Posts tagged business

SEO How-to: Optimize Your Blog’s Images – Business 2 Community (blog)

SEO How-to: Optimize Your Blog's Images
Business 2 Community (blog)
“Optimize your graphic” is an SEO strategy advice that was a head scratcher for me. I wondered what people mean when they say that. Then I researched books and scoured the web. It is not actually as difficult as it sounds. Well it sounded difficult to

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The SEO and PPC Handshake – Business 2 Community


Business 2 Community
The SEO and PPC Handshake
Business 2 Community
Clearly, the relationship between organic and paid search means that your SEO and PPC teams have valuable information to share, which could lead to better site performance in terms of rankings, click-through rates (CTR), conversions and ROI. The best …

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A Basic Guide to Keyword Research for SEO and PPC Campaigns – Business 2 Community


Search Engine People
A Basic Guide to Keyword Research for SEO and PPC Campaigns
Business 2 Community
When you begin a campaign, whether it's seo or ppc, you need to decide on a list of terms, products, and services that are relevant to your industry. May I suggest beginning broad and working down to narrow terms. For example, if you own a dental
Weekly SEO Tip: The Easiest SEO Tactic You Already Know AboutThe Content Standard by Skyword
Mine Competitor's Data to Improve Your Online MarketingCMSWire
Local Keyword Research in 2014 and BeyondSearch Engine People (blog)

all 4 news articles »

View full post on SEO – Google News

eBay: Google SEO Changes Hurt Core Business And Revenues – Marketing Land


MiamiHerald.com
eBay: Google SEO Changes Hurt Core Business And Revenues
Marketing Land
The combination of the cyberattack and the Google SEO had an immediate and dramatic impact on GMV growth. June GMV growth was 7% driven by slower active buyer growth and lower conversion. In light of these events, we have made significant …
eBay Inc Reports Mixed 2Q, Future Still Bright: Raymond JamesValueWalk
eBay Gaining Despite Revenue MissBidness Etc
With Single-Digit Growth, eBay Marketplaces Focuses on RecoveryEcommerceBytes
WRAL.com
all 192 news articles »

View full post on SEO – Google News

Amazon’s Cloud Is The Fastest Growing Software Business In History

No one doubts anymore that Amazon Web Services is a big deal. But few appreciate just how unprecedented its growth has been. In fact, no other software business in history has grown as fast past the billion-dollar mark as AWS, as Businessweek’s Ashlee Vance points out

See also: Amazon’s Cloud Spends Less Than Its Rivals But Outpaces Them In Adoption

Such growth is particularly astounding given the doubts Amazon has had to overcome relative to security, performance and more. Today those concerns seem puny compared to the overarching convenience AWS provides developers.

Just How Big Is Amazon Web Services?

Rumors have swirled for years about AWS growth. Pacific Crest Securities now believes AWS will approach $5 billion in revenue in 2014, and top $6.7 billion in 2015.

That’s big, obviously, but the growth is even more impressive: Pacific Crest expects AWS revenue to increase 58% this year to nearly $5 billion from $3.1 billion in 2013, up from just $1.9 billion in 2012. For those doing the math at home, this means AWS revenue is doubling every two years.

That’s huge.

It’s also much faster than other explosive software businesses have managed. (I tend to discount the Google line below since its primary business is advertising, not software; your mileage may vary.)

As Gartner has pointed out, this translates into 5X the utilized compute capacity of its next 15 largest competitors. While that multiple may have changed a bit since Gartner analyst Lydia Leong calculated it in 2013, what with Microsoft’s Azure growth and Google’s technical and pricing challenges

But AWS remains the pillar of cloud size and growth.

What Makes AWS Tick?

We’ve rehearsed the reasons before. While competitors like Microsoft try to paint AWS as a complex beast that is unwieldy and difficult to use, the reality is that AWS remains the developer’s preferred option for “getting stuff done.” Companies worry this results in them having less control.

They’re right. But that’s the point.

As Forrester has outlined, getting things done fast – regardless of enterprise concerns over control – is the top reason developers and their businesses turn to the cloud in the first place:

While this originally meant that developers turned to AWS mostly for dev and test workloads, Pacific Crest analyst Brent Bracelin notes that “2014 is shaping up to be a turning point for cloud adoption in the enterprise, moving beyond new application test and development to more critical workloads.”

For those who think this only applies to small companies—sorry, the facts say otherwise. As just one example among many, I recently heard a senior IT executive at a Fortune 50 bank talk about how its traditional systems—while great for running the bank as is—were failing to help the bank innovate. He has therefore embraced cloud as a way to drive a closer alignment between development and operations and to accelerate the speed of application development.

We’re going to see this happen again and again and again, especially given the complexity of running applications at serious scale, as Box has discovered.

AWS isn’t exploding because of some fluke. It’s booming to the tune of $5 billion precisely because it delivers superior convenience to developers and the organizations smart enough to support them.

Image by Flickr user Hammerin Man, CC 2.0

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8 Easy Steps To Integrate Social Media With SEO To Improve Search Rankings – Business 2 Community


Business 2 Community
8 Easy Steps To Integrate Social Media With SEO To Improve Search Rankings
Business 2 Community
A strong online presence is of utmost importance for any company to make it big in the specific industry. SEO is by far the most effective way to build the image of a brand and create a strong online presence. With social media gaining pace in recent

and more »

View full post on SEO – Google News

What Do SEO and Mustaches Have in Common? – Business 2 Community


Business 2 Community
What Do SEO and Mustaches Have in Common?
Business 2 Community
Well, that's a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of SEO. In fact, these days Rand is sporting a handlebar version that pretty

View full post on SEO – Google News

The SEO Intersect – Business 2 Community

The SEO Intersect
Business 2 Community
SEO comes into play in the beginning, middle and 'end' (I say 'end' because ongoing measurement, analysis and tweaking will occur). Way before the core content was produced, a planning meeting or standup was held. During that meeting the buyer …

View full post on SEO – Google News

You Can Now Link Your Google My Business & AdWords Accounts

Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they’re ripe to purchase.

View full post on Search Engine Watch – Latest

5 Social Media Marketing Tools to Take Your Business to the Next Level by @esornoso

As Internet marketing continues to search for the ultimate way to find, attract, and retain clients, the marketplace is becoming more and more saturated with tools that promise to boost your ROI and get more people talking about your business. The biggest problem for many businesses, especially small ones, is working out which ones actually deliver on those promises. Because of this, I’ve selected five great social media marketing tools that actually work and can help improve your SMM. Peekit This free video service is a fun and interesting way to see what people are talking about on Vine. Simply type in a […]

The post 5 Social Media Marketing Tools to Take Your Business to the Next Level by @esornoso appeared first on Search Engine Journal.

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