Posts tagged Button

Facebook Partners With Stripe To Power Facebook’s “Buy” Button by @mattsouthern

Re/code reports that Facebook has partnered with Stripe to power a “Buy” button that will eventually be a part of the news feed. That’s the same service provided Twitter is using to power their Buy button, which just launched this month. The Buy button will allow Facebook users to purchase items featured in ads or posts, which means marketers will have the ability to make sales directly on Facebook. Re/code states Facebook began testing the Buy button back in July, and it’s still in the testing phase. A Facebook spokesperson confirmed That Stripe is the sole payments partner behind the test. […]

The post Facebook Partners With Stripe To Power Facebook’s “Buy” Button by @mattsouthern appeared first on Search Engine Journal.

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Twitter Officially Introduces The ‘Buy’ Button by @mattsouthern

Just a couple of weeks ago we reported that Twitter was strongly rumored to be gearing up to introduce a ‘buy’ button that could be embedded into tweets to encourage customers to buy products. Now, Twitter has officially announced that they are starting to roll out the rumored buy button to a select amount of US users. Today we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you […]

The post Twitter Officially Introduces The ‘Buy’ Button by @mattsouthern appeared first on Search Engine Journal.

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What Really Happens When Someone Clicks Your Facebook Like Button by @kevanlee

Funny, we’ve had the Facebook Like button along the side of every Buffer blog post for the past several years. And I don’t think I’ve ever clicked it. I’ve hoped that others would, of course. I hope they click all the share buttons. But until now, I’ve never known what that experience was like for the end-user. What’s it like to actually share a story to Facebook? And how can I make it a better experience? We talk a lot about reversing the decline in organic Facebook reach and succeeding with Facebook marketing. Maybe we’ve been overlooking a quick win right under our noses. The Facebook […]

The post What Really Happens When Someone Clicks Your Facebook Like Button by @kevanlee appeared first on Search Engine Journal.

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Twitter To Team Up With Stripe To Insert A ‘Buy Now’ Button Into Tweets by @mattsouthern

In January, Re/code reported that Twitter and Stripe were in talks to work together on something but nothing had been finalized at that time. Sources have told Re/code that the deal has since been finalized and the two parties are working together on a way to make purchases directly from tweets. Twitter is expected to introduce buttons later this year that will be embedded in tweets and invite users to “Buy”, or include some variation of that word. When a Twitter user clicks on the button they are said to be able to complete the purchase, including entering payment and […]

The post Twitter To Team Up With Stripe To Insert A ‘Buy Now’ Button Into Tweets by @mattsouthern appeared first on Search Engine Journal.

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Don’t Hit That Buy Button: 6 Red Flags in WordPress Themes by @slobodanmanic

When you activate a plugin that’s not compatible with your WordPress setup, it’s likely to be immediately apparent. If something’s not right, odds are your site will be broken in some way, right away. Themes are a bit more complex. If you install a theme and instantly discover it’s bad, consider yourself lucky. Because what a non standard-compliant theme can do to your site over time can be much more damaging than just a few minutes of downtime. But with so many themes available online, how can you ensure the one you’re about to purchase is safe and secure? Here’s a short checklist of […]

The post Don’t Hit That Buy Button: 6 Red Flags in WordPress Themes by @slobodanmanic appeared first on Search Engine Journal.

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How To Use Heroku’s GitHub Preview Button

When I first signed up for GitHub, the hardest thing for me to understand was how the project storage containers, known as repositories, could possibly be turned into programs.

If you’re not a programmer, your average repo looks like a bunch of files with weird extensions. That’s why I posted screenshots for one-click messaging app I built. It’s been the only way to see what a GitHub repo will look like as a finished app—until now.

On Thursday, app deployment service Heroku launched the Heroku Button, a one-click app preview for GitHub repositories and other code storage sites. Simply take the button code and add it to a Readme file in your GitHub repository. Once it’s there, you and visitors to your repo can click “Deploy to Heroku” and instantly preview your app.

Deploying Somebody Else’s App

Heroku hosts and maintains apps that developers build. That way, developers don’t have to worry about hosting, managing servers, or scaling their apps to traffic; Heroku manages that whole part of the process.

See also: Five Steps To Build Your Own Random Non-Sequitur Twitter Bot

Heroku also works for beginners. Its free tier was perfect for my tutorial on launching quick Twitter bots. The platform’s new service for deploying somebody else’s repository is one-click easy, and makes GitHub friendlier for amateurs.

To see it in action, try clicking the purple button in Heroku’s post. 

Once you click, you’ll get a purple page inside Heroku that asks if you’d like to name and deploy the app. When Heroku is finished reading and applying the app’s dependencies, you can view it.

Once you deploy, Heroku will create an environment and finally, ask you if you’d like to view the app. If all goes well, this is what you’ll see. 

Setting Up Your Own Heroku Button

The tricky part comes in when you’d like to apply the Heroku Button to your own repositories, which in my experience, turned out to be a real challenge. Since I tried it out, Heroku posted an explainer that may help.

Keep in mind that the Heroku Button only works if your GitHub repository is a fully functional app. It doesn’t work on snippets of code. And if you’ve removed personal information, like API keys or a phone number, that absolutely makes your app less than fully functional. (More on working around that later.)

The first step, obviously, is to add the button. Place it in your Readme file so it’ll show up right away when others browse your repository.

Second, you need an app.json file. JSON stands for JavaScript Object Notation and is used for making human and machine readable data storing and exchange. This will populate the purple Heroku Dashboard page for people who want to deploy your app on their own Heroku accounts.

Third, you need a requirements.txt file. Heroku will read this and determine which module dependencies it is required to create in order for your app to run. My app is built in Python, so I listed Python related requirements in this file.

Fourth, you need a Procfile, a Heroku-specific text file that lists the process types running in an application.  Mine is only one line.

Once you’ve got all this in place, anyone should be able to click on your app and preview it. I say should because I couldn’t get it working on my own. I know it’s possible, however, because after spending hours trying to get it working myself, Heroku’s project manager forked my repo and created a working, deployable copy of my app here

 What went wrong for me? The Heroku Button does not work on anything less than a fully functional app that also lives on GitHub, and removing my API keys powered down my preview. 

Heroku’s project manager set up a workaround in which people input their own private keys before they deploy. If you’re trying to make an app public and it contains private information in its final form, you’ll have to figure out a workaround like this. 

Now, my app.json file includes spaces for Twilio API keys and phone number as outlined in Twilio’s Rapid Response Kit. When you launch my app in Heroku, this app.json file prompts you for your Twilio keys, so I can share my app with everyone without also sharing my credit card. 

The ability to one click-preview a GitHub program is something I’ve been waiting for a long time. But I should have known it wouldn’t be so simple. 

The Heroku Button has the potential to be an incredible useful tool. I just hope that someday soon I’ll be able to install it without any help. 

Photo by Ian Brown

View full post on ReadWrite

LinkedIn Has Quietly Rolled Out A “Follow” Button To Millions Of Members

A gigantic change is quietly sweeping through LinkedIn. Millions of members now have a “Follow” button, a feature that promises to transform how we think about our interactions on the professional network.

ReadWrite has found, and LinkedIn has confirmed to us, that a far broader set of users can now broadcast their activity to followers who don’t need to formally connect with them to see what they’re doing.

This shift is more profound than it may first sound. It makes LinkedIn less like a work-oriented Facebook and more like a professionally oriented Twitter or Tumblr, minus the sports chatter and cat GIFs. You’ll spend less time interacting with people you already know on LinkedIn, and more with people you want to know, based on the information they’re sharing.

“We have started to ramp the ability for members to follow other member’s public activity feeds,” says Julie Inouye, a LinkedIn spokesperson. “This is happening alongside our efforts to expand the publishing tool to all members and making it possible for members to be followed for their posts.”

While it fits neatly into LinkedIn’s plan to turn us all into self-promoting expertise-mongers, it appears that the “Follow” button is no longer closely tied to LinkedIn’s publishing platform, which has limited reach at present, and is rolling out more broadly to the entire network.

The “Follow” button is not easy to find at the moment. It appears next to some posts when users log into the home page. But the surest way to find it is to navigate to a member’s profile, click a dropdown menu next to the “Connect” button, and select “View recent activity.” That takes you to a page where there’s a prominent yellow “Follow” button.

While it’s not clear if the “Follow” button is on every member’s profile, in ReadWrite’s extensive testing, we didn’t find any profiles which lacked the button. That suggests it is now widely distributed throughout the network.

Only Connect

For most of LinkedIn’s history, the only way you could see another member’s activity was to connect with them—a two-way link which suggested you both knew each other professionally and were willing to vouch for each other’s skills and reputation.

That began changing in 2012, when LinkedIn introduced its Influencers program, which began with a couple hundred world-famous business leaders selected by a small in-house editorial team. 

While LinkedIn emphasized the interesting articles that the likes of Richard Branson and Jack Welch were publishing, I was more intrigued by a small “Follow” button that now appeared on those celebrity profiles.

It makes far more sense to follow a business celebrity like Branson than to connect with him—not that that stopped some of LinkedIn’s more avid networkers from trying. 

But it struck me at the time that the “Follow” button actually made a lot of sense for a large number of LinkedIn members with any kind of public profile in their industry—journalists, marketers, analysts, investors, and the like.

At the time, I asked why LinkedIn didn’t roll this out to everyone. LinkedIn’s long-suffering PR team politely thanked me for the feedback and said they’d pass it on to the product team.

It turns out LinkedIn had a long-term plan, which we first began to see in February. LinkedIn announced that it was expanding its self-publishing platform, starting with a very small set of 25,000 members who could now write longer posts, not just short updates. Those 25,000 members also got a “Follow” button.

While this was the real debut of the “Follow” button, it drew vanishingly little attention at the time, because it only appeared on 0.01 percent of LinkedIn’s user profiles.

Public Works

So why will you want to follow people, even if they’re not publishing longer posts?

“Being able to follow someone’s actions and comments and interests that they’re making in a public forum lets you glean insights from that person,” says Inouye.

More private details like job changes, work anniversaries, and other profile updates will continue to be seen only by connections, unless you’ve explicitly made that information public in your settings.

LinkedIn’s ability to distinguish between these layers of public and semiprivate information is the result of years of work rearchitecting the service. (Among other things, this work enabled LinkedIn to introduce a long-requested block feature.)

See also: The Battle Of The Block: How LinkedIn Finally Stopped The Stalkers

LinkedIn’s activity feeds for users have a URL that begins with “linkedin.com/pulse,” which suggests it is closely tied to LinkedIn Pulse, the umbrella term for LinkedIn’s content efforts which includes a newsreading service on LinkedIn’s website and mobile apps. LinkedIn’s publishing-platform posts are distributed through Pulse, as are links from outside publishers and members’ activities.

Changing the model of how members link to each other from connecting to following is a key part of the shift LinkedIn has made from networking, dealmaking, and recruiting to displaying and sharing professional knowledge—less Facebook, more Bloomberg. While connecting won’t go away, it will likely become a smaller piece of the LinkedIn experience over time.

A Data Point To Follow

For prodigious LinkedIn networkers who liked the old model of accumulating two-way connections, the new “Follow” button offers one additional bonus, though it will soon vanish.

LinkedIn has long obscured the number of connections members have once it exceeds 500, to discourage people from ostentatiously trying to boost their stats. But if you go to a user’s activity feed page, where the “Follow” button appears, you’ll see the number of followers they have, a figure which includes their current two-way connections. (By default, all of your connections also follow your public updates.) 

Because very few users have had the chance to make use of the “Follow” button yet, in most cases, that number will equal their current number of connections.

View full post on ReadWrite

LinkedIn Has Quietly Rolled Out A “Follow” Button To Millions Of Members

A gigantic change is quietly sweeping through LinkedIn. Millions of members now have a “Follow” button, a feature that promises to transform how we think about our interactions on the professional network.

ReadWrite has found, and LinkedIn has confirmed to us, that a far broader set of users can now broadcast their activity to followers who don’t need to formally connect with them to see what they’re doing.

This shift is more profound than it may first sound. It makes LinkedIn less like a work-oriented Facebook and more like a professionally oriented Twitter or Tumblr, minus the sports chatter and cat GIFs. You’ll spend less time interacting with people you already know on LinkedIn, and more with people you want to know, based on the information they’re sharing.

“We have started to ramp the ability for members to follow other member’s public activity feeds,” says Julie Inouye, a LinkedIn spokesperson. “This is happening alongside our efforts to expand the publishing tool to all members and making it possible for members to be followed for their posts.”

While it fits neatly into LinkedIn’s plan to turn us all into self-promoting expertise-mongers, it appears that the “Follow” button is no longer closely tied to LinkedIn’s publishing platform, which has limited reach at present, and is rolling out more broadly to the entire network.

The “Follow” button is not easy to find at the moment. It appears next to some posts when users log into the home page. But the surest way to find it is to navigate to a member’s profile, click a dropdown menu next to the “Connect” button, and select “View recent activity.” That takes you to a page where there’s a prominent yellow “Follow” button.

While it’s not clear if the “Follow” button is on every member’s profile, in ReadWrite’s extensive testing, we didn’t find any profiles which lacked the button. That suggests it is now widely distributed throughout the network.

Only Connect

For most of LinkedIn’s history, the only way you could see another member’s activity was to connect with them—a two-way link which suggested you both knew each other professionally and were willing to vouch for each other’s skills and reputation.

That began changing in 2012, when LinkedIn introduced its Influencers program, which began with a couple hundred world-famous business leaders selected by a small in-house editorial team. 

While LinkedIn emphasized the interesting articles that the likes of Richard Branson and Jack Welch were publishing, I was more intrigued by a small “Follow” button that now appeared on those celebrity profiles.

It makes far more sense to follow a business celebrity like Branson than to connect with him—not that that stopped some of LinkedIn’s more avid networkers from trying. 

But it struck me at the time that the “Follow” button actually made a lot of sense for a large number of LinkedIn members with any kind of public profile in their industry—journalists, marketers, analysts, investors, and the like.

At the time, I asked why LinkedIn didn’t roll this out to everyone. LinkedIn’s long-suffering PR team politely thanked me for the feedback and said they’d pass it on to the product team.

It turns out LinkedIn had a long-term plan, which we first began to see in February. LinkedIn announced that it was expanding its self-publishing platform, starting with a very small set of 25,000 members who could now write longer posts, not just short updates. Those 25,000 members also got a “Follow” button.

While this was the real debut of the “Follow” button, it drew vanishingly little attention at the time, because it only appeared on 0.01 percent of LinkedIn’s user profiles.

Public Works

So why will you want to follow people, even if they’re not publishing longer posts?

“Being able to follow someone’s actions and comments and interests that they’re making in a public forum lets you glean insights from that person,” says Inouye.

More private details like job changes, work anniversaries, and other profile updates will continue to be seen only by connections, unless you’ve explicitly made that information public in your settings.

LinkedIn’s ability to distinguish between these layers of public and semiprivate information is the result of years of work rearchitecting the service. (Among other things, this work enabled LinkedIn to introduce a long-requested block feature.)

See also: The Battle Of The Block: How LinkedIn Finally Stopped The Stalkers

LinkedIn’s activity feeds for users have a URL that begins with “linkedin.com/pulse,” which suggests it is closely tied to LinkedIn Pulse, the umbrella term for LinkedIn’s content efforts which includes a newsreading service on LinkedIn’s website and mobile apps. LinkedIn’s publishing-platform posts are distributed through Pulse, as are links from outside publishers and members’ activities.

Changing the model of how members link to each other from connecting to following is a key part of the shift LinkedIn has made from networking, dealmaking, and recruiting to displaying and sharing professional knowledge—less Facebook, more Bloomberg. While connecting won’t go away, it will likely become a smaller piece of the LinkedIn experience over time.

A Data Point To Follow

For prodigious LinkedIn networkers who liked the old model of accumulating two-way connections, the new “Follow” button offers one additional bonus, though it will soon vanish.

LinkedIn has long obscured the number of connections members have once it exceeds 500, to discourage people from ostentatiously trying to boost their stats. But if you go to a user’s activity feed page, where the “Follow” button appears, you’ll see the number of followers they have, a figure which includes their current two-way connections. (By default, all of your connections also follow your public updates.) 

Because very few users have had the chance to make use of the “Follow” button yet, in most cases, that number will equal their current number of connections.

View full post on ReadWrite

Twitter Introduces The Mute Button, Allows You To Silence Specific Users by @mattsouthern

Today, Twitter announced that they will be introducing a new feature for its iPhone and Android apps, as well as Twitter.com, that will allow users to mute specific people and prevent their tweets from showing up in the timeline. Mute gives you even more control over the content you see on Twitter by letting you remove a user’s content from key parts of your Twitter experience. If you have ever used the Twitter app to set up notifications for specific users, then you’ll know exactly how to use the mute button because it’s done in a very similar way. Their are […]

The post Twitter Introduces The Mute Button, Allows You To Silence Specific Users by @mattsouthern appeared first on Search Engine Journal.

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Pinterest Launches ‘Pin It’ Button For WordPress, Blogger, Tumblr and More.

Pinterest recently announced on their Pinterest For Business Blog they will be bringing the Pin It button to more […]

Author information

Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

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