Posts tagged Consumers

88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions.

View full post on Search Engine Watch – Latest

Nashville SEO Creating Informed Consumers – PR Newswire (press release)

Nashville SEO Creating Informed Consumers
PR Newswire (press release)
NASHVILLE, Tenn., May 6, 2014 /PRNewswire-iReach/ — There has been a recent uptick in consumer complaints held against SEO firms and professionals as clients begin to find, more and more often, that SEO firms might have the ability to offer a ton of …

and more »

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Nashville SEO Creating Informed Consumers – Newswire (press release)

Nashville SEO Creating Informed Consumers
Newswire (press release)
Tired of hearing about the negative experiences and lies that have become so associated with the search engine optimization (SEO) industry, Nashville SEO has created a video tutorial section to help build a more knowledgeable client base. ( …

View full post on SEO – Google News

70% of Consumers Researching Cars Turn to Search Engines First [Stats]

New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.

View full post on Search Engine Watch – Latest

20(14) Publisher Stories: Google AdSense helps IoLeggol’Etichetta help consumers

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Raffaele Brogna is the creator of Meaning ‘I read the label’ in english, the site is dedicated to consumer awareness and protection offering advice on how to get the right information from product labels and tips on saving money when shopping. As a social crowdsourcing project, the site has a large community following who regularly contribute and report on their own experiences and findings as consumers.

Alongside his wife, Raffaele looks after the day-to day operations as well as the broader strategy for the site. They decided to use AdSense at the outset to help cover running costs and considered the prompt payments offered by AdSense as a key influencer in their decision. They were quickly pleased with the results, in particular with the relevance of the ads displayed.

They also use Google Analytics to help identify the best placements for their ad units and to check on their overall ad unit performance. Today, revenue from Google AdSense covers the costs of running this project online. Looking ahead, Raffaele will continue partnering with Google AdSense to go even further in his quest to give Italian consumers the information they need to make informed decisions when shopping.
Posted by Suzy Headon - Inside AdSense Team
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Why Microsoft’s Universal Windows App Store Is Huge For Developers—And Consumers

Windows is now truly one operating system, whether you’re on a smartphone, tablet or PC.

Windows Phone 8.1, Windows 8 RT and Window 8.1—that is, the phone, tablet (sort of) and PC flavors of Windows—are no longer distinct operating systems that largely look alike but vary wildly under the hood. Microsoft has spent the last couple of years updating its disparate Windows versions so that they work together with the goal of letting developers write one app and deploy it—after some tweaking to the user interface—to Windows PCs, tablets and smartphones.

True, Microsoft’s operating system naming conventions are still awful. But that shouldn’t obscure the major step forward this code-base unification represents to developers, nor the benefits that will flow to users as a result.

All three flavors of Windows now run on a common software core, or “kernel,” with a common runtime (i.e., the set of tools necessary to run programs). The major remaining differences between them have mostly to do with how they handle user-interface issues across a variety of devices, input methods (think touchscreens vs. mouse and keyboard), hardware (not just CPU and memory, but graphics processors, accelerometers and other sensors) and screen sizes.

Microsoft knows that those differences still present obstacles for developers, and hopes to address many of them with an update to its integrated developer environment, Visual Studio 2013, which it announced at Build 2014 this week.

Kevin Gallo, Microsoft’s director of the Windows Development Platform, describes it in a post on the Windows blog:

We’ve designed Windows for the long term, to address developers’ needs today, while respecting prior investments. We do this with one familiar toolset based on Visual Studio 2013, with support for C#, C++, JavaScript, XAML, DirectX, and HTML. The tools and technology stacks already used by hundreds of thousands of developers extend app development across Windows devices. Developers who have built apps for Windows 8.1 will find it fairly easy to reuse their work and bring tailored experiences to Windows Phone 8.1. Windows Phone 8 developers can use the same code, and also access new features, when they develop for Windows Phone 8.1.

Write Once, Deploy To All The Windows

The Visual Studio update allows developers to port existing apps across devices and their specific versions of Windows. For instance, if you have a Windows 8.1 app, you can use settings in Visual Studio to target smartphone-specific capabilities in Windows Phone 8.1. Visual Studio is designed to let developers use the same basic app code across different devices and Windows flavors, and allows them to emulate how an app will behave in each case.

From Microsoft’s perspective, the two most important takeaways for developers are these:

  1. You can build universal apps and share all the code while just making tweaks to the user interface
  2. Visual Studio offers a variety of diagnostics tools to optimize apps for use on different device—smartphones running Windows Phone, laptops running Windows 8.1, etc.

Essentially, Microsoft wants to make it as easy as possible for developers to build Windows apps. Given Microsoft’s minuscule share of the mobile market to date, you can hardly blame it.

In practice, this means Windows Phone developers—and you know who you are— essentially have three options. If you’ve built your apps using the Silverlight Phone 8.0 development tool, you don’t have to do anything; they’ll continue to work as is on Windows Phone 8.1.

Alternatively, you can update your apps to Silverlight Phone 8.1 to access the new features in Windows Phone 8.1, such as the Cortana personal assistant and customizable homescreens. Or you can migrate your apps to the universal Windows app platform with the new tools in Visual Studio. Of course, if you prefer, they can also just start from scratch and build a “universal” Windows app to Microsoft’s specifications, which would theoretically optimize it for the new unified Windows code base.

One of the biggest bits of news is that Microsoft is encouraging developers to use whatever tools they want. Whether a developer chooses to use C# or Visual Basic (VB)—or C/C++—to write native apps, it’s all good. Microsoft is also actively encouraging developers to build cross platform apps with JavaScript and HTML5/CSS and has promised an update to Internet Explorer 11 with hardware accelerated graphics support that takes advantage of a device’s GPUs while leaving the CPU untouched. 

Buy Once For All Of Your Windows

For consumers, Microsoft aims to make the process of buying an app easier. If you buy an app for your Windows 8.1 laptop, you can automatically download it to your Windows Phone or vice versa. Microsoft insists that you won’t need to buy separate apps for separate versions of the operating system because, essentially, Windows is now all one big operating system now. The same is supposed to hold true for in-app purchases within these apps—they should migrate from laptop to tablet to smartphone as well.

Apple doesn’t do this. If you buy an app on Mac OS X for your iMac or MacBook, you will still need to download or buy the same version for your iPhone or iPad. Google doesn’t do this, either. If you buy an app or extension for Chrome OS, you will still need to buy that app for Android on Google Play.

Some individual apps for Android and iOS, of course, do let customers download versions for different devices—for instance, via a subscription service or universal login. But that’s up to the app developer. It’s not required by Apple or Google.

View full post on ReadWrite

4 Revealing Facts About How Consumers Search And Buy Online

A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to focus on one aspect of the research: insight…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers.

View full post on Search Engine Watch – Latest

How A Smartphone Kill Switch Could Save Consumers A Ton Of Money

Lawmakers and carriers alike are pushing for a “kill switch” standard for all smartphones, which would render stolen phones useless to thieves. And if bills guarding against smartphone theft didn’t have enough support already, one statistics professor found that such a measure would save money for everyone—especially consumers.

William Duckworth, an associate professor of data science and analytics at Creighton University, found that American consumers would save millions, if not billions of dollars, from a smartphone “kill switch,” thanks in large part to reduced insurance premiums.

According to Duckworth, U.S. consumers spend roughly $580 million replacing stolen phones each year, but that’s just a small fraction compared to what those consumers pay for insurance on those handsets: $4.8 billion each year.

A kill switch, which would also destroy the business of reselling stolen smartphones, would save consumers most of the $580 million they spend each year on replacing their stolen phones. But Duckworth estimates consumers could save a further $2 billion if they could switch to cheaper insurance plans that didn’t cover theft.

Duckworth said not all customers would buy an insurance plan that doesn’t cover theft—even with a “kill switch” in place—but through a survey of 1,200 smartphone users in February, he found the vast majority of smartphone owners would indeed support this measure. According to the survey, a whopping 99% of consumers thought carriers should be able to disable a stolen phone via “kill switch,” and 83% of respondents thought a kill switch would help reduce smartphone theft.

“I thought a high percentage would say yes, but it was a little surprising and maybe a bigger number than I would have guessed,” Duckworth said in an interview with PCWorld. He continued:

I view losing a credit card as a similar frame of reference. If it is stolen or lost, I can call the credit card company and get it canceled and they can issue a new one. There is safety there. My smartphone has tons of information and accounts in there, so the idea that I could call and say “kill it” is a very reasonable thing.

Will A Smartphone Kill Switch Actually Happen?

Though Duckworth’s report should help the case for a kill switch, lawmakers will still face some pushback from the CTIA, the lobbying group that represents the telecom industry—which has two executives from companies that sell insurance to smartphone owners on its board of directors.

The CTIA has a different idea on how to handle smartphone theft. Instead of shutting down stolen phones individually, the CTIA has offered up a database that can block stolen phones from being reactivated by the phone’s new owner. Unfortunately, the database has a few weaknesses, including the fact that it only works with a handful of countries; in other words, if you steal a phone and travel to the right country, the CTIA can’t block those stolen phones from getting reactivated.

Though the CTIA said a greater international reach should help nullify the weaknesses in its system, it’s clear that smartphone and mobile device robberies are on the rise. San Francisco District Attorney George Gascon, citing “data from law enforcement agencies,” says that about 20% of all robberies in New York City targeted a smartphone, while in San Francisco, that percentage grew to 50%. It’s also a problem internationally, with a reported 10,000 smartphones stolen in London each month.

“Overall, it seems clear that Americans want the Kill Switch and that an industry-wide implementation of the technology could significantly improve public safety and save consumers billions of dollars a year,” Duckworth concluded in his study.

Still, if lawmakers approve the kill switch for all smartphones, people don’t want the “kill switch” to be an extra feature they pay for. Fully 93% of those surveyed by Duckworth said the kill switch shouldn’t come at an extra cost.

Supporters of the kill switch like Gascon believe it to be a necessary measure that can save money, but also lives. According to Consumer Reports, 1.6 million Americans were victimized for their smartphones in 2012, and some even lost their lives. A kill switch would be a strong deterrent to theft and violence, as well as an extra safety measure so consumers can feel safe with their smartphones.

“[Duckworth’s] survey confirms what we already knew to be the case, that wireless consumers would benefit tremendously from the implementation of theft deterrent technology on all smartphones,” Gascon said. “Beyond the financial benefits to consumers, however, the human costs of not implementing this technology on all smartphones are simply too great.”

View full post on ReadWrite

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