Posts tagged Campaign
Kick-Start Your PPC Campaign in 6 Easy Steps
Feb 3rd
Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.
View full post on Search Engine Watch – Latest
Get Your adCenter Search Marketing Campaign in Shape for 2012
Feb 1st
Search advertisers who employ these popular tips that emerged from a series of workshops hosted by Yahoo over the past year will find it easier than ever to get their accounts in shape for what’s expected to be a big year for paid search.
View full post on Search Engine Watch – Latest
3 Keys to Optimizing Your PPC Campaign Structure
Jan 31st
Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting.
View full post on Search Engine Watch – Latest
Top 10 Reasons Your Facebook Campaign Isn’t Working
Jan 27th
To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic location and time of day alone (I’m looking at you, Google Adwords!). In fact, if you wanted to run a campaign targeting 16 year old boys in San Francisco who [...]
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View full post on Search Engine Journal
FairSearch.org Introduces Anti-Google “Good To Know” Ad Campaign
Jan 26th
FairSearch.org, a consortium of companies that originally came together to oppose the Google acquisition of ITA and includes Tavelocity, Microsoft and TripAdvisor among others, has added several new members to its ranks and launched an anti-Google print-ad campaign. Entitled “Good to…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SEO Positive Reviews Optimisation Campaign For Top London Editing House – PR Web (press release)
Jan 25th
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SEO Positive Reviews Optimisation Campaign For Top London Editing House
PR Web (press release) The internet marketing specialists at SEO Positive are reviewing the impact their tailored SEO strategy has had on the business activities of London's top 3D & HD editing house, Preditors. Preditors is a professional editing company based in the heart … |
View full post on SEO – Google News
Bing’s New Ad Campaign: Bing Is For #Doing
Jan 20th
Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting the idea of making decisions, the new campaign is about people doing interesting things and uses the slogan, Bing is for #Doing. More specifically, the new TV…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google Launches Good to Know Campaign for Web Safety
Jan 17th
Google has launched a consumer education campaign called Good to Know, which is designed to teach new users of high tech about safety, security and data management online. It’s a walk-through with four sections: Stay safe online, Your data on the web, Your data on Google and Manage your data. Each section contains an organized brochure of topics with some instructional diagrams and videos.
Google calls Good to Know its “biggest-ever consumer education campaign.” It began with ad campaigns in the U.K. and Germany last fall. The ads highlight security tips like using Google’s 2-step verification and checking websites for secure HTTPS connections. The campaign will now be extended to the U.S. with print and Web ads, as well as display ads in New York and Washington D.C. subway stations.
Sponsor
The campaign supports Google’s existing resources, such as the Google Security Center, the Family Safety Center and Teach Parents Tech. By dedicating one chapter of the Good to Know website to Google’s services, the rest of the document serves as a good general guide to using the whole Web responsibly.
These resources are available at google.com/goodtoknow
View full post on ReadWriteWeb
FTC Investigating Google: Google Launches Ad Campaign to Control Damage
Jan 17th
Since Google launched Search Plus last Tuesday, the search giant has been publicly criticized by bloggers and privacy advocates. On the 12th, the Electronic Privacy Information Center (EPIC) requested that the FTC investigate Google. The complaint alleged that Google’s new Search Plus feature violated users’ privacy and showed favoritism toward Google products. The new Search [...]
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View full post on Search Engine Journal
Google’s Sponsor Review Campaign Shocks the SEO World
Jan 9th
David Angotti wrote a great post on this on Jan 4th detailing that Google paid bloggers to post reviews; it’s a great post that describes the situation in detail. This news shocked my world a little bit and we had some clients raise some concerns. As an agency we execute sponsored post reviews for many [...]
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View full post on Search Engine Journal
