SEO Facts » Clicks

Study: Reviews & Images Drive Clicks In Mobile

admin — Mon, 30 Jan 2012 04:09:08 +0000

Last November Canadian digital agency Mediative (owned by Canada’s Yellow Pages Group) released an eye- and click-tracking study focused on Google Places and Google Maps on the PC. We wrote up the results when they were published. Mediative then followed up that study with a similar one…

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Study: Reviews And Images Drive Clicks In Mobile

admin — Sun, 29 Jan 2012 17:09:14 +0000

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Want More Clicks on Twitter?

admin — Fri, 27 Jan 2012 18:05:48 +0000

The following infographic is by Dan Zarrella of HubSpot. This IG a lot of great recommendations if you are looking to increase your clicks on Twitter. I especially liked the suggestions on using words correctly and the use of action words. I guess I will be tweeting more on the weekends too. To find out [...]

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Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY

admin — Fri, 20 Jan 2012 00:09:57 +0000

Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In fact, Google’s stock is down over 9% in after hours trading. That being said, part of those earning results showed that paid clicks on Google’s network is up 34% year…

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Desktop Users Can Send Docs to Kindle in 2 Clicks

admin — Thu, 12 Jan 2012 22:55:40 +0000

Amazon has released a new ‘Send to Kindle’ feature for PC users. It’s a downloadable extension for Windows that adds a ‘Send to Kindle’ option when right-clicking on a file in Windows Explorer or in the print dialog in any application.

Files sent with Send to Kindle go to the user’s Kindle Library, and they can be downloaded on the e-ink Kindle models as well as the iOS Kindle app. The last-read page, bookmarks, notes and highlights are synchronized automatically, except for PDFs. The Kindle Fire is not listed. Support for Mac is “coming soon.”

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This is actually a major feature. It makes sending Word documents, PDFs or text snippets to Kindle almost effortless. It turns Kindle into a powerful content-shifting service. It was relatively easy to send devices to Kindle via email before, and that feature still works, but now any file can be sent with two clicks, and any thing that can be printed can be sent to Kindle instead.

Content shifting was one of our top trends of 2011 because many impressive solutions for reading later popped up this year on different platforms. The Kindle service was already noteworthy for content shifting due to its whisper-syncing of books and other content, but now it’s easy to send virtually any document to the Kindle.

Do you have a Kindle device? Which one(s) do you use?

Discuss

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Google Places: How Eye Tracking Heats Up Conversions and Clicks

admin — Tue, 15 Nov 2011 06:28:42 +0000

Advertisers and marketers have known for many years about how a viewer’s gaze travels across visual media. The effectiveness of any successful advertisement relies on understanding how the eye moves across a page, why it is drawn to particular are…

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Employees from Web Design, SEO Company Turn The Page Go Calories Over Clicks … – PR.com (press release)

admin — Sat, 12 Nov 2011 10:26:18 +0000

Employees from Web Design, SEO Company Turn The Page Go Calories Over Clicks …
PR.com (press release)
The SEO company formed a team to run in the Bodies Personal Training-sponsored 5K and finished as one of the top teams to complete the race. “We're known as geeks and computer nerds, and sit behind our computers all day. Running the 5K wasn't only a …

and more »

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Performics: Mobile To Drive Almost 20% Of Paid Search Clicks In December

admin — Thu, 27 Oct 2011 16:09:54 +0000

Performics is anticipating mobile to be a significant platform in holiday shopping for US consumers. The firm said that “Google search clicks from mobile devices are now 14.2 percent of all search clicks.” Performics expects the paid clicks coming from mobile to grow to 17.3 percent…

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How Link Placement Affects Clicks on Twitter

admin — Mon, 24 Oct 2011 22:55:21 +0000

When it comes to crafting social status updates to ensure maximum exposure and click-throughs, many of the tried-and-true methods seem somewhat obvious. Posting at certain times of day, for example, can have a dramatic impact on performance. Makes perfect sense.

Sometimes, effective optimization can come from places you didn’t expect, and the only way to find out is by analyzing a large set of cold, hard data.

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That’s exactly what Dan Zarrella does for a living. The self-proclaimed “social media scientist” at HubSpot examines large datasets from sources like Twitter and Bit.ly and then publishes some of his findings.

Recently, Zarrella discovered that where the link is located in a given tweet can actually have a big impact on how many people click on it. Tweets that included the link about a quarter of the way through the tweet got clicked the most, even though it’s common practice to include the link at the tail end of a tweet.

To figure this out, Zarrella took a random sample of 200,000 tweets and used the Bit.ly API to figure out the click-through rate on each one. He cross-referenced that with where the link was located in each tweet and came up with the heat map below.

Discuss

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Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search by @dannysullivan

admin — Tue, 18 Oct 2011 23:09:12 +0000

Google will now begin encrypting searches that people do by default, if they are logged into Google.com already through a secure connection. The change to SSL search also means that sites people visit after clicking on results at Google will no longer receive “referrer” data that reveals what those…

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