Posts tagged Combat

3 Ways to Combat the New Laws of Close Variants by @michaelaknight

The world of PPC is ever-changing, and the newest rules make it that much harder to be an effective advertiser. In this post, we will go over three ways to combat the new laws of close variants that are taking over PPC keywords. Background Google and Bing have allowed the use of close variants since early 2014. In August, Google announced   they would be rolling out variants as mandatory across all accounts in September, stating: Example: [Women’s Hats] would show for the exact term, plus a few variants like woman’s hats, womens hats, and maybe a misspelling or two. Since […]

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White House May Deploy Robots To Combat Ebola

As Ebola continues to threaten lives around the world, the White House is considering recruiting the world of robotics to offer assistance.

For years, robots has been used in disaster zones to mitigate crises that are too dangerous for people to work on. Multiple robot models braved the Fukushima nuclear disaster so human workers didn’t have to risk their lives.

See also: Robots Ride To The Rescue In DARPA’s Virtual Robotics Challenge

On Friday, the White House will hear proposals from three leading university robotics programs, Worcester Polytechnic Institute, Texas A&M and the University of California, Berkeley, about how robots would be used to stop Ebola, the BBC reports.

Since Ebola is spread through contact with bodily fluids and not through the air, all three of the programs advise that the robots are not autonomous—meaning they don’t act on their own—but are remote-control operated by a human worker a safe distance away. For example, since Ebola can spread during burial, robots controlled by humans could do the heavy lifting without exposing workers to the disease.

The schools will also discuss their efforts to teach new skills to existing robots instead of developing custom Ebola bots. Researchers believe both rover Aero and industrial robot Baxter can be used to assist with Ebola prevention. 

See also: How Baxter, The Touchy Factory Robot, Learned To Loosen Up

The White House will consider each school’s proposal, but also discuss whether robot assistance will make Ebola victims feel more stigmatised than they already are.

“There are definitely benefits to technology where we don’t want to put human life in danger, but with that comes [psychological] risks,” Jeanine Skorinko, associate professor of psychology at Worcester Polytechnic Institute, told the BBC.

Photo of Aero robot via The Speaker

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How to Combat & Recover from Negative SEO Attack: The Survival Guide by @navneetkaushal

The email starts off with “This is an extortion email” and goes on to say if you do not pay a certain amount of money, the sender will hit your website with tactics they call negative SEO. Now what?  Yes, negative SEO exists and can impact your site’s performance on Google. Scraped content from your website, spammy links, and unnatural anchor text are all evidence that your site might have been a victim of negative SEO. While it is difficult to avoid an attack, especially for larger sites, it is not impossible to stay protected. What Exactly is Negative SEO? Negative SEO […]

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Update To Facebook News Feed Designed To Combat Business Page Spam

Facebook recently announced they will be rolling out an update to their News Feed designed to reduce the appearance […]

Author information

Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

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Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?

After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what? If your want legitimate likes, here are some things you can do.

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