Posts tagged Consumers

70% of Consumers Researching Cars Turn to Search Engines First [Stats]

New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.

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20(14) Publisher Stories: Google AdSense helps IoLeggol’Etichetta help consumers

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Raffaele Brogna is the creator of Meaning ‘I read the label’ in english, the site is dedicated to consumer awareness and protection offering advice on how to get the right information from product labels and tips on saving money when shopping. As a social crowdsourcing project, the site has a large community following who regularly contribute and report on their own experiences and findings as consumers.

Alongside his wife, Raffaele looks after the day-to day operations as well as the broader strategy for the site. They decided to use AdSense at the outset to help cover running costs and considered the prompt payments offered by AdSense as a key influencer in their decision. They were quickly pleased with the results, in particular with the relevance of the ads displayed.

They also use Google Analytics to help identify the best placements for their ad units and to check on their overall ad unit performance. Today, revenue from Google AdSense covers the costs of running this project online. Looking ahead, Raffaele will continue partnering with Google AdSense to go even further in his quest to give Italian consumers the information they need to make informed decisions when shopping.
Posted by Suzy Headon - Inside AdSense Team
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Why Microsoft’s Universal Windows App Store Is Huge For Developers—And Consumers

Windows is now truly one operating system, whether you’re on a smartphone, tablet or PC.

Windows Phone 8.1, Windows 8 RT and Window 8.1—that is, the phone, tablet (sort of) and PC flavors of Windows—are no longer distinct operating systems that largely look alike but vary wildly under the hood. Microsoft has spent the last couple of years updating its disparate Windows versions so that they work together with the goal of letting developers write one app and deploy it—after some tweaking to the user interface—to Windows PCs, tablets and smartphones.

True, Microsoft’s operating system naming conventions are still awful. But that shouldn’t obscure the major step forward this code-base unification represents to developers, nor the benefits that will flow to users as a result.

All three flavors of Windows now run on a common software core, or “kernel,” with a common runtime (i.e., the set of tools necessary to run programs). The major remaining differences between them have mostly to do with how they handle user-interface issues across a variety of devices, input methods (think touchscreens vs. mouse and keyboard), hardware (not just CPU and memory, but graphics processors, accelerometers and other sensors) and screen sizes.

Microsoft knows that those differences still present obstacles for developers, and hopes to address many of them with an update to its integrated developer environment, Visual Studio 2013, which it announced at Build 2014 this week.

Kevin Gallo, Microsoft’s director of the Windows Development Platform, describes it in a post on the Windows blog:

We’ve designed Windows for the long term, to address developers’ needs today, while respecting prior investments. We do this with one familiar toolset based on Visual Studio 2013, with support for C#, C++, JavaScript, XAML, DirectX, and HTML. The tools and technology stacks already used by hundreds of thousands of developers extend app development across Windows devices. Developers who have built apps for Windows 8.1 will find it fairly easy to reuse their work and bring tailored experiences to Windows Phone 8.1. Windows Phone 8 developers can use the same code, and also access new features, when they develop for Windows Phone 8.1.

Write Once, Deploy To All The Windows

The Visual Studio update allows developers to port existing apps across devices and their specific versions of Windows. For instance, if you have a Windows 8.1 app, you can use settings in Visual Studio to target smartphone-specific capabilities in Windows Phone 8.1. Visual Studio is designed to let developers use the same basic app code across different devices and Windows flavors, and allows them to emulate how an app will behave in each case.

From Microsoft’s perspective, the two most important takeaways for developers are these:

  1. You can build universal apps and share all the code while just making tweaks to the user interface
  2. Visual Studio offers a variety of diagnostics tools to optimize apps for use on different device—smartphones running Windows Phone, laptops running Windows 8.1, etc.

Essentially, Microsoft wants to make it as easy as possible for developers to build Windows apps. Given Microsoft’s minuscule share of the mobile market to date, you can hardly blame it.

In practice, this means Windows Phone developers—and you know who you are— essentially have three options. If you’ve built your apps using the Silverlight Phone 8.0 development tool, you don’t have to do anything; they’ll continue to work as is on Windows Phone 8.1.

Alternatively, you can update your apps to Silverlight Phone 8.1 to access the new features in Windows Phone 8.1, such as the Cortana personal assistant and customizable homescreens. Or you can migrate your apps to the universal Windows app platform with the new tools in Visual Studio. Of course, if you prefer, they can also just start from scratch and build a “universal” Windows app to Microsoft’s specifications, which would theoretically optimize it for the new unified Windows code base.

One of the biggest bits of news is that Microsoft is encouraging developers to use whatever tools they want. Whether a developer chooses to use C# or Visual Basic (VB)—or C/C++—to write native apps, it’s all good. Microsoft is also actively encouraging developers to build cross platform apps with JavaScript and HTML5/CSS and has promised an update to Internet Explorer 11 with hardware accelerated graphics support that takes advantage of a device’s GPUs while leaving the CPU untouched. 

Buy Once For All Of Your Windows

For consumers, Microsoft aims to make the process of buying an app easier. If you buy an app for your Windows 8.1 laptop, you can automatically download it to your Windows Phone or vice versa. Microsoft insists that you won’t need to buy separate apps for separate versions of the operating system because, essentially, Windows is now all one big operating system now. The same is supposed to hold true for in-app purchases within these apps—they should migrate from laptop to tablet to smartphone as well.

Apple doesn’t do this. If you buy an app on Mac OS X for your iMac or MacBook, you will still need to download or buy the same version for your iPhone or iPad. Google doesn’t do this, either. If you buy an app or extension for Chrome OS, you will still need to buy that app for Android on Google Play.

Some individual apps for Android and iOS, of course, do let customers download versions for different devices—for instance, via a subscription service or universal login. But that’s up to the app developer. It’s not required by Apple or Google.

View full post on ReadWrite

4 Revealing Facts About How Consumers Search And Buy Online

A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to focus on one aspect of the research: insight…

Please visit Search Engine Land for the full article.

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10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers.

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How A Smartphone Kill Switch Could Save Consumers A Ton Of Money

Lawmakers and carriers alike are pushing for a “kill switch” standard for all smartphones, which would render stolen phones useless to thieves. And if bills guarding against smartphone theft didn’t have enough support already, one statistics professor found that such a measure would save money for everyone—especially consumers.

William Duckworth, an associate professor of data science and analytics at Creighton University, found that American consumers would save millions, if not billions of dollars, from a smartphone “kill switch,” thanks in large part to reduced insurance premiums.

According to Duckworth, U.S. consumers spend roughly $580 million replacing stolen phones each year, but that’s just a small fraction compared to what those consumers pay for insurance on those handsets: $4.8 billion each year.

A kill switch, which would also destroy the business of reselling stolen smartphones, would save consumers most of the $580 million they spend each year on replacing their stolen phones. But Duckworth estimates consumers could save a further $2 billion if they could switch to cheaper insurance plans that didn’t cover theft.

Duckworth said not all customers would buy an insurance plan that doesn’t cover theft—even with a “kill switch” in place—but through a survey of 1,200 smartphone users in February, he found the vast majority of smartphone owners would indeed support this measure. According to the survey, a whopping 99% of consumers thought carriers should be able to disable a stolen phone via “kill switch,” and 83% of respondents thought a kill switch would help reduce smartphone theft.

“I thought a high percentage would say yes, but it was a little surprising and maybe a bigger number than I would have guessed,” Duckworth said in an interview with PCWorld. He continued:

I view losing a credit card as a similar frame of reference. If it is stolen or lost, I can call the credit card company and get it canceled and they can issue a new one. There is safety there. My smartphone has tons of information and accounts in there, so the idea that I could call and say “kill it” is a very reasonable thing.

Will A Smartphone Kill Switch Actually Happen?

Though Duckworth’s report should help the case for a kill switch, lawmakers will still face some pushback from the CTIA, the lobbying group that represents the telecom industry—which has two executives from companies that sell insurance to smartphone owners on its board of directors.

The CTIA has a different idea on how to handle smartphone theft. Instead of shutting down stolen phones individually, the CTIA has offered up a database that can block stolen phones from being reactivated by the phone’s new owner. Unfortunately, the database has a few weaknesses, including the fact that it only works with a handful of countries; in other words, if you steal a phone and travel to the right country, the CTIA can’t block those stolen phones from getting reactivated.

Though the CTIA said a greater international reach should help nullify the weaknesses in its system, it’s clear that smartphone and mobile device robberies are on the rise. San Francisco District Attorney George Gascon, citing “data from law enforcement agencies,” says that about 20% of all robberies in New York City targeted a smartphone, while in San Francisco, that percentage grew to 50%. It’s also a problem internationally, with a reported 10,000 smartphones stolen in London each month.

“Overall, it seems clear that Americans want the Kill Switch and that an industry-wide implementation of the technology could significantly improve public safety and save consumers billions of dollars a year,” Duckworth concluded in his study.

Still, if lawmakers approve the kill switch for all smartphones, people don’t want the “kill switch” to be an extra feature they pay for. Fully 93% of those surveyed by Duckworth said the kill switch shouldn’t come at an extra cost.

Supporters of the kill switch like Gascon believe it to be a necessary measure that can save money, but also lives. According to Consumer Reports, 1.6 million Americans were victimized for their smartphones in 2012, and some even lost their lives. A kill switch would be a strong deterrent to theft and violence, as well as an extra safety measure so consumers can feel safe with their smartphones.

“[Duckworth’s] survey confirms what we already knew to be the case, that wireless consumers would benefit tremendously from the implementation of theft deterrent technology on all smartphones,” Gascon said. “Beyond the financial benefits to consumers, however, the human costs of not implementing this technology on all smartphones are simply too great.”

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Survey: Consumers Blame Brands For Bad Location Data

Today at SMX West local data and marketing platform provider Placeable released findings from two related surveys it recently conducted online. The company polled consumers (n=1,000 US adults) and marketers (n=228) to gather data on local search attitudes and behaviors. Marketers were asked to…

Please visit Search Engine Land for the full article.

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How Developers And Consumers Can Get Android Apps On The Nokia X

The Nokia X Android smartphone won’t come with access to the Google Play store and its million-plus apps. So how is Nokia going to woo developers to build apps for its shiny new Android device after going whole hog on Windows Phone with Microsoft over the last few years?

Nokia’s short answer: It won’t have to, as it should be relatively straightforward for consumers to load a variety of Android apps on Nokia’s latest handset. 

The Nokia X is built on the Android Open Source Project (AOSP), version 4.1.2 Jelly Bean. Nokia has made very few alterations to the AOSP for its new smartphone, and so says that most existing Android apps should work on the Nokia X without modification.

Nokia’s Android-app strategy embraces the global nature of the Android ecosystem. While U.S. users are accustomed to getting Android apps through the Google Play store, that’s not the case in many other parts of the world, where consumers use third-party app stores to get Android apps and often “sideload” Android apps directly from app developers.

“Same code base, new consumer base,” Nokia’s head of developer relations Amit Patel said in an interview with ReadWrite, describing the slogan Nokia will pitch to developers. “We are looking for Android developers that already have an app and are after a boatload of new consumers.”

Here’s what consumers and developers need to know about getting apps on the Nokia X.

Three Ways To Download Apps

Patel described three different ways developers can distribute apps for the Nokia X, which are also the same ways consumers can download them:

  • The Nokia store: This will feature Nokia’s own selection array of apps. Nokia says developers can use their standard Android Application Package Files (APKs)—which are sort of zipped-up software “suitcases” for transporting app and related software—and basically drag and drop them into the Nokia Store. Nokia has a tool that will scan the app for compatibility, and says that most apps won’t need to change a thing. 
  • Third-party app stores: As noted above, these are already common app sources in many countries. For instance, Yandex in Russia is one of the biggest providers of Android apps for users there. Third-party app stores will be available as links through the Nokia store, allowing users to download just about any app from anywhere.
  • Sideloaded apps: Android allows the ability to directly download an APK from any source, which means that all users will have to do is find the file and install it. (Though it’s worth noting that this can be a risky proposition, depending on where users are finding their apps.)

Three New APIs

Nokia didn’t attempt to get a Google Mobile Services (GMS) license from Google to use the Google Play store or any of Google’s Android core apps. So Nokia had to create its own application programming interfaces (APIs) to handle basic functions on the Nokia X that support consumers and developers.

While most developers will be able to simply drag and drop their apps into the Nokia Store to make them work, some will have to change certain features to tie them into Nokia/Microsoft services instead of Google’s. Here are the three APIs that Nokia is giving developers to work with in the Nokia X:

  • Location: Nokia will provide developers with a new location API to replace Google Maps. The Nokia X’s location service API will be the Nokia HERE Maps.
  • Notifications: Nokia uses the classic drop-down notification bar in Android, but app notifications have to run through Nokia, not Google. As such, Nokia has its own custom-made notifications API that will also integrate into the phone’s home screen.
  • In-app payments: Nokia couldn’t use Google’s robust international payments system to help app developers get paid, so it built its own. The Nokia X will support payments in every country that the phone is distributed to, often using direct-carrier billing with cellular partners across the world. 

Patel says that the tools and website for Nokia developers are ready for developers this week. Developers won’t need to rewrite their source code for the Nokia X or repackage their APKs to publish to the Nokia Store, the company says; at worst, they’ll only have to make slight modifications involving these three APIs. Patel claims that the developer time to publish even with the modifications is eight hours or less.

Three Messages To Developers

If Nokia does one thing really well these days, it is sell low-cost smartphones to emerging markets across the globe. The Nokia X is designed precisely to fit into this strategy.

“Overall, what we are saying is that we will provide developers reach and a low time to market,” Patel said. 

Nokia’s big sales pitch to developers goes like this:

  • Massive reach: The Nokia X will launch the week of March 3 in markets around the world, including China, India, Indonesia, Thailand, Eastern Europe and the Middle East. With a budget-friendly price, attractive design and access to apps, Nokia thinks its smartphone will be a huge hit. That, in turn, would offer developers that work with Nokia access to big new markets.
  • Money: Nokia will make sure that developers can get paid by offering its own payment service in lieu of Google’s. Nokia also believes that the pay-per-download model is not effective (it is what the iOS App Store and Google Play use in the United States) and instead will use a “try-and-buy” approach to let users download the apps and pay for them if they want to keep them. Nokia claims that users are five times likelier to pay for apps with the try-and-buy approach.
  • Time to market: Nokia seems eager to make sure that developers have to do very little work to get into the Nokia Store. Most APKs that work with Android Jelly Bean 4.1.2 will work just fine in the Nokia Store, the company insists.

“Developers can use their existing Android developer environment and just use a plugin to edit and modify the existing source code [to implement for the Nokia Store],” Patel said.

Nokia Not Restricting Google Apps

Nokia is taking a very egalitarian approach to app distribution for the Nokia X. As long as an app has a functional APK, it will work on top of just about any version of AOSP. And unlike some other non-standard Android smartphone makers, Nokia won’t go out of its way to block Google apps like Gmail, Maps and so forth.

Its approach is a departure from Amazon’s Kindle Fire and Android Appstore approach. The e-commerce king goes well out of its way to make sure that users of its devices can’t touch Google properties in any way, shape or form (at least without rooting their devices and reinstalling Android functions that Amazon purposely left out).

Amazon doesn’t allow users to visit the Google Play store or use the Chrome browser or the native Gmail app for Android. Nokia hasn’t bothered fencing Google out of its device. Technically, a savvy user or developer could easily load Google’s apps into the Nokia Store or sideload them onto the Nokia X.

That comes with a caveat: The only restriction on app downloads are those that require root access on the device. If an app needs root access, it cannot be downloaded to the Nokia X unless the user actually roots their device. Many of Google’s Android apps do require root access for hardware integration—Maps, for instance, does—and hence will be blocked from the Nokia X.

The key differentiator for Nokia is allowing local markets to use their own third-party Android app stores. For instance, Yandex is Russia is the de facto app store for Android in the country, not Google Play. In this way, Nokia can localize experiences without needing developers to port to the Nokia Store. The scenario is similar in countries like China and India, where local app stores are more prevalent on Android devices than Google Play. 

View full post on ReadWrite

Google on How to Reach Consumers Across Devices at SES London 2014

The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right decisions at the right time so you can understand the customer behind the keywords.

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Google Settles EU Antitrust Case: What It Means For Consumers

Google, according to Comscore, represents about 75% of the Web search market in Europe. But that might be a-changin’ soon.

After a three-year probe into its operations, Google on Wednesday finally settled its high-profile case with European Union antitrust regulators. Those officials accused the search giant of abusing its dominance in online search—specifically by favoring its own highlighted and often business-driven results when users search for products or services such as restaurants or airline reservations.

In the settlement, Google agreed to share the space it devotes to those “vertical” product or service results with rivals such as Yahoo, Yelp, Microsoft’s Bing, and other European search services. It’s apparently the first time Google has ever accepted legally binding changes to its profitable core search business, but the third time it has modified its policies to satisfy concerns in the EU.

Had the EU and Google failed to reach agreement, the company would have faced a formal in-depth investigation by EU regulators, as well as a potential fine of up to 10% of the company’s global annual revenue. Since Google announced last week it generated roughly $55 billion in annual revenue last year, the EU’s fine could have been roughly $5 billion.

So Google finally gets to close the book on a long investigation and dodge any fines by simply promoting “visible” search results from other sites. It does, of course, have to sacrifice valuable screen real estate, which is undoubtedly one reason the company held out as long as it did. (The current agreement represents Google’s third offer to the EU authorities, and the final one before proceedings turned adversarial.)

Changes For Consumers 

For consumers, the agreement is a mixed bag. Outside Europe, the settlement is likely to mean nothing, as it’s hard to imagine that Google will make similar concessions in geographies where it’s not required to. 

Within Europe, it grants Google rivals more favorable placement in its search results, which means users will see more “alternatives” and, hopefully, more variety. The settlement requires Google to set aside half of its vertical shopping results for three of its search engine rivals, and it must also promote them in the same way. If Google uses a photo to promote its search result, for example, it must also display photos in its competitors’ results.

For instance, here’s what Google’s current search results for “gas grill” currently look like, according to an EU slide deck (click for a larger version):

And here’s what they’ll look like post-settlement (click for a larger version):

However, those other search providers still have to pay Google for those spaces through an “auction process,” at least where Google charges merchants for inclusion. (It doesn’t charge for inclusion in local search results, so Google rivals won’t have to pay for their links to appear there, either.) Still, in many ways, Google remains the dominant gatekeeper for search results.

Same goes for mobile. According to the settlement, Google will be forced to tender some of the most lucrative ad real estate towards the top of its mobile and online search results to provide links from rival services. Furthermore, advertisers that work with Google will finally be able to campaign across rival search platforms, too; Google still restricts advertisers from doing so in the U.S.

Outside of those changes, European users aren’t likely to see any sweeping changes to Google’s ecosystem, but they should certainly notice more “alternatives” from other search engines like Bing, but also specialized search services like Yelp and TripAdvisor. Hopefully, European users will benefit from increased competition between Google and its rivals.

We aren’t, however, likely to see similar regulatory changes in the U.S. anytime soon. The Federal Trade Commission last year considered investigating Google in a similar case, but decided not to press charges. Google will, however, be forced to continue working with EU antitrust regulators as they investigate Google’s Android operating system, which powers three out of every four smartphones in the world.

Google confirmed the news to ReadWrite, adding it has no plans to change its organic and vertical search results in any other areas besides the 28 countries in the EU. The company would not, however, specify how it plans to change search results in those countries specifically—whether it would scrape location information or IP addresses from any devices using Google search, or possibly through another technique. We’ll update this story if and when we learn more.

Lead image via Flickr user brionv, CC 2.0

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