Posts tagged Content
Study Suggests Content Matters On Twitter
Feb 10th
Will this article get re-tweeted? According to a new HP Labs white paper, we can now predict whether or not it will become popular on Twitter.
The findings are crucial because most previous analysis of how tweets travel have focused on who has been tweeting as opposed to what they have been tweeted. If someone influential on Twitter tweets something, the conventional thinking goes, it will spread. That thinking still plays a big factor, but the new research highlights that content matters.
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Researchers analyzed 40,000 articles posted to Twitter over the course of a week in August and collected information on the agency that wrote each article, the outlet that first tweeted the article, the article’s information category and the emotion of the article’s language. What they found is some articles are more tweetable than others.
Among the key findings predicting the likelihood an article will be tweeted and retweeted:
- Sourcing was the biggest indicator. The more reliable the source, the better chances of a tweet.
- Stories in popular categories will spread more rapidly (as Megan Garber at The Atlantic notes, “Health! technology! cats!”).
- Mention a known person, place or organization and you’re also more likely to get your story tweeted (which explains why celebrities’ names often litter the trending topics column whenever I log into Twitter).
What does not, however, seem to influence an articles tweetability is emotion. Emotional articles were no more likely to be spread than objective articles, the researchers said. “Brand matters; information matters; tone, however, doesn’t seem to make much of a difference when it comes to sharing,” Garber wrote in her thorough analysis of the study.
The researchers classified articles “low-tweet,” “medium-tweet,” or “high-tweet.” They said their model is 84% accurate.
View full post on ReadWriteWeb
Online Newsrooms: A Necessity for Search and Social Content Strategy
Feb 9th
Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to dominating online visibility in a three-screen world.
View full post on Search Engine Watch – Latest
Global SEO: Giving Visitors a Passport to Your Content – ClickZ
Feb 8th
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Global SEO: Giving Visitors a Passport to Your Content
ClickZ Many large organizations that operate on a global scale struggle with organizing SEO strategies across content owners within each country. Oftentimes, businesses will opt for what's easier and host their country-specific content on one main domain … |
View full post on SEO – Google News
Google, Facebook Agree to Censor Content in India
Feb 7th
A court in India has ordered 21 technology firms, including Google and Facebook, to remove content. The Indian branches of both firms have complied with the court’s request and removed pages which had been deemed religiously or socially offensive.
View full post on Search Engine Watch – Latest
Finding killer SEO keywords for content marketing: Part 2 – Brafton (blog)
Feb 7th
 Brafton (blog) |
Finding killer SEO keywords for content marketing: Part 2
Brafton (blog) With the guidance of our first blog, Finding killer SEO keywords for content marketing: Part 1, you should have a solid keyword list, and have optimized your site and your content marketing for those terms according to best practices. |
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9 Free Tools For Link Discovery & Content Creation
Feb 7th
Every day it seems that there’s a new tool out there to monitor, measure, track, and suggest what we should be doing. Many of these are free or offer free trials, which I love, but finding the time to test out a new tool in order to see if it suits you isn’t always easy. [...]
Please visit Search Engine Land for the full article.
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Do This, Not That: SEO Content Edition! – Search Engine Journal
Feb 5th
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Do This, Not That: SEO Content Edition!
Search Engine Journal I'm sure you've seen those handy guides in magazines that tell you to eat 13 pretzels instead of 100 M&M's or taco pizza instead of taco salad. This is like that, only less delicious. (But reading, like celery, has negative calories!) … |
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How Pinterest Uses Your Content Without Violating Copyright Laws
Feb 1st
Pinterest, the increasingly popular pinboarding social network, is able to present a visually arresting interface in large part by using copyrighted images pinned by users.
“It’s a huge concern for creative bloggers,” said Amy Anderson, who blogs on the arts and crafts site Crafter Minds. “I don’t think Pinterest does anything to help protect copyright besides removing content when people ask.”
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Pinterest is able to avoid violating U.S. copyright laws thanks to a provision in the Internet Service Providers Act, which gives immunity to sites that publish information provided by others, according to Aaron Messing, an associate with OlenderFeldman LLP in New Jersey. As long as Pinterest continues to comply with a provision of the Digital Millenium Copyright Act that requires it to remove content when asked by the copyright owner, users are free to continue pinning any images they find on the Internet.
Pinterest did not respond to a request for comment, but its Web site has instructions for requesting the removal of copyrighted content.
“If they were manually showcasing content and/or putting this content up themselves, they would definitely be in violation and break their protections,” Get.com co-founder Steven Fruchter said in an email. “Since their users are the ones ‘pinning’ content, which is then downloaded and served via Pinterest’s servers, they are considered a user-generated site, which only needs to take down content after they receive a take down notice by the copyright holder.”
Among many Pinterest users, as well as several artists who have had work pinned on the site, a code for giving proper credit is developing. Artist Laura C. George said Pinterest has no way of knowing if links tied to images link back to the original artists’ Web site, but so far Pinterest users have been better about giving credit than Tumblr.
“That being said, it’s still awful that I might discover a new painter on Pinterest and not be able to find them. To not know their name or have their website,” she said. “It’s truly an awful situation…it seems impossible to enforce this type of rule on such a huge site with thousands of members and billions of pins. They would have to check the link to every ‘original’ pin and research to make sure it was the original. That’s insane.”
View full post on ReadWriteWeb
Content Writing Services by SEO Services India Company – SBWire (press release)
Jan 31st
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Content Writing Services by SEO Services India Company
SBWire (press release) SEO Services India – Wildnet Technologies is an awarded SEO (search engine Optimization Company in India provides the effective and genuine content writing services at amazing price. Noida, Uttar Pradesh — (SBWIRE) — 01/31/2012 — The key to get the … |
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3 Essential Features For Multinational Content Delivery
Jan 31st
Most multinational sites will serve content via a Content Delivery Network (CDN). But not all CDNs are equal: what should you look for to get the best bang for your buck in Search Engine Result Pages (SERPs) across the globe? Since Google’s Caffeine update to its server infrastructure back in…
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