Posts tagged Choose
Organic SEO or Pay-Per-Click Promoting – Which In case you Choose? – Eva-News
Oct 26th
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Organic SEO or Pay-Per-Click Promoting – Which In case you Choose?
Eva-News Most organic research engine optimization campaigns require a contract of a certain length since SEO firms know that meaningful benefits will rarely happen overnight. Once dealing with an in-house pay-per-click campaign, obviously a contract just isn't … |
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A bit of insight can help you to choose a good SEO consultant – Columbia Daily Tribune
Oct 22nd
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A bit of insight can help you to choose a good SEO consultant
Columbia Daily Tribune In a recent column, I discussed in greater detail the so-called secrets of search engine optimization, or SEO. In short, it is the process of sculpting your pages so they have more topical relevance and authority to the search engines so you will … Linkbuilding.org is Launched Today by the Internet Marketing Company SEO Tips And Tricks Used By The Experts Google Hides Search Referral Data with New SSL Implementation – Emergency … |
View full post on SEO – Google News
How to Choose the Right Cloud Desktop Service
Sep 9th
Whether you’re an IT admin or someone who just uses a lot of tech for your job on the go, having good desktop and application management is key. When choosing a service, some of the factors to consider include more user freedom, simplified IT control and manageability, and of course, keeping costs down. VMware View 5 aims to offer all of these features and more.
Here are some questions to consider:
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What are your graphics costing you?
Is your team constantly purchasing extra graphics cards? VMware View 5′s new features and enhancements include full support for 3-D graphics, meaning no GPU is required, saving you the cost.
Are you pleased with your productivity?
Giving users the ability to preserve their data and settings while managing their individual user profile can reduce costs, since fewer dedicated desktops will be needed. The Premier Edition of VMware View 5, via its Persona Management feature, helps improve productivity and keep costs down allowing for more floating stateless desktops with quicker access, and therefore a better user experience.
Are your communications top-notch?
Get an integrated workspace of virtual desktops and communications with VoIP support from leading UC vendors Avaya, Cisco and Mitel. If business continuity and keeping costs down are top priorities, you’ll be pleased with VMware View 5′s integration of Unified Communications.
How’s your bandwidth?
Whether you’re a roaming user on a mobile device, or are an IT admin in need of session management and support, VMware’s up to 75 percent bandwidth improvement with PCoIP optimization controls will keep you up and running.
Is your work secure?
Using a browser security model, VMware View clients have three configuration choices: Disable certificate checking (trusted network), prompt user to accept/ignore common certificate errors, and mandatory certificate checking. These updates enable IT to enforce higher security.
Learn more at http://www.vmware.com/products/view/ or on the VMware End-User Computing blog at http://blogs.vmware.com/euc/.
Editor’s note: We offer our long-term sponsors the opportunity to write posts and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.
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How to Choose the Right Host For Your Online Video
Jul 25th
If all you want is a bunch of people to see your latest video, go ahead and post it on YouTube. If you want a lot more people to see that video or you want to embed it in your Web site or use it to bring mega-traffic to your site, you need to look at other hosting services, not just YouTube. And if you use multiple video hosting sites, you’ll want a super-fast, simple way to upload your video to multiple sites. No problem. We’ll show you how to do that, too.
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Robin Miller is an independent videographer and freelance writer who was former editor-in-chief at SourceForge for 10 years. He has written three computer books and can be reached at robin@roblimo.com.
YouTube is the king of Web video. Every video you make for public consumption should be on YouTube, and the text description attached to every one of your YouTube videos should contain your Web site’s URL. All embedded YouTube videos have a YouTube logo, which means they’re using your site to promote YouTube. It’s only fair for you to do the same thing in reverse.
A little learning can help your videos go a long way
Before you start posting heavily on YouTube, you should do a little homework at YouTube.com/creators_corner to learn how to get the most out of the site. (All Creators’ Corner info about making quality video applies to other video sites, too.)
Here’s an article by marketing tipster Joe Shaw about embedding YouTube videos in your (or any) Web site. We could do a whole article (or series of articles) about video embedding, but for the moment we’ll leave you with Joe’s tutorial, and talk about other sites where you might want to host your videos.
Dailymotion is not as strong a traffic driver as YouTube, but it’s more than worth your upload time. Video quality is high, and it’s free. Type your site’s URL into the video info space, including http://, and you have a link to your site, which is good SEO. YouTube acts the same way. Neither site allows hyperlinks, so just type in your URL and be happy.
Dailymotion also has a “white box” (unbranded), paid account option called Dailymotion Cloud that costs $0.125 per player hour, which is not a bad considering that it is a complete video solution, including many player and display options, and has no monthly or annual minimum.
Now and then I’ve experienced buffering delays (where a video doesn’t play momentarily because it’s loading too slowly) on Dailymotion, but I get them with YouTube, too. These are often regional problems, and depend on the Web cache a particular video service is using, and how much of a load it is handling at the moment.
Paying for video hosting
Why buy a cow when the YouTube milk is free? Simple: YouTube is an ad-supported service, and if your videos are promotion tools, this means they run ads on your ads. When you pay for hosting on Dailymotion, your videos will not have ads on them — unless you put them there yourself.
In general, paying for video hosting gives you one major benefit over free hosting: control. If your video is of cute kids playing, controlling the way it’s played and making sure there are no ads on it may not be necessary, but for a business video a lack of ads plus control over player appearance and functions are important enough to pay for.
A good but often overlooked paid hosting service is WellcomeMat.com, which caters heavily to real estate people but welcomes other types of commercial videos as well. At $25 per month per account, with no bandwidth restrictions, WellcomeMat is a pretty good deal for all but the smallest video producers.
Brightcove is a video hosting service that starts at $99/month and goes up into the sky from there. It’s oriented toward large companies that get hundreds of thousands or even millions of viewers for their videos. If that’s not you, look at Easy Web Video for $9.95 per month. WellcomeMat is in between these two extremes. So is Sorenson360, although it leans toward Brightcove in pricing.
Wistia is another mid-priced video hosting service at $79 for 100 GB watched, which is over 200 hours of high-quality standard-definition video. Their pricing page does a better job than most of explaining their fee structure.
Yet another paid hosting service out there is vzaar, which neither I nor anyone I know has tried. Their basic plan costs $49 per month, but other than bandwidth limits, I can’t see what they offer that Easy Web Video and WellcomeMat don’t.
The last paid hosting service I’m going to mention here is Screencast.com, which is run by Camtasia (and Snagit) publisher Techsmith. $9.95/month, $99/year is a great price. 25GB Storage and 200GB Monthly Bandwidth is pretty good, too, all from a reliable company that is unlikely go out of business and leave a lot of holes on sites that used to have emebedded videos on them.
The best non-commercial video hosts
My favorite video host for my artistic videos, as opposed to commercial work, is Vimeo. I’m not the only one who loves Vimeo. It’s the highest-quality host, which makes it the perfect place to show off your latest music video. Better yet, it has forums that are the online equivalent of a fimmakers’ group, where people like us can critique each other’s work and learn from each other. The one problem with Vimeo is that if they catch any commercial work (as defined here) on their servers, they can and will disable the offending video and, after notice, may disable your entire account if you don’t comply with their request.
I strongly recommend opening a free Vimeo account even if you produce only commercial videos, and heading immediately for their Vimeo Video School. After you’ve gotten all you can out of the YouTube Creators’ Corner, this is the place to go. You can learn here from super-quality indie film people and video artists whose quality the rest of us can only hope to match after years of practice. This is, without question, one of the greatest video bargains on the World Wide Web.
Blip.tv used to be high on my “favorite hosts” list, until one day I got an email from them saying they’d spotted a commercial video I’d uploaded, so they had killed my account. No warning, no recourse, no reply to my “Say what?” email. I have not used or recommended Blip.tv since that experience. No big deal. There are plenty of other video hosts around.
Viddler, Veoh, MetaCafe, and vidiLife are four other video sites I’ve used successfully, but I can’t really say that one is better than the others. They all fall into the “okay” category. There are others, too, with some of the older ones going away now and then, and new ones popping up. Researching video sites is a endless process, not a one-time chore.
One site to rule them all — TubeMogul
TubeMogul is a great time-saver for online video professionals. It’s not a hosting site. Rather, the TubeMogul OneLoad utility is a way to upload short videos to many sites at once. The service is free for up to 100 non-commercial videos per month, and $50 per month for 100 commercial videos per month, with higher-priced options for more prolific producers.
TubeMogul started out as nothing but a multiple-site upload utility and video statistics-tracking service. Now they’re emphasizing other services, but they still provide an excellent one-step video uploading and distribution utility.
There are other video distribution utilities out there such as Pixelpipe.com, but I’ve always had great results with TubeMogul, and have not yet experimented with the rest that I can recommend any of them. Yet.
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Payday Plus Choose Koozai for SEO Services – PR Web (press release)
Jul 14th
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Payday Plus Choose Koozai for SEO Services
PR Web (press release) Payday Plus is the latest company to employ the SEO services of Hampshire Digital Marketing Agency Koozai. In the highly competitive world of finance, visibility is absolutely essential. If potential customers can't find you, then your business will … |
View full post on SEO – Google News
Streaming or Buying Books: Will Readers Choose a Subscription Model for E-Books?
Apr 10th
When Amazon launched its new Cloud Drive a few weeks ago, it prompted a debate in the ReadWriteWeb editorial room about whether or not the future of music involved downloads and ownership – as supported by Amazon’s cloud stage – or streaming and subscription – as provided by any number of music startups, like Rdio and Spotify. The ReadWriteWeb writers kept our discussion focused on music, but the debate could easily extend to any number of digital media now in Amazon’s catalogue: movies, magazines, books.
We’re familiar with these streaming and subscription services when it comes to music and movies (Netflix, Hulu for example). But books? Will we (can we) rent books?
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Lit Subscriptions and Banner-Ad Books?
A Spanish startup called 24symbols is launching this summer with the promise to do just that: provide a subscription service and become the “Spotify for e-books.” (Much like Spotify, 24symbols won’t be available at launch in the U.S.)
24symbols will offer an ad-supported and a subscription-based access to e-books, the latter running about 10€ per month. The books are all DRM-free, but 24symbols is entirely cloud-based. In other words, books are streamed, not downloaded for reading.
While we can probably wrap our reads around a Netflix or Spotify for e-books, that bit about ads in our literature might be anethema to many. I mean, how dare they! I poked around on the 24symbols website, but I don’t see examples of how those ads will appear. Flashing banners in the margins just won’t do, and it will be interesting to see how 24symbols – now in beta – will actually look.
What’s on the 24symbols Bookshelf?
As Bookspring notes in its review of the new service, one of the most interesting things about 24symbols isn’t simply that it’s offering books by subscription. It’s how it’s splitting the revenue. On some levels, it’s actually adopting the funding model that fuels much of the Internet: pageviews: “The company says it will create a standard page measurement as a specific number of words, and apply that to all texts equally when splitting up ad and subscription revenue.”
As the reading is all done online, 24symbols will have some fascinating data about readership — like, at what point in a novel do people just chuck it aside. It’s not clear that all of that information will be shared with authors and publishers, but data about page views will serve in part to determine revenue share.
Will this ad-supported, pageview oriented model help keep content farms out of e-books? After all, it would be difficult to make much money with your spammy, scammy e-books if people don’t get past the opening paragraph.
The content farms may steer clear of 24symbols, then, but will book publishers join? That may be the thing to watch, for as GigaOm’s Michael Wolf suggests, publishers may be better served by a Hulu for e-books, where they set the terms of the publications.
Book Buyer or Book Subscriber? What About Loans? (What About Libraries?)
E-book subscriptions may sound like a new and exciting model for readers, authors, and the publishing industry. But there’s already an “all-you-can-eat” model for books: libraries. That library card gets you access to all the books you want, for free.
Libraries are already finding themselves at odds with some publishers when it comes to e-books – not notably HarperCollins with its 26 checkout limit. If a new model for the publishing industry becomes a subscription-based one, how will library loans fit in?
It will be interesting to watch the launch of 24symbols this summer and to see which publishers and authors play along and how many customers are interested. As my ReadWriteWeb colleagues and I debated with the launch of the Amazon Cloud Drive – we may be moving away from the idea of “owning” our digital content. Will e-books be the next content that we subscribe to and stream?
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How to Choose and Migrate to a Cloud E-Mail Provider
Mar 23rd
Forrester released two reports on cloud-based e-mail this week: one on selecting a provider, and another on migrating to the cloud.
Although Forrester doesn’t recommend any specific providers, the firm does cite three areas to consider when comparing providers.
For the migration report, Forrester looked at the lessons learned by major companies that have moved to the cloud. For example, GlaxoSmithKline moved about 90,000 users to Microsoft Online.
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Choosing a Provider
Forrester cites three areas to consider when differentiating providers:
The Provider’s Service Catalog
- E-mail platform
- Supporting services
- Mobile options
- Additional collaboration tools
The Provider’s Operational Details
- Data center locations
- Integration methods
- Security certifications
- Service-level agreements
- Migration services
The Provider’s Market Characteristics
- Company history
- Customer footprint
- Target market
According to the report, vendors fall into four groups:
- Incumbent platform vendors, such as Microsoft, IBM/Lotus, and VMware/Zimbra
- Newer cloud pure plays, such as Google and Cisco
- Collaboration service providers, such as Apptix, Intermedia, and USA.NET
- Diversified hosting and telecoms, such as e AT&T, Connectria, NaviSite, Rackspace, Verio, and Verizon.
Forrester doesn’t offer any specific recommendations about any particular company. Instead, it encourages decision makers to consider their organization’s needs and existing partnerships. The firm also recommends considering hybrid models.
Planning a Migration
Once you’ve picked a vendor, you’re ready to plan a migration. Here’s what Forrester suggests:
- Clean up your Active Directory or other access control system. Delete old users, stale records and unnecessary business unit structures. You don’t want to migrate a mess.
- Consider your bandwidth requirements. This can be easy to overlook because it might not seem uploading e-mail is that big of a bandwidth hog. Don’t underestimate your requirements. For example, Forrester cites Microsoft’s recommendation of 37 KB/sec per 100 users for e-mail migrations.
- Decide how much historical information to migrate. How many years of old Exchange calendar items do you want to pump out to the cloud?
- Have a demigration plan, if only as a last resort. It’s always important to have an exit strategy.
Your Experience
Have you migrated an e-mail system to the cloud? Did you hit any stumbling blocks? What was the experience like? Let us know.
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