Posts tagged Consumers

49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

Research findings from BloomReach, a company that provides a personalized discovery platform for online retailers, show 49 percent of consumers in the U.K. leverage organic search as the main point of entry to e-commerce shopping sites.

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Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile

If you thought people started their shopping on mobile then turned to their laptop or desktop to close the sale, you’re mistaken. How consumers are negotiating the last mile of the purchase process.

The post Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile…



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Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile

If you thought people started their shopping on mobile then turned to their laptop or desktop to close the sale, you’re mistaken. How consumers are negotiating the last mile of the purchase process.

The post Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing by @mattsouthern

A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive to relevant ads. According to the report, nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013. In addition, 40 percent of those surveyed report clicking on ads and nearly half of those take secondary actions such as viewing the referring website and searching for additional product information. Key Takeaways For Internet Marketers Among the study were several key takeaways for internet marketers. The first is […]

The post Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing by @mattsouthern appeared first on Search Engine Journal.

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88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes…



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60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions.

View full post on Search Engine Watch – Latest

Nashville SEO Creating Informed Consumers – PR Newswire (press release)

Nashville SEO Creating Informed Consumers
PR Newswire (press release)
NASHVILLE, Tenn., May 6, 2014 /PRNewswire-iReach/ — There has been a recent uptick in consumer complaints held against SEO firms and professionals as clients begin to find, more and more often, that SEO firms might have the ability to offer a ton of …

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Nashville SEO Creating Informed Consumers – Newswire (press release)

Nashville SEO Creating Informed Consumers
Newswire (press release)
Tired of hearing about the negative experiences and lies that have become so associated with the search engine optimization (SEO) industry, Nashville SEO has created a video tutorial section to help build a more knowledgeable client base. (Newswire.net …

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70% of Consumers Researching Cars Turn to Search Engines First [Stats]

New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.

View full post on Search Engine Watch – Latest

20(14) Publisher Stories: Google AdSense helps IoLeggol’Etichetta help consumers

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Raffaele Brogna is the creator of Ioleggoletichetta.it. Meaning ‘I read the label’ in english, the site is dedicated to consumer awareness and protection offering advice on how to get the right information from product labels and tips on saving money when shopping. As a social crowdsourcing project, the site has a large community following who regularly contribute and report on their own experiences and findings as consumers.

Alongside his wife, Raffaele looks after the day-to day operations as well as the broader strategy for the site. They decided to use AdSense at the outset to help cover running costs and considered the prompt payments offered by AdSense as a key influencer in their decision. They were quickly pleased with the results, in particular with the relevance of the ads displayed.

They also use Google Analytics to help identify the best placements for their ad units and to check on their overall ad unit performance. Today, revenue from Google AdSense covers the costs of running this project online. Looking ahead, Raffaele will continue partnering with Google AdSense to go even further in his quest to give Italian consumers the information they need to make informed decisions when shopping.
Posted by Suzy Headon - Inside AdSense Team
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