Posts tagged Compelling
People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here’s how to understand learning styles and align the types of content you create to your website’s visitors.
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Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content source.
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Google’s first iteration may or may not be a slam dunk, but wearable computing is unquestionably the next big thing, and heads-up displays are going to be a part of our future, once everybody gets over the dorky stigma.
To get the ideas flowing (and promote its upcoming product launch), Google asked its users to propose use cases for Glass and hashtag them #ifihadglass. The campaign, which wrapped up last week, yielded some snarky — and, of course, some truly dumb — responses, but there are plenty of smart suggestions, each of which lets us envision the type of techno-utopian sci-fi future Sergey Brin dreams about every night.
Yes, it will be awkward the first time one of your friends shows up to the bar wearing a computer on their face. That’s not what Glass is for, at least not initially. In general, people seem to be most excited about what Glass will mean for education, medicine, communicating, gaming and getting around.
1. Enhancing Surgery With Augmented Reality
A number of the #ifihadglass contest respondents talked about how the technology could be use by surgeons as virtual assistants in the operating room. Timothy Lee, a surgical resident at New York University, proposes using Glass to record operations for teaching purposes, enable remote assistance via livestream and show the surgeon vitals, CT scan and other pertinent medical information.
By tapping into real-time data, reference material and input from live surgeons across the globe, devices like Glass could reduce the number of errors made during surgery. Here’s hoping the voice recognition is spot on.
2. Revolutionizing Higher Education
A great deal of the excitement about Glass is coming from people working in higher education, as well as from students. Ben Foster, a professor at DePaul University, is one of many academics that are eager to augment the teaching experience with Google Glass, pulling up pertinent data without turning his back to students, for example.
For students, Google Glass could be transformative. Some are even talking about how Glass could potentially aid those with learning disabilities. Recording lectures, live streaming them for remote access, audio-note taking and supplementing lectures with related data are just the beginning. Of course, exactly how Glass is used (and how useful it is) will vary depending on the curriculum.
3. Enhancing Less Formal, More Hands-On Learning
While universities and colleges will be among Glass’s earliest adopters, the advantages are not limited to formal education. Just like people post tutorial videos to YouTube, a camera-equipped camera you wear on your face opens up new possibilities for teaching people things from a hands-on, first person perspective. Fixing things, cooking meals, learning to play the guitar. Anything you use your hands for can be taught (and augmented with relevant details) via a Hangout or YouTube video.
4. Augmented Reality Gaming
This is one of the use cases people seem most excited about. And for good reason: Wearable computing and augmented reality open up new doors when it comes to gaming, which is already huge on smartphones and tablets. With technology like Glass, game developers can overlay gameplay over the real world, and plenty of them are already thinking about how to take their Android games to this new, exciting (or creepy) level.
5. Overcoming Disabilities
Okay, so Google Glass won’t cure blindness, but the technology can be quite valuable to those with certain visual, auditory and physical handicaps. At the University of New Brunswick Libraries, Jeff Carter wants to use Glass to make things more accessible to the visually impaired via real-time optical character recognition and text-to-speech translation.
Navigating the stacks would be a lot easier (for everybody, really) with digital signage overlaying the physical world. Indeed, for the visually impaired, navigating just about anywhere could be made much easier thanks to Glass’s augmented reality maps and voice control.
At Shriner’s Hospital For Children in Portland, the assistive technology team is already brainstorming ways that Glass could be used to “unlock their learning potential and access their world.”
No, I don’t mean surreptitiously snapping photos of Nikki Minaj at the grocery store (although I’m sure they’ll be plenty of that sort of thing). Amateur astronomers will be able to look at the sky with a whole new layer of digital insight using tiny, face-mounted computers.
Mobile astronomy apps have been popular on smartphone users for years, and for good reason. It’s pretty neat to hold your phone up to the sky and see information about planets, constellations, galaxies and the like. Now imagine that experience without the smartphone, overlaid directly over what you’re seeing.
7. Healthier Living
There are all kinds of ideas being thrown around about how Glass could help people better manage their health. First, there’s the somewhat obvious example of porting already-popular fitness tracking apps like RunKeeper over to Glass for a more seamless experience. Many of things runners and fitness buffs use their smartphones for now could be simplified by Glass. If nothing else, displaying real-time stats about your run in front of you as you go could be a serious motivator. Also, the bone conduction audio makes headphones unnecessary and reduces the odds of you getting hit by a truck.
If Santa Clara University student Alexander Vincent Molloy has his way, you’ll also be able to return health-related information about foods while you’re cooking or even shopping. Using Google Goggles-style image recognition and search, a Glass app could do exactly that, helping the health-conscious make smarter decisions without fiddling with their phones as much.
8. Reconnecting With History
One of the most delightfully nerdy Glass use cases being talked about is augmented reality historical tours and museum exhibits. Again, just imagine some of the work that’s been done with smartphone apps and remove the phone from the equation (or at least the act of taking it out and holding it up).
Armed with Glass-supported Android apps, walking through the historical Old City District of Philadelphia or the history-rich parks of Massachusetts could be like taking one of those audio-guided tours on digital steroids. Even if an app is not built specifically to overlay data and imagery on top of historical buildings, the ability to do a quick, relevant voice search without pulling out your phone will make learning about history more immersive than ever.
9. Augmented Reality Art
Like historical tours, the experience of viewing art could be enhanced using augmented reality. Some will undoubtedly balk at the idea of wearing a face computer to the MoMA. Why not just enjoy the art and leave gadgets out of it? Because there’s way more information in the world about a given painting, sculpture or design than could ever fit into an exhibit.
It doesn’t have to bound by museum walls, either. European design agency Nuelandherzer says it would use Glass to create an augmented reality experience for viewing and learning about urban street art around the world.
10. Real-Time Language Translation
Previously the pipe dream of optimistic futurists, real-time language translation is a reality today (even if its accuracy could use a little more polish). Using technology Google already owns (OCR and Google Translate), Glass could translate foreign signs and menus. Even more compelling is the device’s theoretical ability to translate spoken language into real-time subtitles, effectively eliminating any language barrier between two Glass-wearing individuals. Lots of people are thinking about how learning and using sign language could change too. Pretty powerful stuff.
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Any marketing veteran will tell you that before you begin developing a business marketing plan, you first need to know who your target market is, along with what they want and how to appeal to them. This is just as true online as it is offline. When pursuing an online marketing campaign, whether it…
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Network Empire Webinar Reveals How to Create Compelling SEO Reports
The Network Empire team designed a webinar to be more comprehensive than other SEO webinars on the market. And with attendees investing thousands of hours and millions of dollars every year in professional development, the Domain Web Studio SEO …
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Storify has been around since 2010 and has gained some traction with users but it’s not really been a bloggers dream tool until it released its iPad app earlier this year. Sure, there are similar curation tools out there, but nothing quite like Storify that allows you to take text, documents, videos and images, alongside [...]
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Compelling Content and Igniting Consumer Motivation; Essentials for Business … – International Business Times
Compelling Content and Igniting Consumer Motivation; Essentials for Business …
International Business Times
By Webimax Content has been extremely important for SEO for years now. Internet marketing and search engine optimization practices have advanced beyond early methods of simply writing content that is laden with keywords. This content would bring little …
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Clear and Compelling Video Thumbnails Can Boost SEO Rankings
Here's why that's important for your SEO rankings, and how to make sure you're doing video thumbnails well. It hasn't been easy for online merchants to maintain SEO rankings on Google in recent months, thanks to Google's ongoing updates.
SEO Amplified Introduces Risk Free, Pay for Ranking Local SEO Services
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The fact about HTML5 is that it enables every developer to use it for his own purposes. Those purposes can be fairly diverse — as of yet, no one really has a handle on “pure HTML5.” But as incomplete platforms go, it’s holding its own pretty well as an equalizing platform for other companies to achieve par against the mighty app stores of Apple and Android.
You’ve been reading Dan Rowinski’s reports on a company called appMobi, which has been building a cross-platform mobile development environment for iOS and Android together since the summer of last year. This morning the firm announced its alternative to an apps market client: a full-fledged browser that supports the components being leveraged atop appMobi’s platform.
You might be asking appMobi, if you were thinking about building a stand-alone browser anyway, then where’s the value in going with HTML5? Arguably, Adobe could have done the same thing. The reason it didn’t, Adobe standards principal Carl Cargill explained last month, was because Adobe perceives HTML5 as being standardized around browsers, rather than browsers around it. “Browsers consume HTML5 — that is, a Web browser reads an HTML5 document and then composes the document into a visible or audible display,” Cargill wrote. “Adobe’s primary focus is to check HTML5 for being ‘tool ready.’”
But Apple has its own idea of HTML5 as well, which does not open up iOS to any other apps distribution model other than the App Store. That makes Apple’s HTML5, at least for now, another means to deliver native apps. Microsoft’s forthcoming “Metro” platform for Windows 8 will be another, and RIM’s forthcoming BBX for PlayBook and its derivatives yet another.
While appMobi apps won’t be the polar opposite of native apps, they will be cross-platform and they will leverage Web apps developers’ existing skill sets. The MobiUs apps browser makes a compelling case: It doesn’t replace the App Store or the Android Market. Rather, it offers the user a way to use the Web in a form that’s compatible with the platforms and technologies appMobi wants to advance. There is indeed a business model here.
We’ve covered other HTML5 mobile apps markets here previously, one example being Strobe, which emerged from a project begun at Apple. If there are going to be multiple HTML5-oriented platforms in the world, they’ll need standout factors in order to distinguish themselves. AppMobi may have already lined these factors up:
2. Support for third-party games engines. Let’s face it, one forgotten reason that someone might want to build a mobile game is to have fun doing it, as opposed to deposing Zynga from its throne. The appeal of HTML5-oriented platforms like Scirra’s Construct 2 is that you can make something work with a little bit of object creation and a touch of occasional logic, rather than a massive production. Native apps platforms are more about assets packaging and installation, which may be the furthest thing from your 10-year-old’s mind when all she wants to do is make a guy bounce up and down on an undulating sea of pillows. If she could then make a game that her friend with an iPad could play, that might be all the incentive she needs.
3. A cloud-based live support platform that also serves as appMobi’s business model. The big question with apps stores is usually how much of a commission the proprietor intends to extract from each download. AppMobi’s business model comes not from royalties but from reselling use of its cloud platform (which in its original form is purchased from Amazon AWS), for use with the four main features that a developer requires. Billing is utility-style, essentially boiling down to 10¢ per end-user installation, and $5 per gigabyte of bandwidth used to transfer files, including over-the-air live updates without bothering the user. The PushMobi service is for any messaging the appMobi app may require, and yes, that does get charged to you (so you’ll want to consider how much bandwidth your user is likely to consume). StatMobi provides real-time analytics on what your users are downloading and how often they’re using your apps. These four components are all purchased through a Cloud Services Dashboard, where you can limit your monthly expenses to a stated maximum.
If there’s going to be more than one game in town, there needs to be compelling reasons why. HTML5 supporters should listen up, because it appears appMobi has come up with some.
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