Posts tagged Challenges
Fannit CEO Says, “SEO is Not Marketing” and Challenges Business Owners to … – Virtual-Strategy Magazine (press release)
Fannit CEO Says, “SEO is Not Marketing” and Challenges Business Owners to …
Virtual-Strategy Magazine (press release)
The CEO of Fannit defies “old school” SEO's by calling their growth hacking practices to long-term accountability. Mr. Eneix shows how common short-term gains in SEO hacks will never replace the quality of a long-term marketing plan that reverse …
View full post on SEO – Google News
There are at least two ways to tame the OpenStack community beast. One is to have a dominant vendor step in and orchestrate order. The second is to take a more bottom-up approach.
Mirantis, a pure-play OpenStack vendor that made waves in late 2013 by suggesting OpenStack threatened traditional platform-as-a-service (PaaS) vendors, is behind this latter approach—to wit, a new compatibility testing initiative that could significantly help OpenStack. Though it would also likely undermine Red Hat, the project’s de facto dominant vendor, which has its own compatibility certification program.
Given Red Hat’s outsized contributions to OpenStack, it’s a bold move. Red Hat is OpenStack’s top contributor, representing 20% of all code commits; Mirantis comes in fifth place with 6% of commits.
I caught up with Mirantis co-founder and chief marketing officer Boris Renski to find out more.
Opening Up OpenStack
ReadWrite: This new open compatibility testing initiative in OpenStack looks like another controversial move for Mirantis, one aimed pretty clearly at Red Hat. What’s going on here?
Boris Renski: This is not about Red Hat. Historically, most large open source communities like Linux or Apache Hadoop have delegated the job of testing and certification to downstream distribution vendors. For example, Red Hat has a very large ecosystem of partners that have certified their software solutions against Red Hat Enterprise Linux. Cloudera does much the same for Apache Hadoop.
Such certification programs are proprietary to a vendor running the certification and there is little transparency from the customer standpoint. Some vendors actually do go through compatibility testing that ranges from rigorous to little more than a check box exercise. In the worst case, they may just sign a paper and do a press release about a partnership.
Having each distribution vendor manage their own proprietary certification program may have been relevant 15 years ago when the Internet was just becoming mainstream and tools for collaborative software development – like bug tracking tools, peer review systems and CI tools – were in their infancy and enterprises didn’t understand open source licenses and wanted as many reps and warranties included as possible (beyond certification even).
Today, however, when it comes to open source stacks, there is little reason to run a proprietary certification process other than to create customer lock-in.
We’re standing today with the OpenStack community to champion an open process for vendor compatibility testing that, I believe, will disrupt the traditional closed certification model. The OpenStack community has produced a standard set of compatibility testing tools. If I am, say, a storage vendor, I can deploy these tools in my internal lab, connect to the upstream OpenStack continuous integration system and, most importantly, expose the results of these compatibility tests via an interactive dashboard that is available to the public. This will give everybody an objective and accurate picture of how well my storage fabric works with a particular release of OpenStack.
The Death Of Traditional Certification?
RW: In your blog, you claim the traditional vendor certification model used for many years is somehow flawed. Can you talk more about this?
BR: The problem with proprietary certifications is that they are prone to vendor politics. Say, for the sake of a hypothetical example, I am a Linux distribution vendor like Red Hat, Canonical or SUSE—all of whom are important OpenStack backers and code contributors—and I don’t want a small vendor like Inktank or Midokura to run on top of my Linux distribution because it will disrupt some other product in my corporate portfolio.
What would I do?
Well, I can say that I won’t certify or support them on top of my platform. As a result, a customer running a particular platform will be unable to take advantage of innovations from the smaller guys simply because the big guys have a conflicting sales agenda.
I am not accusing anyone in the OpenStack ecosystem of this today, but historically the technology industry is choked with examples. At Mirantis, we believe that the core OpenStack mission is not just about the software that the community produces, but about the wave of infrastructure commoditization that OpenStack has created. To that effect, a new community-driven, open process for testing and certification is key to realizing this mission.
RW: Who else is supporting the initiative so far?
BR: The initiative was not our idea. It was a grassroots movement initiated by some of the project technical leads in the OpenStack technical community. We just thought it was such a great idea, and inevitable anyways, so we chose to dedicate Mirantis resources to support it.
At this point, I have consulted with almost all of the OpenStack Foundation board members as well as the foundation staff about the initiative and everyone is on board. We’ve also attracted support from some of the biggest OpenStack vendors and customers in the world, including AT&T, Dreamhost, HP, Hitachi Data Systems, NetApp, Yahoo! and dozens more.
This open certification program may work. Enterprises, if they had their druthers, would likely prefer a vendor-neutral certification. But Mirantis has tried to end-run Red Hat’s influence before, introducing a professional certification in December 2013 to compete with Red Hat’s own previously-announced certification. It’s not clear this has been effective.
It’s also not clear that enterprises will entrust a neutral but lightly-used certification as opposed to a vendor-dominated certification. In open source, code is currency and she who contributes the most tends to influence the most. Today, Red Hat contributes the most and is therefore in the best position to dictate certification. The OpenStack constellation increasingly revolves around Red Hat.
To change this fact, Mirantis and others will need to contribute more than a certification process. They’ll need to contribute code.
Image courtesy of Shutterstock
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1SEOIN Challenges Ranking Improvements With Their SEO Trial Services for 30 … – PR Web (press release)
1SEOIN Challenges Ranking Improvements With Their SEO Trial Services for 30 …
PR Web (press release)
1SEOIN, one of the leading Indian SEO companies, is all set to launch free SEO Trial Services for 30 Days for their customers and their new prospects. This offering is intended at giving customers a peek at their esteemed services and the benefits of …
View full post on SEO – Google News
With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, CEO of Trackur.com, who gives us his thoughts on reputation management for marketers.
View full post on Search Engine Watch – Latest
Founders often talk about the benefits of crowdfunding a brand-new project: it’s a unique opportunity to engage your community, build grassroots exposure and test an idea’s longevity early. But what you don’t hear as much about are the challenges — and there are many.
To learn more, I asked 8 entrepreneurs from the Young Entrepreneur Council about the less-glamorous side of crowdfunding, and what advice they have for others considering it:
1. Missing the Expertise of Startup Investors
Not all investor money is equal. Raising money from people with little experience in investing in startups and whose sole exposure to investment is public markets is fraught with risk.
Early investors play a critical role in a startup’s success prospects. Their mentorship, networks and experience can prove invaluable—you won’t get that from the “crowd.” Crowdsourcing can be a great tool, but it should be used selectively and carefully.
2. Executing the Project
We funded a $35,000 comic book project and discovered that some of our funding community wanted to be more involved in the creative process after funding than we were aware of. We had to rethink our entire strategy to involve them, and then we had to get our team members in the right seats to execute the project brilliantly.
We actually took several steps down the wrong path before catching ourselves and changing direction. As the company founder, my zone of genius is screenwriting, and yet we were using fiction writers for the project. We had to work as a team to restructure my time, so I could lead this project and ensure its quality. It has turned out to be one of the most challenging, but inspiring shifts we’ve forced ourselves to make.
3. Providing Customer Service
One of the more difficult things with crowdfunding campaigns is realizing that your new customers have varied expectations. Some folks want the product you’ve offered within one month, while others assume there’s a good possibility the product will never be made.
Avoid stress by over-communicating timelines throughout your program. Guess what types of questions fans will have, and have draft answers ready for your team to utilize. Also, make sure to send updates weekly.
4. Planning for Life After Crowdfunding
Crowdfunding can be a promising way to raise money to finance projects and businesses, but the success of crowdfunding goes hand in hand with careful consideration. One common challenge is that when the campaign ends, companies seem to stop their growth.
My advice to these companies is to plan for life after crowdfunding, even before the crowdfunding process begins. This means they need to have an effective business plan, hire employees with a great deal of experience in the related field and develop a solid marketing strategy for all stages of performance.
5. Keeping Up Momentum
One of the biggest benefits of running a crowdfunding campaign (besides the funds) is the exposure and community involvement that come along with it. We funded our latest game through Kickstarter and enjoyed a huge boost in momentum throughout the campaign.
However, the enthusiasm of the crowd quickly wanes as they shift their focus toward the latest exciting endeavor, and your startup’s job then becomes to keep that attention squarely focused on your post-campaign activities. Simply posting updates is not enough—you must keep everyone engaged from all angles, and this will obviously vary from product to product.
The important takeaway is to never let the momentum slow, because it’s much harder to get the ball rolling after it has stopped.
6. Understanding the Audience
We’ve worked with our clients on several crowdfunding campaigns, and without fail, people always underestimates the outreach they need to do. It’s crucial to identify audiences who can be reached both before and during campaigns.
7. Fulfilling Rewards
Most companies plan for how much it will cost to make, ship and manage perks and rewards, and don’t take into account what happens if you suddenly have to ship out thousands of units of a product that hasn’t been made yet. That’s why we started ensuring all fulfillment is done by our company, so crowdfunding companies don’t have to worry about it.
8. Getting Additional Exposure
When we used Fundable for crowdfunding, the process came with a PR division that allowed BottleKeeper to gain a pretty incredible amount of exposure. When combined with a solid marketing and launch plan, it’s really the exposure that gets you out of the “family fund” that many crowdfunders struggle with.
But when the successful campaign ends, and you’re knee deep in the logistical aspects of running a functional business, it becomes really difficult to keep up with additional exposure. One of the most important things to do is create direct relationships with the media contacts that originally provided the exposure. Try offering them the chance to review your product once it’s complete. This will help continue both your momentum and exposure needs.
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