Posts tagged Conversions
SPONSOR MESSAGE: Re-Targeting: What You Need to Know to Maximize Conversions and Improve ROI
Feb 7th
Brought to you by Acquisio, this pre-recorded webcast "Retargeting: What’s Your Strategy?" featuring The Trade Desk’s Jeff Green will show you: Why re-targeting/re-messaging is the biggest opportunity in online advertising Why buying display ads through Google is not enough How…
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YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX
Jan 26th
Typically, TRX aims to spend $40 on online advertising for each sale it generates from its ads. When TRX tested YouTube for the launch of a new product, the company generated an advertising cost per sale of $14, about 65% lower than their average.
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Automatic File Conversions and More with Dropbox Automator
Dec 30th
Computers keep getting closer and closer to making people obsolete. The latest step towards human obsolescence? Dropbox Automator, a Web-based tool for setting up actions that happen as soon as you put a file in a Dropbox folder. It’s not flawless just yet, but it might provide a useful service for many Dropbox users.
The service is powered by Wappwolf, an online “action store” that features a set of Web actions that can process files. For example, it has ready made actions to encrypt and decrypt files, extract text from PDFs, convert documents to PDF, generate QR codes and manipulate images.
Sponsor
Dropbox Automator
The Dropbox Automator works by connecting to your Dropbox account and then defining actions based on which folder you place files into. For example, I connected my Dropbox account and created a folder called Appwolf. Then I defined actions to convert files placed into that folder into PDFs.
You can also do things like upload files to Slideshare, sign PDFs, scrape PDFs to text files and even translate files automatically using Bing Translator. It looks like much of Automator’s functionality just comes from tapping into Web-based services.
You can also automatically upload photos to Facebook or Flickr, add a bug (stamp) to a photo, resize or rotate photos and much more.
A Few Glitches
I found that the service isn’t entirely glitch free. It says that it can covert HTML files to PDF, which it does… but it just converts the text to PDF, so the tags are presented in the document instead of used for formatting. It might be that you need the header information before the service (conf2pdf properly recognizes the file as HTML instead of plain text.
When Dropbox Automator zips files, it uses a format that doesn’t seem to be recognized on Mac OS X as a zip file. At least not by the Archive Utility that comes with OS X Lion.
Converting Files Using Dropbox Automator
It does convert OpenDocument Format (ODF) files OK, when it actually converts them. Of two ODF files I placed in the Appwolf directory, only one was converted. The other was placed in the processed folder that Dropbox Automator creates, but no PDF ever materialized.
But it’s a brand new service and I suspect they’re still shaking the bugs out. The service, at least for now, is free. How will they make their money? It’s unclear, but some of the actions you set up for files may cost money. So it’s possible that the developers will add premium services or charge a fee to other services for connecting users. If it catches on, I do hope that they start providing paid accounts so users can support the service.
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A Beginners Guide To Finding Ad Placements & Fine Tune Conversions With Analytics Data
Dec 16th
Many new webmasters and website marketers are under the mistaken impression that online marketing is a “Field of Dreams” and “if you build it, they will come.” Unfortunately, you can build it, but if you don’t market it, and place it in front of the audience that buys your products, nobody will…
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On-Page Optimization Not Dead: Long-Tail Keywords Increase Rankings, Conversions [STUDY]
Dec 13th
On-page optimization for long-tail keywords can result in ranking more than a page higher in search results, compared to half a page optimizing with head terms, according to a study by New York-based SEO & SaaS company Conductor. They also fou…
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5 Tips To Improve Conversions For B2B Sites
Nov 16th
As many B2B marketers have learned the hard way, the traditional methods of marketing to consumers are simply not effective in the business arena. The following 5 tips are proven, easy to implement landing page tactics that will help you generate more leads and improve lead quality. 1. Implement…
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Google Places: How Eye Tracking Heats Up Conversions and Clicks
Nov 14th
Advertisers and marketers have known for many years about how a viewer’s gaze travels across visual media. The effectiveness of any successful advertisement relies on understanding how the eye moves across a page, why it is drawn to particular are…
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Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions
Nov 3rd
Think of your Facebook ads as a 100-year-old man running a marathon. Unless they’re this guy, the fatigue kicks in the second they go.
Ad fatigue is the most common problem in Facebook advertising, so you need to stock-pile multiple good i…
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How Search Conversions Are Driven By Display Impression Frequency
Oct 13th
Along with the most obvious campaign attributes that impact cross-channel marketing performance — traits like publisher, size, creative, keyword, placement, etc. — are a number of less intuitive factors that can significantly influence your results.
Among these more ancillary factors is…
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Two Ways To Drive More Holiday Traffic & Conversions by @PaulBruemmer
Oct 6th
Two ways brick ‘n mortar retailers can increase consumer engagement and conversions in time for the holidays are: (1) build a simple and robust mobile store locator, and (2) provide maximum coverage of the brand’s digital storefront in all the cities and neighborhoods for each location.
Research…
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