Posts tagged Comeback
The Mac Comeback: Analysis Reveals 46% of Companies Issue Macs
Jan 27th
Over six years ago, I rounded up a group of analysts to elicit their opinions on what was then a startling trend: People who purchased iPods were then purchasing Macs. Was it a fluke, I asked? Some said maybe not: Buyers were learning to trust the Apple brand again. But there were too many mitigating factors at that time which could eventually derail the Mac’s comeback, for which the only route to its eventual culmination appeared to be by way of the home entertainment center.
What literally no one foresaw in 2005 was the possibility that an Apple-branded device could become a future year’s most successful and desirable business tool. The iPad bounced the Apple brand right back into the office; and now, results of a survey of 10,000 IT professionals worldwide by Forrester reveal that as CxOs find themselves embracing iPads, their companies end up opening their front doors to Macs.
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Among survey respondents in North America and Western Europe, an astounding 46% of the enterprises where IT professionals worked in 2011 were reported to be offering Macs as an option to employees. That does not mean half of employees are choosing them – right now, Forrester’s respondents say only 7% of those respondents are personally using Mac OS X in their workplace. But that’s a lot more than in previous years, and much closer to the peaks set in the late 1980s when the first Mac adopters realized they needed them for laser printers and “desktop publishing.”
The iPad has become the Mac’s re-launch pad in the enterprise. Even those companies that officially don’t want iPads yet (they may have policies against BYOD) have employees who do. Some 27% of respondents said their enterprises presently support the iPad, with another 31% planning to, and yet another 23% actively campaigning to make them support it. That’s important, because while 46% of enterprises offer Macs, only 30% of them support Macs – and that’s a big difference. The hurdle for enterprises wanting to adopt, and maybe even embrace, the Apple brand is integrating them into the network.
One more factor playing into the Mac’s enterprise success, astonishingly… is Android. It’s a strange, backward chain of events that Forrester’s research indicates begins with the inconsistency of that platform – something which the latest version 4.0.x, Ice Cream Sandwich, hopes to eradicate if only it weren’t just one of the fragments in its own right.
As the Forrester report’s principal author, Frank E. Gillett, writes, “Google’s Android platform is selling very well with consumers for smartphones, but the wide variety of devices, features, and software support, plus inconsistency of support for OS upgrades, is fragmenting the Android ecosystem. Meanwhile, Google has yet to dent the iPad’s dominant tablet position, while Amazon’s popular new Android-based Kindle Fire tablet bypasses Google’s app store, Android Market, altogether. In PCs, Google’s Chromebook initiative to replace Windows PCs will take years to gain traction. By comparison, Apple has solid offerings in all three categories, keeps a limited but still highly desired range of models, and creates great consistency and upgradeability across the devices, characteristics that are very attractive to enterprise buyers. Forrester hears from CIOs that they feel protected by Apple’s brand and app store strategy in a way that they don’t with Android products.”
View full post on ReadWriteWeb
5 Local-Mobile Recommendations for the Pay Per Call Comeback
Jan 18th
Out with the old, in with the new. Well, kind of.
Pay per call, which allows advertisers to pay a set price for each call generated by a certain ad or campaign, isn’t new to local search, but it’s making a big comeback in 2012 thanks…
View full post on Search Engine Watch – Latest
Seo In Young’s Colorful Comeback Performance on “Music Bank” – Soompi
Nov 19th
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Seo In Young's Colorful Comeback Performance on "Music Bank"
Soompi Fully acknowledged as a powerful singer and gorgeous diva, Seo In Young reappeared into the K-Pop scene after six months with a colorful comeback. On November 18, KBS2's “Music Bank” aired its weekly episode where Seo In Young performed her title song … |
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Seo In Young is Gearing Up for a November Comeback – Soompi
Oct 12th
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Seo In Young is Gearing Up for a November Comeback
Soompi Seo In Young is gearing up for her solo comeback in November. A representative of the singer confirmed on October 11 that she has been secretly getting ready for a new album release. The official said, "Seo In Young is currently working on a new album. … Seo In Young plans to make her comeback in November |
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Seo Taiji’s cryptic message, is he preparing for a comeback? – allkpop
Sep 15th
 allkpop |
Seo Taiji's cryptic message, is he preparing for a comeback?
allkpop by *Miso* – 4 mins ago On September 14th, Seo Taiji's official homepage changed to a planetary outer space theme with luminous background music and revealed suggestions for a potential comeback. Along with the new theme the following cryptic message … |
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Seo In Guk makes his “Shake It Up” comeback on ‘Music Bank’ – allkpop
Aug 12th
 allkpop |
Seo In Guk makes his "Shake It Up" comeback on 'Music Bank'
allkpop by VITALSIGN on August 12, 2011 at 5:53 am Singer Seo In Guk is back with a new single and he wants to “Shake It Up” with you on today's episode of KBS's 'Music Bank'. “Shake It Up” is the work of American composer Drew Ryan Scott, who's already worked … |
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Seo In Young impresses with underwater photography for comeback – allkpop
Apr 29th
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Seo In Young impresses with underwater photography for comeback
allkpop by elliefilet on April 29, 2011 at 8:11 pm Singer Seo In Young recently released teaser photos of her upcoming single and album, but fans are noting her hard work preparing for the underwater photography. Apparently, she had to practice holding her … |
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Seo In Kook holds his “Broken” comeback on ‘M! Countdown’ – allkpop
Mar 31st
 allkpop |
Seo In Kook holds his “Broken” comeback on 'M! Countdown'
allkpop by VITALSIGN on March 31, 2011 at 6:05 am After headlining for his 'five level transformation', singer Seo In Kook has finally made his official comeback through today's episode of “M! Countdown“. JellyFish Entertainment commented, “Last year, … |
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