Posts tagged Buying
Adobe Invests in Facebook Ad Buying with Acquisition of Efficient Frontier
Nov 30th
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Will Microsoft end up buying Yahoo? – Econsultancy (blog)
Nov 25th
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Will Microsoft end up buying Yahoo?
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Search Hits Big Time, Top Engines Buying Supportive Studies
Nov 7th
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It’s official: the search engine industry is playing at the big table. In the past year both Bing and Google have given financial support to researchers who have produced studies claiming they were “less biased” than the other when it comes to plu…
View full post on Search Engine Watch – Latest
Microstrategy Fails With Latest Facebook Social Buying App
Nov 3rd
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Jobs. Cars. Pets. Rides. You can find almost anything online on places such as Craigslist, eBay and Angie’s List. What you won’t find is information about the actual buyer or seller, so you know something about the person you’re dealing with.
Enter the Electronic Marketplace for Merchandise and Activities or “Emma.” It is a new iPhone app from Microstrategy that, simply put, lets you view the Facebook profile of buyers and sellers. This know before you go approach may not be a deal breaker if you’re in the market for collectibles. But for personal, community-based services – like tutors, rideshares, dates, carpool and parties – then Emma could add a level of security to the transaction. Sadly, it disappoints.
This isn’t Microstrategy’s first attempt at working with Facebook data, we last wrote about their efforts here. Nor is it the first social ecommerce app. Marketplace for Oodle and Facebook let you link to your friend’s profiles on their Web sites. But their mobile app only shows the friends name, you can’t see their profile.
Lions and Bids and Contracts Oh My!
To use Emma, the first step is to choose the Facebook information you want to share (professional, social, private) and who can view your listings (Everyone, Friends, Friends of Friends). In Emma’s world, you’re either a “bidder” or an “owner.”
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This message is enough to make users abandon the entire transaction: not what you want to happen during the sales process.
If you’re interested in a listing, you submit a “bid.” Then the owner can see your profile. However, owners have the option to share their profile if the owner accepts your bid, which seems to make Emma’s approach a one-way affair. If the owner accepts your bid, you create a “contract,” an off-putting term for what’s simply an informal, unenforceable agreement between buyer and seller.
Promising Idea, Poor Design
I posted a listing on Emma to give her a test drive and experienced a few glitches. I couldn’t easily get the page to the home page and had to restart my iPhone several times.
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Emma gets an ‘A’ for letting owners and sellers link to Facebook profiles. But it gets an ‘F’ in usability.
And despite its tagline of “the friendly marketplace,” Emma is not all that easy to use. It doesn’t look or behave like any standard iPhone apps that I know. For example, the menu bar along the bottom doesn’t appear on all pages, so I found myself tapping Back or Cancel or pressing the iPhone home button to get back home. And Emma peppers confusing icons on its home page, like the Venn diagram you tap to create a search filter. It’s the only classified app I’ve used that requires a tutorial to help you get started.
In addition, you’ve got to trust what you read in someone’s profile, but Facebook users seem to be a trusting lot .
Lastly, Emma doesn’t aggregate classifieds (like Oodle) or have extensive listings (like Craigslist). This week there were about 2,000 listings, according to Microstrategy. It seems Emma has more pride and prejudice than sense and sensibility. She may be the germ of a good idea, but still needs some additional thought.
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Is Google Still Interested In Buying Hulu
Oct 19th
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For months we’ve heard rumors that Hulu has been up for grabs, with potential buyers including Google, Yahoo, Amazon, Dish Network and DirecTV. But now Hulu has called that the sale off after months of complex negotiations. But might Google …
View full post on Search Engine Watch – Latest
How B2B Search Engine Marketers Can Better Impact the B2B Buying Process
Oct 14th
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A recent research report developed by TriComB2B and the University of Dayton School of Business Administration provides insight into the B2B purchasers’ decision making process.
Key findings from the benchmark report, for B2B sea…
View full post on Search Engine Watch – Latest
Why Can’t Filing a Patent Be As Easy As Buying a Book?
Oct 14th
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I am not a lawyer, and I don’t wish to ever become one (on TV or in real life), much to the disappointment of my mother who once wished that would become my chosen profession. I was reminded of this recently when I reviewed an article that Scott Fulton wrote last month for ReadWriteEnterprise here about the recent changes in our patent law system. It seems we are headed down the wrong path, making it harder for entrepreneurs to obtain and contest patents.
My intersections with our legal system haven’t been pretty: my divorce, registering a trademark, and an appearance in court to evict my deadbeat renter. Yes, I did serve on a couple of juries. No arrests, thankfully.
What these events have in common is that none of them were things that I initially wanted to do. Including the trademark registration. You see, I was using the name Web Informant for sending out a series of email newsletters, and I have been doing so since 1995. A year or so later, a publishing firm who had (blank) Informant as their titles wanted to come out with a print version using Web Informant. I heard about their intentions and filed a trademark registration, fortunately a few weeks before their own attempt.
Now, on my application, I put the correct date of first use with the first issue of the newsletter, which was in September 1995. The other guys put their date as sometime in 1990, if memory serves me correctly, which was just false but there wasn’t much I could do about, short of spending thousands on legal bills to contest the action. The fact that the Web as we all know it didn’t really exist outside of a few places didn’t really enter into the discussion. As they say on lots of TV legal shows, let’s not confuse the issue with any facts.
Thankfully, things have a way of working out: the print publication went the way of the dodo, and my email newsletter and associated website have endured the test of time. But the whole thing left a bad taste with me for the trademark (and the associated patent) process.
Now we are changing things, so that the first to file will be given consideration for patents. This means if you are an entrepreneur, almost the moment of idea conception is when you need to engage a lawyer and get your application in. It almost seems as if the process is:
- Think up a cool idea.
- Find out if the dot com is taken and register it.
- Find a patent lawyer and send in your application.
- Start working on your product or service and build your business.
This seems wacko to me.
I realize that most of the world uses first to file as the criterion for patents, and in many parts of the world patents aren’t respected at all. But still, this is a step backwards. Yes, there are places like Legalzoom that will help you through this process online, but still it isn’t easy. Filing a patent should be like buying a book on Amazon.
Now, perhaps that is somewhat unfair: when you buy a book, you don’t have to have this dialogue with someone to lay out all your alternatives and to walk you through the purchase process and the various options for different forms that you need to fill out. But why can’t the Patent Office have some simplified process that has the forms online? It is probably impossible, but still.
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New Amazon iPhone App Eases the Pain of Buying College Textbooks
Aug 16th
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As anybody who’s had to purchase college textbooks in the last several years knows, they can be quite the hassle. Not only do their already-steep prices keep rising, but getting rid of them at the end of the semester isn’t always easy.
Amazon Student, a new iPhone app that launched today, aims to help ease some of that pain by giving students a way to shop for textbooks and other items and sell them back via their smartphone.
These are things that have long been possible through sites like Amazon and Half.com, but this mobile app makes the process even easier by putting a barcode scanner and price comparison database in the pockets of students, including while they’re in the campus bookstore, where prices tend to be the highest.
The Amazon Student app will look and feel very familiar to customers who have used the company’s standard iPhone app. It’s essentially the same thing, but with a more student-specific focus and an emphasis on selling items through Amazon’s Trade-In program.
As with purchasing items, the reselling process utilizes a barcode scanner so students can take a picture of the barcode of the item they want to sell and quickly add it to their queue of items to trade in. Students can then print a shipping label, send the item out and will then receive an Amazon gift card for the amount the item sold for.
The app isn’t just for textbooks. Students can buy and resell just about anything, including DVDs, video games and electronics.
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Google: Buying Motorola is “Pro-Competitive” [Transcript]
Aug 15th
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Editor’s note: This morning news broke that Google has acquired Motorola Mobility for $12.5 billion. The move is a fork for Google in that it is getting into the device business on a large scale for the first time in its history. The big discussion is surrounds the fact that part of Google’s acquisition of Motorola is to “defend Android” from patent lawsuits from the likes of Microsoft, Apple and others. Motorola has 17,000 mobile patents with another 7,500 pending. Google hopes to use those patents to protect Android and the entire ecosystem, including other Android original equipment manufacturers outside of Motorola, against attacks.
The below transcript is the highlights from the conference call that Google and Motorola held this morning after the announcement. Questions from analysts and financial companies have been stripped so as to show the answers to pertinent issues from Google and Motorola.
Larry Page – Google CEO
Opening Remarks
I’m very excited to announce that we have entered into an agreement to acquire Motorola Mobility this morning, an agreement that has been unanimously approved by both Boards. I believe the combination of the two companies is going to create tremendous shareholder value, drive great user experiences and accelerate innovation.
In May 2005 I met Andy Rubin for the first time. Andy had a crazy vision for the mobile industry. He wanted to align the standards across the mobile industry and the Internet. Andy felt that it was inefficient for each hardware manufacturer to have developed software constantly. Andy had a vision for an open-source platform that would accelerate the pace of innovation in the industry and deliver compelling user experiences.
That was just six years ago and Android is now one of the leading platforms in the industry. Andy has grown tremendously — or Android, I should say, has grown tremendously since its launch in November of 2007. More than 150 million Android devices have been activated worldwide through a network of 39 manufacturers, 231 carriers in 123 countries. And there’s more than 550,000 Android devices are lit up every day, that’s just amazing progress.
Turning our attention to Motorola Mobility, they have an amazing track record of over 80 years of innovation in communications technology and the development of intellectual property, which helped drive the remarkable revolution in mobile computing we are all enjoying today.
Motorola’s innovation in the mobile space has led to a number of industry milestones, including the introduction of the world’s first portable cell phone nearly 30 years ago and the StarTAC, the smallest and lightest phone on earth at the time of the launch.
Not long after the launch after Android Motorola Mobility had a new CEO and he got together with Andy and they shared a vision for the mobile industry. Sanjay made a big bet; he bet big on Android as the sole operating system across all of Motorola’s smartphone and tablet devices. That bet has seen him transform Motorola Mobility into one of the leading Android smartphone developers in the world.
It’s no secret that Web usage is increasingly shifting to mobile devices, a trend I expect to continue. With mobility continuing to take center stage in the computing revolution, the combination with Motorola is an extremely important event in Google’s continuing evolution that will drive a lot of improvements in our ability to deliver great user experiences.
Motorola Mobility has a great team with experience in developing solutions for mobile computing and for the home devices market. I’m impressed by the transformation of Motorola Mobility that the team there has initiated. I think they have an exciting product roadmap, a strong vision for the future and are poised for growth.
I think there’s an opportunity to accelerate innovation in the home business by working together with the cable and telco industry as we go through a transition to Internet protocol. Motorola also has a strong patent portfolio which will help protect Android from anti-competitive threats from Microsoft, Apple and other companies.
Many hardware partners have contributed to Android’s success and we look forward to continuing our work with all of them on an equal basis to deliver outstanding user experiences. We built Android as an open-source platform and it will stay that way. We’ve committed to that since the formation of the Open Handset Alliance nearly four years ago. Our plan is that Motorola will remain a licensee of Android.
Having spoken to some of the key partners of the Android ecosystem, they share our enthusiasm for this combination. I’m really excited about the acquisition and the possibilities it opens up for the Android ecosystem. My intention is to work closely with the Motorola teams and let Sanjay and his management team drive the business, that way we can supercharge both the Android ecosystem as well as the Motorola business.
David Drummond – Google Senior Vice President and Chief Legal Officer
On Patents
We’ve been saying for some time that we intend to protect the Android ecosystem; it’s under threat from some companies who are looking to use patents (technical difficulty).
And so I think while I’m not prepared to talk about specific strategies, we think that combining with Motorola and having that kind of a patent portfolio, which Sanjay can talk about in a moment, to protect the ecosystem is a good thing.
Sanjay Jha – Motorola Mobility Chairman & CEO
On Patents
Thanks, David. Just talking about the patent portfolio that we have here at Motorola Mobility, we have over 17,000 issued patents worldwide, we have on top of that over 7,500 patent applications in process. We have tremendous strength not only in wireless standards but also wireless non-essential patents which are the patents which are required to deliver competitive products in the marketplace. And as a result of the combination of these patents we believe we’ll be able to provide much better support to the businesses at Motorola Mobility as well as support the Android ecosystem.
Andy Rubin – Google Senior Vice President of Mobile (Android Founder)
On Ecosystem
I spoke yesterday to I think it was the top five Android licensees and they all showed very enthusiastic support for the deal. Android obviously was born as an open platform; it doesn’t make sense for it to be a single OEM. We want to go as wide as possible and obviously all of our existing OEM partners help make it what it is today.
Larry Page
On Ecosystem
I’m really excited about this deal and I think while there are competencies there that aren’t core to us so, we’re also — as I mentioned, we’re operating — we’ll plan to operate Motorola Mobility as a separate business so that they have competency there.
And I’m really excited about protecting and supporting the Android ecosystem. And I think that their patent on Android two and a half years ago has really paid off and there’s evidence from their success in the smartphone space.
And we really believe that Motorola Mobility has tremendous opportunity for growth and will really create a lot of value in the future.
And we really believe in the plans of the Motorola team, Sanjay and their vision for the future and really expect them to be successful. So I think this is a really unique opportunity and one that I’m tremendously excited about.
David Drummond
On Ecosystem
Sure, this is David. Look, I think that we’ve seen some very aggressive licensing demands in the Android ecosystem and we think this is a result of having the patent portfolio we’ll be able to make sure that Android remains open and vibrant and the kind of platform that lots of companies can (technical difficulty).
Andy Rubin
On Motorola and Ecosystem
Thank you. Look, I mean, Motorola existed as one of the really, really early licensees of Android, they were a founding member of the Open Handset Alliance. After this transaction nothing changes, they’re going to be a separate business and it’s business as usual for Android. So I see it as basically protecting the ecosystem and extending it as well.
David Drummond
On Regulatory Concerns
Sure, this is David. On the first question, this is a transaction obviously given its size that will require regulatory approval and a number — certainly in the United States, certainly in Europe and possibly some other jurisdictions.
We’re quite confident that this will be approved. We believe very strongly this is a pro-competitive transaction and there are lots of reasons for that. But a couple of them — Android has clearly added competition, innovation, increased user choice. We think that protecting that ecosystem is pro-competitive almost by definition.
This is not a horizontal transaction. Google has not materially been in the handset business, so we think there are — so this certainly doesn’t draw those kinds of concerns and we certainly think this is a very competitive transaction.
In terms of the — you mentioned terms of the agreement. I think we’ll be filing the agreement between Motorola and Google’s public filings. We’ll have the details of the agreement in those filings and those will be forthcoming shortly.
Andy Rubin
On Nexus Device Strategy and Ecosystem
Sure, and to add to Larry’s points, we have this strategy where we have the Nexus program and we have this lead device strategy.
That strategy has worked quite well to help focus the team. What we do is we select each — around Christmas time of each year we select a manufacturer that we work very closely with to release a device in that time frame.
That includes also semiconductor companies and all the components that go in the device. And essentially the teams huddle together in one building, they jointly work on these development efforts, they go on for 12 — nine to 12 months and ultimately at the holiday season or right before it devices pop out that are based on the this effort.
We don’t expect that to change at all. The acquisition is going to be run as a separate business; they will be part of that bidding process and part of that lead development process. And obviously Android remains open to other partners to use as they are today.
David Drummond
On Patent Defending
I think we’ve said for some time that we need to build our patent portfolio to make sure that Android and other businesses can be successful. So we will continue to do that.
Larry Page
Closing Remarks
Yes, absolutely. Thanks, Patrick. I think one thing I’d say is that we are really excited about this whole business and working with the Motorola team and all the employees and all the hard work there that’s gone on over the years. And we at Google are very excited about this and I think the Motorola Mobility folks are as well and there’s tremendous opportunity here.
Android is growing like crazy; we think that will benefit all partners in the Android ecosystem including Motorola. And we’re very excited about those opportunities going forward. It really allows us to supercharge the whole Android ecosystem.
They made a great bet on Android that was really successful and that’s made them the leading Android smartphone maker and we really believe that Motorola Mobility is poised for tremendous growth. And furthermore I’d say that the leading — they’re a leading home devices maker, that’s also a big opportunity. And we’re working with them and the industry to really accelerate innovation.
So with that I want to thank everyone for joining us on such short notice and thank all of the employees at Motorola Mobility and at Google for all of their hard work and for all of you for spending time with us this morning.
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On Bitly Buying Twitterfeed
Aug 9th
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Twitterfeed, the popular tool for publishing links automatically to Twitter, Facebook and LinkedIn, has been acquired by URL shortener Bitly. Both are loosely associated projects of seed investor and web tech incubator Betaworks, part of what Betaworks CEO John Borthwick calls a “glorious connected ecosystem of things we have going on here.”
For Twitterfeed to move in-house with the analytics provider that is the basis of so much of its value makes sense. Twitterfeed itself has steadily added features in recent months though, from geocoding published messages to publishing into LinkedIn. Is it a good idea to automate publishing of links into social networks? The jury is still out on that one.
Yesterday we wrote about a new WordPress.com feature that enables automated publishing to Facebook Pages and questioned whether this was a good idea. ReadWriteWeb’s own experience has been that posting manually leads to twice as much traffic and more than twice as much engagement.
Asked about this question, Betaworks CEO John Borthwick told us: “There isn’t one answer to fit all here — most publishers/users mix auto posting with manual posting. The right answer is to pick the approach that makes most sense for you – Twitterfeed picks up thousands of users each week who find that it works great for them.”
That makes sense to me and I do love a good bot, myself. Apparently other people do too. Marketing blogger Andrew Hanelly published the results of an experiment today wherein he was able to create a fully automated Twitter account using Twitterfeed that ended up with a Klout score of 43!
Twitterfeed founder Mario Menti (@Mario) has been on Twitter since December, 2006, making him one of the first 50,000 people to create an account.
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