Posts tagged business

Content Marketing Tips and Tactics for Small Business SEO – Small Business Computing


Small Business Computing
Content Marketing Tips and Tactics for Small Business SEO
Small Business Computing
Last year's The Lego Movie was a box-office hit. It was also a "100-minute toy commercial" and an "awesome piece of content marketing" for the privately held company that manufactures the colorful plastic bricks. Content marketing, as The Lego Movie …

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Uber’s Going To Bulldoze Another Cozy Business: Auto Dealers

This post first appeared on the Ferenstein Wire, a syndicated news service. Publishing partners may edit posts. For inquires, please email author and publisher Gregory Ferenstein.

Taxi unions aren’t the only government-protected industry that ride-hailing companies are overhauling. Auto dealerships are also indirectly feeling the heat, in part because American teens are taking a pass on their driver’s license.

Getting a license was once an established rite of passage in American culture. But over the last 30 years, the number of 16-year-olds with driver’s licenses has plummeted roughly 40%, according to 2012 research by University of Michigan researcher Michael Sivak published in the journal Traffic Injury Prevention.

See also: Welcome To Peak Car—And A Transformation In How We Get Around

Auto dealers benefit from state government regulations that ban car manufacturers from directly selling to consumers. Though some dealerships only sell one brand of vehicle, they are still independently operated, making them costly middlemen between consumers and carmakers.

Another Reason To Hate Car Salesmen

Tesla, for instance, was recently banned from selling directly to consumers in West Virginia, where auto dealers have lobbied the local government to protect their salesmen from competition.

But the next generation of Americans has little interest in learning how to drive, and even less interest in car ownership. And, if they do learn to drive, it’s more likely they’ll only need to rent a car for a day, rather than own it for a regular commute.

“I kept pushing my son, saying ‘Don’t you want to learn how to drive?’ and he’d say, ‘Maybe, but not right now,’ ” entrepreneur Eric Golden told the New York Times’ Nick Bilton. “Then it occurred to me: Why am I pushing him so hard? An Uber is going to be so much safer than a 16-year-old behind the wheel.”

For decades, the teenage desire for a license has waned. Now, with Uber, parents also have less of an incentive to encourage ownership, given the convenience and (more importantly) safety of ride-hailing services.

And Maybe To Pity Them, Too

This is bad news for auto dealers. As individual car buying declines, so does the need for auto dealers and their army of salesman. Even those who need to drive a car, either for a weekend trip or to work for Uber, will most likely rent.

San Francisco startup Breeze, for instance, rents out cars to Uber drivers for a daily fee. Many Uber drivers don’t actually need to own a car; a recent study found that 81% of Uber drivers are part-time. Many just drive to supplement their income in between jobs or while attending college.

Car rental companies have little need for auto dealers. They don’t need to haggle over prices while hopping between salesmen surrounded by flashy advertising. Rental services know what they want in a car and buy in bulk. So while total auto sales may not decline, the need for salesmen likely will.

Lead photo by John Martinez Pavliga

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5 Major Ways To Protect Your Online Reputation Using SEO And Social Media – Business 2 Community


Business 2 Community
5 Major Ways To Protect Your Online Reputation Using SEO And Social Media
Business 2 Community
In this growing internet world having a great reputation online is a must! Have you ever tried searching yourself on Google? Well, though it may sound a little unobvious, it is the best way to know how well you look on search engines. Have you ever

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Consumer Affairs forces shonky SEO business to close – SmartCompany.com.au


SmartCompany.com.au
Consumer Affairs forces shonky SEO business to close
SmartCompany.com.au
Online Centric provided website design, graphic design and SEO services. But the Melbourne Magistrates' Court has now restrained the company from requesting or accepting deposits or any other payments for those services until March 1, 2019.

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How To Diagnose And Fix An Algorithmic SEO Issue – Business 2 Community


Business 2 Community
How To Diagnose And Fix An Algorithmic SEO Issue
Business 2 Community
Google makes daily changes to it's search algorithms. One day they're turning up the dial on knowledge graph cards and another they're turning off authorship completely. With all of this constant change, how can you tell how this affects your organic

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Five Super Non-Technical Ways To Boost Your SEO – Business 2 Community


WebProNews
Five Super Non-Technical Ways To Boost Your SEO
Business 2 Community
If you're using WordPress, you have the option of changing your URLs to something static instead of an automatic string of numbers. Think about it! What looks better, http://website.com/112748172, or http://website.com/SEO-Tips? This will help Google
Google Panda Update MIA For About Six MonthsWebProNews

all 7 news articles »

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SEO: iGB and Blueclaw assess Grand National search presence #2 – iGaming Business


iGaming Business
SEO: iGB and Blueclaw assess Grand National search presence #2
iGaming Business
The Grand National is taking place tomorrow afternoon and iGaming Business and Blueclaw have followed up on the first SEO report into the racing festival to see how things are looking for affiliates and operators while using the same site, …

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Five SEO Tips for Small Businesses – Business 2 Community


Business 2 Community
Five SEO Tips for Small Businesses
Business 2 Community
Creating quality content for your customers not only benefits your SEO, but it also helps reignite that bond between customer and client. Extra tip: set up industry relevant Google Alerts. This way you don't have to continuously trawl the internet

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10 SEO Practices You Need to Stop in 2015 – Business 2 Community


Guardian Liberty Voice
10 SEO Practices You Need to Stop in 2015
Business 2 Community
Unless you've worked in the SEO industry for many years, it might be difficult to tell which techniques are legitimate and which techniques are the online equivalent of buying a Rolex out of someone's coat on the street. For businesses that are
SEO: Tips for Article Optimization in 2015Guardian Liberty Voice

all 3 news articles »

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Bing Places Adds Several Agency-Friendly Local Business Listing Tools

Agency dashboard offers local listing management, sharing with clients, features for chain businesses and more.

The post Bing Places Adds Several Agency-Friendly Local Business Listing Tools appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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