Posts tagged Continues

No Quick Fix: Google+ Traffic Continues Downward Trend

Over the past few days there has been a lot of buzz surrounding the coverage of Google+, particularly focusing on the measured 60% downward trend seen in the site’s traffic as reported by Chitika Insights. In further investigation of this matter, Chitika researched traffic patterns of the social network to determine whether the downward trend witnessed was a short term fluctuation as some proposed, or just the start of a longer term trend.

The data revealed that the trend seems to be continuing. Although Google+ saw a brief uptick in the sites traffic after it went public, Chitika Insights reported a prolonged and sustained downward trend in overall activity coming from the site. The new data reveals an even sharper drop in traffic from its peak of 70%.

This prolonged downhill trend is potentially impacted by the following reasons:

  • Google may have focused too much on building a social network that would be able to compete with Facebook, rather than innovating and developing one which could outperform it.
  • By failing to provide developers with an API, which would support a network of useful services for their users, Google created a hurdle for themselves as they continue to be out-developed by Facebook.
  • Facebook also contributed to limiting the success of Google+ in taking precautionary measures to corral their users and prevent them from switching to the new social network. This effectively restricted users ease of transition and Google+’s ability to expand.

Over the next several months, pay close attention to Google+ as it makes its attempt to claw its way up through the ranks of social networks. If Google is able to implement a platform which supports the development of a network of services which promotes user activity and accessibility, they may be successful in reversing this downward trend. Or, perhaps not — but only time will tell . . .

If you are interested in how these figures were acquired, the methodology was posted in this recent Chitika Insights post.

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Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

Q3 paid search spend reports from Covario, Rimm-Kaufman Group and Efficient Frontier/Context Optional show the despite economic concerns, paid search growth is strong, with 23 and 24 percent year-over-year increase in spend in the U.S. and globall…

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How Personalized Search Continues To Challenge Marketers, Consumers – MediaPost Publications


Business 2 Community
How Personalized Search Continues To Challenge Marketers, Consumers
MediaPost Publications
In fact, some SEO experts have been tackling issues surrounding personalized search for more than a year. In a detailed post about personalized search written in 2010, Dave Harry, Reliable SEO founder, describes how it operates,
SEO, SEM, and YOUBusiness 2 Community
Good News for Webmasters Looking For Top Seo Services CompanyAddPR.com (press release)

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Google Docs Continues Kicking the Butts of Paid Apps Everywhere

Google Docs just launched three more new features, marking their second day in a row of little but useful feature announcements. The new format painter tool lets you quickly copy style from one bit of text to another. Google has implemented its Fusion Tables as a document type, which enable dynamic and visual uses of data. Finally, Google has added drag-and-drop for images from the desktop directly into a drawing document in the browser window.

Just yesterday, Google Docs launched a new sharing option for comment-only permissions, meaning users can offer their documents for comment without giving people the ability to edit them. Four new features in two days for a free application? Where you at, Microsoft Office?

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googdoc_fusion_tables.jpegThe Fusion Tables feature is particularly interesting. The Docs team blog posts lists these examples of what enterprising people have done with Fusion Tables lately:

Fusion Tables were previously available as a standalone service, but now they’re one of the Google Docs document types (although it’s marked as “beta,” but hey, it’s Google).

googdocs_formatpaint-1.pngThe other two features, format painter and drag-and-drop images, are simple, fundamental improvements in the Google Docs user interface. They make it easier and more intuitive to use, and even more mind-blowing that we don’t pay for this service.

In fact, Google Docs is getting so useful – while Microsoft Office continues to cost over $100 – that we might begin to wonder what sort of trick Google is playing on us. In the meantime, though, we might as well get some great, collaborative work done.

googdocs_dragimages-1.png

What do you use Google Docs for? Tell us in the comments.

Discuss



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AppMobi Continues to Bolster HTML5 Toolkit, Releases Chrome App Packager

AppMobi_150.jpgMobile development company appMobi wants to push HTML5. It does not want to do this just as a developer framework or an alternative for publishers who are pondering native apps vs. Web apps. AppMobi wants to push HTML5 as its own mobile platform, capable of taking on Android and iOS from an application level.

The company added a new tool last week to its HTML5 developer tool kit to further boost HTML5 development. The appMobi Chrome App Packager enables developers to build Web apps and browser extensions and wrap them for submission to the Chrome Web Store.

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AppMobi’s Latest Tools For HTML5

Developing for HTML5 is not easy. Yet, the benefits of creating a well-coded HTML5 Web app can be dramatic. This is where startups like appMobi come in to create tool kits that developers can work with to simplify the development process. This is not a cookie-cutter approach to app development (we are still a long ways away from that for HTML5) but rather just a way to ease the burden on developers of creating cross-platform applications.

In August, appMobi released a new “XDK” that allows developers to build HTML5-optimized applications for the Web and mobile platforms. The Chrome Web Packager is an extension of that. Think of it like PhoneGap for the Chrome store. Instead of wrapping your app for iOS or Android stores, developers can package their apps for Chrome. It is a small new feature but an example of tools that developers find useful in their day-to-day process.

AppMobi_Dev_Center.jpg

How Useful Will It Be For Developers?

“It’s a tool that we created initially for our own use, and then we realized that everyone in the HTML5 development world could benefit from it,” said appMobi CTO, Sam Abadir. “It can be used to package both hosted and non-hosted apps.”

Developers also gain access to appMobi’s cloud services for features like push messaging and in-app purchases. What is particularly interesting about the packager is that it is functionality that Google itself does not provide, at least specifically.

One curious question about the Chrome packager is whether or not it is a fully necessary item in appMobi’s tool box for developers. The company itself may find it useful, but is the Chrome Web Store even a viable target for developers? Let us know what you think in the comments.

Discuss



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The Good, The Bad & The Ugly: JLU Scandal Continues

When I wrote my last article, Being Bad For Great Justice: A New Privacy Scandal Rocks Second Life, and sent it upstairs to the folks that post it, I sent in a warning that things would, sooner or later, get ugly over the topic. Not surprisingly f…

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As Yahoo Continues to Struggle, CEO Carol Bartz Is Fired

CarolBartz_resign_150x150.pngCarol Bartz, who replaced Yahoo co-founder Jerry Yang as the company’s CEO in January 2009, has been let go by the company, according to a report by AllThingsD.

Bartz said she was “fired over the phone by Yahoo’s Chairman of the Board” in an email sent to employees today. Chief Financial Officer Tim Morse will act as interim CEO until a longer term replacement can be found.

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During her 30-month tenure, Bartz presided over a tumultous period in the company’s history, as it effectively backed out of the search business by outsourcing its search results to Microsoft and shifted its attention elsewhere, primarily toward expanding its Web content offerings and entering hot spaces like personalized mobile news.

The company was already struggling by the time Bartz took the reigns and promised a new approach. The former AutoDesk CEO was hired to help turn things around, but evidently those ambitions proved too high.

As competitors like Google grew their ranks, Yahoo has had to make a series of layoffs while shuttering some of its Web properties, including Buzz, Geocities, its publisher network and its Maps API, among others. After word of its plan to shut down its social bookmarking service Delicious leaked, Yahoo ultimately decided to sell it to YouTube founders Chad Hurley and Steve Chen, sparing fearful users the prospect of having to somehow backup a few years’ worth of data.

Despite numerous changes to products and personel, Yahoo has struggled to return to its pre-2009 financial performance. Its stock price remains around $12.50, as AllThingsD points out, which is not far from where it stood the day Bartz took over.

Prior to joining Yahoo, Bartz was chair, president and CEO of Autodesk for 14 years. Before that she was VP of Worldwide Field Operations and an executive officer at Sun Microsystems.

Lead photo by Yodel Anecdotal

Update: Yahoo has confirmed Bartz departure, which is part of a larger reorganization of its leadership.

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ComScore: Android Continues Gains, RIM Tanking

Today comScore released its latest mobile market share figures. Once again the smartphone story is the same: Android showed strong quarterly growth while the iPhone saw modest growth and all others saw declines, especially RIM. Among handset OEMs (all mobile devices), Samsung leads the pack with 25…



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An SEO Services Company Continues to Shine in the SEO India Market – Online PR News (press release)

An SEO Services Company Continues to Shine in the SEO India Market
Online PR News (press release)
Focused and diligent services coupled with industry's best known SEO services helps BrainPulse continue to setting its unbeatable record of successful SEO campaigns. The company has delivered results-generating services to multiple online ventures,
Computers and Software : 1SEO.com Ranks #2 in Search Engine Optimization Prudent Press Agency (press release)

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HostGator Continues Partnership with SmarterTools – Sacramento Bee

HostGator Continues Partnership with SmarterTools
Sacramento Bee
SmarterStats provides website visitor statistics, keywords and on-site navigation trends, geographic and custom reports, and embedding of SEO tools along with the ability to collaboratively share results across the management team.

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