Posts tagged business

Need to Know SEO: 6 Hot Tips – Business 2 Community


Business 2 Community
Need to Know SEO: 6 Hot Tips
Business 2 Community
Need to Know SEO: 6 Hot Tips image Innovation in the palm of your hands Small businesses, bloggers, and marketers all want their Web pages to rank. Whether you have a little or a lot of experience with Search Engine Optimization (SEO), you probably …
Best Local SEO Companies Awarded by 10 Best SEOVirtual-Strategy Magazine (press release)
SEO Dublin Firm SEO Genesis Offers Free Consultations for Irish BusinessesFree Press Release Center (press release)

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Internet Outrage Is Urban Outfitters’ De Facto Business Model

“Those who cannot remember the past are condemned to repeat it,” goes the oft-quoted aphorism from 19th century philosopher George Santayana‘s “The Life of Reason.”

So it was on Monday morning, when Urban Outfitter’s latest piece of offensive apparel, a single-edition “Vintage Kent State Sweatshirt,” artificially faded, detailed with a blood spatter-like pattern below the right shoulder and priced at $129. There was only one available, and it sold out immediately. The now-removed item bore this description: 

Washed soft and perfectly broken in, this vintage Kent State sweatshirt is cut in a loose, slouchy fit. Excellent vintage condition. We only have one, so get it or regret it!

The Internet took umbrage almost immediately. Almost as quickly, Urban Outfitters offered its “sincere” apologies to anyone offended by its faux-naïve reference to the May 4, 1970 massacre of four unarmed Kent State students by the Ohio National Guard. 

Why, it’s almost as if the American multinational clothing corporation hadn’t been offending the general populace almost annually since 2003—which, by the way, it has. Arguably, the “Vintage Kent State Sweatshirt” doesn’t even move the needle much when compared to Urban Outfitters’ history of offensive retail offensives.

Enabled By The Internet

Urban Outfitters is the Westboro Baptist Church of overpriced apparel. Like PETA’s over-the-top anti-meat marketing, Urban Outfitters regularly trolls you—and you regularly lose the game. Who at UO signed off on the “Vintage Kent State Sweatshirt?” Odds are, everyone. And on purpose.

Some of the company’s greatest hits include Monopoly parody “Ghettopoly,” a Palestinian kid holding an AK-47 on a t-shirt that read “Victimized” and gun-shaped Christmas ornaments. Two years before Zara accidentally got in the business of designing kid pajamas for the Holocaust-themed sleepovers, Urban Outfitters offered a t-shirt with a six-pointed stars that understandably outraged the Anti-Defamation League. 

The Human Rights Foundation, Irish-Americans, the Navajo Nation, the U.S. military, the mentally ill, people with eating disorders and the LGBT community have all been offended by Urban Outfitter offerings. The company’s Wikipedia entry currently lists 17 outrages dating back to 2003, including the Kent State sweatshirt.

Multiple studies find that anger is the easiest emotion to spread across social media. You don’t think, that after 10 years of this garbage, marketers haven’t figured this out? Think about it. Only one “Vintage Kent State Sweatshirt” was available. But it only took one to get Urban Outfitters trending on Twitter. 

 In its Monday mea culpa to the media, Urban Outfitters claimed:

There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray.

Yeah, whatever.

Just Say No

It’s hard to look at the outrage over Urban Outfitters’ latest piece of manufactured outrage without getting exhausted. There are so many other non-manufactured controversies to be angry about. Military drones, for example. Institutionalized racism. True Blood, season 7. UO’s stunts are hardly worth our energy, since as history shows, Urban Outfitters is just going to do it again anyway. 

Save your energy and let this statement from Kent State University be the final word on this cynical, soulless marketing:

May 4, 1970, was a watershed moment for the country and especially the Kent State family. We lost four students that day while nine others were wounded and countless others were changed forever.

We take great offense to a company using our pain for their publicity and profit. This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.

We invite the leaders of this company as well as anyone who invested in this item to tour our May 4 Visitors Center, which opened two years ago, to gain perspective on what happened 44 years ago and apply its meaning to the future. 

If you actually want to buy Urban Outfitter’s exclusive “Vintage Kent State Sweatshirt,” bad news. It was available on eBay with a “buy now” option of $2,500, but it’s gone now. Just like our attention span for being mad about stuff on the Internet. 

 

 

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Why Responsive Web Design is Good for SEO? – Business 2 Community


Business 2 Community
Why Responsive Web Design is Good for SEO?
Business 2 Community
A visitor can easily connect to the main webpage from the mobile version website by just clicking on the link which would be provided by the mobile website version. The actually helps (in your SEO) to flow all the link juice to one URL and also

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Ebay To Enter The Mobile Advertising Business This Year by @mattsouthern

Reaching 4.6 million shoppers is about to get easier than ever if you’re an advertiser, as re/code reports that eBay will be launching its first mobile advertising business later this year. To be more specific, the company’s lead advertising executive told Re/code that eBay will start running ads within its apps on phones and tablets in the fourth quarter of 2014. When this initiative is rolled out, marketers will have the ability to place advertisements within eBay’s tablet and smartphone apps. The ads will appear directly on the home screen, and will target users based on their shopping and search […]

The post Ebay To Enter The Mobile Advertising Business This Year by @mattsouthern appeared first on Search Engine Journal.

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Does the HTTPS Ranking Update Matter for Your SEO? – Business 2 Community

Does the HTTPS Ranking Update Matter for Your SEO?
Business 2 Community
It goes like this: Google regularly tweaks their algorithm, but once every few months, Google announces a major change. The SEO world starts to talk, articles get passed around, and everyone gets excited about how to adjust their strategy to account

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5 Reasons Why Content Promotion is an Essential Part of an SEO Strategy – Business 2 Community

5 Reasons Why Content Promotion is an Essential Part of an SEO Strategy
Business 2 Community
4. Increased Web Traffic and Conversions – Higher organic search rankings translate directly to higher traffic and, naturally, more conversions. These are not only the end goals of SEO, but some of the most important results of effective content promotion.

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WordPress vs. Drupal: How to Choose a CMS for Your Business by @@alexanderkesler

Like any sibling rivalry, WordPress and Drupal have been competing to be the best content management system (CMS) ever since their ‘births’ in 2001 (Drupal) and 2003 (WordPress). While both considered to be very good website creation tools, they have different strengths. While WordPress may be more popular with over 140 million downloads, Drupal is more multi-faceted, as it is recognized for being “one size fits all”. Despite their varying strengths and weakness – in terms of available themes and plugins, update frequency, and skills required – what makes one option better depends on how their differences fit with your business’s […]

The post WordPress vs. Drupal: How to Choose a CMS for Your Business by @@alexanderkesler appeared first on Search Engine Journal.

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5 Tips to Create a SEO Campaign That Works – Business 2 Community


Business 2 Community
5 Tips to Create a SEO Campaign That Works
Business 2 Community
You probably know what SEO is and how it can help your business become more successful, but do you know how to create a search engine optimization campaign that works? Building an effective strategy is where most of the questions come into play, …

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Transparent SEO Reporting – What You Should Really Be Expecting From Your … – Business 2 Community


Business 2 Community
Transparent SEO Reporting – What You Should Really Be Expecting From Your
Business 2 Community
The first component of an agency's quality SEO report is organic traffic and conversion data. This is key SEO information as it allows you as a client to see the impact of utilized SEO tactics. One of the main ways to gauge how well your site is doing

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7 SEO Stats That Will Have You Crawling With Excitement (Infographic) – Business 2 Community

7 SEO Stats That Will Have You Crawling With Excitement (Infographic)
Business 2 Community
To say that search engine optimization is important for all businesses is an understatement. A fundamental part of digital marketing, search engine optimization, or SEO, helps make your website visible to the search engines. It's also what helps
SEO 201, Part 1: Technical RulesPractical Ecommerce

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