Posts tagged business
Volkswagen Made Another Completely Awesome SEO-Based Ad – Business Insider
May 12th
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Volkswagen Made Another Completely Awesome SEO-Based Ad
Business Insider Wanting to promote its side assist feature, which warns you about any incoming danger before you might actually see it, it created a YouTube video which prompts you to place your mouse pointer on the ticker itself. The idea is that seeing the preview … |
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Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business
May 10th
If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a…
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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Yelp Optimization: How to Claim & Optimize Your Business Listing
May 10th
With more than 100 million monthly unique visitors, Yelp is a great place for local businesses to gain visibility. This guide will show you how to claim your business listing, make sure its fully optimized, and ways to encourage more reviews.
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Five tips for creating a great infographic for SEO – Real Business
May 10th
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Five tips for creating a great infographic for SEO
Real Business It's worth considering that one day in the future Google may choose to limit the SEO benefits of infographics. The most obvious way in which they would do this is via the links from third party sites to your infographics. Therefore it is recommended … |
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3 Ways to Perform SEO on a Shoestring Budget – Small Business Trends
May 9th
 Small Business Trends |
3 Ways to Perform SEO on a Shoestring Budget
Small Business Trends As the SEO landscape continues to change in 2013, many tactics that had previously been low cost, easy to implement and effective are becoming less and less effective. For this reason, a lot of small businesses are struggling to choose the right areas … |
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There's Already A GitHub For Business, And It's Called "SlideShare"
May 9th
SlideShare, a hub for online presentations that LinkedIn acquired a year ago, just crossed a milestone: Its users have uploaded a total of 10 million presentations. And in the process, it’s become an indispensable resource for what some say is a big challenge: helping businesspeople communicate and explain the value of what they do.
Andrew Dumont, the director of business development at SEOmoz, a search-marketing software company, wrote in a blog post that technical types often don’t value the contributions of salespeople and marketers because it’s difficult to quantify their skills. ”There’s no Dribbble or Github for businesspeople,” Dumont wrote.
Dribbble is a site where designers post screenshots of work in progress. GitHub is a popular site—it recently crossed 3 million users—for programmers to upload their work and collaborate with other developers.
When I tweeted Dumont’s observation, Pascal-Emmanuel Gobry, a writer and entrepreneur, replied, “Isn’t that SlideShare?”
SlideShare founder Ross Mayfield didn’t quibble too much with that observation. ”SlideShare is a place for businesspeople,” he says. “There’s five times the number of small-business owners as other social networks.”
Mayfield noted that the combination of a LinkedIn profile, enhanced with SlideShare presentations and other examples of one’s work, that let nontechnical employees show their value. ”Just like an open-source developer, what they contribute on their merits and how they work with others, when that’s made public, factors into what a real reputation is,” says Mayfield.
Mayfield says he’s even seen SlideShare users “fork”—or copy and modify—presentations, much as GitHub users do with code. (SlideShare users can grant permission to other users to download and adapt their work.)
He also observes that SlideShare users have shifted the visual language of presentations around the idea that they’ll be viewed and shared online, rather than presented at a conference or meeting. Marty Neumeier’s “Brand Gap” presentation, posted in 2007, is an early example of this genre.
LinkedIn recently revamped its news product, LinkedIn Today, around topics or “Channels,” boosting the visibility of SlideShare presentations in the news mix. This sometimes lead to truly awful results—but over time, the best business content ought to bubble to the top. And with it, the careers of the business minds behind it.
Here’s a presentation—of course—that Mayfield and team created:
Photo by Flickr user ImagineCup, CC 2.0
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Why The World Needs Business Intelligence Apps
May 8th
Guest author Dr. Rado Kotorov is chief innovation officer at Information Builders.
The challenge of making business intelligence (BI) easier to use and more pervasive has been widely debated for the last five years. During that time, BI has stalled at an estimated penetration of between 10% and 20% of enterprise users. Every year sees a new analytical technology, a new analytical tool, a new process that promises more analytical power to the business analysts, but none of them have been able to move the needle toward widespread adoption, or “consumerization” of BI.
How Many Business Analysts Do We Really Need?
But is it reasonable to expect more tools for the business analysts to increase Business Intelligence’s enterprise penetration? How many business analysts does a business really need?
Instead, we should be thinking about delivering BI to operational employees, suppliers and partners. For every business analyst, there are thousands of other employees who could benefit from the timely information BI can provide. To jump beyond BI’s current adoption rate, the needs and skills of those stakeholders must drive BI’s technology and the usability considerations.
Apple vs. Microsoft And Apps vs. Tools
When we look at BI through the eyes of end-users as well as business analysts, we can see two different approaches centered on two different philosophies, roughly comparable to the differing philosophies of Apple and Microsoft. While Microsoft has always tailored itself to the business world, Apple aimed its software to the consumer, creating an epic battle between tools and apps.
Microsoft offers a relatively limited set of tools packed into its Office productivity suite. They were designed to satisfy every business need. But of Excel’s approximately 30,000 different functions, guess how many the average Excel user utilizes? Most use less than 5%. Only a few know how to use Pivot tables, and IT departments have to build thousands of macros to simplify Excel templates.
Apple, meanwhile, created an app store with 500,000 mostly single-purpose apps designed to meet the broadest possible set of wants and needs, many of which you didn¹t even know you had!
When asked whose paradigm is better, the vast majority of BI stakeholders would likely agree that their end-users would prefer apps over tools.
Fighting Functionality Overload
This is because knowledge workers suffer not only from information overload, but also from functionality overload. End-users are not analysts. When individuals need to check the weather, they do not perform a detailed analysis of the weather patterns. They trust what the weather app says. Similarly, business users want apps that deliver them the trusted information they need to do their jobs.
From this perspective, the consumerization of BI can only be driven by technologies that turn the classic enterprise BI portal into a BI app store, where end users can go and select targeted, specific apps that address their concrete questions.
Two Kinds Of BI Tools
Of course, the simplicity of end-user info apps should be complemented with higher-end tools to help professional analysts learn to perform new and more complex analyses and derive even better business insights.
Rather than striving to turn end-users into analysts, we have to give those users info apps that let them focus on their primary job skills. And vice versa: Rather than making simplistic BI tools for analysts, let’s help them learn new methods and methodologies to maximize the insights they can derive. Analysts are coping with new data sources, new types of data and new forms of interaction with consumers, all of which provide plenty of opportunities for analysis, but also requires significant skills development.
How to “consumerize” Business Intelligence may not yet be completely clear, but one thing is certain: It’s pretty clear that a one-size-fits-all approach won’t do the job. BI-related apps could meet the varying needs of end-users more efficiently than the all-encompassing tools analysts require, and help make BI a core part of enterprise decision making.
Lead image courtesy of Shutterstock.
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R U Going 2 R SEO 4 UR BIZ Seminar? – Philadelphia Business Journal (blog)
May 7th
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R U Going 2 R SEO 4 UR BIZ Seminar?
Philadelphia Business Journal (blog) Despite rumors to the contrary, some of which we may have started ourselves, there is still space at our search engine optimization seminar Thursday. SEO 4 UR BIZ wil b held @ the University of the Sciences' McNeil Science & Technology Center, 600 S. |
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93% Of Local SEOs Expect To Grow Their Business In 2013
May 6th
Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like “on the ground” for…
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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Five SEO Mistakes Bloggers Should Avoid – Business 2 Community
May 5th
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Five SEO Mistakes Bloggers Should Avoid
Business 2 Community The SEO description for your post should give readers an idea what your post is actually going to be about. It's OK to work a keyword or two in, but make sure people understand what they're about to read. Remember, you're trying to draw them in off the … |
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