Posts tagged Buzz

Google Buzz: Dig Google Get a Buzz or a Hangover?

Google Buzz Shutting DownSince the launch of Google+ in June, the new social network has grown rapidly to over 40 million users. On Friday, Google announced that they would be closing down Google Buzz in an effort to fully concentrate on the further development and growth of Google+.

Bradley Horowitz, the vice president of product at Google, said the following in a blog post:

“Changing the world takes focus on the future, and honesty about the past. We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+. Our users expect great things from us; today’s announcements let us focus even more on giving them something truly awesome.”

Google Buzz, which is a micro-blogging and messaging social network, originally launched in February of 2010. Almost immediately following Buzz’s launch, privacy concerns became a huge problem. The default settings initially allowed Buzz to automatically create a list of people users followed on the basis of who they chatted and emailed with the most. Unfortunately, that list was then made publicly available to people who viewed a user’s profile.

Although Google updated the privacy settings and default options within two days of rolling out Google Buzz, the privacy issues damaged the product’s reputation, made it difficult for users to trust Google, and severely limited Buzz’s future growth. The privacy problems eventually led to a Federal Trade Commission investigation and the mandate of annual privacy audits for Google.

Once Google Buzz is shut down, users will no longer be able to create new posts. However, Buzz users will be able to view existing content within their Google Profile or download content using Google Takeout.

In addition to closing down Google Buzz and its API, as part of the fall sweep, Google will also shut down code search, Jaiku, iGoogle’s social features, and the university research program.

[Sources Include: Official Google Blog & CNET]

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Google Retires A Slew Of Old Products, Including Buzz

google150150.gifThe day after its Q3 earnings report, Google announced a “fall sweep” of old products into the dustbin of Internet history. In the most telling move – albeit one which we knew would come – Google Buzz and its API are finished, and Google Plus will absorb the old content. The open data standards that made Buzz interesting will be replaced with the haltingly slow rollout of APIs for Google Plus. Google Labs is also gone for good. The site will shut down effective today.

In addition to Buzz and Labs, a slew of mis-remembered little projects are going away, too. Google Code Search and the Code Search API will be shut down on January 15, 2012. Jaiku, a 2007 acquisition of a Twitter-like nature, is no more. The social features for the iGoogle homepage will be replaced by Google Plus. The University Research Program for Google Search will close its API for academics.

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Even though Google Buzz wasn’t terribly good at anything, from a user standpoint, we at least enjoyed its developer-centric nature. It was all about open data. That may have been all it had going for it, but that meant something. Its replacement, Google Plus, is awfully slick and smooth and secretive. The few APIs released so far barely enable developers to make anything, much less anything interesting.

Google sure is a busy place. Its whole business is undergoing rapid transformations, even if its quarterly earnings are reported so generally that they seem stable.

Google is spending money and changing shape. It’s launching social networks and buying handset manufacturers. It’s hiring new people, buying new infrastructure, and now it’s shedding old products. When will Google start to break a sweat?

What’s next for Google? Sound off in the comments.

Discuss



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Google Shuttering Buzz In Favor Of Google+; Farewell To Labs by @pamelaparker

It’s Not Just Chatter: TV Shows With Social Media Buzz Have Higher Ratings

twitter-tv.jpgTelevision shows that are widely discussed on social networks like Facebook and Twitter also have a tendency to have higher ratings than other shows, new data from Nielsen reveals.

The fact that people tweet about TV shows and chat about them on Facebook and Google Plus is hardly breaking news, but this is among the first hard data that demonstrates a correlation between that social chatter and actual, real-world viewership. This is especially true among younger viewers, Nielsen points out.

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You might think, well sure, of course TV shows that people see more get talked about more. But this data doesn’t pertain exclusively to discussions that go on while a show is airing; Much of the chatter happens prior to the show’s air date, and that chatter can help predict the show’s actual success. Four weeks before a show begins, a 9% increase in social media buzz translates into a 1% increase in ratings.

As the season goes on, the correlation gets weaker, but it still exists. By mid-season, it takes a 14% increase in social buzz to correlate with a 1% increase in ratings. The same is true of the season finale of the show.

The role of social media in the television-viewing has been growing over the last few years. Even if an overwhelming number of people are not yet using social entertainment check-in apps like GetGlue, they’re certainly posting to Twitter and Facebook as they watch. This trend has grown as tablets and smartphones have found their way onto the couch and viewers use so-called second screen apps to complement the television watching experience.

buzz-impact-tv-ratings.gif

Discuss



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SEO Company Services Firm Announces a Strategic Business Alliance with Buzz … – San Francisco Chronicle (press release)

SEO Company Services Firm Announces a Strategic Business Alliance with Buzz
San Francisco Chronicle (press release)
SEO-Company-Services.com, a highly regarded SEO (Search Engine Optimization) firm announced today a strategic business alliance with Buzz-Alert.com, a leading provider of high quality web videos. "The importance of integrating high quality web videos

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Google+ Usage & Traffic Slows as Buzz Dies Down

Since last we checked in on who is using Google+ and how often, a trio of conflicting reports have been released, giving us an updated, though unclear view of the popularity of Google’s latest social project based on traffic and user estimat…

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Netizens buzz over Seo In Young’s new look – allkpop


allkpop
Netizens buzz over Seo In Young's new look
allkpop
by mashimello on May 30, 2011 at 2:02 pm Recent pictures of the lovely Seo In Young have got netizens talking about her new look! On May 30th, Seo In Young tweeted, “A woman's transformation is always beautiful, don't you think?

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Yahoo Buzz to Be Officially Sunset on April 21st

Back in December of 2010, everyone (yours truly included) was making a huge deal out of a single image released by a Yahoo staff member. That image was of a slide shown at a Yahoo employee presentation, where the company was outlining its gameplan for survival in a world where Yahoo is less about search than ever before. The gameplan was to shut down a great number of its services so the company could focus on its stronger and more profitable sites. Well, that gameplan is now in action and veteran Yahoo services are dropping like flies – with Yahoo Buzz showing as the next site on the chopping block.

Yahoo Buzz, the Digg-like service from Yahoo, never saw a huge amount of attention, profit, or (simply put) success. As such, it’s not likely that users of Yahoo Buzz will be too dissapointed when they site becomes inaccessible on April 21st. Many analysts anticipate that the former Yahoo Buzz users will simply migrate to Digg or other social bookmarking services.

Yahoo’s statement on the shutdown reiterates the company gameplan. “This was a hard decision,” read the statement. “However this will help us focus on our core strengths and new innovations [sic].” Other services that are likely to be closed in the near future include AltaVista and De.Licious. However, numerous core features, including Yahoo Sports, Entertainment, and Mail, are continuing in strength.

[via Tech Land]

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Yahoo Buzz to Be Officially Sunset on April 21st



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Google Buzz Settles Privacy Case With FTC As Plus1 Launches

Google Apologizes Again For Buzz As FTC Settlement Is Reached

Google Buzz launched last year, it quickly met security issues. Those issues, in turn, led to millions of dollars in fines, a downward PR spiral and a contributed significantly to the general distrust of Google, especially in Europe. It also led Google to immediately change how sharing worked in its products.

Thumbnail image for google buzz logo.JPGIn a blog post today, Google publicly apologized again for “the mistakes [they] made with Buzz,” describing the privacy incidents surrounding at launch as falling short of Google’s “usual standards for transparency and user control.”

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