Posts tagged Consumers

Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile

If you thought people started their shopping on mobile then turned to their laptop or desktop to close the sale, you’re mistaken. How consumers are negotiating the last mile of the purchase process.

The post Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile…



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Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile

If you thought people started their shopping on mobile then turned to their laptop or desktop to close the sale, you’re mistaken. How consumers are negotiating the last mile of the purchase process.

The post Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing by @mattsouthern

A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive to relevant ads. According to the report, nearly 50 percent of mobile shoppers say mobile ads are informative/helpful, up 113 percent from 22 percent in 2013. In addition, 40 percent of those surveyed report clicking on ads and nearly half of those take secondary actions such as viewing the referring website and searching for additional product information. Key Takeaways For Internet Marketers Among the study were several key takeaways for internet marketers. The first is […]

The post Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing by @mattsouthern appeared first on Search Engine Journal.

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88% Of Consumers Trust Online Reviews As Much As Personal Recommendations

We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes…



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60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

The third annual Mobile Path to Purchase report by xAd and Telmetrics studied mobile device usage across categories such as auto, restaurants, entertainment, and telecom to help establish the state of mobile device behavior and conversions.

View full post on Search Engine Watch – Latest

Nashville SEO Creating Informed Consumers – PR Newswire (press release)

Nashville SEO Creating Informed Consumers
PR Newswire (press release)
NASHVILLE, Tenn., May 6, 2014 /PRNewswire-iReach/ — There has been a recent uptick in consumer complaints held against SEO firms and professionals as clients begin to find, more and more often, that SEO firms might have the ability to offer a ton of …

and more »

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Nashville SEO Creating Informed Consumers – Newswire (press release)

Nashville SEO Creating Informed Consumers
Newswire (press release)
Tired of hearing about the negative experiences and lies that have become so associated with the search engine optimization (SEO) industry, Nashville SEO has created a video tutorial section to help build a more knowledgeable client base. (Newswire.net …

View full post on SEO – Google News

70% of Consumers Researching Cars Turn to Search Engines First [Stats]

New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.

View full post on Search Engine Watch – Latest

20(14) Publisher Stories: Google AdSense helps IoLeggol’Etichetta help consumers

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Raffaele Brogna is the creator of Ioleggoletichetta.it. Meaning ‘I read the label’ in english, the site is dedicated to consumer awareness and protection offering advice on how to get the right information from product labels and tips on saving money when shopping. As a social crowdsourcing project, the site has a large community following who regularly contribute and report on their own experiences and findings as consumers.

Alongside his wife, Raffaele looks after the day-to day operations as well as the broader strategy for the site. They decided to use AdSense at the outset to help cover running costs and considered the prompt payments offered by AdSense as a key influencer in their decision. They were quickly pleased with the results, in particular with the relevance of the ads displayed.

They also use Google Analytics to help identify the best placements for their ad units and to check on their overall ad unit performance. Today, revenue from Google AdSense covers the costs of running this project online. Looking ahead, Raffaele will continue partnering with Google AdSense to go even further in his quest to give Italian consumers the information they need to make informed decisions when shopping.
Posted by Suzy Headon - Inside AdSense Team
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Why Microsoft’s Universal Windows App Store Is Huge For Developers—And Consumers

Windows is now truly one operating system, whether you’re on a smartphone, tablet or PC.

Windows Phone 8.1, Windows 8 RT and Window 8.1—that is, the phone, tablet (sort of) and PC flavors of Windows—are no longer distinct operating systems that largely look alike but vary wildly under the hood. Microsoft has spent the last couple of years updating its disparate Windows versions so that they work together with the goal of letting developers write one app and deploy it—after some tweaking to the user interface—to Windows PCs, tablets and smartphones.

True, Microsoft’s operating system naming conventions are still awful. But that shouldn’t obscure the major step forward this code-base unification represents to developers, nor the benefits that will flow to users as a result.

All three flavors of Windows now run on a common software core, or “kernel,” with a common runtime (i.e., the set of tools necessary to run programs). The major remaining differences between them have mostly to do with how they handle user-interface issues across a variety of devices, input methods (think touchscreens vs. mouse and keyboard), hardware (not just CPU and memory, but graphics processors, accelerometers and other sensors) and screen sizes.

Microsoft knows that those differences still present obstacles for developers, and hopes to address many of them with an update to its integrated developer environment, Visual Studio 2013, which it announced at Build 2014 this week.

Kevin Gallo, Microsoft’s director of the Windows Development Platform, describes it in a post on the Windows blog:

We’ve designed Windows for the long term, to address developers’ needs today, while respecting prior investments. We do this with one familiar toolset based on Visual Studio 2013, with support for C#, C++, JavaScript, XAML, DirectX, and HTML. The tools and technology stacks already used by hundreds of thousands of developers extend app development across Windows devices. Developers who have built apps for Windows 8.1 will find it fairly easy to reuse their work and bring tailored experiences to Windows Phone 8.1. Windows Phone 8 developers can use the same code, and also access new features, when they develop for Windows Phone 8.1.

Write Once, Deploy To All The Windows

The Visual Studio update allows developers to port existing apps across devices and their specific versions of Windows. For instance, if you have a Windows 8.1 app, you can use settings in Visual Studio to target smartphone-specific capabilities in Windows Phone 8.1. Visual Studio is designed to let developers use the same basic app code across different devices and Windows flavors, and allows them to emulate how an app will behave in each case.

From Microsoft’s perspective, the two most important takeaways for developers are these:

  1. You can build universal apps and share all the code while just making tweaks to the user interface
  2. Visual Studio offers a variety of diagnostics tools to optimize apps for use on different device—smartphones running Windows Phone, laptops running Windows 8.1, etc.

Essentially, Microsoft wants to make it as easy as possible for developers to build Windows apps. Given Microsoft’s minuscule share of the mobile market to date, you can hardly blame it.

In practice, this means Windows Phone developers—and you know who you are— essentially have three options. If you’ve built your apps using the Silverlight Phone 8.0 development tool, you don’t have to do anything; they’ll continue to work as is on Windows Phone 8.1.

Alternatively, you can update your apps to Silverlight Phone 8.1 to access the new features in Windows Phone 8.1, such as the Cortana personal assistant and customizable homescreens. Or you can migrate your apps to the universal Windows app platform with the new tools in Visual Studio. Of course, if you prefer, they can also just start from scratch and build a “universal” Windows app to Microsoft’s specifications, which would theoretically optimize it for the new unified Windows code base.

One of the biggest bits of news is that Microsoft is encouraging developers to use whatever tools they want. Whether a developer chooses to use C# or Visual Basic (VB)—or C/C++—to write native apps, it’s all good. Microsoft is also actively encouraging developers to build cross platform apps with JavaScript and HTML5/CSS and has promised an update to Internet Explorer 11 with hardware accelerated graphics support that takes advantage of a device’s GPUs while leaving the CPU untouched. 

Buy Once For All Of Your Windows

For consumers, Microsoft aims to make the process of buying an app easier. If you buy an app for your Windows 8.1 laptop, you can automatically download it to your Windows Phone or vice versa. Microsoft insists that you won’t need to buy separate apps for separate versions of the operating system because, essentially, Windows is now all one big operating system now. The same is supposed to hold true for in-app purchases within these apps—they should migrate from laptop to tablet to smartphone as well.

Apple doesn’t do this. If you buy an app on Mac OS X for your iMac or MacBook, you will still need to download or buy the same version for your iPhone or iPad. Google doesn’t do this, either. If you buy an app or extension for Chrome OS, you will still need to buy that app for Android on Google Play.

Some individual apps for Android and iOS, of course, do let customers download versions for different devices—for instance, via a subscription service or universal login. But that’s up to the app developer. It’s not required by Apple or Google.

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