Posts tagged Click
Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY
Jan 19th
Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In fact, Google’s stock is down over 9% in after hours trading. That being said, part of those earning results showed that paid clicks on Google’s network is up 34% year…
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Click Ready Marketing, An Atlanta SEO Company, Announces New Small Business … – San Francisco Chronicle (press release)
Jan 14th
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Click Ready Marketing, An Atlanta SEO Company, Announces New Small Business …
San Francisco Chronicle (press release) These new plans include: YouTube Slideshow Video Creation, SEO Press Releases, Paid Mommy Blog Reviews, Link Building, FaceBook Marketing, Google Places Optimization, and Google Adwords to just name a few of the offsite services included in these new … |
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How Much Is A Click Really Worth?
Jan 6th
All forms of paid advertising use the max bid – it’s the most basic concept yet calculating the theoretical maximum value to pay for a click is surprisingly difficult. It’s not that the math is tough; it just takes stepping back from the granularity of channel specific optimization to get a…
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Click Consult Release Series of SEO News Videos – DigitalJournal.com (press release)
Dec 10th
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Click Consult Release Series of SEO News Videos
DigitalJournal.com (press release) Click Consult, an expert search marketing agency specialising in a range of services, have launched a new series of videos relating to SEO industry news on their YouTube channel. Based in Cheshire, Click Consult employ experts in SEO, Web Development, … SEO Consult® Devise SEO Experiments for New Year |
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A Visit From Saint Click & Landing Pages In 2012
Nov 30th
The holidays are a wonderful time for conversion optimization, especially for e-commerce. I hear that even Santa is willing to accept third-party cookies, if they’re offered with milk. So in the spirit of the season, I thought I’d begin this column by sharing with you an adapted poem I…
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Click Consult Announce Record Results for the 2010/2011 Financial Year – PR Web (press release)
Nov 13th
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Click Consult Announce Record Results for the 2010/2011 Financial Year
PR Web (press release) Click Consult's specialist SEO division, SEO Consult, have also consistently been classed as the number 1 SEO Agency in the UK by topseos.com, while Click Consult themselves were ranked in the top 15 UK search agencies by NMA. … SEO Consult® Develop Internal Wiki System |
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The Best Pay Per Click Management Companies Ranked by topseos.com for November … – TMC Net
Nov 3rd
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The Best Pay Per Click Management Companies Ranked by topseos.com for November …
TMC Net The Top 50 Pay Per Click Management Companies for November 2011 are: 1) JumpFly, Inc. 2) WebiMax 3) SEOP 4) Customer Magnetism 5) adCore 6) SEO Image Inc. 9) 1SEO.com 10) iProspect 11) ClickXPosure – Integrated Online Marketing 12) Hudson Horizons 13) … The Best Search Engine Optimization Companies Ranked in Canada by canada … Static Media Ranked as a Leading Search Engine Optimization Firm for the Month … The Best Search Engine Optimization Companies Ranked in Canada by canada … |
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The Best Pay Per Click Management Companies Ranked by topseos.in for November 2011 – TMC Net
Nov 3rd
Bit.ly Sees The Private Gap Between What You Click and What You Share
Oct 19th
At today’s Web 2.0 conference, Bit.ly Chief Scientist Hilary Mason reminded us that what we share is only a part of what we’re clicking. Her talk delved into the difference between the links we’re sharing versus the links we’re just clicking and most likely reading, and also took a look at the ways topics are discussed differently based on geography. The real focus of the talk was centered on what happens between identity and privacy, that space where the secrets of our subconscious come out.
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Using word clouds, Mason looked at how pizza was discussed in New York, where slice was the biggest keyword, in Rome where it’s all about the cheese and San Francisco, which is far more artichoke-focused. If we can see how people are feeling about pizza based on their geographical location, that’s just the beginning.
Take a politician for example: Discussions about Herman Cain varied depending on geography, too. In the midwest, more people were talking specifically about his 9-9-9 plan, whereas Floridians were listening to Bill O’Reilly and South Carolina was mostly paying attention mostly to how Cain was leading in that state’s polls. This data map shows some of the top headlines by state.
In another example, Mason looked at Bit.ly links from Tunisia over the past year, where a revolution occurred in January 2011. “The way people consume social media changes as their government changes,” said Mason. “Human activity is reflected by something so simple as the number of people clicking links.”
What Does This Mean for Privacy?
What you share is your identity, and what you read is your privacy. There’s a space in-between, and that’s what Mason is most interested in. Yesterday, 80 million links were fed into bit.ly, and 27% of those were from the U.S. She breaks it down by the top shared posts from yesterday, which include a Fast Company story about the great tech war of 2012, Teenage Mutant Ninja Turtle noses, a press release about free RIM stuff and a news article about the oldest marathon runner.
What do these all have in common? They make us go “wow,” or satisfy our entitlement to free stuff from tech companies who we feel like have screwed us over. We share those stories with our fellow man, who we believe probably feel the same way. We receive more shares, likes and clicks, and we feel better.
The top most-clicked stories from yesterday look at lot different. They probe our inner thoughts – they are our private lives, the parts we don’t share publicly. They are a story called “Know Your Neighbor: He’s Racist,” an animated boob GIF on Tumblr and a story about Hilary Duff revealing if her baby is a boy or a girl. Racism, oddly sexual imagery and ambiguous gender – is that what we’re all really thinking about? According to bit.ly, the answer is yes.
“We need better tools to curate, search and analyze in order to consciously curate the things we keep private and the things we share,” said Mason. But don’t be fooled – bit.ly isn’t trying to help you, persay – they are just trying to “build products that help people express themselves in the way they want to express themselves,” said Mason.
We might want to appear like Superman, but we’re really all a bunch of Clark Kents, right? What if we’re a little bit of both? And if we are, why shouldn’t our identity reflect that?
Images courtesy @hmason.
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