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SEO – Y Care? Basics for Business Owners – Fox Business

SEO – Y Care? Basics for Business Owners
Fox Business
The Yellow pages has gone the way of the dinosaur, yet many small business owners still rely on it to attract new business. A more effective strategy and one growing in popularity with businesses of all sizes is search engine optimization or SEO. The

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An SEO Beginner Guide: What is Call Tracking and Why Should I Care? by @ZoeLeeSkelton

Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views and obviously, goal conversions. I’m not saying this is the wrong thing to do – far from it – but you might be severely underestimating your leads and inquires. It’s safe to say we spend the […]

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Zoe-Lee Skelton

SEO Content Writer at Receptional

Originally graduating as a Fine Artist, Zoe-Lee Skelton now works as a SEO Content Writer at Receptional, blogging about content marketing, search developments and compiling content marketing strategies for clients. In her spare time Zoe-Lee continues to develop her artwork. Feel free to connect with me to talk about art and all things digital!

The post An SEO Beginner Guide: What is Call Tracking and Why Should I Care? by @ZoeLeeSkelton appeared first on Search Engine Journal.

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An SEO Beginner Guide: What is Call Tracking and Why Should I Care? by @https://twitter.com/ZoeLeeSkelton

Most businesses and marketers measure success based upon a series of digital analytics, such as organic visits, page views and obviously, goal conversions. I’m not saying this is the wrong thing to do – far from it – but you might be severely underestimating your leads and inquires. It’s safe to say we spend the […]

Author information

Zoe-Lee Skelton

SEO Content Writer at Receptional

Originally graduating as a Fine Artist, Zoe-Lee Skelton now works as a SEO Content Writer at Receptional, blogging about content marketing, search developments and compiling content marketing strategies for clients. In her spare time Zoe-Lee continues to develop her artwork and you can find visual updates over at her blog.

The post An SEO Beginner Guide: What is Call Tracking and Why Should I Care? by @https://twitter.com/ZoeLeeSkelton appeared first on Search Engine Journal.

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A Year In Bitcoin: Why We’ll Still Care About The Cryptocurrency Even If It Fades

ReadWriteReflect offers a look back at major technology trends, products and companies of the past year.

In mid-December 2013, Bitcoin took one of its most dramatic nosedives yet. Following a crackdown on yuan-to-bitcoin deposits in China, the price of one bitcoin dropped below as $540, less than half of its all time high in late November, $1,242. (It’s since bounced back to around $730.)

Bitcoin’s true believers aren’t treating its latest gyrations as a cause for panic. It’s not the first time Bitcoin crashed hard, and it’s not going to be the last. But it’s a further reminder, in case you needed one, that Bitcoin is volatile, and what it’s supposedly worth today may bear no relation whatsoever to what it’ll be worth tomorrow. 

It’s been a big year for Bitcoin, the unlikely currency that started as a fad for cryptology nuts and ended as a mainstream obsession that had many of us all closely following its rollercoaster highs and lows. But the biggest impact of Bitcoin so far has not nothing to do with its actual value. Rather, the year of Bitcoin we’ve just been through has fundamentally changed the way we think about money.

Growing Legitimacy 

In 2013, Bitcoin’s hold on the mainstream was undeniable. Even the most Luddite media organizations could no longer ignore the popular cryptocurrency. Each time Bitcoin crashed—first in April; then, after the Feds cracked down on Mt. Gox; and once more, after the Feds closed illicit marketplace Silk Road—it soon came back stronger than ever. 

As mainstream coverage grew, an increasing number of small businesses hurried to accept Bitcoin, in part because it requires far lower transactions fees than credit or debit payments. On this year’s Bitcoin Black Friday, held the same day as regular Black Friday but with Bitcoin, nearly 300 merchants participated. BitPay, which processes Bitcoin transactions for business, processed more than 6,000 plus transactions in a single day and called it the most popular day in the history of Bitcoin commerce.

On January 1, 2013, the price of a single Bitcoin was $13.51. As the price fluctuated into the thousands over the course of the year, speculation drove the price and coverage into a frenzy. 

Stories of Bitcoin millionaires, who’d found forgotten, unspent wallets of the cryptocurrency, only spurred an increasing number of newbies. When I bought Bitcoin in person, my seller told me that the higher Bitcoin’s profile, the more beginners enter the community. 

“The membership [of the Bitcoin Users’ Group] probably has a mathematical correlation between the number of attendees and the price of Bitcoin,” he said.

In an age where people fetishize technology and convenience, banks are one of the stodgiest parts of our infrastructure. Bitcoin appealed to people who don’t see why we should still wait over the weekend for a bank to process a transaction, or why the government can deny your donation to Wikileaks. At its most successful, Bitcoin changed our global conception of what makes up a currency. 

Why Bitcoin Can’t Do It Alone

However, for all the strides Bitcoin has made forward, 2013 has also shown that world governments can easily squelch the currency’s growth. 

Proponents of Bitcoin are drawn to the cryptocurrency because it was designed to act outside of any governing body’s jurisdiction. Unlike dollars or yuan, which are printed and controlled by governments, bitcoins are mined by their users. And thanks to the blockchain, a ledger of every bitcoin transaction that has ever taken place, there’s no mystery about how many there are or where they’ve been. Bitcoins are private, but they aren’t secret. 

But, if you’re not mining bitcoins yourself, you need to acquire them by exchanging government currency at a Bitcoin exchange such as Mt. Gox, Bitstamp, or BTC China. And when government money is involved, government cooperation is required.

Bitcoin got its biggest wake-up call in mid-December, when the People’s Bank of China froze yuan-to-bitcoin deposits to China’s largest Bitcoin exchange. The price plummeted.

Bitcoin has every ability to recover if BTC China is able to come to a compromise with the PBOC. Unfortunately, China isn’t the only country that has rejected Bitcoin as a currency. Germany, France, Korea, and Thailand have all looked unfavorably on Bitcoin. The European Banking Authority, Switzerland, Poland, and the U.S. are still undecided. Even if Bitcoin isn’t in their hands, their decisions on cash-to-bitcoin transfers could affect its future. 

The U.S. indecision has already caused difficulty for Bitcoin ATMs and vending machines. While a Robocoin ATM for bitcoins is operating in Canada and a Lamassu bitcoin vending machine is now functional in Finland, neither maker has yet complied with necessary U.S. financial regulations. The companies blame the lengthy regulatory process. 

In October, the first U.S. client to buy a Lamassu obtained legal counsel and began the process of registering as a money transmitter, but is still caught up in legal limbo.  The Senate’s November Bitcoin hearings helped to improve Bitcoin’s standing with lawmakers, but still proved only that government regulation is inevitable.

And at its worst, Bitcoin has given lawmakers reasons to question it. According to a 2013 users’ survey, 16 percent of Bitcoin spending went toward narcotics and other illegal goods. A Bitcoin assassination market has popped up to target world leaders—so far, fortunately, without any result. (Though you know the Secret Service must be taking a keen interest in that.) 

Bitcoin has been accused of being a bubble, but it doesn’t exist in one. Outside factors could easily bring it to its knees. 

The Legacy Of Bitcoin

2014 may not see the end of Bitcoin, but it will certainly see the end of Bitcoin as we know it. 

Soaring valuations have made Bitcoin more of an investment asset than a transactional currency. Why spend your Bitcoin if it’s just going to increase in value the next day? And indeed, whether they’re being hoarded or lost, a full 64 percent of bitcoins have never been spent

This just makes crashes like the mid-December one all the more upsetting to investors. Bitcoin has little intrinsic value and is backed chiefly by people’s belief in it. If that belief were to falter, investors would be left with nothing. 

If you read Satoshi Nakamoto’s white paper on Bitcoin, it’s apparent that today’s inflated bitcoin-as-investment model is never what the anonymous founder(s) intended. Bitcoin was designed to be a peer-to-peer cash system with no third party arbitrator. Bitcoin wasn’t designed to be an investment asset, and it won’t last as one.

According to Andreas Antonopolous, founder of cryptocurrency company RootEleven, many of Bitcoin’s staunchest supporters believe Bitcoin is in for a change, and that’s not a bad thing. In his opinion, Bitcoin is either going to stabilize at a far lower value, or it will fail—clearing the way for a successor among the many hundreds of altcoins waiting in the wings. 

Even if Bitcoin as a currency experiences more crises, he said, the invention of the blockchain—the universally shared record of all Bitcoin transactions—can support future currencies and other applications, forever changing the global culture of money.

“A trans-national currency without borders, without government interference and without political controls is now possible. As more people become aware of this, it changes the relationship between money and the state, money and individuals and eventually between individuals and their government. Bitcoin as an invention will survive even if Bitcoin the first currency fails.”

In this reporter’s opinion, Bitcoin itself won’t last. But the innovations that Bitcoin has brought to our financial transactions—increased privacy, a public ledger, censorship-free cash and freedom from a stodgy third party—are what it will truly be remembered for. Years later, when we’re using the latest and most stable digital currency yet, these inventions will still be going strong. 

No matter what happens in 2014, Bitcoin has already left its mark. The cryptocurrency is not without its many flaws, but it has brought one major success: our concept of what a currency is has changed forever.

Photo by Zach Copley

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