Posts tagged Challenges

SearchCap: Google Adds 2015 Oscar Nominations To Knowledge Graph, Local Search Challenges For Franchises & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Adds 2015 Oscar Nominations To Knowledge Graph, Local Search Challenges For Franchises & More appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

5 SEO Challenges Business Owners Will Face In 2015 – Forbes

5 SEO Challenges Business Owners Will Face In 2015
Forbes
Getting your website and content to rank in the search engines has always required a keen understanding of SEO guidelines and best practices. It's also required a whole lot of work in order to properly carry out these best practices. 2015 is no different.
The B2B SEO Opportunity In Organizational Mergers & AcquisitionsSearch Engine Land
New SEO secret: We don't speak in keywordsInman.com
SEO Title Tags Optimization In 2015Business 2 Community
Search Engine Watch
all 7 news articles »

View full post on SEO – Google News

Google Translate Update Challenges Microsoft’s Skype Translator

Additional capability will be added to Google Translate to allow speech to be converted into text in real-time.

View full post on Home – SearchEngineWatch

3 Challenges Faced by Enterprise SEOs in 2015

Here are three key issues that SEO departments working in and with big organizations will have to overcome if they are going to stay relevant in 2015.

View full post on Home – SearchEngineWatch

3 Common Challenges Facing All SEO Managers

Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munroe gave us this hilarious quote applying Murphy’s Law to SEO: It’s true! Just when you think everything is perfect and things couldn’t be…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

3 Common Challenges Facing All SEO Managers – Search Engine Land


Search Engine Land
3 Common Challenges Facing All SEO Managers
Search Engine Land
After all, SEO means a variety of things to a variety of people, and with so many different people out there talking about SEO and offering SEO services, there is no one definition or one right way to do things…which can often lead to mismanaged
Conductor and Ascend2's 'Inside Enterprise SEO' Research Report Reveals Broadway World

all 2 news articles »

View full post on SEO – Google News

Google Challenges Amazon’s Drone Delivery Program With Project Wing

Google has been secretly testing delivery by drone, the company announced Thursday.

A team of engineers at Google X, the technology company’s long-range research lab, safely carried out more than 30 1-kilometer test flights this month. The deliveries, consisting of items ranging from a chocolate bar to first aid, took place in Queensland, Australia to avoid the Federal Aviation Administration’s strict U.S. restrictions on drones.

See also: Why Commercial Drones Are Stuck In Regulatory Limbo

Now that Amazon has almost convinced the world its delivery drones aren’t a publicity stunt, the world may be ready to accepting Google at its word.

The Google X drone is a quadcopter, but it looks nothing like the ones many U.S. hobbyists use for aerial photography and other projects, or Amazon’s Prime Air octocopter. Instead, it relies on fixed wings for fast forward flight, and its four rotors for vertical takeoff and landing. The company released a YouTube video to show how it flies.

Project Wing, as the video labels the drone, is capable of carrying a roughly four-pound package. Meanwhile, Amazon says Prime Air can carry up to five pounds. Despite the design differences, it’s apparent that Google’s drone could realistically compete with Amazon’s.

See also: Amazon Tells The Feds It Really Wants To Test Drone Delivery

According to Astro Teller, Google X’s Captain of Moonshots—what Google calls its biggest, craziest ideas—delivery is just the beginning. Google envisions being able to use the drones for humanitarian solutions, too.

“Even just a few of these, being able to shuttle nearly continuously could service a very large number of people in an emergency situation,” Teller told the BBC.

Screenshot via Google X

View full post on ReadWrite

Advancements And Challenges In The Marketing Software Space: Interview With Chris Golec by @murraynewlands

As part of our SEJ interview series, I recently caught up with Chris Golec of Demandbase to discuss what’s going on in the marketing software space. Chris shares what he believes are some of the key advancements in the marketing software space, as well as how to overcome some of the greatest challenges. Hear what he has to say in the video below: Here are some key takeaways from the video: There are a lot of different technologies coming together, primarily advertising technologies with marketing technologies. The B2B segment is being underserved by today’s marketing technologies. Some of the most […]

The post Advancements And Challenges In The Marketing Software Space: Interview With Chris Golec by @murraynewlands appeared first on Search Engine Journal.

View full post on Search Engine Journal

Box Challenges Microsoft: Give Us Your Office Docs

In an apparent effort to win over more users for its online-storage service, Microsoft said that OneDrive for Business customers would now get a full terabyte of storage for their documents, up from 25 gigabytes. 

But it’s the way Microsoft announced the news that is turning into the real story. John Case, the Microsoft executive whose byline is on the post, used the headline “Thinking outside the box.”

Subtle, Microsoft. Real subtle. The point wasn’t lost on Box CEO Aaron Levie, who responded in kind, calling on Microsoft to open up Office to other online-storage options besides OneDrive.

Boxing Office Users In

Case alluded to both Box and Dropbox in the blog post. He described Box as a “point solution”—a typical dig in the old enterprise-software world, but one that ignores the ease of integration now possible through application programming interfaces. The reality is that Microsoft has always been protective of its lucrative Windows and Office products, and its recent moves back this up. It launched Office for the iPad without the ability to use documents from any other cloud service besides OneDrive.

Box’s Levie wrote that he looked forward to working with Microsoft in the cloud, and called on Microsoft to allow online Office users to store documents in other services, including Box. (Users of the desktop version of Office can store documents anywhere, including Box and Dropbox.)

The odd background to this very public tiff is that Microsoft and Box have collaborated in other areas. Levie appeared last year on stage at Microsoft’s Build developer conference, which highlighted the software giant’s collaboration with smaller companies.

Old Microsoft, New Microsoft

The strategy of OneDrive lock-in feels like classic Microsoft—but not like the open, partner-embracing company that new Microsoft CEO Satya Nadella is trying to build.

Case ended his post by mentioning how the cloud is about lowering barriers between people and information, and not creating islands. As Levie pointed out, the lack of other cloud services included in Office for the iPad is exactly the kind of barrier Microsoft is sort of claiming it would like to see less of.

Furthermore, the kind of island Case describes is also evident in OneDrive. As with Office for the iPad, OneDrive users are locked into Microsoft’s cloud, and aren’t able to import documents from other cloud systems directly on mobile devices.

That’s the tension in today’s Microsoft. On the one hand, it wants to cater to all the tools and services developers prefer, and it’s made a big effort to communicate its support for non-Microsoft services and platforms. But it also wants to build a big, successful cloud-software business, which means signing up businesses and consumers as subscribers to Office and OneDrive. 

We asked Microsoft for comment on whether it planned to 

Feature Attraction

Levie has a point. The loser here seems to be Office users, who have to download documents from OneDrive and share them by email to work around MIcrosoft’s limitations. That’s not the kind of workflow that makes things easier for customers, Levie pointed out in his post.

For example, Microsoft took a month to add a feature that let users print Office 365 documents from its iPad app.  Google has had cloud printing for a while, and Box has a couple of apps that allow printing of documents from the cloud.

Printing is just one example of a missing feature. In a cloud-first, mobile-first world—the world Microsoft’s Nadella says the company now lives in—the days when software companies had to build all their features themselves are long gone. If Microsoft had launched Office for iPad with Box integration, it could have offered customers a convenient option while it worked on its own native printing feature. Until it sheds old, bad habits, Microsoft is going to remain stuck on its own software island.

Photo of Satya Nadella by Owen Thomas for ReadWrite

View full post on ReadWrite

Fannit CEO Says, “SEO is Not Marketing” and Challenges Business Owners to … – Virtual-Strategy Magazine (press release)

Fannit CEO Says, “SEO is Not Marketing” and Challenges Business Owners to
Virtual-Strategy Magazine (press release)
The CEO of Fannit defies “old school” SEO's by calling their growth hacking practices to long-term accountability. Mr. Eneix shows how common short-term gains in SEO hacks will never replace the quality of a long-term marketing plan that reverse

and more »

View full post on SEO – Google News

Go to Top
Copyright © 1992-2015, DC2NET All rights reserved