Posts tagged business

Why Branded Linkbuilding is Necessary for Small Business SEO – Business 2 Community

Why Branded Linkbuilding is Necessary for Small Business SEO
Business 2 Community
Linkbuilding is one of the most important elements of any successful SEO strategy. Google takes a number of factors into consideration when analyzing your link profile, including the domain authority of sites and the anchor text used in the link.

View full post on SEO – Google News

Will You Need to Change Your SEO Strategy for the “Internet Of Things”? – Business 2 Community


Business 2 Community
Will You Need to Change Your SEO Strategy for the “Internet Of Things"?
Business 2 Community
Will You Need to Change Your SEO Strategy for the “Internet Of Things? image From Google Glass to smartwatches, I'm awed and excited by all the new devices that provide access to information on the go. Welcome to the “Internet of Things.” In our push

View full post on SEO – Google News

Why PR is Emerging as the New SEO – Business 2 Community


Business 2 Community
Why PR is Emerging as the New SEO
Business 2 Community
There's never been a time in which black hat search engine optimization tactics have been more consistently reviled by the major search engines of today. If you have not switched to a content management format for your website, then you can look for
Google drives vigorous change in SEO and web PR tacticsBizcommunity.com
The Big Burden of Backlinks for Small BusinessesSearch Engine Watch
What every business needs to know about Google's Panda 4.1 releaseDigitalJournal.com

all 8 news articles »

View full post on SEO – Google News

SEO: iGB and Blueclaw assess online bingo SEO – iGaming Business

SEO: iGB and Blueclaw assess online bingo SEO
iGaming Business
iGaming Business and SEO company Blueclaw continue their work analysing igaming companies' search presence on the web. This week Blueclaw has delved into bingo sites' search visibility, social equity and trust flow using Paddy Power as its search …

View full post on SEO – Google News

AdWords Now Shows Up To 3 Business Locations In Google Mobile Search Ads

Google has made an update to AdWords location extensions that allows multiple locations to display in mobile search ads. When several business locations are nearby, users may see up to three locations in an ad. The extensions can display the street address and distance from the user’s current…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Today in Small Business: An SEO Challenge – New York Times (blog)

Today in Small Business: An SEO Challenge
New York Times (blog)
A made-up holiday, Singles' Day, generates huge online sales for small and mid-sized retailers in China. Alibaba is closing in on being the sixth largest company in the United States. A web developer offers an S.E.O. challenge and reviews how one

and more »

View full post on SEO – Google News

Are You Your Own SEO Enemy? – Business 2 Community


Business 2 Community
Are You Your Own SEO Enemy?
Business 2 Community
So we all know that content is an important part of a successful SEO campaign, but do you truly have a good understanding about the type of content you should be putting on your site? Let's start with duplicate content. Duplicate content will NEVER

View full post on SEO – Google News

SEO is Dead, Long Live SEO – Business 2 Community

SEO is Dead, Long Live SEO
Business 2 Community
SEO is Dead, Long Live SEO image seo 300×150.jpg But things are changing. Google is catching onto our tricks and actively working to offset them. Their latest update, Panda 4.0, is designed to make content – rather than the keywords – the rightful king.

View full post on SEO – Google News

The Blogger’s Simple SEO Checklist – Business 2 Community (blog)

The Blogger's Simple SEO Checklist
Business 2 Community (blog)
The goal of search engines is to serve their users the most relevant, helpful content. And their algorithms are getting really good at doing it. The black-hat SEO tricks that worked years ago, don't anymore. The best way to improve your blog post's

View full post on SEO – Google News

Four Ways IT Headwinds Are Slowing Business Innovation

Pity the IT professionals. For years they’ve been bludgeoned for allegedly obstructing enterprise innovation. But in the increasingly mobile world, that “bludgeoning” is about to hit overdrive.

According to a recent Forrester report (“Developers Are The St. Bernard For Mobile Projects“), there are four key ways that IT blocks mobile innovation. As power within the enterprise quickly gravitates to developers, IT needs to remedy these roadblocks if it wants to avoid a pink slip.

The gist? IT needs to learn to become a heck of a lot more agile.

Slow And Steady

The bigger the enterprise, the more the tendency to want to maximize economies of scale and minimize IT complexity. As Forrester notes in its report, this leads to some understandable behaviors that turn out to be inimical to innovation.

See also: Shadow IT: Bigger, Less Manageable And More Important Than You Think

Worse, these behaviors are also driving a serious wedge between IT organizations and the business leaders that have traditionally depended upon them:

When only 11% of survey respondents see IT as more helpful than hurtful, IT has a massive credibility chasm to fill. As such, many on the business side simply route around IT, which is why shadow IT has exploded

None of which bodes well for the future of IT. Small wonder, then, that Gartner sees 38% of business technology spending already happening outside IT, a percentage that will jump to 50% by 2017.

How Did IT Go So Wrong?

It’s not really IT’s fault. After all, IT has for years simply tried to save the enterprise money and drive standardization. As Forrester acknowledges “tech management shops excel in limiting complexity by setting long-lived standards and minimizing the number of vendors, frameworks, and configurations they developers may use,” which sounds great. 

See also: IT’s Losing Battle Against Cloud Adoption

The problem, as the report goes on to state, is “That strategy doesn’t mesh well with innovation projects that require experimentation with new technologies or rapidly evolving customer choices of technologies.” 

According to Forrester, there are four primary ways that IT’s quest to control leads companies to mismanage their mobile strategy:

  1. Architecture groups favor standardization over innovation
  2. Software delivery teams don’t support continuous delivery of mobile apps
  3. Tech organizations are understaffed
  4. Tech leaders focus on projects, not products

Summed up, IT organizations still treat applications as one-off projects with predictable, slow-and-steady release cycles. They treat technology as something that can be outsourced, rather than something that is fundamental to business success. As Forrester concludes, “the iterations and cycling on core mobile apps should come from an in-house product team, goaled on the ongoing success of the app as a product.”

Developers Light The Way

IT’s loss has been developers’ gain, and it’s not clear IT will ever regain its status. Indeed, Forrester sees developers taking on the primary role for channeling technology into an organization, because they’re so closely aligned with the line of business:

To cross the innovation chasm, senior business leaders must decide to treat mobile like the other products and services the company offers to customers, but with one important exception: Customers expect the pace of new feature rollouts and service releases to be far faster than for any other product. Identifying customer needs and synching product delivery workflows quickly can only be done well through close and ongoing collaboration between developers and their business counterparts. 

This partnership between the developer and line of business is expected to become even tighter as developers leave IT behind:

Developers must seek out well-placed allies in business units outside centralized tech management groups. While a small group of developers may not have enough budgetary discretion to bring prototype ideas to fruition, business leaders do — but they generally lack the “maker” skills and time to act on their ideas. Sometimes all it takes is one enlightened business executive and one motivated developer to get things rolling — even if it’s outside normal business hours and traditional reporting relationships.

Forrester goes on to provide the business and the developers advice on how to make the partnership work, but the crux of it is this: developers are the new kingmakers, as Redmonk has been saying for years. Unless enterprises find ways to unleash the creativity of their developers, they will fail.

While this doesn’t mean IT’s role should be eliminated, it does mean that enterprises need to find ways to marry the best of developers (creativity, fast iteration) with the best of IT (stability, predictability). The two need not be oil and water, but the onus is on IT to change, because increasingly developers are coding the future of their enterprises.

Lead image courtesy of Shutterstock

View full post on ReadWrite

Go to Top
Copyright © 1992-2014, DC2NET All rights reserved