Posts tagged Buying

Can Buying Installs Aid Organic App Ranking?

In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards. It seems both Google Play and the iOS App Store love all your installs, paid or not.

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The Apple Watch Is Coming—And This Entrepreneur Will Tell You What Else People Are Buying

Wearable World Congress is ReadWrite’s signature annual conference, taking place in San Francisco May 19-20. Every week, we’ll introduce you to interesting speakers you can meet at the event.

Forget lining up to get an Apple Watch. Aarthi Ramamurthy, the founder and CEO of Lumoid, will send you one to try on in the comfort of your own home. She’s already signed up more than 3,000 people who want to get their hands on the Apple Watch without putting down $349 or more.

Lumoid is a try-before-you-buy service for consumer electronics. You can get a box of gadgets and keep what you like—or return them and pay a rental fee. 

See also: Hear From Pebble’s Eric Migicovsky At Wearable World Congress

Ramamurthy started Lumoid in 2014 focusing on digital cameras and accessories, but more recently, she began offering wearable devices—and she’s now moving hundreds of boxes of fitness trackers and smartwatches a week.

Because she has unique insights into which devices people keep and which ones they send back, I’ve asked Ramamurthy to present her findings on consumer preferences at Wearable World Congress

Taking place in San Francisco on May 19-20, Wearable World Congress is ReadWrite’s first large-scale tech conference in years and our first big project with our new partners at Wearable World. I’ll be the host and master of ceremonies, so I’m thrilled to be telling you about the interesting speakers we’re putting on stage. (See the end of this post for a special offer on tickets for ReadWrite readers.)

I asked Ramamurthy some qustions recently about Lumoid, the Apple Watch, and the future of wearables. Here’s a lightly edited transcript of our conversation.

I couldn’t even imagine a conversation about renting wearable devices a few years ago. How’s business? 

I’m shocked at how fast the wearable side is growing.

We started off with photo and video gear, but the goal was to do a try-before-you-buy business for all consumer electronics.

We asked buyers, “What else would you like to try?” We kept seeing it over and over again, and I said, “We have to do this with wearables.”

We got 200 orders the first week. We send five devices in a box. Two hundred times five devices is 1,000, and we didn’t have a thousand units. The week after that it doubled, and the week after that it doubled again.

200 orders the first week, 200 times five devices is a thousand, and we didn’t have a thousand units. The week after that it doubled, the week after that it doubled. 

How many people do you have on your waitlist for the Apple Watch?

A little over 3,000 now. We know what they’re looking for—which color, which strap.

By design, you get a lot of devices returned to you. What could wearable companies be doing better?

Basic things. Their websites don’t communicate what they’re offering, or they overplay it. Or information about basic troubleshooting—we have a lot of customers complaining to us. Just making it a little more human and usable would go a long way.

We do a lot of support and troubleshooting—why is this not syncing, which app should I get? With Jawbone, for example, there are different apps. This should be straightforward.

The Misfit Shine looks gorgeous and everyone wants to try it out. But working with them has been a little bit of a problem. If you want to unlink the Misfit Shine, you have to email the company. Customers hate it. We got hit by a ton of people saying the Misfit Shine doesn’t work. That’s one where we said, “What is going on?” 

Want to hear more of Aarthi Ramamurthy’s insights on what works—and what doesn’t—when it comes to wearables? Hear Lumoid’s founder and dozens of other top executives and entrepreneurs speak at Wearable World Congress. Use the code RW15 for a special discount for ReadWrite readers.

Photos courtesy of Lumoid

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Amazon Reveals Our Bonkers Holiday Buying Habits

The gift-giving season was very good to Amazon, judging by the e-commerce giant’s holiday tallies. It boasted some eye-opening wins, and a revealing look at what and how we shopped during the holidays. 

While the company can’t resist bragging about how its own devices ruled some categories, the real spotlight was on how consumers stormed its site and what that says about how more of us will be shopping in the future. 

See also: Brace Yourselves For Amazon’s Big Holiday Blowout

TL;DR version: We’re crazy for mobile shopping and fast shipping, so look for those efforts to expand next year. 

Amazon Was Primed And Ready For Growth, It Said

Amazon Prime membership ballooned over the past few weeks, a fact that tickles Amazon CEO Jeff Bezos. 

The company took on more than 10 million new Prime members this season and shipped to more than 185 countries, he said in a press statement. Prime Members get unlimited free two-day shipping and the ability to borrow more than 700,000 books, listen to a million songs, save unlimited photos and watch tens of thousands of films and TV episodes.

The retailer also revealed that its “Fire TV Stick is the fastest-selling Amazon device ever.” The tiny device landed on RW’s holiday gift list, and now the $39 device still sits as the number-one selling electronic on its site, a position that Chromecast has largely occupied since its launch in 2013.

See also: TV Streaming Gadgets: ReadWrite’s 2014 Gift Guide

Top products highlighted by Amazon include Chromebooks (computer category), Samsung 1080p TVs (televisions) and its own Fire tablets (tablet computers), all of which benefitted from budget pricing or discounts.

Much of those transactions took place on smartphones. The mobile commerce industry will want to note that nearly 60 percent of Amazon’s holiday shoppers purchased through their phones and tablets, an impulse that grew stronger as the season advanced.

Next Year: More Places To Get Fast Shipping

Next year, the company hopes to extend its Sunday Delivery service and Prime Now one-hour delivery service, which just launched in New York. “We are working hard to make Prime even better and expanding the recently launched Prime Now to additional cities in 2015,” Bezos said in a press statement.

Impulse and last-minute shopping swelled this season. The company fulfilled more than 10 times as many same-day delivery orders this year as in 2013. The company can’t resist mentioning that the last Prime Now order delivered by Christmas—health drinks purchased on December 24 at 10:24pm—landed at the customer’s doorstep at 11:06pm.

Which sounds great to everyone, except probably for the poor delivery guy who had to work late on Christmas Eve. Perhaps next year, we can get our beverages via drones

Lead photo by Adriana Lee for ReadWrite

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19 Things I’ve Learned About Buying Websites by @markdaoust

In July, I shared the lessons I have learned selling websites with Quiet Light Brokerage since 2006, but the seller is not the only important part of the equation. Buying an online business can seem scary, but if you go in knowing how to conduct a deal you’ll improve your success rate immeasurably. I learned these lessons by observing literally thousands of smart buyers over the years, some of whom saw returns of over 1000% in their first year alone. The deals are out there, and these 19 lessons will help you get your footing (and your money’s worth) as […]

The post 19 Things I’ve Learned About Buying Websites by @markdaoust appeared first on Search Engine Journal.

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Black Hat Social Media: How Buying Accounts or Follows Can Hurt Your Business by @albertcostill

You just released a new piece of content and want to give it a little bit of traction on social media. While you could sit and wait for it to grow legs on it’s own, you decide to go the easy route and pay people to like share, retweet, or comment. No harm, no foul, right? You gain a bit of popularity on social media and someone makes a couple of bucks. What’s the big deal? This tactic, known as black hat social media, can actually be detrimental for your business. Before we get into why buying accounts is a […]

The post Black Hat Social Media: How Buying Accounts or Follows Can Hurt Your Business by @albertcostill appeared first on Search Engine Journal.

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SearchCap: Twitter Renews Focus On SEO, Facebook’s New Places Directory & Mobile Search, Shopping & Buying Tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The 4 Cs Driving Mobile Search, Shopping & Buying

Mobile is driving the evolution of shopping behaviors. Contributor John Cosley explores how marketers can meet consumer needs and win customers.

The post The 4 Cs Driving Mobile Search, Shopping & Buying appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Evolution of Digital Media Buying & Omni-Channel Personalization by @teedubya

Who you partner with in business can make or break your future—and LiveRamp has a knack for teaming up with only the best. The latest dynamic duo is LiveRamp + Ensighten. Together, these companies are offering 1:1 personalization solutions complemented with simple integration. From 2007-2008 I had an unfunded start-up called Adiqus which focused on Advertising Intelligence, so I’ve spent a ton of time thinking about how to make advertising work better. Finally, after seven years, we are at the point where advertising is truly intelligent. This partnership is the most exciting marketing/advertising breakthrough, possibly ever. If your company has a huge budget for […]

The post The Evolution of Digital Media Buying & Omni-Channel Personalization by @teedubya appeared first on Search Engine Journal.

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Google Buying Twitch for $1 Billion, According To Reports

Google is reportedly purchasing video game livestreaming platform Twitch for $1 billion. A Google spokesperson has declined to comment on the rumors.

Twitch, the world’s largest gaming website and community, lets gamers broadcast their live videoplay for viewers. It’s like the Netflix or Hulu for livestreamed games.

Livestream gaming on Twitch 

Google is hoping for lightning to strike twice with their affinity for online video. For what Google accomplished with online video gargantuan YouTube after its purchase in 2006 for $1.65 billion, we can expect the same from Twitch.

This reported purchase also signifies the mainstream growth of the online video gaming community and the legitimization of gaming as a sport that people actually want to watch. It’s a huge opportunity for gamers and the advertisers who can profit billions from the virality.

The livestreaming platform has already developed an enormous community, albeit a niche one within the gaming subculture. And according to Twitch’s numbers from last year, audience numbers are skyrocketing.

The gaming service saw 45 million unique visitors per month last year, and 12 billion minutes of gaming were consumed each month in 2013. With one million broadcasters, Twitch sees more peak traffic than Facebook and Hulu.

Google’s reported acquisition also shows that the search engine giant is paying attention to YouTube’s thriving gaming community. Gaming channels like Stampylonghead and The Diamond Minecart have amassed over 3 million subscribers apiece.

YouTube’s most subscribed channel of all time stars Felix Arvid Ulf Kjellberg, also known as PewDiePie, whose gaming channel has now close to 29 million subscribers. Like many other gaming channels on YouTube, Kjellberg uploads videos of himself playing and reacting to games, popular draws being games like Happy Wheels and Flappy Bird.

With such a clear connection to the gaming community, YouTube and Google’s embrace of Twitch comes at the perfect time. We’ll just have to wait and see what Googly things might come from the gaming network in the future.

Images courtesy of Flickr user The World According To MartyDucksauce on

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Reach Customers at Every Step of the Buying Journey: An Interview With Erik Ford by @murraynewlands

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Erik Ford of Boost Media to discuss multi-channel marketing. Erik explains how the most successful marketers are reaching their customer at every step of the buying journey. Hear him discuss this in detail in the video below: Here are some key takeaways from the video: The big thing driving the focus on multiple channels is the realization that the customer journey is a multi-channel journey. People are using their smartphones, tablets, desktops, and social media to […]

The post Reach Customers at Every Step of the Buying Journey: An Interview With Erik Ford by @murraynewlands appeared first on Search Engine Journal.

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