, increasing click-through from the organic search results.
Here are five tips borrowed from the world of PPC that can improve your SEO copywriting.
1. Experiment with Exclamation Points
It’s well-known among PPC copywriters that adding an exclamation point to your ad can increase CTR.
Why? Probably because it’s the textual equivalent of raising your voice, so you’re just more likely to snag someone’s attention. Try this out in your SEO titles. While an exclamation point is unlikely to improve your rankings, you might find that titling an article about terrible customer service “Comcast, What Is Your Problem?!” instead of the calmer “Comcast, You’re Starting to Annoy Me” gets more clicks from the SERP and social media citations like Twitter and Facebook.
2. Use Data and Evidence
Symbols and proof are also known to improve CTR in PPC. How can you use these in your SEO copy? Instead of making vague claims like “Negative keywords reduce your AdWords costs,” cite a statistic – for example, “Negative keywords can reduce wasteful AdWords spending by up to 30%.” Naturally, you want to use real data here, not just make up a number (like I just did). Unlike a PPC ad, an article written for SEO gives you room to cite or link to your source.
3. Try Virtual Dynamic Keyword Insertion
In PPC, you can use dynamic keyword insertion (DKI) to incorporate exact wording from the search query in your ad on a – you guessed it – dynamic basis. For example, Amazon might send searchers to a category page for shoes, with an ad whose title mirrors whatever type of shoes they are searching for. If the person types “open-toed shoes” into Google, the title of the ad will appear as “Open-Toed Shoes,” probably with some generic-ish copy like “Search a huge shoe selection. Flat rate shipping.” Since people tend to click on ads that seem to deliver exactly what they are looking for, DKI can improve CTR for more general ads.
You can’t do the same thing with the title of an SEO article, but you can emulate the technique by anticipating different variations on a search query that might lead someone to your article. Obviously, you should back this up with keyword research. If you know there’s search volume for a set of similar search queries (say, “emergency plumber,” “short-notice plumber,” and “same day plumber”), you can build three different pages with similar content, but each optimized for a different keyword. That way, you stand to rank for all the variations.
4. Test Like a PPC-er
PPC copywriters are testing maniacs. Unfortunately, it’s not quite as easy to A/B test full pages as it is to test PPC ads, but it’s not all that difficult and the results can pay off. You can use Google Website Optimizer to test two different versions of an article written for SEO. Think of the page as a landing page, even if it has nothing to do with PPC – you still want to engage your readers and lead them to a desired action. Elements to test might include title, length (word count), images (number of images, layout, and the actual content of the images), offer (including wording and type of offer), sidebar links, etc. In some cases you can extrapolate from the results to improve other SEO pages, without having to run individual tests.
5. Don’t Waste Space
In PPC, you really have to distill your message and avoid any redundancy. If you’ve never tried to write an AdWords ad, trust me, it’s hard to say what you want to say – and be clever and interesting to boot – within that tiny space. Luckily you don’t have to be that concise when it comes to SEO copywriting, but the lesson is still valuable. When writing for the web, you never want to beat around the bush, bury the lead, or say in ten words what you could say in five. Earlier today, I wrote something like “When it comes to PPC, what you get out of it depends on what you put in.” Then I realized I could say the same thing in a lot fewer words: “In PPC, you get out what you put in.” More words don’t make you sound smarter; they make you waste people’s time.
If you can think of other ways that PPC copywriting best practices can inform your SEO copywriting, let me know in the comments!
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SEO Copywriting Firm Positions Professionals As Expert Sources With New … – Online PR News (press release)
Oct 6th
 Online PR News (press release) |
SEO Copywriting Firm Positions Professionals As Expert Sources With New …
Online PR News (press release) SEO Content Solutions, one of America's most prominent SEO copywriting firms, now provides media placement and outreach campaigns designed to position professionals as experts in influential industry magazines, trade journals, and blogs. … |
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Professional SEO Copywriting Services Offered at Oregon Technologies – Stock Markets Review (press release)
Sep 30th
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Professional SEO Copywriting Services Offered at Oregon Technologies
Stock Markets Review (press release) Serving as a leading SEO Company in India, Oregon Technologies provides professional SEO copywriting services. Professional SEO copywriting services from Oregon Technologies could bring about that perfect balance. Our team knows how to get your website … Leading SEO services company Techmagnate announces SEO Copywriting packages |
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