Posts tagged Circle
Can’t Get Those Rankings? Maybe Your Social Circle Can Help! – Search Engine Journal
Nov 16th
|
Can't Get Those Rankings? Maybe Your Social Circle Can Help!
Search Engine Journal Highly competitive terms like SEO, SEO Blog, and SEO Blogger were bringing me decent Google traffic. But in all honesty my SEO blog isn't big enough to rank … Hot At Sphinn: Who'll Beat Google, SEO vs. Social Media, Pubcon Coverage & More Is Ranking Number One in Google Losing Its Significance? Facts, Quotes and Notes from PubCon 2010 |
View full post on SEO – Google News
Can’t Get Those Rankings? Maybe Your Social Circle Can Help!
Nov 16th
I started noticing some new natural search terms in my Google Analytics keyword report. Highly competitive terms like SEO, SEO Blog, and SEO Blogger were bringing me decent Google traffic. But in all honesty my SEO blog isn’t big enough to rank well for these vital keywords. Yes – it hurts, but I can admit it.
I started wondering how I was getting traffic from these keywords. First I thought it must have been traffic from searchers who were digging deep in the search result pages. But from the sudden quantity of traffic I was now receiving, that struck me as unlikely. Most people don’t bother visiting page 2 in Google, let alone page 13 where I currently (and sadly) reside.
Then I thought it might be due to my reader base. Maybe they’re getting personalized results while logged in to Google because they interact with my site from the results page. But, again, looking at the traffic numbers – and not being able to recreate the rankings with the few friends I know who read my blog – I didn’t feel like I figured it out yet.
Then I got excited. Could they be high rankings I actually earned? Are these rankings that were just beginning to populate through data centers? But looking deeper at Google Analytics once again, I found that I’ve actually been getting traffic from these keywords for a few months. I just never noticed. The traffic was slowly increasing for the last 6 months and I’ve been too lazy to dive deep into my lower traffic terms.
Then it struck me. It must be the social results – the beautiful eleventh listing.
These results come from your social graph when tied to your Google account. Though they show at the bottom of the first page (which isn’t nearly as valuable as the top position), they do get a fair amount of attention – especially when associated with a photo opportunity. Not bad free exposure. Even though I haven’t been doing a lot to optimize my blog for these new terms in the last six months, I realized I was actually doing a lot of things in social lately. I’ve been increasing my followers/friends and producing social content about 10% month over month, which is pretty much in sync with the keyword traffic growth. In other words, the byproduct of this social work was more displays of this listing on connected searchers’ result pages.
The “results from people in your social circle” is another step in Google’s maturity into the semantic web (puberty will likely be Google Me). The algorithm that ranks these listings seems a little choppy, but that’s actually the norm with new Google’s new verticals. This is likely to mature, and when it does, I would think a good footing from the beginning can only be beneficial.
If I were a business owner, this would give me yet another reason to get into social marketing. For some businesses, creating a persona and communicating with interested people may possibly become as valuable as traditional SEO link building. Providing content and expertise, and providing it to the social masses may actually get you further than you think, even if it doesn’t relate to PageRank (or necessarily TrustRank). Is this something you can build a strategy around? Maybe. Is it relevant for every business? Probably not. But for some, every little bit helps.
Check out the SEO Tools guide at Search Engine Journal.
Can’t Get Those Rankings? Maybe Your Social Circle Can Help!
View full post on Search Engine Journal
Ask Comes Full Circle With “Q&A” Offering
Jul 27th
As Matt posted earlier this evening Ask is in beta on a new approach to search, or perhaps more accurately: a return to an earlier approach but with greater experience and sophistication. The IAC-owned company is returning, conceptually, to its origins as a question & answer engine, when human editors were involved. This has been [...]
*** Read the full post by clicking on the headline above ***
View full post on Search Engine Land: News About Search Engines & Search Marketing
High Position SEO Makes a Mark in the Fashion Circle with Urban Couture – Online PR News (press release)
Jul 17th
|
High Position SEO Makes a Mark in the Fashion Circle with Urban Couture
Online PR News (press release) High Position SEO is a name to reckon with when it comes to search engine optimisation services in the UK. High Position SEO has earned global fame with … |
View full post on SEO – Google News
