Posts tagged Community
SAMS, SBMS, and SEO Appeal to the International community to demand that … – San Francisco Chronicle (press release)
Feb 11th
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SAMS, SBMS, and SEO Appeal to the International community to demand that …
San Francisco Chronicle (press release) The Syrian American Medical Society (SAMS), The Syrian British Medical Society (SBMS), and the Syrian Expatriates organization (SEO) appeal to the International community to demand that the Syrian authorities allow safe transport and adequate treatment … |
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Don’t Be A Wallflower! 3 Fundamentals Of Data Driven Community Outreach
Feb 9th
Many (even most) corporate community managers are relatively passive, waiting for users to come to them. However there is a real power to assertively identifying themed conversations surrounding your corporate objectives, and diving right in.
View full post on Search Engine Watch – Latest
SEO Services Announces Rapid Growth as Expert SEO Community Website – San Francisco Chronicle (press release)
Feb 2nd
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SEO Services Announces Rapid Growth as Expert SEO Community Website
San Francisco Chronicle (press release) SEO Services has rapidly grown as an expert SEO community website. Launched in early 2011 and managed by SEO expert Todd Bailey, it is a portal for industry experts and novices alike to share and learn about search engine optimization. |
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Ecommerce SEO Advice Roundup – Business 2 Community
Jan 25th
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Ecommerce SEO Advice Roundup
Business 2 Community By Emily Mace, Published January 25, 2012 If you run an online shop the process of performing SEO to ensuring your site ranks well in Google is an important step towards making sure you get more business coming through to your website. |
View full post on SEO – Google News
SEO: The Cost of Success – Business 2 Community
Jan 24th
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SEO: The Cost of Success
Business 2 Community With the cost of SEO varying across countries, consultants and agencies, it's important to know how much you should be paying to have your site optimized. Each company may charge differently, so we've highlighted this in order for you to make an … |
View full post on SEO – Google News
Daily Wrap: Community Manager Appreciation Day and More
Jan 23rd
In celebration of Community Manager Appreciation Day, I defined the characteristics of a Community Manager. This and more in today’s Daily Wrap.
Sometimes it’s difficult to catch every story that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well.
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Community Manager Appreciation Day 2012
Every 4th Monday in January is Community Manager Appreciation Day. In commemoration of the yearly event started by Jeremiah Owyang in 2010, I listed a few of my favorite characteristics of a Community Manager. Among them a love for analytics, a tendency to smile when they type and a strong desire to do what is right, even if it’s not what is popular.
From our readers:
trishnet — “I couldn’t agree more that we all define the community manager role differently. It is one of the reasons it’s so hard to hire for the role. Any perspective on questions to ask a community manager to help identify a great one when hiring?
Robyn Tippins — “Real world scenarios. Go through real events that have happened to your company and ask how they would have responded. Feel them out to see if they think they are ‘above’ customer support. Do they have common sense?
The training and tools can be learned, but you can’t teach someone empathy, compassion, patience, the desire to do the right thing at all costs, etc. Also, make sure they have a healthy ego (not too big, not too small). They’ll need that to survive!”
More Must Read Stories:
Priceline’s Shatner “Negotiator” Makes His Last Deal Today
Perhaps not since “The Sweet Hereafter” has there ever been a more pivotal bus crash shown on TV or in the movies. Today Priceline begins a new ad campaign that shows the death of its William Shatner “Negotiator” character. For those of you that haven’t seen “The Sweet Hereafter,” a movie based on a Russell Banks story, it is worth renting just for Ian Holm’s wonderful performance. But back to Priceline and Shatner. (more)
PaaS Makes Progress in 2011
While Platform-as-a-Service (PaaS) has always had its cheerleaders – yours truly included – the harsh reality is that, commercially speaking, PaaS offerings have underperformed relative to expectations for several years running. This is particularly the case among enterprises, which have, by and large, turned a blind eye to the technology. (more)
Will Windows Phone Really Overtake iOS by 2015? (Poll)
These days, the smartphone wars are typically viewed as a competition between the platforms of two companies: Apple and Google. Despite its years-long dominance of the desktop, Windows has hardly been a blip on the smartphone marketshare radar, where it clocks in at just under 2% of the market. (more)
SoundCloud Hits 10 Million Users, Launches Instagram Storytelling Mashup
Not even two years after reaching 1 million users, social audio service SoundCloud announced today that it has surpassed the 10 million user mark. The Berlin-based company has risen to become a major force in audio content creation and sharing on the Web, becoming a sort of “YouTube for audio” used by musicians, journalists and pretty much anybody with a need to record and share their own audio files. (more)
MegaFallout: Shutdown of MegaUpload Spooks Other Services
The fallout from last week’s FBI raid and shutdown of MegaUpload isn’t limited to founder Kim Dotcom and his associates. As intriguing as that story will be to follow, some of the more immediate side effects are being felt among other file-hosting services. (more)
Facebook Photo Editing App Offers Instagram-Like Appeal
This weekend Google announced that it was shutting down Picnik, its handy dandy free photo editing software. I’ve used it on a number of occasions for fast, easy jobs that didn’t require anything more than simple resizing. But let’s be honest: How many of those types of quick photo editing jobs are just for Facebook photos? Aviary, a photo editor for Web and mobile apps, saw this opportunity and jumped on it, launching a photo editor app today for Facebook. (more)
Can Microsoft Rally Developer Enthusiasm For Windows Phone?
The great thing about being a Wall Street analyst is few people ever go back to check and see if the bold predictions you made months or even years ahead of time actually come true.
Still, a report released by IHS in the wake of Microsoft’s earnings announcement last week is worth a closer look. (more)
Failure Is An Option
Failure is a word that, understandably, carries a negative connotation. Nobody wants to fail, really. But failure, if you’re doing anything worthwhile, is inevitable. What’s important is to plan for failure, learn from it, try to avoid damage and do your best to recover gracefully. That was the topic of Selena Deckelmann’s keynote, “Mistakes Were Made,” Sunday morning at the Southern California Linux Expo (SCALE). (more)
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5 Things You Should Look For in a Community Manager
Jan 23rd
In honor of Community Manager Day, I thought it would fun and worthwhile to share some tips with employers looking for the perfect community manager for their business.
The community manager role is more relevant now than ever, and the numbers show it. In a joint research report released by Booz and Co. and Buddy Media, titled Campaigns to Capabilities, brand marketers said that hiring full-time employees is the number one investment they are making in social media. Furthermore, 63% of all social media teams have dedicated community managers, and 59% of social media teams plan to hire full-time community managers in the near future.
So, if you are one of the many companies looking for a community manager, what are the qualities any candidate absolutely must have? Here are the top five things to look for in a community manager:
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Guest author Michael Jaindl is chief client officer for Buddy Media. He has over seven years managing and building technology products for the largest companies in the world. Prior to Buddy Media, MJ worked at NBC and GE.
1. A strong writing background, preferably in journalism or PR. There are a couple of reasons why this is so important. Though it may seem obvious, proper grammar and spelling errors are inexcusable for corporate social media accounts. Additionally, those with journalism and PR backgrounds have an understanding of what content is newsworthy and likely to be shared, as well as an ability to relay information in an engaging yet concise manner.
2. The ability to analyze and optimize (quickly). Creating content and responding to people is an integral part of the job, but community managers must be able to look at data to determine what is working and what is not. If certain types of content is resonating, whether it is due to the publishing schedule, substance or style, community managers should be able to effectively optimize accordingly. Conversely, if engagement is down, community managers must be able to move quickly in a new direction without hesitation.
3. A constant connection to the social world. Community managers cannot limit themselves to working a 9-5 day, Monday through Friday, because communities are real time and don’t care when you’re in the office. Community managers need to establish guidelines to have specific team members active on call around the clock., or as much as possible.
While there are times when communities might be less active, an important comment or questions from a fan published on Saturday morning simply cannot be left for Monday morning. Community managers need to commit to checking social networks in the evening and on weekends. The best community managers will embrace the opportunity to provide value to your brand outside normal work hours.
4. An insatiable appetite for your industry. Community managers need to be interested and passionate about more than just your company. Great community managers are tuned into the industry’s top news sources and thought leaders and are constantly looking for links, videos and news to provide to their communities. Community managers who are excited about the overall industry, and not just their own brand, can effectively communicate that passion to their fans and followers.
5. Short-term and long-term thinker. Community managers often think about the day-to-day of creating updates and responding to people online. Being able to work in the moment and quickly read and react to conversations online is a crucial part of the job.
But equally as important is the ability to look at the big picture and to work toward long-term goals and objectives. Effective community managers can think “big picture” in order to use community management as a way to reach business objectives. Whether the goal is to relieve pressure on customer service call centers or to reach certain engagement or web traffic benchmarks, the best community management candidates can put together long-term strategies and then work daily to reach those goals.
Photo by jynmeyer
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Community Manager Appreciation Day 2012
Jan 22nd
Today is the 3rd Annual Community Manager Appreciation day. Originally founded back in 2010 by Jeremiah Owyang, the 4th Monday of January has since become a day to both thank Community Managers and to enjoy some great community-themed content.
Community Managers are, on the whole, good people. They are slow to anger, and quick to give second (and tenth) chances. They cheer-lead awesome folks and great ideas, while quietly, but firmly, discouraging bad behavior. They’re passionate about their product, protective of their site and fervently supportive of their community. And, despite working long and varied hours, they still will tell you that they have the coolest job in the world. Keep reading to hear my decidedly biased view of community managers, colored by my almost 16 years of managing communities.
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Role Definition
What defines a community manager is up in the air, with some calling a purely social media role a community position and other balking if forums, blogs or some other more distinctly siloed community is not a part of the job description. I tend to fall somewhere in the middle in my own definition, drawing the line on a case by case basis, rather than pushing all folks who report to marketing out of our happy little group.
By my definition, the role is a healthy mix of support and marketing. It’s letting folks know what is going on in your community while also listening to understand what they want from your community as well. Some community managers may be 90% support, but they’ll also do some messaging that promotes their brand’s message or upcoming sales/events. Others will spend most of their day promoting, but will also arrange meetups, host a Google Hangout, attend a Twitter chat and write a few blog posts spotlighting interesting community generated content.
Characteristics of a Community Manager
- A well rounded community manager makes everyone feel welcome.
- He doesn’t judge a user based on his ability to communicate (or to type).
- She always gives warnings and second chances, because her goal is a happy community, not vengeance.
- He may not be an extrovert in real life, but online he’s the life of the party, bringing a great deal of charisma, wit and wisdom to every encounter.
- May start her career as an unpaid volunteer. Often brags that it’s the best ROI of any career decision she’s ever made.
- She knows every meme and can work that knowledge into most conversations.
- Doesn’t mind long hours, because he knows that the work he is doing makes a difference in the lives of so many people across the world.
- Smiles in real life every time she types a smiley emoticon.
- Often is ‘discovered’ based on his passionate voice within an exiting community.
- Innately understands marketing, customer support, product strategy and user experience.
- Enjoys learning new things, from honing a new skill to becoming fluent in a new language.
- Devours analytics because it’s the best way to truly understand his community.
- Knows that first and foremost, she’s the user’s advocate, because in any meeting, everyone else is the company’s advocate.
- Defends his company fiercely, but is not afraid to admit when a mistake has been made.
- Fights tooth and nail for the right outcome in a situation, even when it’s not the easiest or most popular solution.
- Enjoys the spotlight externally, but tends to be quietly efficient internally.
- He doesn’t toot his own horn, but it often gets tooted for him.
- Is fascinated by how people think. He reads psychology texts and stats reports for fun.
- Truly enjoys helping others.
- Is empathetic to a fault.
Community Management is the hardest job you’ll ever love. If you’re at all interested in a career in community or social media, all you have to do is look up someone in a similar role and they’ll almost always go out of their way to help you join their ranks. Over the years I’ve mentored dozens of budding community managers, and I have enjoyed every minute of it. Most of my community manager friends have done the same.
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12 SEO Content Commandments for 2012 (Part II) – Business 2 Community
Jan 21st
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12 SEO Content Commandments for 2012 (Part II)
Business 2 Community We already covered six of the 12 commanments of SEO content writing. Let's keep rolling… 7. Thou shalt share thy* content on social media Social media is growing like a weed. According to one statistic, one in nine people on planet earth is on … |
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2 Reasons Outsourcing SEO Will Crumble Your Sales – Business 2 Community
Jan 12th
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2 Reasons Outsourcing SEO Will Crumble Your Sales
Business 2 Community By Amie Marse, Published January 12, 2012 Don't let SEO scare you. It's a tool just like any other. Think of it as a group of information that can be seen from various perspectives. And just like no two people describe the scene of a crime in the same … |
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