Posts tagged Challenges

3 #SEO Challenges for Global Brands With #SEJSummit London Speaker Nick … – Search Engine Journal


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3 #SEO Challenges for Global Brands With #SEJSummit London Speaker Nick
Search Engine Journal
Early indicators are that Google's updates to mobile search will further push SEO influence into areas such as website performance, user experience (UX), and app development, as these become important ranking factors. There's never been a better time

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3 #SEO Challenges for Global Brands With #SEJSummit London Speaker Nick Wilsdon of Vodafone by @wonderwall7

SEJ Summit London is rapidly approaching on May 12, and today we’re featuring an interview with Nick Wilsdon, the Group SEO Lead, Group Channel Optimisation at Vodafone. Nick will be speaking on From Search to Store: How SEO Can Empower Your Brand’s Business Units. We still have a small amount FREE tickets available for our inaugural London marketing event, held at the fancy new Ham Yard Hotel.  The SEJ Summit series is possible courtesy of our partner, Searchmetrics. Their “search experience optimization” makes digital marketing better, faster, and more profitable. Request an invite today here. Here’s my interview with Nick: 1. Your SEJ Summit presentation […]

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Speaker Profile: Expert Yobie Benjamin, On The Biggest Challenges For Wearables

Wearable World Congress, ReadWrite’s signature annual conference in San Francisco on May 19-20, will feature the key players who are shaping wearable technology and the Internet of Things. This series profiles some of the experts who will be speaking at the conference.

When Yobie Benjamin met Allan Evans in 2013, they talked for hours about wearables and the state of virtual reality. Passionate about display technology and helping people see the world in a different way, the two men would eventually spin their discussion into a new tech business. 

They wound up founding Avegant and inventing its the Glyph, a modern-looking headset capable of playing video in 2D or 3D from anything connected to an HDMI-enabled device. The unit features an embedded virtual retinal display that uses digital light processing (DLP) technology. 

Buy tickets now: Wearable World Congress, May 19-20

That was just the beginning. Benjamin, a senior advisor to Skully Systems CEO Marcus Weller, remains fully immersed in wearable technology. (Skully*, a Wearable World Labs company, makes a motorcycle helmet with a virtual display inside.) Avegant and Skully Systems received a CNN Top 10 Technology Products award in 2014, and Benjamin was honored as a 2015 Technology Pioneer by the World Economic Forum for his work on display technology. 

An angel investor, entrepreneur, environmental activist, coder and biohacker, Benjamin advises numerous wearables companies, and also mentors startups that come through Wearable World Labs and Indie.bio. I caught up with him as he was preparing for his Wearable World Congress session, to find out more about his approach to wearables. 


As an advisor, how do you approach today’s wearable technologies?

In the world of IoT, the challenges begin in designing for unique and discrete problems that the market will buy. There are many examples of beautiful products lately, but unfortunately, they have never gotten any market traction or acceptance. 

So the first advice I give is this: Just because your grandmother says that your product is a good idea does not make it so. 

What kinds of recommendations do you give, in terms of design, features, function and interoperability?

After you figure out what you’re trying to build, you have to design with user experience and user interface in mind. Design to be beautiful and delightful. This cuts across all products. One of the companies I am invested in is Zen Payroll, which was recently valued at USD $500 million. Who would have thought a payroll company would achieve so much in two years?

Well, it all boiled down to elegant design and delight. Very few companies have achieved this high bar. Of course, we all think of Apple products, but Nest and August stand out as winners in the delight game. Among the companies I advise, Nixie [a flying wearable camera and first-prize winner of Intel’s Make it Wearable competition] is a truly delightful product. 

Interoperability among IoT devices is the lurking monster in the IoT world. With every device connected to the Internet, you will soon see devices thought to be benign, [but then] used as attack vectors to large corporate networks. Think of your smartwatch being used to attack large banks or other critical infrastructure facilities. It is a scary world.

There’s a perceived mad rush to either beat the Apple Watch or develop an even better experience. How do you see that playing out? 

The most critical aspect of IoT development is power management. The biggest weakness of the Apple Watch is power and processing power. You really cannot operate an Apple Watch without an Apple iPhone 5, 6 or above. It almost feels like the Apple Watch serves as a “monitor” to your iPhone, which you have to recharge every 18 hours or so. It is a huge inconvenience.

Size also limits processing power. Despite great advances in semiconductor technologies, SOCs [systems on a chip] still have a significant footprint.

I am confident that Apple will sell 25 million Apple Watches, but it will likely stall as the limitations of screen real estate, power management and processing power begin to eat into the design elegance of the product.

To hear more from Yobie Benjamin and other innovators and experts, register for Wearable World Congress 2015, May 19-20 in San Francisco.

*Skully is a Wearable World Labs company. Wearable World Inc., the parent company of ReadWrite, is an investor in Skully. 

Photo courtesy of Yobie Benjamin

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How to Overcome Challenges in Selling #SEO by @sergiuliano

There are two core elements that govern any buying decision: The rational and emotional attribute. So, how can you craft an SEO that no one can refuse?

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How to Overcome Challenges in Selling #SEO – Search Engine Journal


Search Engine Journal
How to Overcome Challenges in Selling #SEO
Search Engine Journal
For most businesses around the world, purchasing SEO services can be quite challenging, mostly because the sale is founded on a promise that something will happen in the near future: they will be more visible in search, they will drive more traffic to

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The 7 Must-Have SEO Reports to Meet Today’s Search Optimization Challenges

A look at how to build up your arsenal of search engine optimization data and analytics.

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SearchCap: Google Adds 2015 Oscar Nominations To Knowledge Graph, Local Search Challenges For Franchises & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google Adds 2015 Oscar Nominations To Knowledge Graph, Local Search Challenges For Franchises & More appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

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5 SEO Challenges Business Owners Will Face In 2015 – Forbes

5 SEO Challenges Business Owners Will Face In 2015
Forbes
Getting your website and content to rank in the search engines has always required a keen understanding of SEO guidelines and best practices. It's also required a whole lot of work in order to properly carry out these best practices. 2015 is no different.
The B2B SEO Opportunity In Organizational Mergers & AcquisitionsSearch Engine Land
New SEO secret: We don't speak in keywordsInman.com
SEO Title Tags Optimization In 2015Business 2 Community
Search Engine Watch
all 7 news articles »

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Google Translate Update Challenges Microsoft’s Skype Translator

Additional capability will be added to Google Translate to allow speech to be converted into text in real-time.

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3 Challenges Faced by Enterprise SEOs in 2015

Here are three key issues that SEO departments working in and with big organizations will have to overcome if they are going to stay relevant in 2015.

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