Content marketing is here to stay. The problem is, you can bet your competitors are doing it too. To be successful now, you need to invest and thrive at creating great content. It is going to take a lot more than pumping out some boring blog posts that, if we’re honest, nobody really wants to read, and then sharing it on your company Facebook page. Even if you’re a “boring company“, you need to do more. No excuses. Your content efforts are going to look different from everyone else out there as your customers, your brand, and your resources are different. […]

The post Rise Above: 5 Ways to Make Your Content Compelling by @GeoffKenyon appeared first on Search Engine Journal.

View full post on Search Engine Journal