Posts tagged Conversions

On-Page Optimization Not Dead: Long-Tail Keywords Increase Rankings, Conversions [STUDY]

On-page optimization for long-tail keywords can result in ranking more than a page higher in search results, compared to half a page optimizing with head terms, according to a study by New York-based SEO & SaaS company Conductor. They also fou…

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5 Tips To Improve Conversions For B2B Sites

As many B2B marketers have learned the hard way, the traditional methods of marketing to consumers are simply not effective in the business arena. The following 5 tips are proven, easy to implement landing page tactics that will help you generate more leads and improve lead quality. 1. Implement…



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Google Places: How Eye Tracking Heats Up Conversions and Clicks

Advertisers and marketers have known for many years about how a viewer’s gaze travels across visual media. The effectiveness of any successful advertisement relies on understanding how the eye moves across a page, why it is drawn to particular are…

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Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions

Think of your Facebook ads as a 100-year-old man running a marathon. Unless they’re this guy, the fatigue kicks in the second they go.

Ad fatigue is the most common problem in Facebook advertising, so you need to stock-pile multiple good i…

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How Search Conversions Are Driven By Display Impression Frequency

Along with the most obvious campaign attributes that impact cross-channel marketing performance — traits like publisher, size, creative, keyword, placement, etc. — are a number of less intuitive factors that can significantly influence your results.

Among these more ancillary factors is…



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Two Ways To Drive More Holiday Traffic & Conversions by @PaulBruemmer

Two ways brick ‘n mortar retailers can increase consumer engagement and conversions in time for the holidays are: (1) build a simple and robust mobile store locator, and (2) provide maximum coverage of the brand’s digital storefront in all the cities and neighborhoods for each location.

Research…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Two Ways To Drive More Holiday Traffic & Conversions

Two ways brick ‘n mortar retailers can increase consumer engagement and conversions in time for the holidays are: (1) build a simple and robust mobile store locator, and (2) provide maximum coverage of the brand’s digital storefront in all the cities and neighborhoods for each location.

Research…



Please visit Search Engine Land for the full article.



View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Internal linking: Good for SEO, good for conversions – Brafton (blog)


Brafton (blog)
Internal linking: Good for SEO, good for conversions
Brafton (blog)
An often overlooked SEO tactic is internal link building. Marketers often put their focus on external links, which is undeniably an import SEO practice. But internal linking is easier to tackle, and it can make an impact on overall website rankings.

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Use Searcher Personas to Connect SEO to Conversions – Business Insider

Use Searcher Personas to Connect SEO to Conversions
Business Insider
to boost SEO and conversions. Pretty sexy, right? Helping us get our sex appeal on are Lena Flanigan, Vanessa Fox, and Michael King. Also, everyone wave to Vanessa. She's letting me steal her Internet access so that I can hit publish on this liveblog

View full post on SEO – Google News

Your Conversions Are Falling. What Now?

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