Posts tagged Commerce
Williams Commerce Ltd Report SEO Services Boost Online Wholesaler Traffic by 8200% – PR Web (press release)
Jan 28th
 PR Web (press release) |
Williams Commerce Ltd Report SEO Services Boost Online Wholesaler Traffic by 8200%
PR Web (press release) Amit Janir called upon the SEO Services (search engine optimisation) of Williams Commerce, Leicester based Digital Marketing and Software Development Company to build and promote his website in Google. It's because they are coming up on top that more … |
View full post on SEO – Google News
How To Improve Mobile Commerce SEO Using JQM – Search Engine Land
Jan 2nd
 Search Engine Land |
How To Improve Mobile Commerce SEO Using JQM
Search Engine Land I left-off with a promise to revisit mobile site design, since this can have a big impact on your options for slicing and dicing content to maximize SEO performance. Let's start with user needs. Jacon Nielson recently published a study confirming that … |
View full post on SEO – Google News
How To Improve Mobile Commerce SEO Using JQM
Jan 2nd
Last month, I took a look at mobile commerce and the issues that online retailers face when trying to adapt their desktop content (or worse, their offline catalog) to a mobile website. I left-off with a promise to revisit mobile site design, since this can have a big impact on your options for…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Online Shopping Up by 42%: E and M Commerce Play Increasingly Significant Roles for Retailers
Dec 5th
Tips For Optimizing Content In Mobile Commerce SEO
Dec 5th
This month, a lot of mobile commerce sites are being put to the test for the first time. Mcommerce sites are expected to cross the 10% mark in their contribution to online retail sales, and retailers will be collecting usage data to figure out what users like and dislike. In my own shopping…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Top 7 Mobile Commerce Trends in 2011
Dec 2nd
It’s no secret that mobile commerce has exploded this year. People are glued to their mobile devices, period. With a shift toward mobile and tablet commerce, we anticipate that these two types of devices will continue to play an increasingly important role in the marketplace. 2011 has been a good year for mobile and tablet, and we’ve identified seven key trends that will continue evolving as this space widens and expands. Let’s get into it.
Oh, and if you want to check out our other top trends lists, take a peek at our founder Richard MacManus’ top social web products, Jon Mitchell’s top web-based consumer products, Dan Rowinski’s top mobile products and John Paul Titlow’s top five online music trends.
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1. Just Gimme My Mobile Wallet, Man
There are a lot of deviations of a mobile wallet, and everyone does it differently. Essentially, the mobile wallet is exactly what it sounds like: A service that stores everything you would normally put in a physical wallet, including debit and credit cards, coupons and loyalty cards, in a mobile wallet. Not all wallets store data on the phone itself; SCVNGR’s LevelUp and PayPal, for example, store data in the cloud. Your mobile wallet arrives empty, just like an wallet. You decide what goes in it.
Google’s
mobile wallet works off of an NFC chip called the Secure Element, which acts like a secure wallet and differentiates this product from being just an app. It’s also separate from the phone’s main operating system and hardware.
Google launched its Wallet program in late May. The official launch (yes, a beta) happened in September. Google chose MasterCard as its official partner in the realm of mobile payments using near-field communications (NFC). At the time of launch, Nexus S 4G on Sprint with Citibank and payment network MasterCard was the only phone compatible with Google Wallet.
The industry is preparing for Wallet, but the consumer side isn’t quite there yet. In September, however, Visa also signed a licensing deal to include credit and debit cards in Google’s Wallet program.
MasterCard’s has begun its shift toward technology innovator thanks to its new partnership and investment with mFoundry. This solidifies MasterCard’s commitment to the field of mobile payments.
PayPal has a slightly different vision for its mobile wallet. With a wallet in the cloud, consumers can select a payment instrument (credit card, debit card, bank account) and then use any Internet-connected device to enable that purchase. Really, PayPal wants to be technology agnostic, meaning that its mobile wallet should work on any device regardless of the operating system. In mid-November, PayPal unleashed its mobile wallet that features a card and a smartphone app that lets consumers store credit cards, gift cards, frequent flier miles and more.
Speaking of mobile wallets, whatever happened to Apple’s iWallet? NFC never did come to the iPhone4S.
2. Where NFCs Will Go, Few Do Know
NFC (near field communication) enables the exchange of data between devices (typically, mobile devices) that are in close proximity to each other. NFC devices are used for more than just payments, though – they can be the link between real world actions and consumer-facing or back office systems. While card issuers love NFC options, they would force payment processors to radically redesign. Are consumers ready to trade in the swipe of a credit card for the tap of an NFC-enabled device?
NFC may never be widely used as a form of payments, writes RWW mobile expert Dan Rowinski. While the technology around NFC is ready and being widely adapted within the industry, the actual infrastructure is not there yet. But the NFC hype is here.
Since Google’s Beta Wallet launch in September, it has partnered with Mastercard, CitiBank, Sprint, FirstData, Verifone, VivoTech (NFC partner), Hypercom, Igenico and NXP (NFC partner). On the opposing end, NFC mobile payment solution ISIS is poised to attack Google’s Wallet ; it recently partnered with Verizon, T-Mobile and AT&T.
In 2012, there will be more NFC-enabled Android devices. For now, only the Samsung Nexus S and a few others have mobile wallet capabilities.
Lest we forget PayPal, it is important to note that it recently launched an Android app that allows for money transfer via NFC.
3. Carrier Billing Is Alive And Kicking
Carrier billing allows users to pay for apps on their mobile phone bill instead of using a credit card or a third-party mobile payments service to pay at the time of purchase. This payments system is moving right along.
In April, Spring joined T-Mobile and AT&T to support carrier billing in the Android Market. Mobile payments company BOKU went live for Android app developers in June. It began offering carrier billing on 230 operators in 56 countries worldwide. eBay purchased mobile payments company Zong in July, and integrated it into PayPal. Zong allows users to make mobile purchases through carrier billing. PaymentOne, another leader in carrier billing, lets users pay with their phone numbers, and validates transactions via text.
What’s up next in our mobile commerce trends list? Next page: Offers, Tablet Commerce, Local Groundswell and the Dongle. Read on!
Will Amazon Offer The Best Tablet Commerce Experience? [Infographic]
Nov 14th
With two iPad apps, a tablet-optimized site, and the KindleFire tablet, Amazon is positioning its tablet experience around pure media consumption. Tablet owners are already shopping more on Amazon than other sites around the web, according to the Moxery Tablet Commerce Guide. Will that those numbers increase once the Kindle Fire tablet gets into the hands of U.S. Internet users later this week?
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In September 2011, nearly half of tablet owners made purchased on their devices. Currently, 12% of Internet users in the U.S. own a tablet.
To push media consumption even further, on November 10 Amazon boosted its KindleFire sales to 5 million.
Will Amazon come out as the top retailer in the tablet commerce space? Let us know what you think in the comments.
View full post on ReadWriteWeb
Mobile SEO critical as smartphone, tablet commerce, browsing increase – Brafton
Oct 24th
 Brafton |
Mobile SEO critical as smartphone, tablet commerce, browsing increase
Brafton A report from Hipcricket found that mobile SEO can be critical to the success of content marketing strategies, especially for retailers hoping to convert consumers on the go. A report from Hipcricket found that the use of mobile SEO can help retailers … |
View full post on SEO – Google News
Visa & AmEx on The Holy Grail of Digital Commerce
Oct 18th
This afternoon at Web 2.0, host John Battelle sat down with John Partridge from Visa and Dan Schulman at American Express, to talk about the future of payments. “It’s a little bit like having Coke and Pepsi up here,” Battelle said.
The unlikely duo discussed how the Web has transformed the industry. Value is shifting constantly, and new opportunities are popping up everywhere. Partridge and Shulman showed repeatedly that sometimes, payment companies are better off partnering rather than competing to create the most value. It was fitting that these two leaders from competing payment processors had such an agreeable conversation.
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Blurring The Digital Line
Partridge said that 16% of Visa’s payments are processed online, and Schulman said American Express was at 8-10%. But both agreed that the digital and physical distinction is actually becoming less important over time. “Distinction between online and offline is blurring,” Schulman said. The same information overlay is in front of us now whether we’re in the physical store or not. The only difference is whether we can reach out and touch the product after we look at the details on our devices.
Partridge agreed. “There’s a convergence,” he said. “That convergence is going to continue to happen.”
Primary Brands & Partner Brands
Battelle asked these representatives of the old guard credit card companies whether insurgents like Square and PayPal were stealing the spotlight from them. In the pre-Web era, the Visa and American Express brands themselves were associated directly with payments, but online, they’re increasingly in the background while these newcomers get all the credit.
Partridge didn’t seem to mind. He noted that 46% of online transactions are made with a Visa product, including PayPal, Visa’s largest online merchant. Visa and PayPal compete in some ways, but they cooperate in others. That’s just part of doing business in the digital economy. It didn’t sound like Partridge was too upset about Visa sharing the spotlight with partners.
Schulman seemed more keen to compete. He felt that traditional associations with the American Express brand translate well to the Web, connoting trust, security and responsive customer service. He said that was an asset to Serve, the new American Express direct payment platform, which has begun to move into mobile and compete with a variety of new payment processors.
Redefining The Commerce Lifestyle
“The commerce lifestyle is being redefined,” Schulman said. Partridge agreed, adding that this results in the leading companies sometimes offering similar solutions. “It’s going to come down to who can execute,” he said.
Schulman noted that it’s hard for the established companies to adjust to disruption, but it’s worth the effort. He said that digital offerings make it possible to serve younger customers who don’t want credit or have thin credit. The Web creates opportunities that traditional products haven’t been able to penetrate.
Data: The Holy Grail
Battelle noted that payment processors hold some of the most valuable user data out there. It’s a massive asset, but it’s also highly regulated. “Data is the holy grail of digital commerce,” Schulman said, which explains the barrage of daily deals and other ploys to get consumers to share their consumer preferences – and thus their data – on the Web. But those services aren’t precise enough. “Data and information has to be opt in,” Schulman said. “It has to be held private.”
Payment data is not just for tracking consumers. It has broader economic value. It helps detect fraud, it helps merchants plan stores and target products, and it also helps personalize experiences for consumers. Schulman and Partridge want their trusted payment networks to support smart, precise applications of data to create broad value. Paraphrasing Schulman, we’ll look back five years from now and laugh about the email barrages in online commerce. That was just the beginning.
Check out the Web 2.0 schedule and watch the events live here.
View full post on ReadWriteWeb
The Tablet Commerce Revolution, Coming to a Site Near You
Oct 17th
A recent study from Alexander Interactive took a close look at the top 10 Internet revenue-producing retailer sites, specifically peering into the quality of their site user experience on tablets. Recent findings show that tablets and smartphones will surpass PC sales in 2015, and comScore reported that 48% of tablet owners made a purchase using their tablets last month.
Yet not one of the top 10 sites from this list (Amazon.com, Staples.com, Apple.com, Dell.com, OfficeDepot.com, Walmart.com, Sears.com, LibertyMedia.com., OfficeMax.com, CDW.com and BestBuy.com) are tablet-optimized, even though most of them have iPad or iPhone apps. As the tablet commerce revolution draws closer, it’s essential for Internet retailers to create tablet-optimized sites.
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Amazon.com is the top revenue-producing Internet retailer, and its site is the most tablet-optimized of the list. A redesigned navigation bar, bigger buttons and the “Shop by Department” feature are clean on both a monitor and a tablet. Though the site was not built specifically for the tablet, it almost feels like it was.
Amazon is primed for the the tablet commerce revolution, which makes sense given the launch of Amazon’s Kindle Fire tablet in September 2011.
The Tablet Commerce Revolution Isn’t About Apps
The tablet commerce revolution is not about a desktop site that goes mobile, or an app built for the iPad. It’s about dedicated tablet sites, which are a complete convergence of the app and the full browser version. They offer an experience that is wholly visual, featuring bigger screens that are better for the overall shopping and browser experience.
Responsive design is key for a tablet-optimized site, meaning “the site scales gracefully from the desktop experience to the tablet experience, delivering content, functionality and layout optimized for tablet screen size and capabilities.”
Four other leading factors mentioned in the report include adaptive layout (the site can easily adapt whether the screen is in portrait or landscape), appropriate content sizing (fonts and screen elements look proportionate), minimal clutter (the number of page elements is useful and appropriate) and finger-swipe support (the site is easy for finger-swiping between items). As the tablet market opens, it’s essential for online retailers to create tablet-optimized sites.
View full post on ReadWriteWeb
