Posts tagged Combat
Yahoo Bing CPCs Up? Here’s How to Combat Them
Mar 22nd
If you’ve noticed CPCs going up in Yahoo Bing, you’re not alone. Yahoo Bing made some subtle changes to its cascading bidding structure last year, putting it more in line with Google. Here’s how marketers can keep costs in line and efficiency up.
View full post on Search Engine Watch – Latest
HP Sets Factory Rules To Combat Chinese Labor Abuse
Feb 8th
Hewlett-Packard is forcing its Chinese suppliers to limit their use of student and temporary labor. The new rules, reported by The New York Times Friday, indicate HP is joining Apple in taking a stand on labor abuse, as the tech industry grows increasingly concerned about being tainted by Chinese practices.
HP’s Rules
HP wants to separate itself from the use of student labor in assembly factories when sudden spikes in orders lead to labor shortages. With the help of local governments, manufacturers round up high school students, vocational school students and temporary workers. Students complain that school administrators order them to do the work, which often involves long hours and lower pay and have no relevance to the students’ studies. As an incentive, factories will pay school administrators a bonus for sending them cheap labor on short notice.
Wisely, HP wants no part of this, and has told its suppliers that all work on its orders must be voluntary and students and temporary workers must be free to leave without repercussions. In addition, the work has to be related to a student’s studies, a rule that likely will give most students a way out if factory work isn’t to their liking.
By imposing the rules, HP hopes to avoid the kind of scandal that sullied Apple’s reputation last year. Labor abuse at supplier Foxconn led Apple to join the workplace-monitoring group Fair Labor Association, which inspects Chinese factories making computers, iPhones and other devices for Apple.
Lessons Learned From Apple
Apple’s troubles had an impact on HP, Intel and other electronics companies. Many started to look at overhauling their relationships with foreign factories and workers, according to The Times.
“The days of easy globalization are done,” an Apple executive who requested anonymity told the newspaper. “We know that we have to get into the muck now.”
How much impact the actions of HP or other tech companies will have on workplaces in China is unclear. Some manufacturers ignore Chinese laws on labor practices in order to meet customer demand amid labor shortages in the country.
Nevertheless, HP has decided to try and avoid having its reputation dragged through the mud of China’s labor injustices.
Image courtesy of Shutterstock.
View full post on ReadWrite
SEO Agency Micrositez Announces Newest Strategy to Combat Google Penguin – WebWire (press release)
Jul 23rd
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SEO Agency Micrositez Announces Newest Strategy to Combat Google Penguin
WebWire (press release) The Marketing Agency Micrositez today announced that it has developed cutting edge new strategies to combat the dramatic changes brought about by Google's most recent algorithm update playfully named “Penguin”. Micrositez founder and CEO said, … |
View full post on SEO – Google News
Orlando Marketing Agency Micrositez Announces Newest Strategy to Combat … – PR.com (press release)
Jul 21st
 Business 2 Community |
Orlando Marketing Agency Micrositez Announces Newest Strategy to Combat …
PR.com (press release) As an Orlando SEO Company Micrositez have dealt with many instances of Google's algorithmic updates through the years. The Panda update was also a game changer for many, with millions of websites hit across the globe. In every case of a fundamental … Seattle SEO Agency AudienceBloom Announces Google Penguin Recovery … 3 Quick SEO Tips to Improve Your Site's Relationship with Google Here's A New Twist: Directories Now Charging NOT To Link |
View full post on SEO – Google News
Should We Disavow Links To Combat Negative SEO?
May 31st
The Negative SEO conversation has truly been re-ignited and has everyone debating its affect again. Conversations are exploding with claims of lawsuits, paying people to remove backlinks, and just blowing up the site and starting all over. Fair enough. But the way I see it, there is really a simple…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google Reviews Ads, Websites & Advertiser Accounts to Combat Bad Ads
Apr 24th
A couple of weeks ago, Google was facing scrutiny from lawmakers over their human trafficking ads policy. In response, Google has shed some light on some of the systems it uses to prevent bad ads from showing up on Google’s search results pages.
View full post on Search Engine Watch – Latest
3 Steps Combat Image Fatigue In Facebook
Oct 3rd
Image fatigue is a huge issue in Facebook. In general, people tire of seeing the same Facebook advertising images. Facebook also understands this and after 72 hours or so, they tend to decrease ad impressions to “old” ads. As a result, advertisers need solid strategies to help develop…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google search engine makes big changes to combat SEO “cheaters” – Minnesota Daily (blog)
Feb 27th
 The Hindu |
Google search engine makes big changes to combat SEO "cheaters"
Minnesota Daily (blog) One critic called the Huffington Post's "story" on the Super Bowl "the greatest example of SEO whoring of all time." (Judge for yourself here) Google's virtual "spiders" constantly scan the internet for content and rank websites according to a list of … Google cracks down on content farms, SEO spam Top search innovations from Google [SLIDESHOW] There's No Clear Winner in Google's Search 'War' |
View full post on SEO – Google News
To Combat Piracy, Music Labels to Sell Digital Singles the Same Day Songs Hit the Radio
Jan 17th
In an attempt to combat digital piracy, Sony Music and Universal have announced that they will put digital singles for sale the same day that the music hits the airwaves. According to record label executives, the move is meant to combat what The Guardian calls the “impatient X Factor generation” who are unwilling to wait what is sometimes up to six weeks between a radio release of a song and its actual sales release.
Whether or not that that length of time is what’s contributed to rampant piracy of digital music, there’s no doubt that early releases of songs on the radio do tend to find themselves available for download illegally shortly thereafter.
Sponsor
According to music executives, the practice of “setting up” a record several weeks in advance of sales is out-of-date. “What we were findng under the old system was the search for songs on Google or iTunes were peaking two weeks before they actually became available to buy,” says David Joseph, the chief executive of Universal Music, “meaning that the public was bored of – or had already pirated – new singles.”
The practice of hyping music before release was part of a strategy of having songs hit the number one position on the chart upon release, and The Guardian says that industry insiders believe this new “on air, on sale” policy will make it easier for songs to climb the charts as excitement grows, rather than simply appear on the charts on release day, only to fall off immediately afterwards.
Sony and Universal will start this new policy in the UK. It’s not clear at this time if other record labels – or labels in other countries – will follow suit.
Of course, nor is it clear that the lack of “instant gratification” in getting new songs is really the impetus behind music piracy.
View full post on ReadWriteWeb
Internet Time Machine Launched Giving Online Marketers Powerful New Tool to Combat the Recession and Generate Profits …
Feb 10th
Internet Time Machine Launched Giving Online Marketers Powerful New Tool to Combat the Recession and Generate Profits …
Game-changing series of high-powered cloud computer networks created to enable marketers to chart search trends and results of over 36,000,000 keywords.
Read more on PRWeb via Yahoo! News
